...Analysis of Smartphone Industry Author Note This paper was prepared for MRK 3001 Marketing Strategies, taught by Associate Professor Burcu İlter. TABLE OF CONTENTS ABSTRACT This study aims at measuring industry analysis about smartphone. Firstly, we had to determine which smartphone industry is going to handle. We did brain stormy with group members on this subject. We looked over many web pages about this subject. And then, we did internet searching about the comparison of industry analysis examples. We did task distribution after internet searching. Description of smartphone, smartphone industry and nature of the industry is handled by Emir Nişancı. Structural analysis within the industry and industry dynamics are handled by Merve Demirkıran, Damla Dutlu and Perihan Yıldırım. Competitor analysis for each key player is handled Anna Bivol. We have had a lot of knowledge that we didn’t know about the smartphone industry through this term project. This term project has had enjoyable and beneficial for us. Keywords: Smartphone Industry, Industry Dynamics, Key Player of Smartphone Industry 1. Introduction This report will focus on the smartphone industry given that the global market, in terms of the major players involved. In this report, we mainly focused on the dynamics of the smartphone industry and the factors that affects the change over the conditions of competition. The smartphone industry consists of all companies that manufacture and sell smartphones to consumers...
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...The Nokia-Microsoft strategic alliance was announced in early 2011 to cooperate in the development of smartphones. The Wall Street Journal wrote: "Nokia calls Microsoft for help." 1 The Financial Times observed: "Elop jumps into the arms of former boss."2 The alliance was specifically initiated by Stephen Elop, an ex-Microsoft executive who had worked with Steve Ballmer, CEO of Microsoft. No wonder Nokia hired Elop to become its CEO in 2010. This was a calculated move by Nokia to grow in an industry that carried good prospects for the future. In addition, Elop's expertise was in the software sector, where Nokia wanted to venture into the future. Both companies needed a partner to expand in an industry that was in a growth mode. Besides this, Nokia was particularly vulnerable because of its losing market share and because Apple's iPhone was growing in the U.S. and global markets. Microsoft was interested in Nokia because of its long-term interest regarding introducing Windows phone technology/software. Since Nokia continued to be a global player in the cell phone industry, it made sense to create a corporate tie-up that aimed at global expansion for both companies. Success of Apple's iPhone was another factor in seeking a long-term alliance in a market that has grown multifold in the global mobile phone market. In 2012, Nokia was the largest manufacturer of mobile phones and other telecom gear in the world with revenues of $55 billion and a market capitalization...
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...Smartphone Industry Analysis By Abstract We define a smartphone to be a mobile device possessing cutting-edge capabilities and features likened to cellular phones. Their hardware and software features are supposed to functionalities like browsing the web, taking fine pictures, and watching HD videos and much more (Darlin, 2008). A notable principle trend in the current market is the increased demand for big-sized screen smartphones. With the development of better platforms like virtualization, cloud computing, and disposition of next-generation LTE networks like 3G and 4G, people have too great extent intensified activities such as internet browsing, playing games, and playing videos on these devices, taking the worldwide demand for smartphones to another level (Dediu, 2013). This paper examines the changing aspects that are enabling sustained disruption in the international smartphone setting and such aspects that will propel more change over in the next few years. Introduction The smartphone industry has seen astonishing growth in modern years; sales volumes rose by more than 40 percent in 2014 to go not far from the 1.8 billion unit threshold focus of 2018, and it is more than $300 billion in value (Dawson, 2010). Nonetheless, this volatile growth has been complemented by the substantial disruption. Players in Web market are targeting to take the advantage that smartphones offer in the instances of assignation, context, connectivity...
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...GLOBAL BUSINSESS OPERATION ADEGBENRO ELEWADE MIB 34- 130226 INDIVIDUAL ASSIGNMENT QUESTION- You have been employed as a business consultant to advise a company manufacturing smart phones who wishes to explore the potential of doing business in one Latin American emerging market. You must produce a report that identifies the key issues that the company will face in your chosen market and secondly offer expert advice to attain business success in that market. CONTENTS- 1. Introduction. 2. View of Brazil’s economy. 3. Brazil as a BRICS Economy. 4. Market for smart phones in Brazil. 5. Using the porter’s five forces to analyse the market for smart phones in Brazil. 6. Competitors existing in the market. 7. How to enter the market. 8. Constraints to success for the company (using PESTLE model). 9. How to achieve a sustainable competitive advantage. 1. INTRODUCTION The Cost (this involves the legal cost, corruption, lack of infrastructure), Benefits (size of the economy or economy growth),Risk (political-social unrest, economic mis-management) analysis has been used to analyse the favourable emerging market in Latin America which is Brazil. The main reasons for choosing this market will discussed in details. 2. OVERVIEW OF BRAZIL’S ECONOMY The chosen market is BRAZIL which is an emerging market and also the largest of the Latin American nations and the second largest in the western hemisphere with...
