...after a meal, during times of stress, or just out of habit and addiction. Smoking has almost become an unofficial pastime and despite warnings from government entities like the Surgeon General, the American Heart Association, and the American Cancer Society that smoking is linked to numerous health hazards and early death, people still continue this dangerous practice (Powers). The basic need to survive is engrained in human beings, but the act of smoking is contrary to that drive. The state of cognitive dissonance created in the mind of the smoker should be enough to protect them from temptation...
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...Advertising: young Women and Smoking Since the late 1960’s companies have devised advertising campaigns targeted specifically at young women. In the first six years that these cigarette brands were promoted, cigarette smoking among young girls aged 12 to17 increased dramatically (Baron & Bryne, 1977). Introduction This presentation seeks to highlight the fact that cigarette companies have used ad campaigns that specifically target young women. We are living in a fast paced society that is dominated by mass media. In our everyday lives we see images of perfect bodies, beautiful hair, flawless skin and ageless faces that flash at us like a slide show. These ideas are now immersed in our minds throughout our lives. Advertisements select audiences openly and subliminally, in order to target them with their products. They normally allude to the fact that in order to be like the people in the advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never before has it been as widely used as it is today. There is an old saying “ a picture is worth a thousand words” and what better way to tell someone about a product than with all one thousand words fitting on one page or a couple minutes commercial. Virginia Slims is a brand that was introduced in the late 1960s and marketed to young professional women using the slogan “You’ve come a long way baby.” Other Virginia Slims campaigns have used slogan such as “It’s a woman thing...
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...American jet plane flew. The microwave oven was invented as well as cake mix. In the forties scientists had even associated tobacco products with lung cancer. During the forties, many people viewed smoking as commonplace and avant garde. Due to the medical studies and discoveries that essentially goes against tobacco usage, companies began to compete with the studies and create advertisements that put opposing thoughts in the buyer's mind. SOAPSTONE In this advertisement, Camel Cigarettes are trying to persuade legal buyers to purchase their product over competitors cigarettes. In the 1940’s, smoking was prominent;however,...
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...More Doctors Smoke Camels Than Any Other Cigarette! An Unbelievable Slogan! For many centuries tobacco mass-produced cigarette has been identified with the New World of the United States as the virtual international symbol of American modernity. However, the last half of the twentieth century saw the U.S. tobacco industry come under pressure from the demonstrated health hazards of smoking and the subsequent steady decline in smoking in the United States. In response, the industry aggressively pursued expanding their markets, and initiated major new advertising campaign targeted to appease the rising public anxiety about the health risks of cigarette smoking. One of the most used strategies in the early 1950s, is to use the doctor’s image to assure the consumer that their respective brands were safe. For the purpose of a rhetoric analysis I picked an ad about “Camels cigarette “made by The RJ REYNOLDS Tobacco Company. In 1946 this company launched a campaign with a slogan, “More doctors smoke Camels than any other cigarette“. The ad I picked has this slogan centered in bold capital letters, on top of it a big picture of a middle-aged doctor in bed wearing his pajamas. He appears to be waking up in the middle of the night to answer an emergency phone call .On top of the night stand next to him is his doctor’s black bag showing that he was ready for any emergency .Above that picture to the right an expression of the doctor in bold saying: I’ll be right over “and to the right...
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...The act requires a variety of stipulations. One being the color graphics depicting the negative health consequences of smoking. As well as print messages to be displayed on twenty percent of all ads with a warning of the health risks. R.J Reynolds Tobacco Co VS the FDA was a case against the act in stating being limited by speech, or graphics is against the first amendment. Visuals are key in advertising it helps hold the attention of the viewer. For over fifty years the government has required some form of health warning on tobacco packaging, and advertisements. In the 1979, Camels ad its most evident of the health risk warning, by the warning label print on the front of the ad. The congress passed the Tobacco Control Act in order to reform the language used in advertisements so the general public “be intelligent and well informed” () Since the 1940s ads progressively...
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...2109 Virginia Slims: Capitalizing on the Essence of Women in a New Era of Equality Taking into consideration the versatility of a woman’s individuality, their need to gain their independence and feel empowered, and equating their struggles and triumphs during a new era of equality, the Phillip Morris Company launched one of the most successful cigarette campaigns in history geared towards the feminist movement that spanned over a 30 year period. This ingenious campaign not managed to interpret feminism into something to sell, but it paved the way for inverted feminine ideology while female consumer simultaneously became enslaved by the very tobacco company that sought to empower them. As the proportion of female smokers soared to 33%, tobacco companies began to see them as means to increase sales. One such company was the Phillip Morris Company. Riding high on a successful campaign strategy that catapulted Marlboro sales to the top, the company sought out the very advertising agency that had engineered that campaign, the Leo Burnett Agency, to conceptualize and market its women’s specific cigarette. The agency drew its inspiration based on the name Virginia (a previous acquisition of Phillip Morris known as Virginia Rounds), and the rising trend of smokers noted moving toward a longer cigarette it had in its arsenal, Silva Thins. Provided with the name, Virginia Slims, Burnett began to work his magic. The most unique part of the process had to be the means in which it was...
