...Up All Night Inc. 24-hour Childcare Service Marketing Plan Artiesha Artis Strayer University Professor Thomas Matula MKT 500: Marketing Management May 4, 2014 I. Executive Summary Up All Night Inc. is a small business in the first year of transitioning from a home based daycare center. Up All Night provides extended hours daycare services to individuals mainly parents and single parents. Up All Night Inc. currently employs 18 dedicated employees who are parents themselves and understand the challenges that many parents face finding trustworthy, capable individuals to care for your most precious treasures. The daycare center performs at its highest volume during the summer months but yearly the business is steady. One major challenge facing Up All Night Inc. is maintaining affordability is a sometimes tumultuous economy. II. Environmental Analysis Founded as a small home daycare, Up all night Inc. has evolved into an affordable overnight daycare center that provides childcare services to individuals that work overnight or extended hours. In 2001 when I became a single mother and started working overnight to be at home with my child during the day I saw the need to solve the common problem that many single mothers/parents encounter, starting with just 3 children from colleagues that I previously worked with. Overnight Up All night Inc. has become a success. In the near future, Up All Night Inc. plans to extend its services opening multiple locations and possibly...
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...submission of another person's work represented as that of the Learner’s without properly citing the source of the work will be considered plagiarism and will result in an unsatisfactory grade for the work submitted or for the entire course, and may result in academic dismissal. | | MKT6005 | Cayce Lawrence, Ph.D. | Marketing Research I | Assignment #8 | Marketing Research Plan: Childcare Choices for Kindergarten Readiness Bonnie Rice Northcentral University Abstract In order to analyze what factors affect the ability for parents to access quality childcare choices that prepare preschoolers for kindergarten, the author’s research plan will discuss applicable marketing theories relating to the issue and results of the hypothesis testing from responses to her questionnaire. The author will also discuss future research and marketing research applications. Keywords: high-quality childcare, Early Childhood Environmental Rating Scale (ECERS), Survey of Income and Program Participation – Event History Calendar (SIPP-EHC), TK/JK (transitional or junior kindergarten, reference parent, kindergarten...
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...offers quality child care services for families and single parents. The organization currently has seven locations in and surrounding central Indianapolis. Day Nursery offers a curriculum that promotes cognitive growth and learning skills for children from ages 6 weeks to 6 years old (“Day nursery”, 2010). Their mission is “to assure excellent early care and education for young children in central Indiana” (“Day nursery”, 2010). Information about Day Nursery can be located on the website www.daynurseryindianapolis.org. With the number of single parent and low income families and the cost of child care as a barrier for these populations, organizations such as Day Nursery needs to increase their ability to serve these families. Day Nursery current has a scholarship program for families that can’t afford the high cost of child care but their resources are limited. In order to meet the need of single parent and low income families, there is a need to increase the number of scholarships available for these families. Through increased financial resources Day Nursery can provide quality child care and learning for even more low income and single parent families. Day Nursery currently provides families and single parents with quality child care services. Day Nursery not only provide child care and early learning services but also provides a variety of programs that support the children and parents (“Day nursery, 2011). Many parents depend on child care facilities to look after their...
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...Paper 3 11/6/12 Childcare Today In this day and age childcare has become a key component to allow both parents to continue to provide and remain in the work force but this luxury comes at a high cost. According to USA Today, nearly 80% of children by the age of four will spend time in a daycare center (Szabo). Quality childcare offers many benefits for children of all ages in the present and in their future like social and cognitive development skills, early learning and a structured schedule. There are also concerns when it comes to childcare like safety and cost. Childcare centers offer many beneficial perks for the child and also for the parent. According to Babycenter.com quality centers employ staff members who have been trained in early childhood education, so they are prepared with the right skills to know what to expect from your child developmentally. They also mention that good daycare centers will offer a variety of activities for the children to engage in such as singing, dancing and storytelling. A child interacting with other children provides a great way for them to develop social skills (Daycare Center). According to the National Institute of Child Health and Human Development’s Study of Early Child Care found that children at the age of four spending more than 30 hours a week in a daycare center became demanding and aggressive. Throughout this study as they tracked the children they found that by the time these same children reached third grade...
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...Different Approaches to Childcare T. Green Richland Community College I chose topic three which is asking different parents about their opinions and option for childcare for their children. All three parents chose different avenues when it came to the care of their child/ children. Certain circumstances dictated why they chose these different options for childcare. Of the options there was a stay at home mother, a student who left her child with relatives, and lastly a couple who chose daycare for their small children. All three options can be good outsources for the parents as well as the children , when the environment is set up for teaching, parent involvement, and good influence for how the child or children behave and are being treated. The stay at home mother of a twenty three month old baby boy, she stated that before the birth of her child and her and her husband discussed the option of her being a stay at home mother for safety reasons, as well as her wanting to really experience motherhood with this being her first child. When asked how this influenced their child’s motor development and language skills they both felt that with her being home she was able to devote all her time to their son. She also stated that when it came time to encourage him to crawl and also to grasp things, she would get on the floor with him, put his hands and feet in the crawling position. She would also entice and or motivate him by putting things in...
