... ethical for retailers to intentionally promote alcohol to young adults? Why, or why not? Would your response vary according to type and/or quantity of alcohol being promoted? Subject TBS: MARK 936 Name of Subject: Consumer Behaviour Your student name: Prateek Arora Your student number: 4177794 Date: 27 February 2015 th Word Count: 1506 Introduction: There have been a lot of reports and problems being encountered by the society today due to the use of Alcohol, and these problems are specifically relating to alcohol consumption by young adults. Nevertheless, Castilla et al. (1999) in their study suggests that overall consumption of alcohol may be going down but the problem of excessive consumption of alcohol among young adolescents is increasingly taking place in the society. The promotion of alcohol by its manufacturers and retailers is an important factor as irresponsible drinking among young people makes its way towards anti-social behaviour and health problems. Considering alcohol manufacturing and distribution for retailers being a big business all over the world, it is essential for companies to stay ahead between the competition using innovative marketing strategies and campaigns. “There is an ongoing debate regarding the relationship between advertising and alcohol consumption and, importantly, the influence of this advertising on harmful...
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...Advertising is the process of commercial promotion of goods and services in order to increase its sales. The mediums of advertising like television, newspapers, wall paintings, billboards, magazines, Internet, by the word-of-mouth and in many other ways. Advertising informs the buyers about the availability of a certain product or service in the market and encourages them to buy it. There are many advantages you can get from advertising your product. For example, increasing the usage of a certain product and hence acquiring more orders, it also can create new customers and increasing brand recognition. Through advertising, you can obtain feedback directly from customers regarding your product. You also can indicate introduction of new products or replacement of old ones by advertisement. Apart from promoting commercial goods, advertising has a number of uses, it can be used to educate and motivate the public about non-commercial issues such as AIDS, deforestation, family planning, etc. It is a powerful media which is capable of reaching to large geographic area. Nowadays we commonly find many ads on the internet also. These ads in most cases have been successfully in connecting the user with the information he requires. To prevent complete commercialization of electronic media, some countries have made it mandatory for broadcasters to air some advertisements related to consumer interest. These public advertisements educate people of that country on a number of social and moral...
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...Research Methods Project Report Ethical Concerns of Marketing towards Children Submitted to: Fatima Saman Qaisar Date: 30th November, 2013 FAST School of Business National University of Computer & Emerging Sciences Acknowledgements Thanks to Allah-The Almighty who helped us in completing this tremendous task. Then we would like to offer our very special thanks to our respected instructor, Miss Fatima Saman Qaisar, whose constant and untiring support helped us at every stage of the project. Without her devoted and sincere assistance, we would never have been able to complete this project in an organized way. Last but not the least, we would also like to offer our thanks to our parents and our friends who supported us at every stage of completion of this task. TABLE OF CONTENTS List of Tables iv Executive summary 1 Introduction 2 Background 2 Consequences 2 Research Problem 3 Significance of the study to practice and to the wider academic world 4 Research Objectives 4 Research Questions 4 Literature Review 5 Theoretical Framework and Research Objective 23 Purpose of study 23 Research questions 23 Research Hypothesis 24 Theoretical Framework 24 Research Methodology & Methods 26 Research Methodology 26 Research approach and research method 26 Findings 28 Project Management 52 Project Charter 52 Analysis of key findings 54 Conclusion 57 Recommendations 58 Bibliography...
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...ad ‘Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor’. (Philip Kotler, et al., Principles of Marketing, 2002). So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions. Advertising plays an important part in our everyday lives as it enables us to choose between different ranges of products. These products are promoted through different types of advertisements and cater to all types of markets. Dedicated advertising companies exist with enormous budgets running into millions of pounds which make advertisements for their clients. Advertising also plays an important role for the capitalist economies. ‘Advertising enables producers to expand their markets and therefore take advantage of economies of scale to reduce unit production costs’. (Chris Hackley, 2005, Advertising and Promotion). Through the use of advertising producers are able to sell large stocks of goods that they produce and create demand for new products and offers. Advertising benefits consumers since they enjoy lower prices and a better product quality, since the competition that advertising creates acts in the interests of the consumers. • Advertising has played a major role in consumer marketing, and has enabled companies...