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...An assignment on business policy and strategic management TATA GLOBAL BEVERAGES LIMITED A strategy for the DIVERSIFICATION IN SMARtPHONE BUSINESS Guided by, Dr. S.S. Patil Submitted By, 13323 Ritesh Raut 13324 Yogesh Sathe 13325 Sandesh Shendkar 13327 Amit Bhusare 13328 Harshal Patil 13329 Dev Roy PUMBA (2013-15) TATA TEA LTD.: DIVERSIFICATION IN SMARTPHONE BUSINESS AN OVERVIEW OF TATA TEA LIMITED * TATA Tea was set up in 1964 as a joint venture with a UK based James Finlay and Company to develop value added tea. * From a mere share of 3% in the mid 70's to become India's second largest tea producer, Tata tea has come a long way. (www.Tatatea.com) * The operations of Tata tea and its subsidiaries focus on branded product offerings in tea but with a significant presence in plantation activity in India and Sri Lanka. * The Tata tea brand leads market share in terms of value and volume in India and has been accorded the ‘super brand' recognition in the country. * Tata tea also has 100% export oriented unit manufacturing instant tea in the state of Kerela, which is the largest such facility outside the United States. Current Position of Tata Tea LTD. * After the financial collapse in the year 2000, Tata Tea is now moving forward toward the growth. Currently share value of Tata tea has moved up to Rs 700 per share. * Tata tea has been ranked as the most trusted beverage brand in India...
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...Apple iPhone Table of Contents Introduction 3 Changes and Implications 4 Technology’s Rapid Development 4 Applications’ Rising Importance 6 Economical Situation 7 Smartphones as Substitutes 10 Smartphones as a “Trend” 12 Conclusion and Future Outlook 13 Bibliography 14 Appendix 16 Introduction As we step into a new decade, we are experiencing tremendous changes in the technological environment with constantly emerging advancements. Innovations are appearing everyday in a turbulent market flooded with big players and more new entrants everyday. Mobile phones have become an essential part of a person’s image and social identity. Consumers everywhere have developed a whole new meaning for Smartphones, shifting it from business conduct to ordinary individual use. A phone’s function has expanded from phone and text messages to much more beyond that including music, games, Internet and applications. It has become necessary for every consumer to own a Smartphone in order to insure immediacy, variety, and continuous connectivity with the world. In this paper, we will analyze the Smartphone industry and highlight the most important changes and their implications on Apple’s iPhone in particular. We relied on the PEST model to examine the current environmental situation in a time span of three years. [Refer to Exhibit 1. in the Appendix] Apple’s iPhone was first introduced in January 2007. Since the original iPhone, Apple has produced three more generations...
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...attempting to spot a pattern or ‘trend’ in the information. After spotting the trend in the information, marketers follow it to come up with ideas in order to meet the demands of what their consumers want. Trend analysis is used to predict future events based on events happening in the present or the past. While conducting a trend analysis, marketers are actually conducting a situational analysis. A situation analysis, according to the American Marketing Association (AMA), is “the systematic collection and study of past and present data to identify trends, forces, and conditions with the potential to influence the performance of the business and the choice of appropriate strategies.” The situation analysis involves a thorough review of the industry, the market and the marketer’s competition. A thorough analysis of the situation in which the firm finds itself serves as the basis for identifying opportunities to satisfy unfulfilled customer needs. In addition to identifying the customer needs, the firm must understand its own capabilities and the environment in which it is operating. The situational analysis can be viewed as the analysis of the external environment and the internal environment of the firm itself. The external environment can be described in terms of macro-environmental factors that broadly affect many firms and micro-environmental factors closely related to the specific situation of the firm. The situational analysis should include the past, present and future aspects...
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...Aleixo Maria Osório | Pedro Castro STRATEGIC MANAGEMENT SMARTPHONES Professor Francesco Castellaneta FIND INSIDE Table of Contents I. INTRODUCTION 2 o II. Mission, Vision, Core Values 2 INDUSTRY ANALYSIS 3 o o o o Pest analysis 3 Porter’s Five Forces of Competition Framework 4 Market Segmentation 5 Key success factors 8 III. COMPETITVE ADVANTAGE ANALYSIS 9 o o o Emergence of Competitive Advantage 9 Porter’s Value Chain 12 Porter’s Generic Strategies 15 IV. CORPORATE STRATEGY 16 o o o The scope of the firm 16 Vertical and Horizontal Diversification 20 Managing the corporate portfolio 23 V. GLOBAL STRATEGY AND THE MULTINATIONAL CORPORATIONS 25 o o o o o Patterns of internationalization 25 Analyzing competitive advantage in an international context 25 International Location of Production 27 Global integration vs. National differentiation 27 Strategy and organization within the multinational corporation 28 VI. VII. VIII. CONCLUSION 28 APPENDIX 29 BIBLIOGRAPHY 30 I. Introduction COMPANY PROFILE Nokia is a Multinational communications and information technology Corporation, with headquarters in Finland. Even though, their product portfolio is quite diverse, their main products are mobile phones and IT devices. Nokia occupied the leadership position in the mobile phones’ industry for more than a decade; however in 2011 this position was lost. The introduction of the smartphones in the market, the scandal related with Stephen Elop’s memo...