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...Non – Parental Child Care Rhonda Swazer SOC 312 Instructor Rebekah Clark May 31, 2012 Non Parental Child Care Non-Parental child care is very important for many different reasons. It helps working parents attend their child’s needs when they themselves can’t do so. Non-parental childcare helps teach and mold children from an early age. It also helps children learn how to become self reliant earlier than latter on down the road. There are 3 different types of non-parental child care facilities which are childcare small childcare facility with 12 kids or less, childcare in a center with 30 or more kids, unrelated childcare in the kid’s homes. There are many ways that parents provide for the care of their children during work-times. The setting for childcare is a home center. The home may be the child owns home, a relative (grandmother, aunt, etc) home, or the home of an unrelated person. The individual caring for the child in the child’s own home may be the parent, a relative or an unrelated person such as a babysitter. Home care can included the simultaneous care of many children from other families. Home care is sometimes referred to as family day care even though the family may not be the child’s own family. Sometime going to a head start can make a child feel like a big boy or girl. For some children head start can be very reliant and the child can be very excited about learning. In home day care is very popular today a small day care facility...
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...The Importance of Staff Diversity in Childcare Since the introduction of affirmative action in the 1960's, diversity has become a growing concern. Diversity has also caused employers to become more aware of its necessity in the work environment. In a society that is growing more diverse by the day, businesses are forced to recognize the need for diversity in their overall management practices. Working in the childcare business has taught this author the importance of diversity among my staff and our classrooms. The services that are provided reach all types of families, cultures, and races. But the vast majority of childcare centers tend to lack diversity in their staff. The author of this paper intends to show directors of childcare facilities that diversity is important in order to meet the needs of their clients for three primary reasons: to incorporate all walks of life in an ever-changing society, to develop clear communication between staff and parents, and to enhance the learning environment for the children being taught. Diversity has become a part of our everyday society and culture. As childcare providers it is imperative that directors become aware of the constant change and equip themselves with the knowledge needed to meet the needs of the current society. According to Pearson (2000), “...early childhood educators and caregivers are faced with the dilemma of meeting the needs of an ever-changing population. As the population becomes more diverse, classrooms...
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...Non-Parental Childcare: Understanding How it Affects Children Patricia L. Johnson SOC 312 Instructor Okantey May 21, 2012 Non-Parental Childcare: Understanding How it Affects Children There are many different types of childcare available in society today and most are much different than childcare that was experienced a few decades ago. Today’s parents are having to work outside the home more than ever before and need others to help care for their children while they are at work. Non-parental childcare comes in to play at this point. Non-parental childcare is childcare that is provided for children that comes from someone other than the child’s parents. (Berns, 2013) Non-parental childcare usually comes in three main types, child-care centers, family day-care homes, and in-home care: nannies. (Berns, 2013) These three types can include a variety of subtypes of non-parental childcare, including having a friend or relative watch a child, hiring a sitter, using a neighborhood cooperative to care for children, using a childcare (commonly known as a daycare center or preschool program) center, hiring an in-home nanny, or using before and/or after school programs. Non-parental childcare that takes place in daycare centers or preschool programs and most in-home nannies that are hired usually have been trained in how to care for a child. All types of non-parental childcare contribute to the socialization of children, as well as enhancing other areas...
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...situation. In this scenario, a single mother has a 6 year-old child with T1DM, a 9 year-old, and an 11 year-old child. As the CCLS I am creating educational, support, and coping strategies for her and her family. Regardless of whether or not the single parent were a single father versus a single mother, I would never use biological sex, sexual orientation, or gender identity to determine the type of psychosocial care I would provide. We also know that fathers want to be as involved as mothers are in their children’s lives. Rather, I would use a family-centered care approach and...
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...Definitions “Single parent”: a parent who bears sole responsibility for his or her child “Unwed single parent”: a parent who was not married to the other biological parent of the child “Widowed or divorced single parent”: a parent who was previously married to the biological parent of the child “Single-parent household”: A household with only one parent “Discrimination”: Inequitable treatment of categories of people; verbal, physical or structural in nature. Section 1: Significance According to the Ministry of Social and Family Development, there are, as of 2014, 82000 households consisting of single parents with children, making up 7% of all households in Singapore, and though this proportion has not changed in recent years, this is still...
