...humans crave. We have become extremely addicted to social media. It has overtaken the human race like a zombie invasion from Mars. Sharing, posting, and liking have consumed America as a whole. More specifically: Facebook, Twitter, Tumblr, and Snapchat. Each has its own addicting property and has its own clique: The Facebookers, Tweeters, Bloggers, and Snappers. All are a different species from one another, and for those who do not religiously use social media who cannot spot them in real life, you can use this to help find them. First, we have the Facebooker. Facebooker’s are very common, as most everyone has one. Facebook is a social media app that allows people to share photos, posts, and all around random crap with “friends” (we all know...
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...Sara Corben Sara Corben Facebook’s Business Model Case Study 1 Facebook’s Business Model Case Study 1 Software | Marketing Strategy / Business Model | Consumer Behavior | Mobile Ad Formats Revamped mobile-ad offerings | Up to 153 million from zero a year ago. Mobile ads are more selectively seen, so the company can provide more powerful ads. Ads can be tailored to the user’s location. More information can be gathered from mobile user. Advertising Model | Clicking on advertisements. More likely to take mobile ads into consideration. More likely to look up products on Facebook when they are at the purchasing location. | Messaging and Photo-Sharing Application called Poke (like Snapchat) | Advertising Model | Download the app and share photos. Can share photos which promote businesses. Photos disappear immediately, so users are likely to be more liberal in their use. The users will likely be younger than the Facebook population on the whole. | Mobile Facebook App Mobile rewrite of App – “Wilde” for iOS and Android | Switching from HTML5 to IOs and Android | Use Facebook as they would on the web—see sponsored stories rather than banner advertisements on the app. | Facebook Messenger App | Facebook is able to provide more specialized advertising based on those messages sent through the Messenger app because people are more likely to share sensitive information through messages than through wall posts. | Consumers see no advertisements on messenger, but with...
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...A droopy, red-eyed student stares at her computer screen while typing the last few sentences of her research essay at lightning speed. She looks at the clock: it reads 2:30 AM. She texts her friend who is working on the paper as well and decides to take a break. She opens Snapchat and sends her friends who are also awake pictures of her computer screen. She looks at the clock: it reads 4:23 AM. She still has a paragraph left of her essay, and she quickly types something presentable. It is 5:10 AM, and she is finally done. She turns off the light and is finally able to slumber. People often put off important tasks, whether it’s something easy or challenging, until the last minute. It’s not something to be proud of, but it’s not something that one can easily overcome. As most know, procrastination, according to the online Cambridge Dictionary, is the act of delaying something that must be done, often because it is unpleasant or boring. Although many dawdle due to psychological factors, more people, especially students, now find themselves being drawn to ongoing distractions from advancing technology and easy access to social media platforms that are affecting GPAs, sleep patterns, and general health. Technology was initially...
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...one social platform. The challenge is using these tools in a way that is beneficial to our personal and professional lives. Social networks hold a lot of advantages over traditional paper-media including reach, usability, immediacy, and frequency (Wee). Facebook is the most popular social media site in the world, averaging about 1.1 billion visits a month (Wee). Launched in February 2004 by Mark Zuckerberg, it was originally designed for college...
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...Executive Summary Facebook’s growth in user base and web integration has created a massive platform that reaches over a billion people. Facebook has been successful driving revenue by developing algorithms and application programming interfaces. These revenue drivers turned their social networking platform into an advertising tool, connecting third-party businesses to quality consumers. Although Facebook’s user base and revenue are growing at very rapid rate, there is concern with their future strategy. This paper addresses that concern and the doubt that the revenue streams the company has developed will be sustainable in the long-term. Examining Facebook’s history, competition, financials and target markets will reveal a direction for the future. Recommendations are made for a long-term strategy to diversify revenue streams and maintain year over year growth in profitability through: global markets, emerging technologies and integration. Keywords: Facebook, social networking, technology, advertising, data, Internet user, global market, application development, mobile, beacon Analysis of Facebook to Develop a Business Strategy Maintaining Revenue Growth in the Future Mark Zuckerberg created Facebook in a dorm room at the campus of Harvard University in February 2004. Its initial purpose was to form a social network exclusive to Harvard, allowing the viewing of students’ personal details to the entire student body and to create a platform for communication. Within four...
