...customer can obtain all products needed here at lower and cheaper price. As a local player, Mydin provide items that are complement with its customers need. Majority of Malaysian are Muslims. Therefore, Mydin provide local prayer mats, prayer garments for women and traditional product which are rarely found elsewhere. However, Mydin should consider its non- muslim customers due to the image of the place where only Muslim shops PLACE Mydin is currently expending their business into different format namely hypermarket, emporium, and My Mart (24 hour convenience stores). As referred to growth of Mydin‟s chain by the year 2009 to 2020, the business forecasted to have 26 Hypermarket, 60 convenience store, 20 Emporium and 5 My Mart. This investment cost the business large amount of cash which is RM200million for supermarket and 60 million for the building of hypermarket. The managing director tries to emulate the strategies of Kmart by have My Mart although Kmart experience bankruptcy. This expansion can help Mydin, reachable for its...
Words: 1010 - Pages: 5
...Walmart’s Strategy Walmart’s Current strategy In Walmart's thinking, there are three types of shopping trips (Depillis, 2013): The stock-up mission- this kind of shopping trip brings families to Walmart's 3,200 nationwide Supercenters. The basic grocery run- where shopping trip shoppers want to go someplace nearby, such as one of Walmart's 300 neighborhood markets. The "immediate access" stops - where shoppers head for the traditional convenience store. As of today, Walmart hasn't really touched the third segment, except for a handful of "express" stores in Arkansas. Bill Simon, Walmart’s chief executive, vision to put all three segments together on what he called “ecosystem”. Walmart believes that “tethering” is the key to make this system work. From tether hiring and back- office functions, to tether inventory distribution systems, and even online orders, for greater efficiency and quick response to demand. In other words, instead of having one huge store with endless goods, Walmart will offer three kinds of stores with most of those goods, at the time and place customers need them. Walmart’s current strategy includes more emphasis on smaller-format stores and more e-commerce. (Cheng, 2012). Competitive Advantage Walmart enjoys several of competitive advantages that are the source of the company’s market dominance. However, Walmart’s primary competitive advantage is low costs. Low cost culture and leadership initiated by the company’s founder, Sam Walton...
Words: 7273 - Pages: 30
...1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon.com started out as a large online book retailer. It has transformed itself from the little bookstore on the corner to the mega-super-duper-full-of-stuff store that squats at the end of a monstrous parking lot! You can search inside books, read customer reviews of books, etc. They have managed to keep their pricing low. Their product list has grown to include music, electronics, toys, home improvement and the list goes on. It seems that their goal of providing products for every aspect of life is working. Over the past year Amazon has seen growth along with struggles. Financially they have seen an increase in their business. Amazon has expanded their business pretty rapidly over the past fifteen years and they are still trying to expand further. Amazon is innovative – it started by losing money on books. However, it quickly expanded into other products. Surprisingly, now it even makes money on books though it sells them at a deep discount. As previously stated Amazon began by allowing customers to write comments on the products it sells. There was great resistance from the sellers but the customers loved it. Now the practice has become an industry standard. http://seekingalpha.com/article/78257-the-case-for-amazon-com. It has becomes apparent that the company is so good at reinventing itself because...
Words: 1538 - Pages: 7
...Executive Summary (word count: 104) Ginger Hotels is an Indian hotel chain, established by Roots Corporation Ltd and part of “The Indian Hotels Company Ltd” which is a part of Tata Group. It comes under the brand of “Smart Basics Hotels” having almost 30 hotels in different parts of India. Ginger Hotel looks very similar to the other hotels of the same class with all the facilities that a normal hotel would offer but the difference comes when the services are offered. The Tagline which says “Please help yourselves“ aptly reflects its most distinguishing features like Self-Service Check-in, Give n Take, Smart Get Set, Smart Knick Knacks, Smart Mart. Detailed Case Analysis (word count: 980) Ginger hotels are built around a unique concept that provides facilities to Business traveler, middle class family, tourists and a small portion for student section also at surprisingly affordable rates. The primary objective behind the launch of these hotels is to provide a high class service offering and consistent experience which is entirely different from other hotels. Ginger hotels try to maximize the value, which customers get in return. The main driving principle is Value= Utility divided by cost. As the utility increases value increases and as cost decreases value again increases. So the management tries to increase the utility (different special services) at an optimum price (lesser compared to competitors.) The entire design was led by developing a clear understanding of the...
