...countries with their initial letters combined being BRIC – Brazil, Russia, India and China – as the world’s fastest developed economies that can be considered as the most promising emerging markets in the world. Latter the BRICs become BRICS with South Africa joining the group, together the five BRICS countries had represented approximately 3 billion people and a combined nominal GDP being US$ 14.8 trillion and US$ 4 trillion in combined foreign reserves (IMF 2013). However, within the five BRICS countries, China and India very similar and the only two Asian countries, they had many things in common – large size of country lands and large size of population as well, the relatively large gap between wealthy and poor households, together with the similar economic routes – both countries had their economies boosted in the 1970s and 1980s benefiting from the large sum of foreign direct investments (Halpin, 2012). Based on the above basic conditions, the consulting team hired by Australian Trade Commission (Austrade) would conduct a comparative analysis for the country attractiveness of China and India, standing in the position for the businesses in Australia who wished to expand their businesses to one or both of the countries, thereby to providing suggestions for these businesses. As for details, the report would compare the legal, social and economic conditions of the two countries, through which appropriate suggestions would be provided. 2. Countries of Competition In this...
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...In this task I would be selecting six different types of products from different organisations and I would also be talking about my choosing products segmentations. Segmentation refers to a process of dividing a large unit into various small units which have more or less similar or related characteristics. Market segmentation is a marketing concept which divides the complete market set up into smaller subgroups involving consumers with a similar taste, demand and preference. One market segment is totally distinct from the other segment. A market segment contains of individuals who think on the same lines and have similar interests. The individuals from the same segment respond in a similar way to the fluctuations in the market. Basis of Market Segmentation Gender The marketers divide the market into smaller segments based on gender. Both men and women have different interests and preferences, and thus the need for segmentation. Organizations need to have different marketing strategies for men which would not work in case of females. A woman would not purchase a product meant for males. The segmentation of the market to include gender is important in many industries like cosmetics, footwear, jewellery and apparel industries. Age Group Division on the basis of age group of the target audience is also one of the ways of market segmentation. The products and marketing strategies for teenagers would be different than kids. Age group (0 - 10 years)...
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...products in small quantities to members of the public. There are many different formats of retailing that are available to members of the public. The retailing sector is therefore very complex and diverse and filled with many different formats. And the reason for this is so that every retailer will specialise in a particular field of product that will appeal to a specific group of people. For example, there may be a retailer that specialises in selling only sporting goods, another may sell only children’s toys, and another may be a discount store that doesn’t sell anything over the price of £1. When dealing with the different formats of retail, it is also important to look into the different locations these retailers are usually based in as this is usually strategically chosen by the business, as they feel that a particular location will bring them more sales. This report will focus on three particular retail types and they are Hybrid Stores, Supermarkets and Variety Stores. I will be looking at these retail formats, comparing them with each other, as well as looking at their locations. Hybrid Stores Hybrid Stores are a fairly modern form of retailing that has been introduced into the business world. It features two separate and different businesses, sharing a building usually one smaller business within one main larger business. This has become a very popular form of retailing in modern times as it gives businesses the opportunity to promote each other. An example of a business like...
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...Business Analysis of Canada Canada is the leading country in the world for an American business to expand because of the very similar culture and business environment to the United States. Americans operating in Canada will feel very comfortable integrating into society and will be able to successfully execute their business objectives. The key areas of focus to effectively prove Canada’s compatibility with American firms is based on the following criteria: * Culture * Management * Population Demographics * Compensation * Religion * Ethics * Political Risk * Economy Culture Canada’s culture is very similar to the United States and by analyzing the cultural dimension theory by Geert Hofsted, American businesses will be able to understand how the similarities positively impact the success of American expatriates working in Canada. Hofsted’s cultural dimensions theory is an analysis of 5 specific factors that define the makeup of a society. Using a ranking system he was able to compare over 50 countries to Canada in all of these dimensions: power distance, individualism, uncertainty avoidance, career success and planning for the long-term horizon. Power distance This dimension measures the rigidity or flexibility of a country in terms of how organizations structure management and subordinate relationships. If a country has a high power distance, management structures seem to be more rigid or hierarchal and a chain of command system is...
