Premium Essay

Smell

In: Science

Submitted By guitcel
Words 1031
Pages 5
So you want shoppers to stay ionger and spend more in your store? In-store fragrancing adds a new twist to experiential marketing. Patricia Moore went sniffing for the full story.

Building a brand can be challenging, and, if the latest retail trends are anything to go by, it just got a whole lot more so! Today's consumers expect that something extra before they bond with a brand; the way your store smells could well be the decider. Smells sell; the key is to find the scent that will translate into dollars once it's pumping through the store. There's nothing new about using fragrances to attract business: think coffee and fresh baked bread. What is new is a focus on experiential marketing - connecting consumers with brands in a combination ot 'personally relevant and memorable ways', such as fragrancing and music - and the research going into the effects of ambient odour in the retail environment. Helen Thompson-Carter, general manager of Ecomist Systems, the New Zealand company that's leading shoppers by the nose here and in Australia, Korea, the Philippines and South Africa, cites research which demonstrates in-store fragrancing results in customers staying in-store longer, buying more, and coming out with an increased perception of the quality ot the store's services and products. Michael Morrison, from Monash University's department of marketing, is a specialist in experiential marketing. He says.

while the connection between smells and emotion is well accepted, even without the use ot research, surveys in real stores with real customers have produced some very interesting results. "These include a significant change in behaviour when the store combines loud music and fragrancing. People stayed in store longer The perception ot the store was also influenced." But are they spending more? "We're still evaluating the results on purchase intent but I can say

Similar Documents

Premium Essay

Smell

...SMELLy students…how annoying they can be to others? There are many different types of smell. Some smells are pleasant like aroma, fragrance and scent, are normally present on food, perfumes and flowers. They can be good but sometimes intolerable. Other types of smell like malodor, stench, reek and stink are use specifically to describe unpleasant odors. They can be strong, mild or tolerable. Most of these smells can be found at the right place, but not always at the right time. Some smells can be annoying to others at school, especially in the classroom. For example, students that wear too much cologne can make other students sick and lose concentration in class. Another type of smell that can also be annoying to other is the stinky smell that other students may have. These are students who can make other people seriously sick. They are smelly students who do not practice good hygiene and do not take care of themselves. Smelly students can also be dangerous and more likely to spread viral and infectious diseases to others. Bad bacteria and viruses can be carried into the hands of people who do not like to wash their hands especially after using the bathroom. These little critters linger everywhere on surfaces, public restrooms and in the air. The best way to prevent it is to write the students anonymous notes and educate them about the dangers and harmful effects this may bring to people’s lives . And don’t forget to tell them…..please take a...

Words: 254 - Pages: 2

Free Essay

A Man

...A shirtless young man stares out past the camera as if he is looking at the logo above his head. He needlessly clings to the rock to further accentuate his impressive body structure. The logo above his head reads “DOLCE & GABBANA” in a bold semi-transparent font. A small bottle of something is juxtaposed to his left. It is the item they are trying to sell, a sports cologne. This advertisement is very effective because of the use of ethos and pathos. Although those two parts are heavily used in this ad, logos is not present as much. Even with that being said many people are going to buy this particular cologne based on ethos and pathos. This is true because Dolce and Gabbana is a very well-known company, which plays a huge part in ethos with credibility and authority. Pathos is also used heavily with people wanting to look like that or women wanting their men to look like that; this makes the reader believe that if they wear this cologne women will be more attracted to them, and that they, too, can look as good as the model in the ad. This advertisement was featured in Muscle & Fitness magazine. This particular magazine is aimed towards classy young to middle-aged men who are professionals. This can be seen through the contents in the magazine. The magazine has lots of ads that are of watches, cologne, and nice cars. With that being said we do not believe that this magazine is geared toward younger teenage men because of what ads, pictures and articles in the magazine...