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...Exam number: 250494 Date: 12/8/2015 Evaluator: JLC September 30, 2015- ENTRY 1: ME, A WRITER? Attitude: I do not write a lot since I got out of high school. I do text my parents with full paragraphs without using abbreviations. I really do not like writing, but if I have to then I will. With this class, I know I have to write and I’m willing to, but I might take longer writing in third person then first person with a topic I’m not familiar with. I am great at looking at a picture and can write a story based it. I feel comfortable writing in the English class as long as I have the time to write and think about my steps needed to write the paper. Inventory: When I took that quiz, I felt that is was accurate based on who I am. I was between being independent and social. I usually am social when I need to be but mostly independent. I was closely related to creative but was also close to pragmatic. Spatial had a five for a score. I am usually looking at the data and using it the way I think it works. I had a score of six for rational, I also had a score of five for concrete. My rational skills are high, and I think I would work on being more emotional about things that need it for writing. I believe that being concrete is good but being abstract is also a good thing. It gives the writer the big picture of their writing for a reader. ...
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... Advertisement page 3 Sponsorships of athletes Cristiano Ronaldo Kobe Bryant Tiger woods Sponsorships of teams Barcelona Paris saint Germain Creation of new products Nike hypervenom 3 Nike Air flyknit Vapormax Conclusion References CSM/SFS Report: Nike Introduction This report is was created in order to look at Nike Inc. and the marketing practices of the company. We intend to look extensively at what Nike is and how it markets itself in a variety of ways, these include but are not limited to. Advertisement on TV, in papers/magazines. Sponsorship of successful athletes. Use of social media. Media/Press Releases Creation of new products. Sponsorship of successful sports teams. What is Nike? Nike is an American sportswear company that is headquartered in Oregon, United States. Nike is the largest sportswear company in the world, with revenues of $32.2 billion. (Nike Inc., 2017) Nike was originally founded as Blue Ribbon Sports in 1964 but renamed Nike in 1978 which is the Greek word for “victory”. (Levinson, 2016) Nike has a total of 111m social media followers across all its accounts. Marketing Breakdown Marketing plays a huge role in business in the world today, especially in the highly competitive world of sport. For example, in 2014 Nike Inc...
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...Social Media & The Psychological Effects on Mental Health With the increase of Social Networking Sites (SNS's) dramatic increase in the past few years; there has been a growth in psychological research addressing the psychological impact of these online experiences. Consequently, there is a darker side to how social media can affect us. According to researchers, the more time spent on social media, the more likely you are to suffer from mental issues. This is especially true in children and teens; however prolonged and excessive use presents a danger to adults as well. Social Media Anxiety Disorder (SMAD) is a syndrome that relates to social anxiety and is presented when the participation of social media affects the mental and physical...
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...virtual reality is, in fact, a reality. As a person who appreciates videogames, fantasy, and dystopian societies, I appreciated how Cline incorporated the history of videogames into a dystopian society. In general, I tend to gravitate towards science fiction and fantasy novels due to their ability to draw the reader into the book. Contrarily, on some occasions I enjoy reading some news articles so that I can stay somewhat up to date with society. I tend to avoid persuasive writing because I prefer to avoid confrontation and choosing sides. Keeping with the idea of staying up to date in society, social media is the fastest and easiest way to do so. Personally I stay within the normal standards of application use: Twitter, Instagram, Snapchat, Tumblr, and sometimes Facebook....
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...Superlative to the olden times, the primitive history of humanity comprises the invention of writing, approximately 5500 years ago somewhere between the Middle Paleolithic to the very beginning of the Bronze age. This invention enabled us for the first time to see our thoughts before us and lead us to the first revolution in the history of human communication – invention of hieroglyphs. Those hieroglyph were amended into symbols and syllabary gradually. Many of our letters have a long pictorial memoirs. For instance, letter A. It wasn't really invented but more evolved. With the graphemic typefaces, started the second revolution in the history of human communication – invention of the printing press and papers. These innovations changed the functionality of our brain and we split it into the left part that is used now to reading and thinking and the right part is still involved in pictures and feelings. This split brain creates an enormous experiment in humanity one of which lead us to the third revolution in the history of human communication -invention of computer mediated communications. It actually started bartering face-to-face emotional...
