The idea of suicide contagion is similar to the social multiplier theory; however, instead of it effecting only a few individuals, it can having a tidal wave effect and cause a significant rise in suicides (Becker et al., 2004). Newspaper and television reporting have caused the risk of the suicide contagion effect to increase dramatically. Stack (2003) “showed that studies measuring the effect of a suicide story involving an entertainment or political celebrity were 14.3 times more likely to find a copycat effect. (pp.111-112)” Research suggests that the inadvertent romanticizing of suicide may be encouraging others to identify with the victim and in turn commit the act themselves (Becker et al., 2004). The World Wide Web has also been shown