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...and corporations must constantly modify their approaches on their products to be successful. Not only must they modify their products, but they must also create ads that will make their product memorable to the consumer or they will inevitably fail and become a part of marketing history. Camel cigarettes are a long-standing brand that has been around for almost a century. Throughout the 20th Century, Camel periodically adjusted their advertising methodology. Especially in the 1980s, Camel advertisements were predominantly filled with white males who were middle-aged with blonde hair and a mustache and who were the focal points of the ads. The mustache particularly personified masculinity, ruggedness, and what a ‘man’ should have. Their slogan during that time was, “It’s a Whole New World”. Surprisingly, in this ‘world’, there seemed to be very few women in...
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...Sunday, July 28, 2013 English Suggestion for Degree Examination Essay: 1. Savar Tragedy 2. Unemployment problem. 3. Democracy and its future in Bangladesh. 4. Internet/Information technology. 5. BDR revolution in Bangladesh. 6. Wonder of modern science. 7. Childhood memories Paragraph: 1Eve teasing 2 National flag , 3.Digital Bangladesh. 4. Vision 2021. 5. Democracy. 6. Patriotism. 7. Self-employment. 8. Load-shedding. Letter/Application: 1. Write a letter to your younger brother asking him not to be involved in Drug addiction/Smoking. 2. Write a letter to your brother advising him to read English newspaper. 3. Write a letter to your friend describing him the opening ceremony of world cup cricket 2011. 4. Write a letter to your friend telling him what you intend to do after your graduation. 5. Write a letter to your younger brother asking him not to be involved in Drug Addiction. 6. Write an application to the principal of your college for an English Daily. 7. Write an application to the DC for relief for the flood affected people. 8. Write an application to the chairman of union council for construction of a bridge. Job application: 1. Write an application along with a resume to the head of Human Resource Department of a pharmaceutical company for the post of a medical representative. 2. Write an application for the post of a customer service executive of a mobile company with your complete resume. 3. Write an application along with your resume for...
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...nglish Suggestion for Degree Examination Essay: 1. Savar Tragedy 2. Unemployment problem. 3. Democracy and its future in Bangladesh. 4. Internet/Information technology. 5. BDR revolution in Bangladesh. 6. Wonder of modern science. 7. Childhood memories Paragraph: 1Eve teasing 2 National flag , 3.Digital Bangladesh. 4. Vision 2021. 5. Democracy. 6. Patriotism. 7. Self-employment. 8. Load-shedding. Letter/Application: 1. Write a letter to your younger brother asking him not to be involved in Drug addiction/Smoking. 2. Write a letter to your brother advising him to read English newspaper. 3. Write a letter to your friend describing him the opening ceremony of world cup cricket 2011. 4. Write a letter to your friend telling him what you intend to do after your graduation. 5. Write a letter to your younger brother asking him not to be involved in Drug Addiction. 6. Write an application to the principal of your college for an English Daily. 7. Write an application to the DC for relief for the flood affected people. 8. Write an application to the chairman of union council for construction of a bridge. Job application: 1. Write an application along with a resume to the head of Human Resource Department of a pharmaceutical company for the post of a medical representative. 2. Write an application for the post of a customer service executive of a mobile company with your complete resume. 3. Write an application along with your resume for the post of a computer operator in a commercial...
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...The article, “Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionized marketing”, addresses the irrational conduct of customers by researching various techniques of consumer psychology for an efficient market. As World War 1 came to an end, many people began to purchase items that appealed to their preference. Researchers like Dichter and Freud sought out ways to persuade the consumers to different products through advertisement. Taking in consideration of the various findings of advertisement and techniques; Dichter and Freud played a major role in the insight of advertisement. As the article gets more in depth about the impact Freud and Dichter has made on the advertisement community. The author takes a step back...
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...people's individual diseases, it also means changing and preventing harmful behaviours which can improve and even save people's lives.” (Hscic.gov.uk, 2015) Health Care Campaigns help the well-being of individuals. Stoptober and the new smoking law Stoptober is a campaign which is England wide. The campaign encourages smokers across England to take up the challenge to stop smoking for 28 days. Celebrity Stoptober advocates, including the former England football player Ian Wright, Al Murray and Paddy McGuiness have pledged their support for the innovative campaign. Promotion of the campaign, which is backed by Cancer Research UK and the British Heart Foundation, includes ads on TV, radio and in the press, plus national media partnerships, posters, and in-pharmacy literature. People joining the campaign are able to receive support from a Stoptober pack, an online and smartphone app and a 28-day text support service. Research shows those who stop smoking for 28 days are 5 times more likely to stay smoke free. Stoptober will lend a hand to help smokers achieve this goal. Smoking is the biggest cause of premature death in England and each year it accounts for over 100,000 deaths in the UK and 1 in 2 long-term smokers will die prematurely from a smoking disease. As well as Stoptober, it has now been made illegal to smoke in a car with anyone under the age of 18. Change 4 Life Change4Life is a public health programme in England which began in January 2009, run by the Department...