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...The smart phone development is the most exciting and crucial step for mobile internet. The first smartphone in the world was Motorola A6188 in year 2000. Since then, the smartphone industry has been developing continually. New manufacturers continue to seek a place in the market, while older, more established companies try to obtain their market share. Therefore, the most crucial step for smartphone industry is how to use innovation to face the challenge of competitors from both the smartphone industry and other intelligent devices in the future. 4 aspects of innovation will play an important role for the samrtphone industry development: multi-core technology, larges screen trend, cloud and integration technology, and near-field communication (NFC). Introduction: The smart phone development is the most exciting and crucial step for mobile internet. At the beginning when smart phone market rose, cell phone manufacturers started to focus on software but not hardware. The destination of innovation is to satisfy the customers’ needs, and to share a big portion of the market. As we all know, smartphones can do everything from acting as a GPS, to allowing you to video call someone on the other side of the world. Moving forwards smartphones will continue to be disruptive, as they are one of the key components in the movement towards the “internet of things”. In the future, smartphones are expected to be reflected in four major areas of innovation: multi-core, larger screen, cloud...
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...Smartphones: Building profitability and loyalty in the mass-market Industry Briefing In many mature wireless markets, smartphones already account for one in three handsets sold. By the end of 2011 they will have overtaken featurephones. As the wireless industry’s fastest growing category of device, smartphones are opening up many new and exciting revenue-generating opportunities. However, the migration from the prosumer to wider consumer markets is not without its challenges. This paper identifies five key pressure points that are facing wireless carriers and challenging the profitability and loyalty of their smartphone consumers. WWW.WDSGLOBAL.COM 2. WDSGlobal Industry Briefing Smartphones: Protecting profitability and loyalty in the mass market Contents EXECUTIVE SUMMARY THE RISE OF THE SMARTPHONE Subscriber Break-Even Smartphones and the Technology Adoption Lifecycle - Innovators and Early Adopters - Leaping the Chasm CONSUMER BUYING BEHAVIOR AND MOTIVATIONS IDENTIFYING THE PRESSURE POINTS PRESSURE POINT ONE: USER BEHAVIOR The Golden Hour PRESSURE POINT TWO: DEVICE SUBSIDIES Service Usage PRESSURE POINT THREE: COST TO SUPPORT Increased Average Handle Time - AHT by Operating System - Problem Type by Operating System Brand Escalation and the Threat of No Fault Found Propensity to Call PRESSURE POINT FOUR: SERVICE CONFIGURATION Failures in the Preconfiguration Model PRESSURE POINT FIVE: UNLIMITED DATA PLANS SUMMARY RECOMMENDATIONS APPENDIX ONE p3. p4. p4. p5...
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...Marketing Proposal – Smartphone Requirement Write a marketing proposal for an organization which is going to develop and introduce a high technology electronic device,be it new tablet pc or a smartphone Contents 1. Introduction………………………………………...........…… 1 2. New ProductDevelopment…………………………………... 2 3. Positioning and product life-cycle management…………….. 3 4. New Product lines and brands management………………….4 5. Conclusion…………………………………………………….5 References…………………………………………………………………… 13 Appendix A – Interview question and questionnaires…………...................... 15 Marketing Proposal – Smartphone INTRODUCTION Smartphone are unquestionable today’s most important form of consumer tech.Since the iPhone, they’re no longer just for business; they’re scaled down computers that keep you in touch, keep you entertained and keep you informed.We probably spend more time with our smartphone than we do with our family,so having the right relationship with the keys, email,internet , store informations , entertainment along with using a mobile phone in one device. Five years ago the smartphone was a chunky,ugly device that could sync with the office email and calendar.Then the iPhone, happened.Now the smartphone is a mini computer,media player and A-GPS unit controlled from wide open acres of touchscreen and everyone’s got one. Our company will find your ideal smartphone life partner. We investigate that five main types,test six...
