...Snapchat : Smachât représente aujourd’hui un très bon outil marketing pour cibler les jeunes et particulièrement les mobinautes de 13 à 25 ans .Cette application éphémère éphémère peut également être utilisée dans une stratégie de conquête. En effet Snapchat peut servir une opération de teasing afin de créer de l’attention et favoriser le succès de suivi d’une opération de conquête , ce qui semble totalement cohérent avec notre volonté de recruter des bénévoles pour les resto de Coeur Employé comme « mise en bouche », il sert d’accroche pour une campagne en plusieurs temps ( 360 ) . Ce modèle d’utilisation nous permettra de créer une relation privilégié avec nos bénévoles potentiels qui se sentiront flatté d’avoir des informations en avant-première. Notre stratégie sera base sur la mise en place de différentes “ STORY” sous format vidéos , dans lesquelles nous filmeront le recrutement de nos bénévoles dans la rues ( sorties d’écoles de commerce , de lycées etc ) . avec un argumentaire bien structure de façon a maximiser nos chances de convertir ses rencontres en réelle embauche pour les restos du cœur . Après avoir convaincu nos bénévoles , il s’agira de nominer 3 ou 4 personnes afin qu’elle tente de recruter des bénévoles pour les restos du cœur dans la rue , les personnes nominés devront a leur tour nominé d’autres personne et ainsi de suite . A l’image de l’ice bucket challenge nous appelleront cette opération le restos de cœur challenge. Nous avons...
Words: 284 - Pages: 2
...real question is what is the best? I think that Snapchat is the best social media app because it is easy to use , connects users with all different types of people across the world, and it allows users to share those picture perfect moments right as they are to experience them. Click, capture, and send, how much easier could it be to connect with a person? Snapchat is the best social media app out there because it is user friendly. At the click of a button a users photo will go out into the world, however once the receiver opens the photo it will only appear on the screen for up to 10 seconds. According to the Business Insider snapchat was ranked the third most popular social media app in the world. As of July 2014 over half of the users were between the age of 13 to 17 years old. Snapchat is the best social media app....
Words: 599 - Pages: 3
...Social Networking (Snapchat) Snapchat is one of the worlds fastest growing forms of communication. Snapchat has an estimated 200 million monthly active users and 100 million daily active users, which puts it ahead of all of its other competitors after four years. Snapchat allows the user to send picture and videos to friends for up to 10 seconds as well as send messages, video chat and post 'stories' for their friends to view for 24 hours that automatically delete themselves shortly after being viewed. Pros • Snapchat is fast. Snapchat is the fastest way to share a moment with friends. Snapchat 's user control how long your friends can view your message and simply set the timer and send. • Snapchat allow you to draw on the pictures and stuff. Besides that, it allows you to add emoticon on your pictures and videos. • Prevents other snapchatters from screenshooting your picture. User will get notification whenever people who take a screenshot on your picture. • Snapchat prevents the risk of people hacking into it's servers, unlike some e-mail providers and other social media. • User can save down the videos and pictures so you can avoid missing your stuffs after 24 hours. Cons • The message will automatically be disappeared after you have viewed it, if you accidentally forgotten to reply , you would have to ask him/ her to send you again • Snapchat is designed so that all photos and videos will disappear after a predetermined amount of time set by the sender. ...
Words: 290 - Pages: 2
...In today's world, majority, if not all humans are involved with the internet or social media someway, somehow. Whether its Instagram to post cute selfies and stalk an ex, or Snapchat to follow and keep up with other people lives, or Facebook to stay in contact with family and post accomplishments or perhaps Twitter to constantly stay in communication with others. I am a heavy consumer of technology myself. I don’t have every social media that are available to the public, but I am still very active on the internet. I constantly check my phone for notifications, or glance to see if I received a new text or call. It can be overwhelming at times. I am also guilty of not eating a meal until I have took pictures and uploaded it on my Snapchat or one of my fitness community apps like Fitbit or MyPlate, seeking for appraisal from others or to simply share new recipes. I am also constantly on Pinterest scrolling for new recipes to make, or googling why my right ear is itching, just to get a list of terminally ill diseases I might have. I am also always on OfferUp and Letgo.Part of being a manager at a cellphone shop means posting phones and items we have for sale, and constantly keeping up with interested buyers. I can say I'm...
Words: 507 - Pages: 3
...Snapchat is a media platform built around the privacy. Its concept of disappearing pictures and videos has made it one of the more unique social media applications that exists today. Subject X can be found on Snapchat frequently throughout this twenty-four hour period. In most instances, Subject X goes into Snapchat to check updates of contacts’ stories. The subject rarely actively engages in content production for Snapchat, but simply observes the activities of contacts via their Snapchat stories. In this aspect, Snapchat is similar to other social media platforms as it allows users to a post a snap, which can be seen by many people. Siva Vaidanyathan proposed four frameworks of Privacy Interfaces in his article, “Welcome to Surveillance Society”. These privacy interfaces are domains through which we negotiate people know about us (Vaidhanyathan,...
