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Sinan

In: Business and Management

Submitted By sinan
Words 294
Pages 2
11. an – die
12. zu
13. nach – dem
14. nach
15. nach – der
16. nach – der
17. um – einen
18. gegen – eine
19. über – die
20. über – die

1. Die Creativ-Teens

Anteil an der Gesamtbevölkerung : 2%
Treiber und Innovatoren
Soziale Communities, Smartphone, Carsharing
Generation nach Facebook.
Optimistisch, smart, reflektiert

2. Die Super-Daddys
Anteil an der Gesamtbevölkerung: 2,4%
Familienväter
Vorreiter: précurseur
Wichtige Themen:
Pflege (soigner), Ernährung (l’alimentation), Gesundheit

3. Die Proll-Professionals

Selbstdarsteller (se met en scène), Hyper-Hedonisten (profiteur) Anteil and der Gesamtbevölkerung: 1,2% (part de la pop.) Den äusseren Schein wahren (garder une apparrence) Dicke Autos, teure Marken Lebenssinn: Spass haben (se faire plaisir) Social Media 4. Die Forever Youngsters Die neuen Alten „Downaging“, spätpubertierende Alte (refaire sa vie, se redéfinir) Sportbegeistert, aktiv, gesundheitsbewursst, gebildet (cultivé), getarnter Luxus (luxueux mais discret), Nachhaltigkeit (durable), Lebensgenuss (profiter de la vie), kulturelles Leben. Anteil an der Gesamtbevölkerung: 3,7% 5. Tiger-Women Die Powerfrauen Selbständig, unabhängig Anteil an der Gesamtbevöklerung: 1.7% Berufstätig, immer auf Achse, online, E-Commerce, Bio-Ware, gutes Aussehen, hochwertige Kleidung (vêtements de hautes valeurs), kreativer und sportlicher als der Durchshnitt (plus que la moyenne) 6. Die Business Freestyler Lebenskünstler, Jobwechsel, Sabbatical (année sabatique) Anteil an der Gesamtbevölkerung: 1,6% Jung, gebildet, ehrgeizig (ambitieux), erfolgreich (qui ont du succès) 7. Die Mainstream-Stars Konsum der schönste Ort und Lebens-Mittelpunkt: das Zuhause unsportlich Anteil an der Gesamtbevölkerung: 1,8% Fernsehen, Mode, Marken, gute Qualität 8. Die Gutbürger Glückliche Kühe nachhaltig, regional, gute Qualität Transparenz in der Komunikation Anteil and der Gesamtbevölkerung: 3,3% 9 . Die Sinn-Karrieristen und SIlverpreneure Sinn (sens)-Karrieristen: Neuanfang, Selbstverwirklichung (réalisation de soi) Anteil an der Gesamtbevölkerung: 2,2% Silverpreneure: die neuen Alten, Bildung an Universitäten, Zeitungsleser, markentreu Anteil an der Gesamtbevölkerung: 5,5%

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