Words: 1287 - Pages: 6

Free Essay

Random

...simple cage to a multilevel condo. There are several drawbacks to cages though. First, gerbils love to rearrange and dig in their bedding. I like to give my gerbils two or three inches of bedding to play and romp in. With all the playing, scurrying, and digging the bedding would end up all over the floor. Second, multilevel cages with ladders can cause a hazard to young pups. It is not unheard of for a pup to break its leg in the wire rungs. It is not advisable to use this type of cage with a breeding pair. Third, gerbils often gnaw on wire cages incessantly, which can be both annoying to you and harmful to them. The third type of home easily found is the plastic habitat. Although these are very popular, they have poor ventilation and smell rather quickly. Additionally, they are easy for gerbils to escape from and over time are gnawed to ruins. Bedding Material: Gerbils...

Words: 564 - Pages: 3

Premium Essay

Kabanata 1

...15 Benefits of Baking Soda Baking soda is a commonly available mineral full of many cleaning attributes, it is one items no home should be without. It has a surprising number of things you can use it for, here are the top 10 uses of baking soda: Baking soda is made from soda ash, and is slightly alkaline and neutralizes acid-based odors in water, and absorbs odors from the air. * Drain cleaner: Pour one cup down the drain followed by three cups of boiling water. * Use it as an antacid. * Chemical smells out of clothes: Soak clothes for two to three hours or overnight, in one cup of baking soda. * Use it as underarm deodorant by applying it with a powder puff. * Agitate the machine occasionally. Repeat if necessary. Wash as usual. (This method is great for removing the new smell out of clothes) * Mix half a teaspoon with peroxide into a paste and use it as toothpaste. * Dog odors and urine: Sprinkle with baking soda. Let set for a few hours before sweeping up * Use it as a face and body scrub. * Silver polish: Make a paste of baking soda and water, scoop some onto a clean, soft rag, and polish the silver. Rinse and polish dry. * Add a cup to bathwater to soften your skin. * Soft scrubber: Pour about 1/2 cup of baking soda into a bowl and add enough liquid soap or detergent to make a texture like frosting. Scoop onto a sponge and clean the bathtub or tiles. Rinse. * Relieve skin itch from insect bites and pain from sunburn: Put...

Words: 375 - Pages: 2

Free Essay

Where a Kid Could Be a Kid

...Where a Kid Could be a Kid As we waited in line for the restaurant to open there was a thrill of excitement in the air. We had arrived for the celebration of my little cousins birthday. As I pushed the door open, the scenery rapidly changed as I set foot on what seemed to be a new planet. We had returned to Chuck E. Cheese. The color of the walls, the color of the carpet, and the color of the ceiling all seemed to affect every person that entered the room with a positive attitude. The restaurant, in fact, did not smell pleasant at all; an oniony stench that ran through the room. Chuck E. Chesses reminded me of when we once ran around happily, excited to be living in happiness. I tried to invite my friend but her mean self replied with “Nobody goes there anymore, it’s too crowded” The excitement was revealed after the children saw the flashing lights, and heard the loud noise that seemed to be escaping from the games that was spreaded out all through the restaurant. It was then that I felt as If it was I that was running around playing the games, as if it was I sliding down the slippery slide, and as if I were eating the dull pizza that I once thought of as the most delicious food at Chuck E. Cheese. There was a small boy that stood out from the crowd, a curious looking child. He was very well dressed; He had a chunky but adorable face; His expensive shoes suggested rich but his dirty shirt and dirty pants and dirty hair the opposite,i was thinking he was having a little to...