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...Smart Phone Mobility – The technology at its best Industry Analysis Dynamic Ecosystem of Mobile Handset and Smartphones to Yield Unit Shipment of INR 208.4 Million Mobile Handsets and INR 29.4 Million Smartphones in 2016 India is the second largest mobile handset market in the world after China and is poised to become an even larger market with unit shipment of INR 208.4 million in 2016 at a compound annual growth rate (CAGR) of 11.8 per cent from 2010 to 2016. The mature Indian mobile consumers’ increasing preference for high-end handsets and the younger demographics’ desire to use mobile Web 2.0 technologies could see the market revenues soar from INR 255.91 billion in 2010 to INR 350.05 billion in 2016. With end users’ need for converged devices and original equipment manufacturers’ (OEMs’) accelerated adoption of open-source operating systems (OSs) such as Android and Symbian, the mobile handset-smartphone combination is emerging as the future growth engine of the telecom industry. In 2011, the mobile market is likely to witness almost a three-fold increase in the number of participants. This is expected to result in a price war and a consequent squeezing of profit margins. In 2010, the decline in the average selling price (ASP) of mobiles by 11.3 per cent opened up possibilities of market consolidation. The intense competition is also compelling handset manufacturers to enhance the application ecosystem and invent products. While market entrants are likely to be daunted...
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...former head of Microsoft’s Business Division3 (MBD), was brought in to fix the numerous problems faced by the world’s leading mobile phone company, Nokia. His task for entering Nokia is an exertive job because he is expected to reverse not only Nokia’s eroding market share in the high-end smartphone industry segment but also its sharp dropping profits. The Finland-based Nokia had a presence in over 160 countries as of 2010. Although it was the world’s largest mobile phone maker in the first quarter of 2010, Nokia had been losing market share consistently in the high-end mobile phone market. Due to its profit margins have a dropping figure that caused by the company threats, year 2010 has been considered as a tough year for Nokia. On the end of second quarter of Nokia, the company received a substantial drop in profits. According to the analysts, the company’s problems started since 2007 when smartphone portfolio created by competitors and catch an enormous attention on the market. The company loses its customers in the high-end mobile phone market and failed to establish its presence in the world's largest smartphone market, United State as the company failed to create striking smartphone constitutes to catch the eyes of customers among the competitors. To improve the company situation, Nokia decided to overhaul its management and therefore brought in Stephen Elop, a former Microsoft executive. This would be an immense change for Nokia as the company had never hired a non-Finnish...
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...following: 1. Identifies and analyzes the industry and competitive environment of the mobile phone industry based on information contained in the case: HTC Corp. in 2009 including key industry and environmental trends, competitive and structural characteristics of the mobile phone industry. 2. Your assessment of the key challenges HTC faces in trying to achieve a sustainable model and long-term success in the industry? 3. Your assessment of the competitive and strategic position of HTC Corp. at the time of the case information. 4. Your assessment/identification of any major changes in the competitive situation for HTC from the perspective of the fall of 2011 that he should bring to the board’s attention based on current information available publicly. Question 1) Identifies and analyzes the industry and competitive environment of the mobile phone industry based on information contained in the case: HTC Corp. in 2009 including key industry and environmental trends, competitive and structural characteristics of the mobile phone industry. Answer 1) HTC is basically a very young high tech company, initially dealt with PDA’s and computers. But in the recent years HTC has emerged as a smartphone firm which has received strong appreciation for the design and high tech products. It has been known for interoperate the Windows OS into the mobile phone devices which sparked the revolution towards the “SMARTPHONE” industry. HTC received strong appreciation because of...
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...leader in mobile phones 1998, and held that position in 14 years, until 2012. They nearly five-folded their turnover between the years of 1996-2001! But in 2007 something happened, smartphones were introduced on the mobile phone markets, and Nokia being a market leader in the mobile phone market was caught sleeping. Nokia has since then struggled to be a part of the fast growing smartphone market, but efforts have been fruitless leaving Nokia with a decrease of smart phone sales of 25% between 2010 and 2011, and inJune 2011 Nokia was overtaken by Apple as the world's biggest smartphone maker by volume. Why: 2. General evaluation: market size, growth and share The smartphone market is big - and growing fast! 2011 the smartphone market stood for 31% of the mobile communication device market, and in the fourth quarter of 2011 the sales year-to-year grew with 54.7%. Nokia’s market share was in the first quarter of 2012 8%, going from 23.8% the same period previous year. Q4 2011 3. Degree of turbulence 4. Green strategy 5. Factors affecting many industries: PESTEL analysis 6. Growth: Life-cycle analysis The smartphone market is without doubt in the growing phase of the industry lifecycle with a growth last year of 54,7% insertgrowthhere 7. Factors specific to the industry: Key factors for success 8. Factors specific to competition: Five Forces analysis Suppliers:Low. Nokia being the world leader within the mobile phone market for 14 years has...
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