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Situation Analysis of Mobile Internet

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Mobile Internet User Behavior

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Situation Analysis of Mobile Internet User Behavior of the Six Mobile Operators: A Case in Bangladesh
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Dr. Md. Mahfuz Ashraf, 2Najmul Hasan, 3Tonmoy Kumar Poddar

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Director & Assistant Professor, Department of MIS, University of Dhaka 2 Student, Department of MIS, University of Dhaka 3 Student, Department of MIS, University of Dhaka

Mobile Internet User Behavior Abstract

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This study discloses mobile internet user behavior towards telecommunication operators. People in Bangladesh are becoming more familiar in using internet than previous. People in various occupations and income levels are using internet intensively for their occupational purpose and personal purpose as well. There are six mobile operators providing different internet facilities which make easy access to internet to mobile users in Bangladesh. Both primary and secondary data were used and data were collected from respondents by means of a survey method, using self-administered questionnaires distributed to the respondents at the study area irrespective of respondents’ socio-demographic characteristics. Easy access of the operate the internet, Price of the line rent of the internet, Usages of mobile internet in various purposes, advantages of usages, trust of using internet are the major concerns of this investigative study. We explore the implications of these findings and suggest actions to companies for further improvement in this arena. Keywords: User behavior, mobile internet usages, mobile operators in Bangladesh

Mobile Internet User Behavior

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Situation Analysis of Mobile Internet User Behavior of the Six Mobile Operators: A Case in Bangladesh

Introduction: In today’s modern times when 24/7 communication is paramount, most mobile phones tend to offer some degree of internet access. This can only be a good thing, as we are

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