Words: 478 - Pages: 2

Premium Essay

Perfume

...a perfume that you can’t forget? There are lots of smells that you make happy, sad and bring back memories. One summer night, I was walking and was attracted to a smell like a magnet. The perfume reminded me of my mother. I tried to find the smell, but it was too dark for me to find it. I just felt the perfume and walked alongside the smell. The fragrance was intoxicating and I walked for a long time. Just then I saw faint something. There were some people who looked after plants in the garden. They preferred working at night rather than daytime because during the day it was very hot. While I was looking at the people who were working, I felt the smell strong more and more. One of the people looked after the plant which gives out the scent in the garden. The name of the plant is Angel’s morning glory, one of the flowers. My mom has lots of talents. She is a nimble-fingered person. When I was young, my mom made me pretty dolls and clothes. I liked playing with them. She gave me a celebrated painting which is cross-stitched by her as a gift. It is really amazing and fantastic! She has great dexterity. Also she is interested in her very beautiful garden and takes good care of plants. She takes care of them sincerely like when she brought us up. Our garden has lots of gorgeous and fancy flowers. One of the flowers is my mom’s favorite, called Angel’s morning glory. The flower has a lovely sweet scent, but it smells only at night! Every summer night, my family used to...

Words: 440 - Pages: 2

Premium Essay

Observation

...bothers her. The mother noted that student started wetting the bed a year ago, but has never had this issue in the past. Mother also stated that student was seen by medical doctors for “bedwetting” but no physical reasons for behavior were found. Mom has admitted to grounding, threatening and bribing, student but has found nothing that works. Mom says that dad works a lot and doesn't help her with this issue. The Facts: • Excellent student in K-3 • She was friendly and outgoing and had lots of friends. • Fourth grade, the family moved to a new location and her uncle moved in with them in order to help pay expenses. • She had difficult time in making friends in the new school. • Children tended to tease her about her urine smell on occasion and she would end up in tears. • She has withdrawn more and more into books and in spending time alone on the playground. • Parents are fighting at home whereas they used to get along well until about 2 years ago. • Student is upset about the fighting at home is getting worse and she doesn't know what to do. Additional Information Needed: • Based on the information in this case study, how would you proceed? Provide a rationale for your response. What do you know about this child? Background : • Excellent student in K-3 • She was friendly and...

Words: 825 - Pages: 4

Premium Essay

The Experience

...buzzing in the summertime, makes you feel warm. You walk up to our home feeling a sense of welcoming. When you finally walk into our house, the experience begins. The captivating smell transports you into another dimension. My mother loves to cook, and the aroma of spices and vegetables simmering in a pot leaves a strong impression throughout the home. The sound of a cook hard at work distracts you with clanging, chopping, and shaking of her tools. The warmth of the air with these sweet aromatic smells makes you feel invited and happy to be there. Upon entering you will also meet our dogs. They are very pleased to greet you, but all guests must first be approved by man’s best friend. Their submissiveness is very playful, and it is always customary to give a scratch or pat on their head. Both dogs wag their tails in excitement and with their tongue hanging out of their mouth they pant from the affection. The house is bright and airy with photographs of memories hanging about the walls. Strategically placed, every picture has a purpose in its occupied space. Mirrors enlarge the room, thereby giving the illusion the room is quite spacious. The softness of the chairs makes you feel right at home when you place your weary body it in. The comfortable feeling of the household is experienced by smell, touch, and what you feel. Sounds that are ambient in the rooms can range from a breathing animal, a child playing, or even a grandfather snoring in the chair after a long day’s work...

Words: 549 - Pages: 3

Free Essay

Old Smoke

...Charles Renfold. When we look at this scenario, I can only imagine how many times this same situation happens in workplaces all over the world. For Charles Renfold, handling the situation will require tact, understanding, and patients. Now, if I were in Charles’s position, I would begin by sympathetically acknowledging Darlene’s concerns and grievances, giving complete understanding and validation to her ill and nauseating feeling from the bad odor of old cigarette smoke. Letting her also know that I understand completely when working in an uncomfortable environment, especially those with offensive sights, sounds, and smells, it can be quite a hindrance to complete tasks and assignments in a timely manner and with proficiency. As her supervisor, I would look into trying to provide an alternative work space then that of the environment with the bad smell, and even though Frank and Alice have been trying to air out the room, I would also explore the possibilities of providing better ventilation in the small confined areas. Reminding Darlene that yes the company is aware of the states law about providing a ‘smoke-free’ work area for those non-smokers who desire it, I would ask Darlene to try and understand the difficulty one who smokes has in stopping, considering that many seemingly feel like they’re being forced to stop, and how coping with this ‘cold turkey’ mindset can be somewhat demoralizing. I would express to Darlene that as the supervisor I must be sympathetic to...

