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Situation Analysis on Tata Motor Limited and Marketing Strategy of Tata Nano

In: Business and Management

Submitted By muhammadhassan
Words 3885
Pages 16
Executive Summary
Tata Motors Limited is India’s largest automobile company, the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The Company is the world's fourth largest truck manufacturer, and the world's third largest bus manufacturer.
Tata established in 1945. Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. Tata Motors, the first Company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. In 2006, Tata Motors formed a joint venture with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the Company's pickup vehicles in Thailand.
In the summer of 2008 Tata Motor's announced that it had successfully purchased the Land Rover and Jaguar brands from Ford Motors for UK £2.3 million. They are running this business under this brand name “Jaguar Land Rover (JLR)”.
Tata Motors Limited acquired Daewoo Motor's Commercial vehicle business in 2004 for around USD $16 million. They are running this business under this brand name “Tata Daewoo Commercial Vehicles (TDCV)”.
Tata Motors Limited acquired Hispano Carrocera in 2009, reputed bus and coach manufacturer. Now they are running their business under this brand name “Tata Hispano”.

S.W.O.T,

* Tata has acquired some ironic brand which is their strength * Design is their weakness. * Spanish bus and coach manufacturer Hispano, Daewoo Commercial Vehicles, Jaguar, and Land Rover is their opportunity....

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