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Smart-Mart

In: Business and Management

Submitted By raghvan83
Words 1569
Pages 7
My strategy for SmartMart is to be a niche store and customize themselves to the local conditions. They should be a one stop shop for all the organic products and offer its customers a wide selection. SmartMart should continue with its exceptional customer service and should leverage its brand value to fight the competition from the existing niche store and new entrants. Introducing SmartMart's biofuel and exclusive Organic 2.0 label will help SmartMart differentiate itself in the market and have an edge over other organic retail chains. Securing an Organic 2.0 label from the FDA and government agencies will further add to the credibility of organic products one gets at SmartMart. This will also get SmartMart support from not only its existing customers but also from community members like environmentalist. SmartMart is a successful retail grocery store which focuses primarily on organic, healthy and environment friendly line of products. Its major customers are high end affluent people who seek rich customer service and price is a secondary concern for them. One of its major strength is brand loyalty. Its mission is to create a sustainable future by providing value for all its stakeholders and customers while contributing towards a greener environment and having a strong financial return. With the changing market trends, SmartMart anticipates a need to reassess its existing business model to succeed and maintain its competitive edge in the coming years. In scenario one, I suggest SmartMart to move towards smaller, customer oriented store concept and become a niche player.To come to this decision, I first analyzed if at all SmartMart required to change its existing model. Porter’s evaluation of five forces on the existing model indicates medium range forces from Buyers, Suppliers and rivalry and high range forces from new entrants and substitute products. Based on...

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