Words: 1093 - Pages: 5
...humans crave. We have become extremely addicted to social media. It has overtaken the human race like a zombie invasion from Mars. Sharing, posting, and liking have consumed America as a whole. More specifically: Facebook, Twitter, Tumblr, and Snapchat. Each has its own addicting property and has its own clique: The Facebookers, Tweeters, Bloggers, and Snappers. All are a different species from one another, and for those who do not religiously use social media who cannot spot them in real life, you can use this to help find them. First, we have the Facebooker. Facebooker’s are very common, as most everyone has one. Facebook is a social media app that allows people to share photos, posts, and all around random crap with “friends” (we all know...
Words: 938 - Pages: 4
...For most who don’t yet use Snapchat frequently I know the economic case feels like a stretch of the imagination because you’re caught up in the original Snapchat and I’m trying to offer a perspective about where the puck may be going. It’s up to Team Snapchat to live up to its financial expectations but I believe it certainly has the potential. I’ve heard the new media doubters before as nobody thought Google, Facebook or Twitter would ever make money. From the business perspective you need to understand a few things about media and video in particular. The following factors matter a great deal to media: reach, immediacy, authenticity/endemic, engagement, geography and brand recall/uniqueness. Snapchat is performing off the hook on all fronts. 1. Reach Unless you work at Snapchat or are on the board – nobody really knows how many users they have but I think it’s well reported to be a shit-ton. Most people seem to accept that daily users are at least 100 million with monthly users > 200 million, perhaps higher. Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. There is also a reported 8 billion videos viewed per day. And if you’re stuck thinking these are just kids sending stupid pictures to each other then you’re stuck in the past and simply won’t understand new media and how it’s changing. The huge leap forward for YouTube was UGC (user generated content) but this emerged into new stars, new ways of producing content and new ways of consuming...
Words: 1379 - Pages: 6
...Snapchat Influence on the World Snapchat has became a big influence in the world today from teenagers using as a way to communicate with friends to big businesses using it as a way to advertise their businesses. Snapchat has some good benefits, but overall the is a bad influence for the peoples use. The app is directed towards teenagers for a new way of sharing photos and videos, users can edit and set time frame of how long the photo or video will be posted. “Snapchat's policy promises that a user's embarrassing media is deleted after a short viewing time. However, the promise that this media is deleted from a device after viewing time is short-lived.” Khan, Zubeida Casmod; Mashiane, Thulani; Shozi, Nobubele Angel.” International Conference...
Words: 426 - Pages: 2
...The overall goal of Snap Inc. was to maintain a positive reputation and connection with consumers throughout the situation. The company needed to gain the acceptance of consumers by forming a better relationship with celebrities and the frequent users. The specific objectives to reach this goal were: • To keep and decrease the awareness of Rihanna’s comment and the advertisement on social media. • To remove the advertisement and Snap Inc.’s association with the advertiser in order to increase a positive reputation. • To gain the acceptance of the use of Snapchat by Rihanna by attempting to change her negative attitude toward the company. • To quickly resolve the situation and report its actions in order to increase awareness of the company’s willing to...
Words: 1073 - Pages: 5
...The user provided their important SnapChat information with their agreement and in this case SnapChat is not liable for any legal issues. One point which can be raised by the user is, why their system or security system was not strong enough to identify their account has been compromised and in response to that yes! the SnapChat does fail but to encounter it they are working closely with mobile software platforms like Google and Apple to find the third party apps and get them...
Words: 2062 - Pages: 9
...Socialt medie bryder egen skala langt over forventningerne. Den allerede meget populære snapchat: Nattelivet, tredobler brugere bare over en aften! Vi danskere har i årtier været kendt, frygtet og berygtet for det udfordrende og hæmningsløse natteliv. Vi forstår at feste som ingen anden nation, og uge efter uge, weekend efter weekend skabes legendariske og uforglemmelige øjeblikke. På landets diskoteker, barer, private hjem, den lokale kebab og selvfølgelig McDonald's. Dette fik den unge iværksætter Aron til at tænke: ”hvorfor deler vi ikke nattens oplevelser med hinanden? ”. Hvordan kunne man samle oplevelser og festlige begivenheder på samme sted? Det tog noget tid, men så var svaret åbenlyst. Snapchat! Aron formåede at lave et system, hvor alle kunne sende snaps ind, hvorefter de blev sorteret og sat ind i Nattelivets Mystory, som forhåbentligt kunne repræsentere Danmarks fede natteliv. Det startede stille og roligt, efter to uger havde Nattelivet 5000 brugere, som aktivt sendte billeder og videoer ind, men natten fra d. 18-19 dec., gik Snapchatbrugeren over alle forventninger og kom op på 17.000 brugere. ”Det havde jeg slet ikke set komme, i starten var det en sjov ide, som mig og en kammerat fik og pludselig er det blevet til en snapchat sensation. For mig var det bare en normalt torsdag, men det endte med at jeg sad hele natten og sorterede de mange billeder og videoer som blev sendt ind. Da jeg her til morges tjekkede antallet af brugere efter en lang søvnløs nat...