Words: 4117 - Pages: 17
...Background.........................................................................................2 2- Rationale..............................................................................................3 3- Aims & objectives................................................................................3-4 4- Research questions...............................................................................4 5- Hypothesis...........................................................................................5 II- Literature review............................................................................5 1- Strategy in the retailing sector......................................................5-7 2- Asda and its marketing strategies.................................................7-8 3- ASDA strategies and the main features of the UK retailing industry.............................................................................................8 III- Research methodology.....................................................................9 1- Types of research....................................................................9-10 2- Research methods..................................................................10-11 3- Population................................................................................11 4- Sampling..................................................................................11 5- Research...
Words: 4281 - Pages: 18
...hoc manner. The emergency room algorithm seems to work fairly well, possibly because it immediately turns a popular fable (the importance of personalized medical relationships) on its head. The doctor is more likely to make a correct diagnosis when time and information are scarce by treating you as a random sample from the population, asking you questions known to reliably distinguish heart attacks from other conditions, and asking no other questions. That's the same reason you start with supply and demand when faced with a problem in a market you have not encountered before. 2 The most basic ideas of rationality and choice under constraints, plus a refresher on opportunity cost, marginal reasoning, and competition in general. 3 The importance of limited and costly information in models and life. Most students believe that knowledge is power, but only because they have heard it mindlessly repeated by so many authorities. I like the example of the expensive industry newssheet whose value stems in large part from its ability to destroy information that the reader is likely to find irrelevant or false. 4 You should bring up examples of phenomena that economists have problems explaining with a rational choice model like the R-rated movie paradox. It makes you more human to the students and is...
Words: 3508 - Pages: 15
...ad hoc manner. The emergency room algorithm seems to work fairly well, possibly because it immediately turns a popular fable (the importance of personalized medical relationships) on its head. The doctor is more likely to make a correct diagnosis when time and information are scarce by treating you as a random sample from the population, asking you questions known to reliably distinguish heart attacks from other conditions, and asking no other questions. That's the same reason you start with supply and demand when faced with a problem in a market you have not encountered before. 2 The most basic ideas of rationality and choice under constraints, plus a refresher on opportunity cost, marginal reasoning, and competition in general. 3 The importance of limited and costly information in models and life. Most students believe that knowledge is power, but only because they have heard it mindlessly repeated by so many authorities. I like the example of the expensive industry newssheet whose value stems in large part from its ability to destroy information that the reader is likely to find irrelevant or false. 4 You should bring up examples of phenomena that economists have problems explaining with a rational choice model like the R-rated movie paradox. It makes you more human to the students and is a...
Words: 3508 - Pages: 15
...company enters into new established markets for expansion, they need to do something innovative which also suits those markets. So what should the retailers do to balance the growth of the established & emerging economies for the expansion! What provokes this thought is Tesco’s rare success in the Korean market. Why to call it rare! As Korea is the retail market where the Retail Giants like Carrefour had bowed to the knees in the battle of retail with the Korean retailer E- Mart, Lotte, the Market Retailer of Korea. Knowing such a market back ground Tesco did something, which stormed the market & brought Tesco into the big league of Korea. Before going into what Tesco did, let’s learn about Tesco and the Korean retail battle ground in light of the global retail scenario. Tesco History Tesco was founded in 1919 by Jack Cohen from a market stall in London’s East End. Over the years the business grew around the world in 14 countries with a team of over 500,000 people serving millions of customers every week round the clock. Today Tesco is known for one the best shopping experience destination...
Words: 2892 - Pages: 12
...Intelligent pricing is one of the most important elements of any successful business venture. Yet many entrepreneurs fail to educate themselves adequately about various pricing components and strategies before launching a new business. Smart small business owners will weigh many marketplace factors before setting prices for their goods and services. As the Small Business Administration (SBA) indicated in The Facts About Pricing Your Products and Services, "you must understand your market, distribution costs, and competition. Remember, the marketplace responds rapidly to technological advances and international competition. You must keep abreast of the factors that affect pricing and be ready to adjust quickly." Cost Factors and Pricing There are three primary cost factors that need to be considered by small businesses when determining the prices that they charge for their goods or services. After all, price alone means little if it is not figured within the context of operating costs. A company may be able to command a hefty price for an item, only to find that the various costs of producing and delivering that item eliminate most or all of the profit that it realizes on the sale. It should also be noted that service businesses often find it more difficult to accurately gauge their costs, especially in the realm of employee hours. A freelance copyeditor may find that one 2,500-word article takes twice as long to complete as another article of the same size because of differences...
