...DAVAO DOCTORS COLLEGE Gen. Malvar St., Davao City Marketing Plan: Mang Del’s Kambingan Written Report Submitted To: Mr. Vergilio Enrique E. Abanilla Jr., MM Marketing Instructor Submitted By: Aira Mores Tumuran Ritchel Villapa Janelle Ariana Carmela Cabada Claire Marie P. Mondragon Melody F. Par Wilma Stephanie Buot Annalou Aguhob Angelo A. Pestaño BSHM – HRM Q2B March 7, 2012 Executive Summary “Mang Del’s Kambingan” --- a place within the city’s refined area to comfort the craving of “papaitan, kilawin, sinampalukan atbp...”- the classic “kambing” recipes at its best. Owned and managed by the owners themselves, Mang Del or Wendell and Virginia Ramos. Strategically located at Avancena St., City of Davao – accommodating middle-class yuppies, young pro’s exploring beyond the ordinary food a common resto serves. People come not only for the house specials, they come because they are guaranteed contented customers – achieving its objectives – provide quality food at affordable prices with an assurance to savour satisfaction in service as well. Established the business on August 8, 2006, with full operational services that continues to serve the extraordinary specialties. A clean, breezy ambience and a cozy place with a serene and relaxing mood to dine. First on service were family and friends of the couple while expanding their markets with confidence to spread the common cheap advertising scheme – direct...
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...order to restore its stock back to previous quality, Superior had to get rid of less desirable meat. However, customers wanted nothing to do with these meats because a majority of the customers were of an ethnic background that had religious belief regarding their food. Superior proceeded to buy 20 new trailers, commonly referred to as a railer, which has the capability of carrying carcass hanging from the ceiling. These railers transitioned into higher costs for Superior because they held 39,500lbs instead of the traditional 42,500lbs for a full load, as well as running at a temperature of 32 degrees constantly. After this, Superior negotiated contracts guaranteeing its drivers to haul additional loads that were planned for. It began marketing the hanging carcass to a broader group, and slashed the prices to $2.75/lb on older ewes and down to $2.90/lb on regular lambs two years and younger. Another strategy was to identify five...
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...The Lamb” by William Blake Poetry Thesis and Outline I. Introduction – a. Thesis: Blake’s “The Lamb” is a Christian based poem that encompasses several components of Christ’s powerful character. b. Transition 2. Theme – Powerful characteristics of the Lamb a. Jesus the little Lamb, creator of the world (line 1) b. Jesus the little Lamb, provider of the world (line 3) c. Jesus the little Lamb, protector (line 4) stream and o’er the mead parallels to valleys d. Jesus the little Lamb, light of the world (6) e. Jesus the little Lamb, meek and mild (line 15) f. Jesus the little Lamb, child (16) savior of the world g. Jesus the little Lamb, sustainer of the world (line 3) h. Jesus the little Lamb takes away sin (line 14) “For he calls himself a Lamb.” i. Jesus the little Lamb, gentle (line 15 & 16) 3. Title- Christian based title encompassing several components of Christ’s powerful character. a. The Lamb title is important to the context of the poem and sets the tone. b. The Lamb – meaning is Jesus. Originally, published as an art work with a young boy feeding the lambs surrounded by branches and intertwined trees beside a small stream. Context of title supports the Lamb’s powerful characteristics of provider, gentle, light of the world and sustainer as the picture portrays all things working in harmony and unity. c. The Lamb – context is Jesus and spiritual providing insight to the character of God through the descriptions of the Lamb. 4. Setting...
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...Premium Lamb Cooperative Sheep production is mostly found in southern Pennsylvania. The number of sheep and lambs has fluctuated over the years, as well as the main sources of revenue for producers. In the past, sheep were sought for their wool and meat, but the current wool market is weak because it is not used very often. Producers’ main source of revenue now comes from lamb; however, there is still a lack of a market. Pennsylvania has no large lamb slaughter facilities and the only nearest one is located in Michigan, which means producers have to either go to a smaller plant for custom slaughter or spend a large amount of money to transport the lamb to a larger plant. In New Holland, PA there is an auction market for live lambs, but the biggest competitors for lamb are producers in Australia and New Zealand. These producers sell frozen lamb in the United States market at competitive prices. Lamb was never usually a big part of the American diet, but since the country has become so diverse the lamb market has grown because its main consumers are among ethnic populations. Other lamb producers and I are contemplating forming a cooperative to market lambs. We are looking at three different options. We could consider combining our lambs and selling them live through the New Holland auction or a processing plant. Another idea is to buy or rent a slaughter facility to butcher our own lambs and use the co-op to market the meat to ethnic markets. Our last option is to create...
