Business and Management
Submitted By azadeh123
Introduction of Pfizer
Pfizer is an American multinational pharmaceutical corporation that headquartered in New York City [Pfizer. Retrieved on April 3, 2010] and with its research headquarters in Groton, Connecticut and United States. It is one of the world's largest pharmaceutical companies by revenues.[Bloomberg Businessweek. 27 March 2012. Retrieved 8 July 2012]
Pfizer develops and produces medicines and vaccines for a wide range of medical disciplines that includes immunology, oncology, cardiology, diabetology/endocrinology, and neurology.
It owns the cholesterol - lowering drug Lipitor, which brings in approximately quarter of its revenue and was the best-selling medicine in the world in 2009.
Pfizer founded in 1849 by Charles Pfizer . The company started its activities in the pharmaceutical industry throughout the world with many companies, including acquisitions and mergers like Warner - Lambert in 2000 Farmsya in 2003 and White in 2009, noted that the company's cost of $ 68 billion in achieved in 2009.[ http://www.nytimes.com/2009/01/26/business/26drug.html]
1- External analysis
PESTLE is part of companies’ external analysis and is a part of companies’ strategic analysis (Political Legal Economical Environmental Social Technological analysis).It helps in understanding the companies’ external factors which influence the development of the company. 1.1- Political and legal :
In healthcare system and pharmaceutical industry the political factors are importance. The United States pharmaceutical industry does differently than many other national industries. Consumers and patients do not pay for their drugs directly, but receive them through government run healthcare systems. Regarding the U.S. market the change in healthcare industry will extend services and insurance coverage to a larger part of the population (Financial report, 2010).…...