Words: 3241 - Pages: 13
...Supply Cha S ain Manage nt Pro emen oject ‐ Reta ail Sup Chain at pply C Project Group – Balaji Nag garajan (Roll n no: EPGP‐04A A‐016) Deepak M Mittal (Roll no: EPGP‐04A‐0 026) Kannan S (Roll no: EPG GP‐04A‐044) Mahesh R Rajesham (Roll no: EPGP‐04 A‐115) Mansi Sha arma (Roll no o : EPGP‐04 A‐ ‐051) Dr. Priyan nka Mallick (R Roll no : EPGP‐04 A‐068) Sandeep G Gawde (Roll n no : EPGP‐04 A‐030) SCM Project – Retail Supply Chain at Wal‐Mart Table of Contents 1. 2. I. II. 3. Introduction .......................................................................................................................................... 3 About Wal‐Mart .................................................................................................................................... 4 Operating Divisions ........................................................................................................................... 4 Competition and Regional Alignments ............................................................................................. 8 Components of Supply Chain Management (SCM) ............................................................................ 11 A. Main Elements ................................................................................................................................ 11 4. Wal‐Mart’s Method of Managing the Supply Chain .............
Words: 7766 - Pages: 32
...Team # 90 Client (Company): Wal-Mart Chosen target country: Malaysia Product/Service: We are proposing to Wal-Mart to build a new store in a location that consumers do not have access to one. In this particular store, we want Wal-Mart to focus on grocery goods that are specific for that area, paper goods, chemicals, and a pharmacy. We will also be proposing using this location to test the effects of Square Wallet application on sales. Number of pages, including title page: 40 Team members: Name Country Did Not Participate (Please make a note if this teammate did not contribute during the project, has not replied to emails, etc.). La’Keisha Shaw United States-NC Logan Healy United States-DC Renata Ortiz Jafet Brazil Hafiz Asjad Ali Pakistan Did Not Participate Chye Boon Check Malaysia Table of Contents: 1. Executive Summary 3 2. The Organization 5 3. Product/Service 9 4. Market Opportunity Analysis 11 5. Basic Characteristics of the New Market 18 6. Economic Environment 21 7. Political and Legal Environment, Government 26 8. Cultural Environment 29 9. Entry Mode 32 10. Staffing 34 11. Marketing 37 12. Appendices 38 Executive Summary • The organization: We would like to develop an economically viable international business proposal for Wal-Mart. • Product/service: We are proposing Wal-Mart to build a new store in a location that consumers do...
Words: 10011 - Pages: 41
...A E-Book The Store: Sponsored by The Intersection Of All Channels How Innovative Companies Are Using Unique Strategies & Channels To Drive Margin Expansion Cautious Optimism Buoys Consumerism Meeting Consumers Where They Shop Strategy 1: Retailing in a Social World Strategy 2: Optimizing Cross-Channel Merchandising and Product Assortment Strategy 3: The New Era of POS Strategy 4: Labor Motivation and Consumer Engagement: The Heart of the Retail Store Strategy 5: Harnessing the Latest In-Store Technologies Conclusion: Merging Channels to Delight Customers and Deliver Profits 3 5 6 8 10 13 15 17 2 © 2011 Retail TouchPoints Cautious Optimism Buoys Consumerism Although consumer spending continues to have its ups and downs since the height of the recent recession, retailers can be cautiously optimistic that retail spending will not take another swift fall. In part, shoppers have what some industry experts refer to as “frugality fatigue” — they are simply tired of not spending. That said, they are not likely to return to frivolous spending. Today’s shoppers are much more conscious of where every penny is going; they are looking for deals and sales on the products they desire. With the growth of mobile technology and the ability to find information on products and pricing in real time, consumers are better educated and are not willing to settle, or make as many impulse purchases. Recent BIGresearch data shows that consumers are more focused on “needs” than...
