...1 INTRODUCTION PROTON BEHARD is a Malaysian car manufacturing company that was established by the government in 1983. The objective behind the creation of the car company was to aid the attainment of the country’s goal of becoming an industrialized nation through a fortified car manufacturing industries. The country also had the intention of acquiring improved technology and industrial skills through the new manufacturing field which in turn is believed will fortify the status of Malaysia as an industrial Nation Vision The vision of proton is stated thus “to become Asia’s premier automotive brand; a brand that connects with people and provides products which become life companions”. This will be achieved through; • Ensure quality as the Number One work ethics in all operations • Establish an effective and efficient Quality System based on the requirements of ISO9001:2008 standards • Provide adequate skills and knowledge to all levels of personnel through systematic and structured training programmes • Provide a culture and environment of continuous learning, improvement and innovation towards total quality excellence • Provide a conducive, safe and healthy working environment in which people like to work and prosper. 1.1 Performance and challenges For twenty five years Proton has provided Malaysians with a number of award winning models and presently they have the largest factory in the South East Asia region with respectable statute. The company which has grown...
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...Situation Analysis ESP guitar is popular brand in the market, company now concentrates new market group, high technology of electric guitar. ESP have a few competitors or almost never have it in this market that is why ESP focus on it because ESP want to be the leader in this way, and our product is new. Company believes that it become popular product exactly. Market Summary In fact, there is a lot of guitar brand in market such as Gibson, Fender, PRS, Godin, Dean, Jackson, Framus, etc. Each brand usually focus on own design, sound and good material, all guitar brand try to convince popular guitarist to become its brand ambassadress so that company will be able to manufacture signature guitar of brand ambassadress. It helps company to attract consumer who crazy about brand ambassadress. Anyway, this strategy is used for a long time, we will use technology combine with guitar to be a leader in this way because most company concentrate the other things, this is the opportunity to be the beginner of leader guitar brand in this way. SWOT Analysis Strength of ESP guitar is to has a lot of heavy metal guitarist. In the other hands, this is weakness as well because most guitarist love in regular brand such as Gibson and Fender, both brand is very classic in consumer’s mind. Anyway, ESP guitar will focus on market group that love in technology and convenient in order to attract new market group. Competition There are two big competitive guitar’s brand in the...
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...Case Study: Mountain Man Brewing Company Situation/Background Analysis: Mountain Man Brewing Company (MMBC), located at West Virginia State, was a family-owned beer company, which possessed respectable market shares in the Central East beer region of the United State. Thanks to the unique bitter flavor and the high quality of its only product -- Mountain Man Lager, which was selected as the “Best Beer in West Virginia” and “America’s Championship Lager” recently, the small company gained a national well-known reputation and therefore was able to survive in the fierce competition of the U.S beer market. In addition, the core customers of MMBC, baby boomers, blue-collar, middle-to-lower income and mid-aged men, still shared their ultimate loyalty to the brand and formed a stable, large portion of annually profits to the company. In spite of all the strengths above, in 2005, the company encountered the first decline on products sale during its 80-years history. Based on market researches, the company believed that this decline was induced mainly by two reasons: 1. Over the past 6 years, the traditional premium beer segment to which MMBC belongs had shrunk, due to the growing light beer segment. 2. Mountain Man Lager, as MMBC’s core product, is not popular among younger drinkers who constitute the vital consumer segment for beer companies. Such a decline became a clear alarm to the MMBC management team after the company had seen so many other regional breweries disappear in the...
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...Situation Analysis Social/Cultural: Sociocultural segment is concerned with a society’s attitudes and cultural values. Attitudes and values form the cornerstone of a society and they often drive demographic, economic, political/legal, and technological conditions and changes. The social factor affects EPCL in a way that the international economy has just shown some signs of economic recovery, whereas, Pakistan is still passing through tough liquidity crunch and financial crisis due to the recent floods. Therefore, the social behavior of the population of the country has now strongly shifted from that of the spenders to the savers, which has also affected the demand for PVC in ghe domestic market. Moreover, the current uncertainty and law order situation in the country has also contributed in shifting the social behavior of the population from active spenders to passive spenders. Demographic Trends: It focuses on population’s size, age structure, geographic distribution, ethnic mix, and income distribution. It is commonly analyzed on a global basis because of their potential effects across countries’ borders and because many firms compete in global markets. Economic Trends: EPCL has maintained a steady pace of business development through complete business reviews, risk management, technical services, impact of back integration project, customer services, sales/market share, financial risk management, financial review etc to estimate the company’s economic performance. ...
