...Privacy in Social Networking? ISSUE: Should social networking sites allow outside parties to have access to user information? Although it is free for users to participate on social networking sites (to a certain extent), companies like Facebook are businesses; they must make money to stay in operation. One way in which Facebook has begun to collect revenues is by allowing marketers to post advertisements on its site. Yet with the growing competition in social networking, Facebook must take new steps to retain its competitive edge. One possible way is by establishing the standard for online identity. In August 2009, Facebook hired David Recordon, an expert in online identification. Recordon intends to promote open and transparent standards for web identity to Facebook. In other words, the company hopes to make it easier to identify its users. Although several social networking sites have been criticized over this issue, the site that has garnered the most criticism is Facebook. Facebook has already implemented changes to promote more open identification. For example, users can no longer hide their name, gender, profile picture, or hometown from other users. Facebook also gives access to this same information to its partners of Facebook Connect, a program that lets users log onto their Facebook profiles from thousands of websites. In December 2009, Yahoo! and Facebook formed a partnership that permits Facebook users to identify themselves on Yahoo! sites and share...
Words: 1199 - Pages: 5
...Right to Privacy in Social Networking? ISSUE: Should social networking sites allow outside parties to have access to user information? Although it is free for users to participate on social networking sites (to a certain extent), companies like Facebook are businesses; they must make money to stay in operation. One way in which Facebook has begun to collect revenues is by allowing marketers to post advertisements on its site. Yet with the growing competition in social networking, Facebook must take new steps to retain its competitive edge. One possible way is by establishing the standard for online identity. In August 2009, Facebook hired David Recordon, an expert in online identification. Recordon intends to promote open and transparent standards for web identity to Facebook. In other words, the company hopes to make it easier to identify its users. Although several social networking sites have been criticized over this issue, the site that has garnered the most criticism is Facebook. Facebook has already implemented changes to promote more open identification. For example, users can no longer hide their name, gender, profile picture, or hometown from other users. Facebook also gives access to this same information to its partners of Facebook Connect, a program that lets users log onto their Facebook profiles from thousands of websites. In December 2009, Yahoo! and Facebook formed a partnership that permits Facebook users to identify themselves on Yahoo! sites and share photos,...
Words: 1384 - Pages: 6
...Megan Vansach March 7th 2010 Social Media Essay HRM13SP Social networking, what is it? Is it the act of socially gathering and promoting ones self, or the personal promotion of goods and services supplied by a person or business, it was not too long ago the term meant just that, in as little as ten years the term social networking has been given a whole new meaning. As our world has become a society based off of social media used by millions of users daily, social networking has become a source of personal broadcasting for the world to see. Such websites like, Facebook, Twitter, Instagram, and Pinterest have flourish in only a short amount of time. It was not too long ago the internet was a place to look up information or catch the latest news, but today social networking websites has change the way the world acts and views the internet, having not only long term effects but general social effects including the way we interact with each other. Social networking is no longer a term used in strictly social events as a source to get ones name out there, social networking recently has been associated with the aspect of making personal interconnections via the internet. As social networking has become more popular over the past few years, it has created many cultural changes, such changes as to how we connect with our friends, family, future employers, receive news and even discover new products, social networking allows us to connect with many different outlets daily by simply...
Words: 1232 - Pages: 5
...accurately and efficiently. Computers are a very big help to solve problems nowadays. Charlene Guevarra (2010) cited certain works in her study, here are some: Barnes (1954) stated that Social Network Theory views social relationships in terms of nodes and ties. Social Network is a social structure made up of individuals (or organizations) called “nodes”, which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, likes/dislikes, or relationships of beliefs, knowledge or prestige. Moreover Abhyankar (2011) indicated that from the very beginning; human beings always associated themselves to some form of social structure as they evolved across generations. All human beings crave social life, but not all can have time and resources to enjoy social circle where they can communicate, collaborate and freely express themselves with like-minded peers for satisfying their different needs like security, assets, skills, relationships, science and technology, events, politics, history, literature, art, etc. There is no end to the list of fundamental principles that can drive people to create platforms for communication and interaction, mutually beneficial for the whole community. According to Abhyankar (2011), “Social Network” is an online community where people across the globe (irrespective of demographic and geographical differences) can develop network with different organizations or individuals for...