Words: 3885 - Pages: 16
...! ! ! ! ! ! ! ! ! ! ! ! !!!!!!!!!!! ! ! Did Wal-Mart Wake Up? How Strategic Management Handled Wal-Mart’s Reputation [ABSTRACT] The nation’s largest private corporation and retail giant Wal-Mart has faced multiple opposition from labor unions, grassroots organizations, religious groups, and even from its own employees, impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation management (CRM). In particular, the case describes the company’s response to criticism regarding its current business policies and practices. Table of Contents Introduction………………………………………………………………3 1. Company History……………………………………………………..5 1.1 Wal-Mart’s Early History: 1960s to 1970s…………………………….5 1.2 Wal-Mart Expands and Goes International: 1980s to 1990s…………...6 1.3 Attack of the Advocacy Groups: 2000 to present……………………....7 1.4 Repercussions…………………………………………………………...8 2. The Issue: Employee Relations and Workers’ Rights…………………9 3. Opposition…………………………………………………………….10 3.1 Labor Union-Funded Groups…………………………………………...11 3.2 Gender Discrimination………………………………………………….12 3.3 Wal-Mart: The High Cost of Low Price……………………………………..13 4. Wal-Mart’s Response……………………………………………………15 4.1 Response to Labor Union-Backer Groups………………………………...16 4.2 Response to Gender Discrimination Lawsuit……………………………..17 4.3 Response to Greenwald’s Film……………………………………………18 4.4 Wal-Marting Across America:...
Words: 18260 - Pages: 74
...! ! ! ! ! ! ! ! ! ! ! ! !!!!!!!!!!! ! ! Did Wal-Mart Wake Up? How Strategic Management Handled Wal-Mart’s Reputation [ABSTRACT] The nation’s largest private corporation and retail giant Wal-Mart has faced multiple opposition from labor unions, grassroots organizations, religious groups, and even from its own employees, impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation management (CRM). In particular, the case describes the company’s response to criticism regarding its current business policies and practices. Table of Contents Introduction………………………………………………………………3 1. Company History……………………………………………………..5 1.1 Wal-Mart’s Early History: 1960s to 1970s…………………………….5 1.2 Wal-Mart Expands and Goes International: 1980s to 1990s…………...6 1.3 Attack of the Advocacy Groups: 2000 to present……………………....7 1.4 Repercussions…………………………………………………………...8 2. The Issue: Employee Relations and Workers’ Rights…………………9 3. Opposition…………………………………………………………….10 3.1 Labor Union-Funded Groups…………………………………………...11 3.2 Gender Discrimination………………………………………………….12 3.3 Wal-Mart: The High Cost of Low Price……………………………………..13 4. Wal-Mart’s Response……………………………………………………15 4.1 Response to Labor Union-Backer Groups………………………………...16 4.2 Response to Gender Discrimination Lawsuit……………………………..17 4.3 Response to Greenwald’s Film……………………………………………18 4.4 Wal-Marting Across America:...
Words: 18508 - Pages: 75
...! ! ! ! ! ! ! ! ! ! ! ! !!!!!!!!!!! ! ! Did Wal-Mart Wake Up? How Strategic Management Handled Wal-Mart’s Reputation [ABSTRACT] The nation’s largest private corporation and retail giant Wal-Mart has faced multiple opposition from labor unions, grassroots organizations, religious groups, and even from its own employees, impacting its corporate reputation and ultimately its bottom line. This case study will demonstrate the strategic communication Wal-Mart used for its corporate reputation management (CRM). In particular, the case describes the company’s response to criticism regarding its current business policies and practices. Table of Contents Introduction………………………………………………………………3 1. Company History……………………………………………………..5 1.1 Wal-Mart’s Early History: 1960s to 1970s…………………………….5 1.2 Wal-Mart Expands and Goes International: 1980s to 1990s…………...6 1.3 Attack of the Advocacy Groups: 2000 to present……………………....7 1.4 Repercussions…………………………………………………………...8 2. The Issue: Employee Relations and Workers’ Rights…………………9 3. Opposition…………………………………………………………….10 3.1 Labor Union-Funded Groups…………………………………………...11 3.2 Gender Discrimination………………………………………………….12 3.3 Wal-Mart: The High Cost of Low Price……………………………………..13 4. Wal-Mart’s Response……………………………………………………15 4.1 Response to Labor Union-Backer Groups………………………………...16 4.2 Response to Gender Discrimination Lawsuit……………………………..17 4.3 Response to Greenwald’s Film……………………………………………18 4.4 Wal-Marting Across America:...
Words: 18260 - Pages: 74