Words: 598 - Pages: 3

Free Essay

Friday Night Crab Legs

...resist all the lights flashing and sounds filling your ears. “Just $20.00,” I say as I grab for my wallet. I carefully and strategically choose a machine that catches my eye, and calls my name. I can feel the adrenaline and anticipation as I sit down. Wow, this is amazing; the Sun and Moon machine is my favorite. I greet an older woman sitting in the next seat; she smells of Skin So Soft, cigarettes, and bourbon. Her name is Ms. Jean, and she is a very sweet woman. Ms. Jean has a ring full of diamonds on every finger. I watch the points on my machine go up and down, just like my emotions when I win a little and then lose it again. Tonight is not my night. I am ready to eat; that is in fact, what I came here to do. Crab legs, oh yeah, the mouth-watering and juicy crab legs. As always, there is a line, so we wait and people watch. Young, old, short, and tall, all types of people come for the Friday night crab legs. As we wait, there is chitter-chatter filling the air. I see servers scurry from table to table with drinks and wet wipes. Patrons have plates overflowing with crab and shrimp, and I can already taste and smell the boiling seafood. We are greeted by a tall and slender young lady named Ashley; she will be our server for the evening. Ashley shows us to a large and colorful booth, and then we are off like a speed racer. I grab two plates, hot out of the washer, and dash for the crab legs. It feels like I’m on the show Survivor, and it’s survival of the fittest. I notice...

Words: 440 - Pages: 2

Free Essay

Nt1320 Unit 1

...understood we would be waiting there for a few minutes. Once we made it in, I told him about all the bright lights and loud rides that were all around. I explained to him about some of these new, bigger rides that we haven’t ever been on before. I also explained to him some of the new games that they had there and the awesome prizes we could win. I also secretly wanted to see him play some of the games blindfolded for my own personal amusement, so that’s where I was going to take him. But he didn’t care to hear about the rides and games because he was too busy smelling all the delicious food they had cooking around him. The smells of the deep fried Twinkies and the world famous corndogs and the amazing barbecue tri-tip, is what he really wanted to go discover. At that point, it was hard for me to fight that logic because I to, was being mesmerized by all the wonderful smells. So I decided to put aside my desire to see my buddy blow some games and instead, we went and had a stuffed our faces with all the great, but horrible, carnival food we all love. My factors in writing this paragraph would be to relate to what I felt were things that the audience all know about when going to a carnival. We all know that we will have some sort of line to stand in when we get there, but it’s also the part that people don’t look forward to, so I didn’t spend much time describing that experience. The next part was about the games and rides. That’s obviously a big major part of going to a...

Words: 457 - Pages: 2

Free Essay

Rape

...get out and walk. As they walk vigorously past all the slow moving cars, they feel the heat from the sun kissing their backs. The stench of cigarette smoke fills the air. The sound of multiple car horns are beeping. They have one more small hill to climb before they arrive at the concert. After being searched, Emma and her friends make it through the security gates and hand their tickets to the usher. Emma hears country music playing and she can see people drinking beer and fooling around. They make their way to the sitting area and spread their pink and white poka dot designed blanket out on the cold, wet grass. Emma and her friends decide to visit the concession stand to get some buttery popcorn and an ice cold, bubbly Dr. Pepper that smells like cherry carbonation. As Emma waits for the opening act to come on stage, she and her friends stretch out on the blanket and let the cool breeze flow through their hair. They start singing along with the songs beating from the speakers. They get the urge to dance as they start with just the tapping of their cowboy boots on the grass; it then turns into the music swaying through their whole body. The music comes to an abrupt stop and the whole crowd begins to yell at the top of their lungs. Emma and her friends realize the opening act has arrived. Excitement pumps through Emma's body like an IV. The sky is now a dark blue color and the lights are shining brightly off the stage. The opening act begins to sing, it is exceptionally loud...

