Sim Assignment

In: Business and Management

Submitted By ttkevin
Words 4269
Pages 18
Strategy Information Management | | | In this report We will talk about an overview of Porter’s five forces and its implication in Wn Morissons. Then, we will analyse how the SWOT analysis is operated in our company and how it uses information technology to gain competitive advantage on their competitors. | | KTT | 10/19/2011 | |

Assignment of Strategic Information Management

Using Porter’s five forces of competitive advantage select a company and critically examine the characteristic of the market in which the company operates. How will your company use information system/information technology to gain competitive advantage?

Business administration-semester4-August 2011



Submitted to


19th October 2011


Table of Contents 1- Introduction 3 2- Porter’s five forces in an overall views 5 3- Porter’s five forces in Wn Morissons 9 4- Morissons’ SWOT Analysis 12 5- Information technology at Morissons 14 6- Recommendations 15 7- Conclusion 16 8- References 16

1- Introduction

Retail is a sector of the economy, which is involved in companies and individual, engaged in the trading of finished goods to end user customers. Wm Morissons like Tesco or Asda is one of those retail companies. Nonetheless, Morissons is actually a Public limited company (PLC) founded in 1899 and specialized in retailing groceries and consumer goods with mostly grocery since its earliest beginning. The headquarters is based at Bradford, west Yorkshire in UK where it was created by William Morrison and had 439 stores (at Jan-30-2011) and now Morissons count over 420 stores located in the UK. By now they have more than 110,000 employees opened across the UK. Morissons traded as LSE (London Stock Exchange) since 1967, officially the Morrison family owns at…...

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