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...Writing business plans and marketing strategy can be simple. See the free business plan and marketing plan sample/template. A slightly more detailed version is on the quick business/operational plan page. Business planning might appear very complex but in essence its common sense, and begins with some very simple business start-up principles. To explore personal direction and change (for example for early planning of self-employment or new business start-up) see the passion-to-profit exercise and template on the teambuilding exercises page. Planning a new business or business project must at some stage address a few financial details, and challenges and opportunities relating to modern technology, the internet, websites, etc. However the techniques of how to write strategic business plans (or a strategic marketing plan) remain basically straight-forward. Business planning and marketing strategy are mostly common-sense and logic, based on cause and effect. Here are tips, examples, techniques, tools and a process for writing a marketing strategy, business and sales plans, to produce effective results. This free online guide explains how to put together a marketing strategy, basic business plan, and a sales plan, including free templates and examples, such as the Ansoff and Boston matrix tools. New pages are being added soon on advertising, sales promotion, PR (public relations) and press releases, sales enquiry lead generation, advertising copy-writing, internet...
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...The Marketing Plan Handbook Written by Alexander Chernev In The Marketing Plan Handbook, Chernev explains the pieces of a marketing plan , breaking down the need, standard issues, and concerns with many of the plans that companies possess. He also gives a better understanding as the difference between a marketing plan and the strategic plan that many confuse are the same. Many issues fall into play when a company writes the document only by the standard requirements that are given, as an example the 50 page requirement. The main points of the book are focused that the simpler the plan, the better. The outline proposes emphasis on the marketing plan to be written simple and basic and focused on value-management. The finances, operations, technology, and organization should be focused. The plan is broken down into eight simple parts: executive summary, situation analysis, goal, strategy, tactics, implementation, control, and exhibits. He creates and easy to follow guide in which all marketing plans should possess with the need to know information, excluding the fillers. The book suggests there are three key principles in writing a marketing plan. The business strategy must outline and communicate these principles to a target audience. The plan must be first actionable. In this, it should include a development of action directed at obtaining a specific goal. This includes creating or modifying parts of the seven key marketing mix variables: product, service, brand, price, incentives...
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...Writing a great marketing plan doesn't have to be a headache. I recommend a simple plan, broken down into five sections, that's easy to write and follow. If you're creating your marketing plan for in-house use, you can bullet the sections and make the writing as brief as possible. Content matters most--not your writing style. Here's how to write a five-part plan that works as hard as you do: Section 1: Situation Analysis This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark as you adapt and refine your plan in the coming months. Begin with a short description of your current product or service offering, the marketing advantages and challenges you face, and a look at the threats posed by your competitors. Describe any outside forces that will affect your business in the coming year--this can be anything from diminished traffic levels due to construction if you're a retailer or a change in law that could affect a new product introduction if you're an inventor, for example. Section 2: Target Audience All that's needed here is a simple, bulleted description of your target audiences. If you're marketing to consumers, write a target-audience profile based on demographics, including age, gender and any other important characteristics. B2B marketers should list your target audiences by category (such as lawyers, doctors, shopping malls) and include any qualifying criteria for each. Section 3: Goals In one page or...
