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Soap

In: Business and Management

Submitted By safi1984
Words 344
Pages 2
http://www.termpaperwarehouse.com/essay-on/Market-Segmentation-Of-A-New-Product/38349 http://www.termpaperwarehouse.com/sign-up Market Segmentation of a New Product
We are the Brand managers of a consumer product in a domestic company. The top management asked us to choose a product to segment the market and we choose men soap. The description of the product is given below.

Product: Men Soap

Brand Name: Deluxe

Product Features:

• It's Deep cleansing formula that rinses off easily. • With 1/4th moisturizing cream, clinically proven to fight skin dryness. • It's Total skin comfort. • Feel better than regular soap. • Keep the body fresh for a long time. • It has a classic scent.
Product Ingredients: • Sodium Lauryl Isethionate • Stearic Acid • Sodium Tallowate or Sodium Palmitate • Lauric Acid • Water • Sodium Stearate • Cocamidopropyl
Product Indication:
It thoroughly cleanses and rinses off easily without leaving skin feeling dry and tight. For total skin comfort and refreshment you want.

Price: Taka 50.

We choose this very product because normally there are much soap produced for women and many of them have been produced for both male and female but there are very few company that produce men soap and most of them are produced outside Bangladesh. People or men of this country are not familiar with men soap. So we are going to launch a soap specially designed for men keeping in mind about their skin and comfort. This will be a completely new concept in Bangladesh. As men haven’t experienced this type of product we feel that they will respond to this new product for a total solution for their skin.

Market Segmentation:
According to the behavior and features of the product we will segment the market based on gender, age and social class.
Gender: We divide the market based on gender. • Male • Female
As we are going to launch a new product for the male people in the market, gender is an important variable to obtain. It can be simply measurable and assessable to distribute our product.
Age: We also segment the market according to...

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