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...practice of advertising calls for at the very minimum, a respect for the ideals of advertising which are truth, honesty, decency and legality. Advertising should also show respect for cultural values and prepared with a high sense of social responsibility. Having been a member of Rotary International for years, he could not resist the temptation to depict Advertising Guidelines along the lines of the Rotary 4-Way Test thus: Is it the truth? Is it decent? Is it honest? Is it legal? Under the heading, Understanding Advertising in the integrated marketing mix, the author correctly categorized advertising as a communication tool. He further broke down Marketing Communication into Journalism, Advertising, Public Relation Sales Promotions. He quoted Peter Davies definition of marketing as: “A series of activities, culminating in satisfying customer needs and doing so making a profit”. He went further to make the point that advertising can be appropriately employed to advance social causes. Examples he gave are quite interesting For instance in the US, there was this campaign: ‘5 Ways to Prevent Being Mugged’. Other examples given are campaigns to promote farming to strengthen the economy and another to promote low gasoline consumption. He summarised by saying advertising can be used to develop human resources, promote citizens awareness, preserve natural resources, and strengthen the economy. In the section where the author discussed advertising law and...
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...Synthesis Paper Advertising refers to an approach to marketing that is often aimed at persuading a given audience through the media to continue doing something or to take actions that relate to ideological support or commercial offering. Advertising as a form of marketing communication has evolved over the years whereby it has gone through major changes and improvements to achieve the desired goals by corporations and businesses. Also, among the significant changes in advertising includes the shift from traditional approaches to advertising to the digital advertising on digital environments and platforms provided by the advanced technologies. However, despite the shift in advertising from the earlier approaches and methodologies, the traditional advertising styles have contributed a lot to the current issues in advertising. Among the current issues in advertising includes the focus on the development of brands and their images as opposed to the traditional focus on products. With the development of new types of products and laws and regulations, corporation and business focus more on the development of company and business brands and images as opposed to products since it adds more value to a company. This is in the sense that strong brands for companies give the respective firms good reputation and memorability among consumers hence leading to the development of consumer loyalty. In addition, the rise of branding was caused by the failure of other traditional advertising approaches...
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...Business Communication Student Name Student ID Date Business Communication: Business communication is a vital element of the progress of any company including AT&T. THE communication channels that the company has developed in place play a major role in ensuring business success and the successful passage of information from one part of the organization to another. Understanding the communication channels that a company has aids in understanding the information used. The approaches the company employs in propelling the information and the nature of effects that it produces in the company. Different forms of communication exist and each serves specific functions. These include but are not limited to those listed in the table below: Type of information | Example | Description | Purpose | Source | Verbal | Speech at a company gathering, communication between employees | Passage of a message using verbal means to a group within the company | The purpose of this form of communication is to ensure that a message is communicated in form of a speech. These may occur during a gathering or an avenue through which the passage of a message occurs using verbal means | Top management | Written | Business weekly reports, letters to the management, and letters from external bodies such as an auditor’s reports or letter | Based on the departments and their job roles within the company | The written reports provide support to communicating the weekly progress of the operations of the...
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...DETAILS ABOUT CUSTOMERS AND MARKETING IN LATER PARTS. FOR NOW, SIMPLY OUTLINE WHAT KIND OF CUSTOMER YOUR PRODUCT OR SERVICE WILL BEST FIT. Company Advantages WHY WILL CUSTOMERS CHOOSE TO BUY FROM YOUR BUSINESS INSTEAD OF YOUR COMPETITION? HINT: DESCRIBE WHAT WILL BE UNIQUE ABOUT YOUR BUSINESS. FOR EXAMPLE, IS THE PRODUCT SPECIAL, WILL CUSTOMER SERVICE BE EXCEPTIONAL, OR WILL YOUR PRICE BE LOWER? Part 2. The Company and Management Team THE MISSION STATEMENT MISSION STATEMENT PROVIDE A BRIEF MISSION STATEMENT FOR YOUR BUSINESS. HINT: REFER TO THE DISCUSSION OF MISSION STATEMENTS IN CHAPTER 6. BE SURE TO INCLUDE HOW YOU WILL STAND OUT FROM YOUR COMPETITION AND WHY A CUSTOMER WILL BUY FROM YOU. Ethical Issues...
