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Snowboard Company

In: Business and Management

Submitted By zenxsekai
Words 357
Pages 2
Marketing mix

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Our marketing mix strategy consists of several aspects. The biggest of these being our grand opening celebration. By feeding off of the buzz of the Vancouver Olympics, Summit plans to donate $10,000 to the Canadian snowboarding program. This donation will include a deal with the program to have Olympic gold medalist Maelle Ricker be present at Summit on opening day. Ricker will sign autographs as well as meet her fans. We believe the publicity gained for our business will justify the generous donation. Tourists who have the opportunity to rent from any company will likely choose to rent from Summit because of the rare opportunity to meet an Olympic hero.

As for advertising we will publish a high quality brochure which will be placed in the tourist information centre as well as hotel lobbies and the airport. Summit will have two sets of 25,000 brochures printed. These brochures will be custom designed to be printed in the shape of a mountain peak.

Our biggest marketing expenditure will be our billboard advertising. Tourism Kelowna statistics indicate that 22% of tourists were from British Columbia. The majority of these tourists would have driven to the area, which is why we chose to use billboard advertising. This will inform tourists of our rental services which will give us an early exposure advantage over our competition. We will lease space two billboards at the side of highway 97 at each end of the city. This is the reason why we chose to advertise on the highways. The majority of these tourists would have driven to the area, which is why we chose to use billboard advertising

Located in the Okanagan valley, Kelowna is within a one hour drive of three popular ski destinations including Silver Star and Big White. The region is also home to exceptional mountain biking including the nearby 455 KM Kettle Valley Rail trail. With such

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