Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study

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Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study
Strayer University
Beverly Jetter
Leadership and Organizational Behavior – BUS 520
Asst. Dean/Professor Christopher McGrath









Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U.S. today.
Leadership Model addressed in Chapter 10 and 11 must balance various roles to implement an effective workplace while still focusing on the one primary vision of the organization. As a leader, one must express knowledge, information and instructions that are needed to ensure the effectiveness of the organization. “Leadership is the process of developing ideas and a vision, living by values that support those ideas and that vision, influencing others to embrace them in their own behaviors, and making hand decisions about human and other resources” (Hellriegel & Slocum, 2011, pg. 290).
Base on my reading on Sir Richard Branson, I believe I can draw my conclusion, that Sir Richard Branson represents the transformational leadership model style. According to the text, “a transformational leader involves anticipating future trends, inspiring followers to understand and embrace a new vision of possibilities, developing others to be leaders or better leaders, and building the organization or group into a community of challenged and rewarded learners” (Hellriegel & Slocum, 2011, pg. 329). Transformational leaders are known to be visionary, inspiring, daring and ethical and are said to be thoughtful thinkers when it comes to interaction between technology, culture, stakeholders and other external environmental forces. According to Branson, there are five secrets to business success and they are:
1. Enjoy what you are doing.
2. Create something that stands out.
3. Create something…...

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