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Sina Weibo in China

In: Social Issues

Submitted By zhangh1
Words 2353
Pages 10
Topic Paper: Social Media Trends In China
Investigate the Microblogging—Sina Weibo
Heng Zhang
Digital Strategic Communication
East Tennessee State University

Introduction Social media channels continue to grow in popularity across China in recent years. For a country with over 1.35 billion inhabitants, using social media has become a key way for individuals and businesses to communicate. Of all the Chinese social media products to join the market in the last few years, none has had as great effects as Sina's Weibo. Sina Weibo is a Chinese microblogging website. It was launched by SINA Corporation on 14 August 2009. Similar to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, with a market penetration similar to what Twitter has established in the USA. Sina Weibo presenting a relatively unfettered space for speech. In just four years, the site has attracted over 500 million members, more than the population of all but two countries in the world. For all its success, though, Weibo has confined itself to China; until 2013, when Sina introduced an English-language version and allowed users to login via Facebook, Weibo made virtually no effort to expand to foreign market and focused instead on recruiting users from within China. Given the country's large population -- and still-modest level of Internet penetration -- this strategy makes sense; however, there are still plenty of people in China who don't use Weibo. Weibo as the most popular social media in China with a large user group, it provided a good social media platform for advertisers and brands. If Weibo can be taken good use, the influence cannot be underestimated. In order to have a deep understand of the most popular social media in China, in this topic paper I will discuss the new social media trends in China, focus on the growth and value of Sina Weibo,…...

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