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...Policy Paper: Family Benefits I. Introduction The policies that will be explored are policies that are aimed at family issues that affect men and women. These policies have a explicit goal of affecting the constraints on family decisions. This policy will include who will work and how much, whether to form or dissolve a family, and how many children to have. The policy will cover family leave, both paid and unpaid, no-fault divorce form, subsidizing or employer-provided childcare or health care, regulation of the minimum wage law, and welfare programs. (Jacobson) The question to be explored with this policy is should both men and women have a more family wok environment that would include paid and unpaid family leave and either a child care program at work or be subsidized for daycare? Another question is what should the regulations to increase the minimum wage law? The last question is how to regulate welfare programs and government run programs to subsidize income? This will take you through today’s regulations for these policies and past regulations for the policies and regulations stated. II. Analysis of the Problem Many low-income workers lack connections to receive information about work support, the employer has the potential to become the means by which eligible individuals gain information about benefits available to them. Many low-income workers will stay at work because they have to pay the bills. There is assistance for daycare that they may not know...
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...| PARENTS IN COLLEGE MUST JUGGLE RESPONSIBILITIES | PARENTS AND COLLEGE | | 1/12/2014 | `COMP101 | Written by: Garang Wol: Parenting and going to college at the same time is not an easy thing to do. It’s a full-time job especially for single parents. Being a parent and attending school at the same time is very challenging, according to CPCC Family Resource Center coordinator Linda Jones. The most important things parents in college have to deal with right now are money, time management, and finding good-quality childcare. Nedine Muwne is a mother of three children and is in the dental program at CPCC. Muwne, 29, and her husband both work and attend classes at CPCC. “My husband and I needed more than day care for our children especially when the 11- years-old gets home from the school and if the day care center is closed for the other two children,” she said. “For working parents, balancing jobs, children and school can be tough, but we are parents and we have no choice. The only way is to understand a situation we are in,” she Muwne. The only assistance the parents in school get is childcare money and financial aid. “They get money to pay for their school fees and books,” said Sara Graham, program director for TRIO- Student Support Services. It’s not easy for the parents to make it on their own, to be in school and take care of children. “The most important thing is childcare,” she said. Parents in...
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...those who were in debt. This mostly applied to those who had little or no income for groceries and gas. By comparing the cost of a single parent on assistance versus a single parent working part-time not on assistance, the welfare system benefits the non-worker. These debt relief programs are an essential idea because they assist in minimizing bankruptcy in Virginia. This has been the goal of Virginia residents because it acts as a guiding tool in ensuring that the levels of unemployment and poverty are always kept as low as possible. For example, a single parent who get gates state medical and food stamps receives US $ 4000 annually while a single parent working part- time and getting nothing from the state gets more than US $ 10,0000 annually (Shapiro, 2007). However, even though many Americans are in support of this program there are a few out there who are against it. This is because according to them, this welfare program has brought in the aspect of laziness and over dependency on their government with more than 20% of the population depending on the welfare (Heinemann, 1996). They continue abusing the welfare program by not making an effort in applying or looking for jobs, possessing more children to attain the assistance and not engaging themselves in marriages to continue enjoying greater and better benefits. For example, a single parent with more than one child, there will be an increase of about 10% on the initial benefit....
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...Non-Parental Child Care Kiana R. Hoover SOC 312: Child, Family & Society Instructor: Kara O’Brien February 13, 2012 Non-Parental childcare is very important for many different reasons. It helps working parents attend to their child’s needs when they themselves can’t do so. Non-Parental childcare helps teach and mold children from an early age. It also helps children learn how to become self reliant earlier rather than latter on down the road. I went to a type of non-parental daycare facility it was fun and I was excited to go. I will talk about 3 different types of non-parental child care facilities which are childcare small childcare facility with 12 kids or less, childcare in a center with 30 or more kids, unrelated childcare in the kid’s home. I will then analyze the influences that non-parental childcare has on psychological, social and cognitive development on the children. There are many ways that parents provide for the care of their children during work-times. The setting for child care is a home or a center. The home may be the child’s own home, a relative’s (grandparent, aunt, etc.) home, or the home of an unrelated person. The individual caring for the child in the child’s own home may be the parent, a relative, or an unrelated person such as a babysitter. Home care can include the simultaneous care of many children from many families. Home care is sometimes referred to as family day care, even though the family may not be the child’s own...
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...heterosexual design, and children born out of wedlock (more than half of all African-American children).” It has become the norm for children to grow up with a single parent rather than both parents being there. Some say this has weakened the family structure that we have known and believe this is the cause of so many problems in society. The economy has also played a role in how the family has changed (Board, 2012). Single parents have to work sometimes more than one job because of survival. This leads to the children having to either be at home alone or at childcare. Kids haves been raising siblings which they are inadequate for them to do .Children are being raised with any structure. The stuff they need to be able to function in the world is being sacrifices. Also we have some of these single families being low income which leads them to live in neighborhoods where crime is on a rise. It is hard for them to overcome this. It is also happening in two parent homes too. We got both parents having to work because they can’t survive on one income. Children are spending more of their time at some form of childcare or school. They are learning lots of their behavior from TV, the internet and social media. I agree with the experts to a certain degree. The changes of the family have played a toll on us all. Parents will continue to have to do it on their own and having to work. The government and companies can create programs that will ensure their employees will have a balance...
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