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Situation Analysis

In: Business and Management

Submitted By faraz
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Situation Analysis
Social/Cultural:
Sociocultural segment is concerned with a society’s attitudes and cultural values. Attitudes and values form the cornerstone of a society and they often drive demographic, economic, political/legal, and technological conditions and changes.
The social factor affects EPCL in a way that the international economy has just shown some signs of economic recovery, whereas, Pakistan is still passing through tough liquidity crunch and financial crisis due to the recent floods. Therefore, the social behavior of the population of the country has now strongly shifted from that of the spenders to the savers, which has also affected the demand for PVC in ghe domestic market. Moreover, the current uncertainty and law order situation in the country has also contributed in shifting the social behavior of the population from active spenders to passive spenders.
Demographic Trends:
It focuses on population’s size, age structure, geographic distribution, ethnic mix, and income distribution. It is commonly analyzed on a global basis because of their potential effects across countries’ borders and because many firms compete in global markets.
Economic Trends:
EPCL has maintained a steady pace of business development through complete business reviews, risk management, technical services, impact of back integration project, customer services, sales/market share, financial risk management, financial review etc to estimate the company’s economic performance.
EPCL plays an important part in the development of national economy with a strong sense of responsibility for their people by protecting and preserving the interests, hence growing profits.
Political/Legal:
It is the arena in which organizations and interest groups compete for attention, resources, and a voice in overseeing the body of laws and regulations guiding interactions among nations as

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