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... Smoking problem in high school in Vietnam In recent years, the mass of media channels have so much propaganda about the dangers of smoking. However, many people still have not fully understood its harm on human health. This situation is common not only for adults but also for youth. In particular, the smoke of tobacco has crept into schools. According to a survey of smoking in the teenage, in Vietnam the smoking rate for male students was 6.5%, and 1.2% female students. Thus, for every 100 students, there are from 7 to 8 children smoking in the average. In Vietnam, 44% of boys and 12% of girls in high school in Ho Chi Minh City has this harmful habit’. This is the result of research that was conducted at 27 high schools in the city. There are 17% of students who smoke 6-10 cigarettes / day, and 6% of those who smoke 11-19 cigarettes / day; while many of them smoke 20 cigarettes per day (Data table from Cuong Bui, 2011, April 18). It is very clear for an alarming situation when the age of smoker is increasingly younger; the image of high school’s student with smoking presents almost everywhere. A teacher coming from Nguyen Du high school said: "The status of smoking is prohibited entirely in schools. However, most cases for smoking are occurred outside of school. Sometimes even some students hide in the toilet to smoke. “(L.T, 2003 January 17). Currently, “the rate of male students who smoke accounts for 32% - an afraid rate of 56% of Vietnamese men smoking” (Dam Duong...
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...The Truth about the Economy of Cigarettes Christopher Tucker Central Penn College “The Truth about the Economy of Cigarettes” The topic of the production, manufacturing, taxation, advertising, and laws of the tobacco industry in the United States has always been, and will always remain, one of the most controversial industries in the United States of America. It is an industry where spokespeople from both sides have blatantly lied to the American public in order to further achieve their goals and agendas. Unlike our grandparents and great grandparents, we all know that cigarettes are extremely detrimental to one’s health. Though a Surgeon General warning is displayed on each pack of cigarettes, stating that; smoking causes lung cancer, heart disease, emphysema, and may complicate pregnancy. There are so many chemicals in a single cigarette, that it is one of the few products on the market that does not display it’s ingredients on the packaging. After viewing the amount of chemicals in cigarettes, I don’t believe they would even be able to fit them on the box if they tried There are two sides to every agenda. There is always some bad with any good. There are always faults where there is success. Yes, cigarettes are extremely unhealthy for the American public, but it is one of the few remaining markets of production that the United States ranks as one of the top producers in the entire world. It is “Tobacco Season” in our area of Lancaster, Pennsylvania. If you were to...
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...determine what issues are moral or amoral. Take smoking, for instance. Years ago, it was widely considered to be a health issue. Many non-smokers didn't smoke because they worried about how cigarettes could affect their lungs and heart. When scientists determined that second-hand smoke was unhealthy too, smoking became a moral issue. Smoking is one of the most widespread bad habits all over the world. In its turn, tobacco industry is one of the most profitable businesses nowadays. Millions of people start smoking, and then decide they want to get rid of this habit, thus the health industry products for smokers who try to quit their habit are also quite attractive to invest in. Nowadays everyone knows smoking is hazardous for the health of the smoker, and of people who inhale cigarette smoke; it leads to lung cancer, cardiovascular diseases, influences on prenatal development, and causes many other unpleasant and dangerous effects. Hot dogs, baseball and cigarettes? How did smoking become an American tradition? The "History of Tobacco" article state, American Indians began using tobacco as early as 1 B.C for medicinal and religious purposes. In the early nineteenth century, tobacco became increasingly popular among the gold miners and cowboys (History of Tobacco). During this era, tobacco became "Good as Gold." In 1913, Camel and Marlboro brands established cigarettes and both creatively began targeting women as a consumer with slogans like "Mild as May," as Boston University medical...
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...knick-knacks of the business. Is this fair to the public? No it is not and solutions to the problem must be addressed to ensure this act does not regulate into a long turn advantage for the tobacco companies. The importance of competition among firms is so that companies can give consumers a choice for a certain product. Governments intervene in these markets to ensure that the quality of the product and safety to the consumer is acceptable to purchase (Federal Trade). In many of the government reports they, regulate the behavior of industries to insure prices and excessive profits that are not highly rated in a disadvantage to the consumer. Businesses look for many ways to catch the consumers’ eye such as: brand name, trade mark, slogan, or catch phrase, to name a few. These advertisements swindle age groups of society to try out this harsh product despite if the major medical health concern is cancer. Many firms are out for themselves and how they can prosper within their industry and those small like consumers known as farmers have to settle for the less but yet complicated act of the big dog industry. Competitive environments do not benefit the society concerning the tobacco company. Farmers for instance, worked hard to produce a product for a living and the industry took the product paying the seller at a lower rate and made the item into something larger. By doing this format of sly but acknowledgeable trading the manufacture will get a huge cut for selling...
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