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Show Macro and Micro Environmental Factors Which Influence Marketing Decisions at Tesco

In: Business and Management

Submitted By kopeldak
Words 1474
Pages 6
Macroenvironmental Influences on Marketing Decision Making
The retail sector is very huge sector in the UK Market. Retail covers the whole lot from the small village shop where the shop proprietor recognizes every shopper by name, to the London Oxford Streets giant department stores. The Retail industry range includes the shop where you walk into to purchase, to the shops where you can explore with a keyboard and mouse.
As per Department of T rade and Industry’s commissioned report in 2003, £221bn topped in the UK after retail sales, and also provides jobs to around three million people and contributed 12% in the whole UK economy . We society is consumer-driven society , where shopping represents a lot more a hobby than an actual requirement to purchase products.
ABOUT TESCO
T esco, among the globe’s leading multinational retailers and a top retail store chain in the UK. In 1919 T esco was founded by Jack Cohen, at that time Cohen started to sell extra grocery items from a stall in the East End of
London. Against his first day’s £4 sale he gained £1 profit.
The T esco brand first time appeared in 1924. The brand `TESCO`, came about after Jack Cohen purchased shipment of tea from the supplier T .E. Stockwell. He made new labels by using the first three letters of the supplier's name (TES) and (CO) from his sir name forming the name "TESCO”.
The first brand which was sold by the T esco was “T esco T ea” in 1924. The first T esco store was started in 1929 at
Burnt Oak, Edgware London. In 1932 T esco became a private limited company . T esco was registered in the
London Stock Exchange as T esco Stores Limited in 1947 and the price of the share of T esco Store Limited was
25p. In 1956 in Maldon, a cinema was converted into the first T esco self services superstore. In year 2000 T esco open it web site www .tesco.com
T esco initially specializing in...

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