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...Final Project: Marketing Plan University of Phoenix MKT 230 Jose A Torres Sunday, August 19, 2012 In my marketing plan, I will combine a few different services but concentrate on two to three services but the concept of the company being promoted is a different kind of customer Service Company. The company would offer photo/video services, paralegal services for attorneys, notarizing signing agents, consumer bankruptcy petition preparation, and a joint venture with bankruptcy attorney Sean Fleming to provide a complete debt elimination credit-rebuilding program. That is why I am calling the company "The Torres Networking Group" or TNG, LLC because it will be more of a consulting company with these services. This is a real world example; it is a company that I am launching, and by the beginning of 2013 when I receive my small business, funding the company should have a fully functional interactive website and a retail location in Elgin, Illinois (Welcome to the Illinois Hispanic Chamber of Commerce, 2011). My marketing plan is not just a project and an exercise it is a personal dream of mine that I have wanted to realize since 2006. Based on the research I have performed and the analysis I have decided to provide these services in the first marketplace such as Kane County in Elgin, Illinois. This would be a retail location with a photo and video studio included for consumers. At this location, we would offer services...
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...Elegantly simple email marketing. Get started today with Campaign Monitor for FREE! Yes please! <iframe src="//www.googletagmanager.com/ns.html?id=GTM-BLDN" height="0" width="0" style="display:none;visibility:hidden"></iframe> * * LivePlan * MPlans * BPlans * Palo Alto Software Home ------------------------------------------------- Top of Form Search Bottom of Form * Sample Marketing Plans * Marketing Software * Marketing Articles * Marketing Resources * Calculators * Marketing Plan Outline * Restaurant, Cafe and Bakery * Hospitality & Events * Retail & Online Stores * Additional Categories * Sales & Marketing Pro * Business Plan Software * How To Write A Marketing Plan * Product Marketing * Branding * Market Research * Public Relations * Lead Generation * Email Marketing * Marketing Strategy * Marketing eBooks * Marketing Blogs * Break Even Calculator * Cash Flow Calculator * Pay-Per-Click ROI Calculator * Starting Costs Calculator * Email ROI Calculator * Conversion Rate Calculator * Investment Offering Calculator * Discounted Cash Flow Getting ready to create a marketing plan? Start your marketing plan Related Marketing Plans * Organic Bakery Marketing Plan * Restaurant Marketing Plan * Catering Marketing Plan * Food Services Marketing Plan * Internet Coffee Shop Marketing Plan ...
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...ZIMBABWE SCHOOL EXAMINATIONS COUNCIL (ZIMSEC) ADVANCED LEVEL SYLLABUS BUSINESS STUDIES 9198 EXAMINATION SYLLABUS FOR 2008-2012 2 BUSINESS STUDIES ZGCE Advanced Level 9198 CONTENTS Introduction Syllabus Aims Assessment Objectives Scheme of Assessment Curriculum Content Notes for Guidance Resource List PAGE 2 2 2 3 3 10 25 3 INTRODUCTION 1.1 The aim of this syllabus is to enable Centres to develop Business Studies courses that are suitable for Advanced Level candidates. The syllabus contains largely the same body of curriculum content as the Management of Business Advanced Level syllabus (9368) and AICE Business Studies syllabus (0128) which previously were examined by UCLES. Although no previous study of the subject is assumed by the syllabus, it would be recommended that students should have done 'O' Level Business Studies 1.2 1.3 2 SYLLABUS AIMS The syllabus is intended to lead to courses that will encourage students to: 2.1 2.2 Understand and appreciate the nature and scope of business and its role in society; Develop critical understanding of organisations, the markets they serve and the process of adding value. This should involve consideration of the internal workings and management of organisations and, in particular, the process of decision making in a dynamic environment; Be aware of the economic, environmental, ethical, governmental, legal, social, technological etc issues associated with business activity; Develop skills in:...