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...The Situation Analysis - Absolut Vodka Introduction This report will investigate the current marketing environment of Absolut Vodka brand (Pernod Ricard Group) within the wine and spirits industry by combining a SWOT and TOWS analysis to identify and explore key matters surrounding strategic marketing internally and externally of this brand within the UK market. SWOT Analysis – Pernod Ricard SA Pernod Ricard is globally known worldwide for their contribution in manufacturing and supplying spirits and wines. The company’s business model is a decentralized design which is a fundamental principle to their management and control of their business activities. This enhances a platform of competitive advantages. Due to regulations in relations to advertising of alcohol may lead to an impact and reduction of premium brand products and affected sales. Strengths (S) | Weaknesses (W) | * Decentralized business model * Diversified operations reduce business risks * Top 14 brands offer leadership positions to Pernod Ricard * Global status – Abslout | * Decline on advertising affecting the driving force of Absolut (Mintel, 2014) * Lack of brand awareness/brand equity (Mintel, 2014) * High debt burden * Lack of interaction with consumers- detached and no interaction (Graham, 2015) | Opportunities (O) | Threats (T) | * Positive outlook for global spirits market * Premium brands promoting neat drinks – combination of mixability (Mintel, 2014) *...
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...Profit | Cash Flow | Revenue | -the company posted a ¥249.1 billion ($3.12 billion) loss for itslatest quarter-. For this year's quarter, which ran through September,Sharp logged a special loss of ¥84.4 billion onrestructuring costs and wrote down its deferred taxassets by ¥61 billion.- The net loss of thecompany was JPY 376,076.00 million during the fiscalyear 2012, as against a net profit of JPY 19,401.00million during 2011.- | -The company said it is burning through more cash than it isgenerating and noted difficulty in securing short-term financing.-Sharp shares fell 1.7% and Sony's fell 4.1% in Tokyo onThursday.-Sharp's shares aredown 75% this year- The operatingloss of the company was JPY 207,562.00 million duringthe fiscal year 2012, as against an operating income ofJPY 67,872.00 million during 2011. | -Revenue fell 4% to ¥645.5 billion.-The company reported revenues of (Yen) JPY2,455,850.00 million during the fiscal year ended March2012, a decrease of 18.73% from 2011. | - a major portion of its revenue comes from japan. -Japan accounts for 48.1% of total revenue. Sharp's ¥249.1 billion loss for its fiscal second quartercompared with a profit of ¥9.4 billion a year earlier.-Sharp in August said it would cut 5,000 jobs from its global workforce, the first layoffs at thecompany since 1950. It also has cut salaries, sold assets, and scaled back investments. In an effortto ease the overcapacity at its factories, Sharp in July sold a 38% stake in a LCD-panel plant inSakai...
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...Campbell and Bailyn’s Boston Office: Managing The Reorganization Situation Analysis Ken Winston, the regional sales manager for the Boston office of Campbell and Bailvn, prepared presentation at the annual year-end meeting of the bond division’s leadership team. Because Boston office was the second largest office in the company, its sales group was used as a bellwether in the new products and management ideas. So, Winston put forward two changes about the company – Key account team (KAT) and a division-wide performance management. Based on these two changes, many salespeople in his division thought they’re unnecessary, even though it may not be work. Campbell and Bailyn’s fixed income division of sales and trading business was the fastest growing unit. It sold three types products. One of the products was the taxable bonds which were the biggest segment and sold mortgage-backed securities, high yield corporate debt, bond futures and options, government securities, and derivative products. Every division has different specialization salespeople. Also, salespeople had powerful customer relationships. Winston’s team included nine salespeople: five generalists and four specialists. Usually, generalists had large expense accounts to nurtured relationships. Specialists managed smaller accounts. Winston wanted to change the generalist team because it lost business to their competitors – lack of detailed product expertise. So, Winston created KAT, it not only increased effectiveness...
