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Small Business

In: Business and Management

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1.1 Produce a profile of a selected small business identifying its strengths and weakness.
Introduction

Caffè Finix Coffee shop is a local coffee shop in Stratford . Near the Stratford college and WestfieldShopping Centre. Caffè Finix Coffee shop Opened in 2009.Caffè Finix coffee shop is a famous daily necessity for local coffee addicts, a place to dream of as you tryto escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all inone. The shop owner is MrKhan. The shop is operate in a 1500 square foot shop within a walking distancefrom the Stratford college. The coffee shop start up fund £ 25000. Their employees 7, all are part time worker. Caffè Finix coffee shop provide coffee, tea and breakfast.

SWOT Analysis:
SWOT is the first stage of planning and helps decision makers to focus on key issues. SWOTmethod is a key tool for company to officials to formulate strategic plan. SWOT standsfor Strengths, Weaknesses, Opportunities, and Threats. SWOT model analysis factors that areinternal to the business and also factors that affect the company from outside. Strengths andWeaknesses in the SWOT matrix are internal factors. Opportunities and Threats are externalfactors. SWOT is the very popular tool in marketing because it is quick, easy and intuitive.SWOT analysis provides information that is helpful in matching in the firm’s resourceand capabilities to the competitive environment in which it operates Strength:
Strengths refer to the firm’s capabilities or aspects of the business that the firm does verywell. Strengths are resource advantages relative to competitors and the need of the markets afirms serves or aspects to serve. It is a distinctive competence when it gives the firmcomparative advantages in the market place. Strengths arise from the resources andcompetencies available to the firm.Example of

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