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...Reed Elsevier is one of the world leading providers of medical, scientific, legal, technological and business solutions, consulting and providing expertise advice and business solutions for all kinds of businesses. Reed Elsevier was established in 1993 when two companies, Reed Elsevier plc and Reed Elsevier NV combined to form two jointly owned companies (parent companies). First, a UK’s based, Reed Elsevier Group PLC which is equally shared and consists of publishing and information businesses. Second, Elsevier Reed Finance BV which manages the financing activities and is owned 61% by Reed Elsevier NV and 39% by Reed Elsevier PLC. Both of the parent companies have attained their separate identity and are listed separately in the stock market. The company started as two separate organisations, Reed Elsevier plc was started as Reed International and was laid down by Albert E Reed in 1894 in Kent as a newsprint manufacturer. The company underwent several acquisitions to diversify in its operation to finally reorganizing its portfolios and becoming the most recognized company in the publishing industry. On the other hand, Reed Elsevier NV started off as Elsevier NV was formed by Jacobus George Robbers in 1880 as a Dutch publisher which gained support from well known Dutch booksellers and newspapers, later concentrating on business publishing activities and disposing the commercial and book publishing activity. In 1993, both these companies contributed their expertise to form a...
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...Wal-Mart’s Organizational Structure Damaris Medina MGT/230 September 13, 2012 Dan Kassmeier Every company has their own form of organizational structure. Whether the business is big or small, an organizational structure is needed in order to have a successful business. An organizational structure helps put the business in order to make sure there are no problems in the future, but what is an organizational structure? It is how the reporting structure is organized. There are many types of organizational structures. Some examples of organizational structures are, the functional, matrix, and divisional structures (Bateman & Snell, , 2011). When business owners are planning a structure for their business, it is important to know just how complex the business will be. If the business is a major corporation, such as Wal-Mart, then the structure should be able to support the complexity of the business. When a major corporation does not have a structure that supports their complexity, they are likely to have issues with the organization of the business. Thus causing for the business to lack the proper management and potentially fail. An organizational structure will determine how all employees work together. If the business is not under a strong structure, then there will be confusion throughout the whole business. An organizational structure also determines the decisions that the business will make as a whole (, , 1991).If there is no structure, there is no business. There...
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...Katie Haylor Unit 43 – Social Media for business P1- Explain the range of social media services * Social Networks There are many social networking sites that are used throughout the world. People use them to interact with their friends or family from all around the world. An example of a social network that is commonly used is Facebook, which enables individuals to post pictures and statuses about their lives to show to others. Social networks aren’t only used by the public, but now by businesses also. They include updating your location, sending links and images to each other, exchanging messages, sending and accepting friend requests. I have chosen to focus on two popular and large names within the industry; LinkedIn and Facebook. People use these differently to businesses. Businesses use Facebook to create and organization page, to upload pictures and events on their business products in order to advertise their organization to the people who use these social networks. Organizations found out that is a user likes their profile or page, then their friends will be able to see it and like it also, Amazons Facebook profile for instance, which inclines people to shop at the Amazon website or at least browse. Then this cycle repeats and become more and more known throughout the world as more and more people are liking the page which will make the company more popular and sites like Facebook and Likednl become more aware of it. Other examples of social networking sites are...