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...% % !“GARNIER”! Situation%Analysis%% (Skincare%Industry)% STRATEGIC!MARKETING!(20008)! ASSIGNMENT!1! SEMESTER!2,!2013! TUTORIAL:!Wednesday!1J!2pm! TUTOR:!Katherine!Therese! Polson! PREPARED&BY:& ANITA!TANG:!558!433! ELENA!JOKIC:!539!600! EMMA!SMITH:!392!185! PHOEBE!POWELL:!586!589! SHANNON!FARGHER:!587!520! Team%members:%A.T,%E.J,%E.S,%P.P%&%S.F% ! Page%1% Table of Contents EXECUTIVE&SUMMARY&......................................................................................................................................................&3! 1.0&BUSINESS&SCOPE&.........................................................................................................................................................&5! 1.1&MISSION&AND&VISION&.............................................................................................................................................&5! 1.2&PRODUCT&DEFINITION&AND&PRODUCT&CATEGORIES&TARGETED&...............................................................................&5! 1.3&COMPETITORS&........................................................................................................................................................&5! 1.4&MARKET&SEGMENTS&TARGETED&..............................................................................................................................&5! 1.5&TIME/SPACE&BOUNDARIES&................................................................................................
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...Situation Analysis Problem statement: How should BHP find itsorientationof social responsibilityand in the whole society what kind of social responsibility should it take? Frame of reference： This problem should be analysis onsocial responsibility levels. What kind of responsibility should undertake by the Mineraland resources enterprisein the society, and what kind of responsibilityshould be taken by stakeholders. Issues Internal BHP as a world's largest mineral enterprisehas 35,000 employees and distribute in 26 countries. In these 26 different countries, BHP needs to undertakedifferentsocial responsibility, but generally speaking there are 4 points. 1. The economic responsibility:Economic responsibilities include the responsibility to shareholders and creditors. Shareholder and creditor of the enterprise arean important class of stakeholders,whether the enterprise implement the social responsibility is related to enterprise's shareholders and creditors anticipated targets are realized.After BHP acquired the Tintaya Copper Mine, the Tintaya Copper Mine has a huge economic benefit, in 2005 won the 389 million revenues, net profit 196 million. 2. The responsibilityto the client: The customersare the enterprise’ products recipients and users, are also the important enterprise stakeholders.Whether enterprise profit and value can be realized, it has a large extent to depend on the customer's choice.BHP as mineral enterprise, which needs to service customers safe...
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...Abstract Communication is any everyday occurrence in which everyone participates. This report attempted to study the use of modern communications and negotiation theory and how it applies to everyday experiences. To achieve this, a workplace scenario was analysed and theories were applied in order to gain an understanding of what was happening in the interaction and what could be done to try to achieve a better outcome for all parties. In this report firstly a literature review was undertaken in order to introduce the reader in the types of theories which would be examined in the context of the work place case study. Next a detailed discussion of the workplace scenario was undertaken highlighting the key points of the situation and interactions as well as a detailed description of the three key characters and the key behaviours which they are seen to display. In the main section of the report a detailed review of the applicable theories and how they are demonstrated in the case study. The theories investigated cover the areas on Conflict, Communication, Negotiation and the use of Power Bases and found that many different different theories were visible in the day to day communication. Some of the theories which were seen and discussed were Negotiation Styles and Strategies, use of a BANTA, the use of nonverbal communication techniques and theories of social tension. In the final section of the report three recommendations were given which when used would provide the parties...
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...in Sitcoms Situational Comedy is one of the most dominating show genres on broadcast television today. Situational comedies are also referred to as sitcoms. These shows endear audiences with relatable circumstances that are exaggerated for humorous purposes. Humor being one of the main focuses of sitcoms, they often times depict a main character’s experiences in life. The audience experiences the trials and tribulations of life with the character, which is partly what causes a regular watcher to develop a “parasocial” relationship with them (“Research Report,” 2013). Upon examination of the development of the television sitcom, many of the humorous moments throughout the years have stemmed from embellished situations in character-to-character relationships. An analysis of these relationships, with emphasis on those of an intimate relationship has shown that today sexuality is often the source of primary humor. This sexuality in sitcoms is currently the most repetitive type of humor and is considered the standard, but such was not always the case. Early sitcoms focused on more traditional problems of marriage, of family affairs, and other every day social inter-relationship problems, and even had a different method of presentation, but throughout time they evolved to depend on the provocative behavior of the characters. The sexual problems they experience took the role of their every day problems; vulgar topics such as this became the cultural norm in comedy today. At the start...