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...Today in my paper i'm going to be talking about why should cell phones be allowed in school and tell you all the good things if teachers would let us used phones in class and for little things it will make things easier for all of us and for sure i know that not all parents want the school control phone use & students learn in a way they comfortable some cell phones providers offer tools for parents to control our cell phones. Now i'm gonna tell you what i think about cell phones in school well i think that we should be able to use them because it makes things easier and it helps you at the same time like if you don't know how to spell a word you can go look it up and it's way easier and at the same time you make things easy for teachers...
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...North Carolina Wilmington Abstract Within the past five years, cyberbullying has had a tremendous effect on our youth. Our world has become more technology based and our teens and young adults are taking advantage of this unlimited resource. The use of the Internet has quickly transitioned from an ordinary search engine into a way to attack innocent victims by sending harmful messages and rumors, as well as, explicit pictures that ruins an individual’s reputation. Cyberbullies must realize that what they are spreading is unacceptable and that young teens and adults are ending their lives because of cyberbullying. In order for our society to get a handle on cyberbullying, they must learn to recognize it. This paper will provide an overall view of what cyberbullying is, what are some examples of cyberbullying, and how school administrators’ should respond to cyberbullying issues that occur within their schools. Cyberbullying For many school communities across the country, cyberbullying has become a topic that has risen tremendously over the past five years. It seems like every time we turn on the television a student has taken their life or someone else’s life due to bullying. The increase of social communication through the internet has become a popular area for all students and this popularity has given bullies the opportunity to torture, harass, embarrass, and threaten their victims. The fact of the matter is, “technology...
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...The Negative Effects of Social Media Christine M. Boyd University of Wisconsin Milwaukee Social media is something that has become a part of the lives of millions. Every day we see people constantly posting on Twitter, Facebook, and Instagram. Some think that these media outlets unite people together, but I’m beginning to think the contrary is closer to the truth. It’s common to see multiple people in a room glued to their phones instead of actually engaging with each other. In this paper, I will investigate why people have developed an obsession with social media, how social media creates a false reality, and how social media can be harmful to our mental health. There are a variety of reasons why people have developed an obsession with social media, making it harder to cut ties with it. According to the article Technology Addiction in Adolescents by Vivek Agarwal and Sujit Kumar Kar, “Companies making mobile phones, made them compatible for other technologies like – games, videos, internet browsing and many other applications which facilitate their wide circulation and making them more addicting objects” (pg. 171). When people have constant internet access through their smart phones, it makes it extremely difficult to avoid social media. Smart phones usually vibrate or make a noise when you get a Facebook or Twitter notification, which can increase your likelihood of checking the application. Along with constant internet access, excessive social media use has been linked...
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...| | |Personality Traits and Facebook Use | | | | | |Author James | | | |Professor Hiroshi Ajas | |PS315 | |Theories of Personality | | | |September 29, 2015 ...
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...impact on the communication between the firms and customers. Internet helps people to share, to create, to adjust content, and to get informed. It has certain characteristics (Peterson et al., 1997) such as: * Stores vast amounts of information at different virtual locations inexpensively * Distributes, searches, and organizes the information powerfully and inexpensively * Serves as a transaction medium * Low cost and easy entrance * Serves as a physical distribution medium for certain goods such as software. Social media is different from traditional media as it provides quality, regularity, usability, proximity, and eternity, which makes it efficient for the firms. According to a report from the Center of Marketing Research (CMR), more large companies are using social media to promote their brand online (Belicove, 2012). The introduction of social media to the market has changed the way businesses operate and advertise. The largest mediums have been pages such as Facebook, Pinterest, FourSquare, Youtube, and Twitter. In 2012, the yearly report showed that large companies had increased the use of blogs by 5%, the use of Twitter by 11%, the use of Facebook by 8%, and 62% of the largest companies are using Youtube as marketing tool (Belicove, 2012). The use of social media has created a new form of consumer socialization and has a deep impact on consumer buying decision and on the market strategies. Many people who have a direct contact with the use of social...
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