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...a software system used to collect, analyze, and assess market information so that decision makers can use it.”(Armstrong et al., 2009, p.184). Marketing information systems (MIS) are a set of unique marketing tools that assists corporations around the world to utilize information gained from marketing research to assess their products and formulate their plans for the future. Models of consumer behaviour can influence the development of their products and services , as well as impacting decisions such as; the appropriate locations for their businesses, and development of their marketing strategies. Once companies collect the information regarding consumer behaviours and their purchasing habits, it is analyzed in order to draw conclusions and make informed business choices. The objective is to utilize this information in order to generate the largest possible revenues (Buyer to consumer). Information is gathered through interviews, customer comment forms , consumer inquires and spending patterns gathered through loyalty cards. The information is gathered and the analysis provides insight into products and services being purchased by different demographic groups (i.e., age, gender, ethnicity, etc.), and in different locations. After this is achieved, organizations can then target their marketing and advertising of the right product to the appropriate customer groups who will most likely be purchasing that product. This essay will demonstrate how marketing information...
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...M1-Compare marketing techniques used in marketing products in two organisations. Within this assignment i aim to compare the differences and similarities of two specific organisations, Apple and HSBC for the purpose of extended in-depth research i intend to use information collected independently via the internet and from the businesses themselves to attain a coherent comparison of said techniques used to market products. The organisations in question are businesses varying in sectors and specialities. Both of the businesses are mentioned in the best 100 global brand directory at number one (Apple) and number thirty two (HSBC) as shown below. Marketing techniques are tools used to ensure businesses reach their marketing objectives in the most efficient yet profitable manner. Survival, a technique that must be considered by the majority of start up/young businesses however, this aspect no longer applies to the businesses in question due to their success. Both businesses are similar considering that they must ensure they stay profitable, for example it is crucial that both businesses stay up to date with advances in technology, a form of product development. HSBC offer the “secure key” which intertwines safety of customer’s accounts and technological aspects of accessibility whilst being obtainable. Similarly to HSBC, Apple ensure they stay up to date in terms of safety for customers apps such as “find my iPhone” were launched whereby customers in the event of misplacing...
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... 3. Aims and objectives 4. Political factors 5. Political factors in UK 6. Political factors in USA 7. Social factors 8. Social factors in UK 9. Social factors in USA 10. Legal factors 11. Legal factors in UK 12. Legal factors in USA 13. Referencing 14. Bibliography Introduction In this report I am going to be talking about McDonald’s and how as an organisation it is influenced by political. Legal and social factors in two different business environments. McDonald’s McDonald’s is a global organisation that is known all over the world. It is an organisation which has gone from strength to strength since it first opened its doors. It serves more than 60 million customers daily in more than 100 hundred countries worldwide. It has taken over the hamburger market and now is the largest chain of fast food restaurants in the world. They are a really popular organisation and are well known all over their logo is recognised by almost everyone around the world. In 2012 McDonald’s had sales revenue of $27, 5 billion and a profit of $5, 5 billion. These numbers on their own show you just how big the McDonald’s organisation is they make a huge amount of money and that shows that they are achieving what they set out to do as an organisation because McDonald’s is in the private sector and this means that they are in business to make a profit.so this is something which they aim to do as an organisation and when they are turning over really...
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...customer needs, e.g. products or services, filling a gap, doing it better than competitors ● Identifying new needs, e.g. mentoring and coaching, using digital media (such as social networking websites) ● Being entrepreneurial – ideas of recent entrepreneurs, e.g. Tanya Budd, Mark Zuckerberg ● Importance of having a strong vision and seeing it through, e.g. Apple ● Measures of success, e.g. financial, social, customer satisfaction Research at least four businesses in the local area. For each of the four businesses, describe the business and the features that make them successful. Business name and description of the area it is in | Description of business | Features that make the business successful | Nike SU1106-08, The Street, Westfield Stratford City, London E15 1AZ | NIKE, Inc. founded on September 8, 1969, is engaged in design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. NIKE is a seller of athletic footwear and athletic apparel across the world. | NIKE keeps their business running by providing customers with the latest shoes and brands in stores and online such as the Jordan’s, Kobe’s and the Lebron’s.They also keep their business afloat by hosting seasonal sales to customers as well as providing gift cards to its customers. They also let their customers get hands on with their product by allowing them to personalize it and make it their own through NIKE Id They also have a website and app in which...