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...cities. Political Considerations - Non-profit and educational broadcasting suffered in 1934, when the Wagner-Hatfield Bill was rejected by congress - The Bill was made so that 25% of broadcasting frequencies would be reserved for educational and non-profit broadcasting. Economic Considerations - Creating a national broadcasting system was too expensive to support non-profit & educational specials - Thus, already established commercial radio networks undertook financing of the development of broadcasting television in the US. - Television became a means of selling products with some entertainment to fill out the time between advertisements Analysis on Lipsitz and Haralovitch Readings: Lipsitz: “The Meaning of Memory: Family, Class and Ethnicity in Early Television” - Situation comedies in the 1950s were based on ethnic working class family life. - The Honeymooners, Leave it to Beaver, and I Love Lucy are examples of comedic sitcoms that portrayed diverse families in the 50s and 60s - With the influence of the 1930s Great Depression damaging the economy, many middle and...
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...Targeting and Positioning ………………………………………………………….7 Market Targets …………………………………………………………………………….7 Market Positioning ………………………………………………………………………..8 Market Attractiveness ……………………………………………………………9 Current Market Position ………………………………………………………..10 III. Competitive Advantage ……………………………………………………11 Differential Advantage …………………………………………………………………..12 SWOT Analysis: Matching & Converting ……………………………………………..13 Levels of Product Offering ……………………………………………………………...15 Sustainability ……………………………………………………………………………..15 IV. Growth Strategies …………………………………………………………………17 Marketing Warfare ………………………………………………………………………18 V. Marketing Mix Program …………………………………………………….18 Product ……………………………………………………………………………………19 Price ………………………………………………………………………………………19 Place ……………………………………………………………………………………...19 Promotion ………………………………………………………………………………...20 Communication Tools ………………………………………………………….20 Product Life Cycle Management ……………………………………………...21 Implementation & Control ………………………………………………………………22 VI. Conclusion …………………………………………………………………..24 VII. References ………………………………………………………………….25 Appendix A: Summarized Strategic Analysis: SWOT Analysis …………………………..29 Appendix B: Ansoff Matrix ……………………………………………………………………30 Appendix C: Market Segmentation Justification ……………………………………………31 Appendix D: Dimensions of Luxury ………………………………………………………….38 Appendix E: Strategy Development …………………………………………………………39 Appendix F: Marketing Strategy Justification ………………………………………………41 Appendix G: Model of Competitive Advantage...
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...Journal #3 A rhetorical situation has four constituents that are valuable to a discussion. Of these are the rhetors, exigence, audience, and constraints. The two most important elements of a rhetorical situation are the rhetors and the constraints. Without these there wouldn't be a conversation. In order for a conversation to take place, there needs to be exigence. Rhetorical exigence is defined as “the rhetor’s sense that a situation both calls for a discourse and might be resolved by discourse” (Grant-Davie 206). The exigence is what sparks the discussion on a topic. Something must have occurred to motivate a conversation that may resolve or start a debate. Exigence is tied together with the discourse, “what the discourse is about becomes…a...
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...exchanges? Len’s tone is a little condescending, threatening, and hostile up to the point of criticizing Marilyn and her work. Marilyn’s tone was continuously defensive; her every word and actions. As a lady, I think she feels intimidated maybe because she is a lady. She feels like she was being put down in the first exchange while in the second, she was more solemn. • Were Marilyn's objectives on the way to being effectuated in the first exchange? Len was doing everything he could including using the blocking tactic, so I do not think Marilyn’s objective was on the way to being effectuated in the first exchange. She was being bullied and Len was also trying to intimidate her as a woman. She was continuously put in a defensive situation while at the same time countering every frame that Len used. She had to explain why she could perform better and had to get him back to the reason of the conversation. Personally, I feel that she had no opportunity to use any of her strategy and tactics even if she had any because Len gave her no chance to complete her sentences and negotiate her points. • Were Len's objectives on the way to being effectuated in the first exchange? I do not think that Len’s objectives were on the way to being effectuated in the first exchange either because I think...
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