Words: 612 - Pages: 3

Premium Essay

Development

...13th October 1800 I was going to continue my adventure to the abandoned castle that I had only recently discovered since moving from Switzerland but, I had decided not to as I mistakenly believedthought that there was no’t much to see there, so I settled on my choice to venturego further into the forest. As I got deeper and deeper, the mist began to churn with every step I took, like as if it wereas alive with magic. There were strange noises and faint screaming in the distance beyond the mist. I followed it. It grewot louder and louder as I movedgot closer and closer. Then as suddenly as they had started - they stopped. I was left alone, lost in the middle of the forest with no sense of direction. I tried retracing my steps but it was no use, I was lost. TBut then the mist began to clear away like a vaporised apparition and saw some kind of light and began to walk towards it. I finally came out of the forest and came across the gateway to a campusthe outbuildings of a grand university - . ‘Ingolstadt University’ a cold chill ran down my spine as I cast my eyes over it. I continued.the signpost read. The still, dank campus was not far from the abandoned castle, as I could see it from theon top of the hill from upon whichwhere I was standing. I heard the same terrible noises again. TheyIt wereas coming from withing the building I assumed was a dormitory at the back of the site. I walked cautiously up a marshy hill towards the dormitory, there was a sign upon the door,where...

Words: 928 - Pages: 4

Free Essay

Advanced Laser Case Study

...Case 2: Advanced Laser Clinics In the case, “Advanced Laser Clinics,” a clinic in Austin Texas is a bottom-performing store that is desperate for some positive changes. Elizabeth Ryan is the new manager who was hired to bring about those changes. There were several issues identified within this case. The first issue that I recognized was the inexperience of Ryan as a manager within this particular field. Her experience was working with the Navy, where she dealt with mainly men. Even though she has years of leadership experience, the beauty industry is completely new to her as well as working with other women. She also only received four days of training, which seems minimal. The other issue presented in the case was between the two technicians. Gulford complained about the body odor of Moore. Gulford stated that it was directly affecting their work environment when the customers could not stand the odor and even had to take breaks during treatments because of it. Gulford also mentioned some issues with the location and marketing of the clinic, but the odor seemed to be the most pressing issue. Ryan needs to address this issue with Moore and prepare for a meeting with her. The most important thing that Ryan needs to focus on is trying her best not to upset Moore. She does not want Moore to have low self-confidence and question her ability to do her job. This is particularly important in the beauty industry where appearance has a big effect on advertising. Since the company...

Words: 623 - Pages: 3

Premium Essay

Old Smoke

...Renfold is put in a tough situation. He is counting on Darlene to help him with a report and last minute was left alone to do it because of the “old smoke” smell that lingered in the filing room. The way Darlene handled the situation was not professional or appropriate. I would have told her that as soon as we were done with the report, I would have done something about the smell. She is right in the idea of her not having to work in such a choking environment, but she also had a job to get done. If I was Charles I would have told Frank and Alice that their smoking was affecting the work of others. In the meantime, I would open all windows and call a professional cleaning service to get rid of the smell. Once Darlene found out that all of the steps have been taken to get rid of the smell, hopefully she would have been the bigger person and worked in that condition one last time. 2. Describe the policy on smoking that you would recommend to Redwood Associates. I would definitely recommend a smoke free environment for Redwood Associates. It is more sanitary. I don’t think that clients and future employees would want to walk into an office that smells of “old smoke.” It is even worse that the smell sticks to your clothes and will be with you for the remainder of your day. This means nonsmokers have no choice but to smell like smoke if they have activities to attend after work or during break. This isn’t fair to people who do not smoke. It should never be allowed to smoke inside...

Words: 1185 - Pages: 5