Words: 364 - Pages: 2
...#ISNAP Isnap is for iPhone users only. It is an app just like snapchat but it has better features. Isnap allows you to have more than one replay a day, and if you accidently exit out if the app you can still use you replays. The kind of features isnap has is over ten special text, you can send pictures and videos that last up to 60 seconds, you can group chat you will have more filters, you can add GIFs and you can add funny images, you will even can to add music to your pictures/videos. If you want other people to see your Snap you can send it to your Facebook, twitter, and Instagram. ISNAP is targeted to teenagers and young adults. Questions. 1. How is your app different from snapchat? ISNAP is different from snapchat because it lets you send pictures and videos that are longer than the pictures on snapchat. You can’t put music in your pictures/videos on snapchat but you can on isnap. 2. On what platforms will the mobile app be available? ISNAP is only available for iPhone users. 3. Who are your targeting audience? Teenagers and young adults. 4. Why should consumers download ISNAP ISNAP has many features it is a fun way to get connected with your friends and family and share your life with them. 5. Is this app free? Yes it is free and always will be free. If you want more features you have to purchase them....
Words: 252 - Pages: 2
...Exposition: Good afternoon everyone. My name is Bonnie Beckford and I’m a CIS major. Quick question. How many of you watch the news or buy a newspaper daily? How many of you have some form of social media account? Whether it be Twitter, Facebook, Snapchat, or even a Linkedin account, I’m sure you’ve seen news coverage of some sort. As social media use continues to grow, news becomes more easily accessible allowing instant news coverage making social media a prominent source for retrieving news. Problem: From just 2003 to 2014 digital news revenue has increased where print newspaper revenue has dropped tremendously * The annual revenue for print newspaper ads had dropped from roughly $45 billion to $16 billion, which is about 1/3 of the revenue it had nearly ten years previous. * The annual revenue for digital news ads has nearly tripled from $1.2 billion to $3.5 billion. As newspaper ad sales continue to drop drastically, digital news ads continue to grow. Solution: By having a social media account it exposes you to news almost instantly giving you access to things globally often right after they happen. You will most likely know about a current event on a social media site before major networks pick up the story, although a lot of news sources are using social media to get and report news. Twitter * Twitter recently unveiled its new feature called “Moments,” which does the following: * Feature allows anyone, whether they are a Twitter...
Words: 499 - Pages: 2
...- along with some challenges. And then there's Snapchat Inc., based in Venice, and one of the most highly valued companies currently competing in the latest venture-capital-juiced start-up cycle, which many believe is way overheated. SNAPCHAT The popular disappearing chat and video app needs to create predictability for investors to increase the odds of going public at a valuation exceeding the $16 billion at which it's supposedly valued. That includes steady growth in sales. More time spent on Snapchat means more ad revenue for the company. So a string of new features will certainly be added in 2016. Some possible new additions: Group chats: Snapchat users must individually select message recipients. Snapchat Chief Executive Evan Spiegel has said eschewing group messaging was intended to make people think deeply about who they are sharing their lives with. But he's got to keep users thirsting for group chats happy, so expect some streamlined sharing. Changing tunes: Spiegel is big on music, and has a long-stated interest in helping aspiring musicians and artists. How that translates into chat features is unclear, but expect Snapchat to introduce at least one big thing around sounds. For one, Spiegel can't ignore the smashing success of Dubsmash, an app that dubs selfie videos with popular sound clips. It's soared in big countries including India. Snapchat's foray might be a voice alteration feature. Growing local: Snapchat has hired aggressively for a "Live Stories" team...
Words: 1666 - Pages: 7
...The purpose of the digital video sequence * Twitter * Instagram * Facebook * Snapchat * Youtube Twitter; Create an account advertising a brand/ have your own account to tell people about what you’re doing. E.g. If you’re a singer you can tell your fans when your next album is out or where your performing your next concert etc. There aren’t many videos on twitter, so it makes it slightly worse because the advertising etc isn’t as good as it could be/ isn’t as shared as much as it could be. Instagram; Create an account to show people pictures of the brand you’re advertising/ have your own account to show people what you’re doing. E.g. if you’re a famous Olympian you can show people pictures or videos of your training or medals. Also someone could create a fan page to also show they’re progress etc. Instagram has many videos which makes it better because it shows more advertising so brands etc are more well - known. Facebook; Facebook has many advertisements and pages you can look at, they have these to show people the products they’re selling – so they hopefully get more buyers. Also famous people may have facebook to tell people what they’re up to etc. E.g. River Island might have a facebook page that people can like then they can see what new clothes are in River Island or what sales are on etc. Facebook has a lot of videos which makes it a better network, because you see more of what is going on with your friends because of the videos they...
Words: 473 - Pages: 2