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...of the same continent, they are certainly different in culture and countless other aspects. Kenya is a poorer, undeveloped country in which a large number of people live on less than a dollar a day. In contrast, Morocco is a country that is much more developed and westernized, having strong alliances with western and European nations. The investment atmosphere is very different in each country and businesses that are marketing and investing in each have very different strategies. Morocco is very similar to marketing to the US or other developed countries, consumerism and luxuries as well as investing in established and successful industries. Kenya is very different in that the atmosphere creates more risk towards foreign investment due to the constant conflict, unstable governments, and corruption. A foreign business may have little confidence and high fear in shipping their product into the company. This is common with Nigeria, a majority of countries and companies will not do business with them and Kenya has a similar image. Whereas Morocco has ongoing and positive relations with the largest countries and the UN. For example, banking is very strong in Morocco and the top 6 banks own 85% of assets in the industry. These banks create a very solid foundation for doing business with the country and providing confidence in their economy. Overall the marketing strategies are like marketing to different continents and different worlds. Morocco is much more stable, affluent, established...
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... Abstract Social media is a worldwide trend in today’s society. There are many different types of social media around the world. Different people can use social media for different reasons that could be beneficial to them. This paper will show how social media sites have become large in people personal and professional spaces. Social media is a worldwide trend in today’s society. There are many different types of social media around the world. For example, Facebook, Twitter, and instagram are three of the leading social medias with constantly users making updates and postings. Mobile applications are convenient for users to have access to. Different people can use social media for different reasons that could beneficial to them. According to Lorenza-Romero, Alarcon-Del-Amo and Gomez-Borja, real purpose of social media is to classify users based on their contact information to create the ability to locate them. In today’s world of technology, social media play an important role in keeping different societies connected and building personal and business relationships. The development of social media has come a long way since the internet become popular. The idea of social media is to keep people of similar backgrounds and interests connected with each other even while I different places. Social media can help people find lost relatives or friends. Social media can be...
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... Abstract Social media is a worldwide trend in today’s society. There are many different types of social media around the world. Different people can use social media for different reasons that could be beneficial to them. This paper will show how social media sites have become large in people personal and professional spaces. Social media is a worldwide trend in today’s society. There are many different types of social media around the world. For example, Facebook, Twitter, and instagram are three of the leading social medias with constantly users making updates and postings. Mobile applications are convenient for users to have access to. Different people can use social media for different reasons that could beneficial to them. According to Lorenza-Romero, Alarcon-Del-Amo and Gomez-Borja, real purpose of social media is to classify users based on their contact information to create the ability to locate them. In today’s world of technology, social media play an important role in keeping different societies connected and building personal and business relationships. The development of social media has come a long way since the internet become popular. The idea of social media is to keep people of similar backgrounds and interests connected with each other even while I different places. Social media can help people find lost relatives or friends. Social media can be...
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...consumers: * The economist Milton Friedman said the social responsibility of business is to increase profits. Any other social responsibility is a delusion; for him the only responsibility for corporations was to their shareholders. * It is only recently that businesses have moved focus onto their stakeholders (The Stakeholder theory). This is because as times are changing, stakeholders, specifically consumers, are becoming increasingly empowered and vocal, forcing businesses to review their strategies. Also, the media is bigger so any unethical stories will be greatly publicised. If enough people then stop buying from a business then a business will go bust or will be forced to change. Therefore, businesses care about the perception consumers have of their businesses, resulting in ethical business practices. * Businesses have a legal requirement that their products are safe and they contain appropriate guidance for their use. If not, the business must take responsibility (i.e. if someone gets hurt) * For example, Shell was the focus of consumer criticism over the sinking of the Brent Spar, so they bowed to consumer pressure and did not sink the Brent Spar. * Supermarkets have been one of the businesses where the importance if ‘green credentials’ has become increasingly important, because consumers have become concerned about food miles and plastic packaging The relationship between business and employees: * If employees are unhappy, there will often be high...
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