Words: 3819 - Pages: 16
...Social Networking And HRM Attachment Collapse . A social networking site is a “Web site that serves as a virtual community, where a group of People use the Internet to communicate with each other about anything and everything.” Mondy’s (Mondy: Human Resources Management, 12th edition, Prentice Hall) defines social networking sites as Facebook, LinkdIn and Twitter. However, having lived in San Francisco Bay Area, I have used Craigslist as Social Networking site as well.My partner at Shiva’s Indian Restaurant, Mountain View, California used to post the jobs for Hostess etc. and get very good response. Once upon a time, BIMA’s chair, Paul Walsh wanted to find a new public relations company just using Twitter. His intention was to weed out applicants who cannot communicate in real time (Mondy). In my personal life I have not used Twitter to do hiring or work for any company doing hiring using twitter for which I have worked for. Most of the companies prohibit the use of twitter during work hours. Coming back to Mondy’s book, it talks about Serena Software’s attempt at using Facebook to get its employees know each other by sending out a press release. Their attempt was at using Facebook to help its employees know the business and the product better. The companies I have worked for does not allow Facebook as the primary chat medium. Rather, they buy product like Skype...
Words: 667 - Pages: 3
...adoption has revolutionized how most individuals, institutions, and state conduct their operations using social media as a means of communication. This has consequently brought about some improvement to the individual, institution and state way of operation. E-commerce has broadened the market for organization, which in turn has improved the country’s economy and individual living standard through tax revenue and job opportunities respectively. Education has been revolutionized and now students with disabilities can study well by use of technology i.e. soundboard for students with writing disabilities and communication disorders. Students can easily find information on the internet and popularization of e-learning has enabled distant learning for those with tight schedule. Individuals can upgrade their skills and knowledge to perfect their competitiveness in the job market by browsing for new ideas on the social media. Policies are now available for citizens and through the state website, it is easy to follow up on new and amended policies mad by the government. State proceedings are also in the public domain, and these helps to enhance transparency and build public trust. Technological a can be channeled to improve the livelihood of the people in the community, challenge their brains and remove barriers that segregate people. Social media plays a big role in enhancing social values through forums that discuss issues affecting the society subsequently reducing stress related issues...
Words: 2090 - Pages: 9
...Summary Social media, online social networking service, has been existed for a long time. In that time, people use social media as an effective way to expand our social circle. People who use these sites form a social network, which provides a very strong and powerful way to connect, share interests, and keep in touch with others across the miles. However, as “the valuation of Facebook raised in a significant way, settling at figures in excess of $80 billion just after the company’s developer conference in September, 2011” (O'Dell, 2011). This valuation of the social media is only ranked second to Google’s. Even an obtuse CEO can realize the important impact on the business industry that social media will bring. Such a high valuation is not only because Facebook provides more than 600 million users a platform to communicate with each other, both in their leisure time and at work. Therefore, it is obvious to observe the social media’s economic impact. The economic impacts of the social media are increased work opportunities, decreased business cost, positive push in consumers’ purchasing behavior, increased opportunities for small businesses, and increased employees’ productivity. However, one thing should be noted that there may some different economic impacts in different countries because each country has their own cultures, economies, and business structures. Introduction of Social Media Social media, online social networking service, is among the most popular sites on the...
Words: 2712 - Pages: 11
...Influence and evolution of social networking on marketing communication about viability about sustainability of Social Networking as a marketing communication tool Things which can be included in topic are- 1. What is Social Networking? (in brief) 2. IMC 3. Role of social networking as marketing communication 4. Influence of Sn on Mc 5. Evolution of Sn on Mc 6. Sustainability of Sn as Mc 7. Future scope 8. Conclusion Social Networking A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, marketing communication etc. [pic] There are many SOCIAL NETWORKING SERVICES as online services platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centred...
