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Sno' Risk Program

In: Business and Management

Submitted By mhuff310
Words 431
Pages 2
Assignment 2
Frederick Huff
Managerial Application of Technology
Abstract
Chairman and Chief Executive Officer Ursula M. Burns, outlined Xerox past and future in her Shareholders letter. Since the acquisition of Affiliated Computer Services five years ago, the company has made move to position itself as a critical service provider to companies in there key business operations. Xerox has targeted fortune 100 level companies to expand into the business operations services arena. (Burns, 2014)
Keywords: B2B and critical business processes fortune 100, IT

Assignment 2
Reinvention is defined as to make major changes or to improve. (Marriam-Webster, 2015). Xerox has done what some may say is impossible. It has reinvented itself and has trans formed from a copier machines and copy paper to one that supports critical business across multiple platforms. According to CNNMONEY, Xerox was being crippled by a technology shift from copiers to printers for many office documents, and competition for its core business of black and white copiers. Earning reports in the early 2000’s were terrible the company missed its share forecast each quarter. Former CEO Paul Allaire, tried to keep the giant iconic brand afloat to no avail. Xerox was a house on fire and no one could put out. Xerox was experiencing operational issues around the world that they could not find a solution which affected there bottom-line. Chief Operating Officer Anne Mulcahy said "Stabilizing the situation has been our focus and much progress has been made, but achieving renewed growth will take more time." Business analyst was not as optimistic as Anne, they predicted a large dark hole was engulfing Xerox and it had no answer. (CNNMONEY, 2000)
Xerox Response Strategies
Xerox strategy is to expand its service offerings through what they call a tuck-in acquisitions. In 2011 Xerox acquired 7

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