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...Assignment On Marketing Plan of Robi Axiata Ltd. [pic] “Marketing Plan of Robi” Course title: Marketing Management Course code: MKT-331 Submitted To: Mr.Nur-E-Alam Siddique Lecturer, Faculty of Business ASA University Bangladesh Submitted By : Section-6E Name ID Kazi Md. Sarwer Rahman 091-12-0141 Md.Siddikur Rahman 091-12-0147 Md. Golam Rabby 091-12-0148 A.R. Ferdous 091-12-0150 Md. Abu Sayeed Mia 091-12-0158 Date of Submission: October 22, 2011 [pic] Letter of Transmittal October 22, 2011 Mr.Nur-E-Alam Siddique Lecturer Faculty of Business ASA University Bangladesh SUB: SUBMISSION OF THE REPORT. Dear Sir, It’s a great pleasure for us to submit the report titled “ Marketing plan of Robi Axiata Ltd.” under your great consideration and help. We find this report as an interesting one when we were engaged in preparing this report. We are very much hopeful that this report will meet the criteria of yours and help us in gathering a huge knowledge on that particular sector. The Assignment deals with several important aspects on the particular mobile company. The issues include the study of the current growth in company, the trends and policies undertaken by the Robi...
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...University Dear Sir, We are pleased to present our final report, "Business Plan: FANTA-C," for partial fulfillment of our Entrepreneurship course (MGT 368). This report presents you a business plan for our business idea, supported by suitable feasibility study. We hope that our report includes all topics demanded by the project outline accurately. We look forward to discussing this report with you and receive good comments. Yours Sincerely, Akhlakun Nobi Chowdhury | 071 467 030 | | Abid Rahman | 073 453 030 | | Nirjona Wahed Zara | 073 456 030 | | Md Tariqul Islam | 082 291 030 | | Farah Ahmed | 091 0973 030 | | SL no# | Table of Content | Page no | 1 | Introduction | | 1.1 | Business overview | | 1.2 | Mission | 1 | 1.3 | Vision | 1 | 1.4 | Our Value | 1 | 2 | Opportunity and research analysis | | 2.1 | Primary feasibility analysis | 2-7 | 2.2 | Porter five forces | 8 | 2.3 | PESTEL analysis | 10 | 2.4 | SWOT analysis | 11 | 3 | Marketing plan | 14 | 3.1 | Marketing mix | 14-16 | 3.2 | Marketing strategy | | 3.2.1 | Typologies of our current marketing strategy | 17 | 3.2.2 | Current marketing strategy | 18 | 3.2.3 | Future marketing | 19-22 | 4 | Management and Operation | | 4.1 | Physical location | 23-24 | 4.2 | Floor plan | 25 | 4.3 | Management team | 26 | 4.4 | Overall Business strategy | 27-28 | 5 | Financial plan | | 5.1 | Startup cost | 29 | 5.2 | Sales forecast | 30 | 5.3 | Income statement...
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...Tyden Brammall Mike Arevalo MKT/421 February 27, 2012 Stephanie Jensen Tyden Brammall Tyden Brammall is an organization that is in the process of trying to become the largest and most successful security seal provider in the world. Owned by a private equity firm it has been transformed from a United States manufacturer to a global company by expansion, merger, and take over. As the worldwide expansion has progressed it has encountered many if the issues raised. Items such demographics, infrastructure, global interdependent, and inferences such as culture. The other issue of ethics and working within different political systems such as the one in China and the effect of the tech revolution and the ease that it has made operations that much easier. Global Interdependence and Cultural Differences Tyden and the equity firm have gambled much on the value of global interdependence. The company requires all division to be able to support each other with sales being in Europe, Latin America, and the largest market the USA. Manufacturing is centered in China and the Far East with a small assembling procedure in Latin America. This interdependence and support of each is essential to the operational success of the organization. As a global manufacturer each and every division must know its place and support each other. The other side of the coin in having a global company that depends on each other is the fact cultural difference play such a part...
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...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
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...Diploma of Business | |Unit Code & Title: |BSBMKG501B: | | |Identify and evaluate marketing opportunities | |Assessments Type |Report Writing & Presentation | |Assessment No: |One | |Delivery and Assessment Mode(s) |Classroom | |Term |One | |Unit Duration |Three Weeks | Assessment 1-Report Writing & Presentation BSBMKG501B Identify and evaluate marketing opportunities BSB50207 Diploma of Business Version 2.1 Australis Institute of Technology and Education ABN 17 120 701 911 Address Level 2, 25 George St, Parramatta, NSW 2150 AUSTRALIA P +61 2 9633 1222 F +61 2 9633 1888 E info@australisinstitute.nsw.edu.au W www.australisinstitute...
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