Words: 4646 - Pages: 19
...From social media to Social CRM What customers want The first in a two-part series IBM Institute for Business Value IBM Global Business Services, through the IBM Institute for Business Value, develops fact-based strategic insights for senior executives around critical public and private sector issues. This executive report is based on an in-depth study by the Institute’s research team. It is part of an ongoing commitment by IBM Global Business Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@us.ibm.com for more information. Additional studies from the IBM Institute for Business Value can be found at ibm.com/iibv Introduction By Carolyn Heller Baird and Gautam Parasnis CEOs, according to the IBM 2010 CEO Study.1 Today’s businesses are fervently building social media programs to do just this. But are customers as enthusiastic? Actually, most do not engage with companies via social media simply to feel connected. It turns out, customers are far more pragmatic. To successfully exploit the potential of social media, companies need to design experiences that deliver tangible value in return for customers’ time, attention, endorsement and data. With the worldwide explosion of social media usage, businesses are feeling extreme pressure to be where their customers are. Today, this hub of customer activity is increasingly virtual, located inside a social media or social networking...
Words: 6737 - Pages: 27
...decade we have witnessed this statement slowly coming to fruition. We are in the age of social media, networking, and more specifically in the business world; microblogging. How has this changed business so far, and what are its prospects for the future? I will be looking at its wide ranging effects, positive and negative, and plan on evaluating the story so far. I intend to analyse the applications for the small and large businesses, including the use of SMM (social media marketing) whilst looking at the pitfalls that people and companies have, and will continue to, come across. Many small businesses are taking advantage of the social networking scene by using it as their primary medium for updating their customers. It presents a unique opportunity to keep connected to customers, wherever they may be. Not only does the consumer benefit through keeping in touch with the stores products and availability, but they may also take advantage of ‘twitter only’ promotions. According to a recent survey of 1000 users of social networking, ‘44% of those following brands on twitter said they did so because of the exclusive deals the firms offered to users’ (Economist, 2010). Straight away it can be seen how the ever important business-consumer relationship is working. In return for free, willing advertisements, consumers are offered perks and deals for their continuing support. However, it should be noted that the promotions aren’t the sole reason businesses are gaining such a vast following...
Words: 1317 - Pages: 6
...a faster pace, rapid changes have occurred in the way we live. The evolution of current internet had made our lives more interesting and convenient. Social media has been brought to a whole new level with the advents of social media on the new Web 2.0 where the Internet has gone social. The social media has transformed online monologues into engaging dialogues by redefining how people connect and communicate with other people as well as brands and businesses. This communication platform has now become imperative in being a part of the lives of the modern society by opening the door of endless possibilities of how information is being shared and exchanged. The social media as we know today encompasses all the social networking sites which include the top major players of the industry which is Facebook, Twitter, YouTube and LinkedIn. One such social networking site that grows in an instant rate is Facebook. In short, social media is the social software that improves human communication. Facebook started off with a humble beginning of being a social networking site only for the students of Harvard University in 2004. Since then, Facebook has gone viral worldwide and has stayed at the top as the most popular social networking sites of all time. This social site even took over the reigns of Google as the highest most visited site over...
Words: 1711 - Pages: 7
...Human Resource and Social Network Sites Submit to: Associate Professor SUN Fubin By: Tanabat Woratanarat ID: 3114999131 Human Resource Management, MSM 2014 School of Management, Xian Jiaotong University May 30, 2015 Content Page * Abstract 3 * Introduction 4 * Definition of Social Network Sites 6 * HR roles 7 * Recruiting 7 * Selection 8 * Communication 9 * Knowledge Management 11 * Issue to be concerned about the use of SNSs in workplace 12 * Case Study 13 * Conclusions 15 * References 16 Abstract The world has changed disruptively since the internet is discovered. It is part of our lives. We cannot get rid of it in our daily life. Social Network site is developed after the internet. It has huge influence on human behavior. Human is more engaged in virtual world. We can get in touch, discuss and share opinions with anyone. Distance is no longer an obstacle in communication. It takes only a few seconds to share information to all over the world. There are more opportunities to expand business globally. Many businesses are early adopter, and can make use of social network site to get more customer base and more profits. However, only a few companies apply these technologies in HR department. Indeed, social network site could help HR people to manage human resources more effectively and efficiency...
