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Social and Ethical Aspects of Advertising and Promotion


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Social and Ethical Aspects of Advertising and Promotion
Dr. David Castle
May 14, 2012

Social and Ethical Aspects of Advertising and Promotion
Many researchers and people in general question who and what is socially responsible or irresponsible, and what ethically acceptable; there is really no right or wrong answer to this question. As the world changes and technology, consumer behavior, and cultural trends change, so does the answer to the social and ethical aspects of advertising. Not everyone thinks the same as another and therefore different consumers will have different perspectives. Moreover, the changes in society will affect advertising and promotion and it cause it to be affected no matter the consumer behavior. In addition advertising and promotion has its moral triumphs and can be effective in changing the consumer behavior but it just depends on the consumer’s wiliness to change and be affected.
Advertising is Based on the Exercise of Free Will
In a free society the consumers determines the nature of consumption. They decide, through their actions in the market place, and advertising gives the consumer the information and the different choices offered to then before making a decision on purchasing a product or service, that is why advertising job is not only to capture the consumers attention but to educate them as well, and a part of the process of education and implementing freedom of choice is to supply consumers with adequate and accurate information about all of the alternatives available to them.
Consumers are capable of making purchase decisions that will maximize their own satisfactions, and with the increase on use of mobile media customer are also relaying on word of mouth in the decision-making process, and more and more on recommendations from personal acquaintances or opinions posted by consumers online making it the most

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