Words: 3885 - Pages: 16
...twice each year, and includes articles by undergraduate college students studying media literacy. Social Media Impact and Implications on Society By Nick Pernisco, SJMLE Editor In the past five years, social media websites have become ubiquitous, giving young people a new way to interact with each other and communicate with the world. This new form of communication depends on usercreated content, not mass produced messages coming from large media companies. But as with other media before it, social media's rise to prominence has experienced some very serious growing pains. Companies like Facebook, MySpace, and Twitter have struggled to balance an inviting interactive environment with the ultimate pursuit of profits. Thanks to these sites, our expectations of the web, as well as society, have changed. This issue of the Student Journal for Media Literacy Education aims to explore some of the issues related to social media, and a generation fully engaged in this interactive world. The main focus is popular social media sites such as Facebook, MySpace, Twitter, Wikipedia, YouTube, and LinkedIn, but other social networking sites are explored as well. All articles in the Journal have been written by college students in Santa Monica College’s Reading The Media course in Spring 2010, under my supervision. The students selected from a list of topic related to current issues in social media. I reviewed all of the articles, and offered suggestions and guidance, but the students were...
Words: 13825 - Pages: 56
...Running head: SHOULD ORGANIZATIONS ALLOW SOCIAL MEDIA IN THE WORK PLACE? Should Organizations Allow Social Media in the Work Place? Following the American Psychological Association’s Guidelines Abstract The growth of social media is astonishing. Organizations question if to allow social media in the workplace. The paper contains information beneficial to an organization when making the decision to allow social media in the work place. Topics included are social policies and procedures, benefits, risks, legal impacts, media interpretation, legal cases and methods of improvement. The information is intended to convey that it is beneficial to allow social media in the workplace if only a well written social media policy exist. Should Organizations allow Social Media in the Work Place? Social media continues to grow. The rapid growth has Organizations facing a decision whether to allow the use of social media in the workplace. Social media today is widely popular due to its advancements in collaboration and communication which can benefit business. In order to make a decision such as allowing social media in the work place it is important for an organization to be knowledgeable about the following information: * Social Policies and Procedures * Benefits and Risk * The legal impacts to the organization * How to minimize the risks but maximizing the market * How media interpret the impact * Recent legal cases and outcomes * Methods of improvement...
Words: 1470 - Pages: 6
...Exploring Negative effects of social media in work places Muriithi, Mary Watetu A research term paper in econometrics submitted to Jomo Kenyatta University of Agriculture & Technology in partial fulfillment of the requirement for the PHD degree in Business Administration Jomo Kenyatta University of Agriculture &Technology 2014 DECLARATION This report is my original work and has not been submitted or presented for examination in any other university, either in part or as a whole. Supervisor – …………………………………. Signature………………………….. Date……………………………………… Name: MURIITHI, MARY WATETU Signature………………………. Date: ……………………………… Table of contents I. Title……………………………………………………………………. 1 II. Declaration ……………………………………………………………. 2 III. Table of Contents……………………………………………………… 3 IV. List of Tables…………………………………………………………… 4 V. Symbols and Abbreviations…………………………………………… 5 IV Abstract…………..…………………………………………………. 6 1. Introduction…………………………………………………………….. 8 1. Background…………………………………………………….. 8 2. Statement Of The Problem……………………………………… 8 3. Purpose of the study………………………………………...…… 8 4. Specific Objectives……………………………………………… 8 5. Research Questions……………………………………………… 8 6. Justification Of The Study……………………………………… 8 7. Limitations of the study………………………………………… 11 2. Literature review…………………………………………………… ….. 12 1. Conceptual framework……………………………………….. 14 3. Methodology…………………………………………………………….. 15 ...
Words: 3487 - Pages: 14