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...Organizational Ethics and Social Responsibility 08/31/2010 Cindy Joseph Ethic Issues Paper What are business ethics in today’s world? What ethical issues within today’s business environment affect our community and organizations? These topics will be addressed in the following paragraphs. Before one can begin to address ethical business issues that affect our community and organizations, one must first define what business ethics are. Business ethics as defined by Trevino and Nelson (2007), as “the principles, norms, and standards of conduct governing guidelines for work-related conduct, governing an individual or group” (p. 13). Guidelines established by employers to manage their employees (Trevino & Nelson, 2007). In essence, these guidelines are established to manage the employee’s expectations in the workplace. These guidelines can be as simple as what time to arrive and depart from work to more complex issues, such as managing internal relationships or how to deal with specific conflict of interest issues, especially when in a position of influence. In the advertising industry, where I have worked for the last eight years, there are many ethical issues that through the normal course of business, one must confront and successfully manage. Three issues that I believe to be at the top of the list are conflict of interest, ethics relating to accounting and moral ethics regarding products advertised. Conflict of interest is an aspect of the advertising industry that many...
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...assignment Page 1 ………. Business title page of the report Page 2 ............ Table of content Page3........... Executive summary Page 4................ Why goods and services are central to both marketing and operations Page 5.................... Examine why ethical behaviour and government regulation are important in marketing including one example of ethical behaviour and one example of a NSW or Australian government requirement Page 7............... Assess why a mix of marketing and promotional strategies are important in the marketing of goods and services Page 9............. Identify the elements of a SWOT analysis. Explain how a situational analysis assists in a business planning Page 11...... Bibliography Executive summary Operations is the business process that involves transformation or, more generally production. It is a term that applies both to the manufacturing and service sector. It involves the turning of raw materials and resources into the outputs of finished goods or products. Marketing is a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers. As consumers are constantly exposed to all aspects of marketing consumers might be mislead or manipulated into buying a product that does not meet the requirements it is advertised for. Businesses must ensure that they are up to date with the current laws and then apply them to all marketing practices. A business is required...
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...1 Product Blitzmegaplex is serving a mix of a product and a services, we need to attract people and to make their visit to us a habit, the current satisfaction of customers is high because they get exactly what they need when they need it, although, the big deferent in ethnicities, believes and religions in Indonesia can affect the taste of consumers. We can make our product range wider by insuring more rooms that can project another kind of films that can serve the other group that share the same of cultures, ethnicities, believe or language aspects. Concentrating on each group needs and wants will insure their satisfaction and loyalty. Combining products and services together with special offers and special promotions will have a positive effect on loyal customers. Blitzmegaplex can also produce a sub-brand in other smaller cities in the long term that can show the films that the public needs in that area, the big distance and the deferent multiple transport that is needed of a customer to come to our theater from a far city will limit the attraction to visit us, going to the customer in this situation and bringing the product to him will attract more customers and their loyalty. 2 Price Using the market penetration could be achieved buy the right pricing mix, geographical pricing can be used in Indonesia because of the huge amount of islands in Indonesia, some islands are more urbanized than other, other islands are more industrial and not to forget the islands...
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...Ethical issues / dilemma in the case: In this case, the product approval department of AllCure Pharmaceuticals needs to hire a new team member to assist them with the clinical tests for becoming the next blockbuster drug for the company. By going through selection process, the personnel manager select two really good applicant. They are both female, recent college graduates. It is hard to decide between them because they are a really good match with the job description with attribute such as: reliable, detailed work attitude and good social skills to interact with others departments and clinics. The company needs to hire only one candidate. The people involved in this Dilemma are: * AllCure Pharmaceutical company * Personal manager * Product approval department * Two female applicants * Social networking sites such as Facebook * Current Intern (friend of second applicant) The main ethical arguments for and against the use of social network sites for potential employers in this situation are: Ethical argument should focus on the moral aspects of argumentation. It means that arguments should focus on right or wrong instead of bad or good because it is affected by ones' personal values. Now a days, employers use internet search engines and social networking sites to screen potential job applicants before hiring them because employers are often responsible for the actions of their employees. However, it is important for companies to know who they are...
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...Conceptual Framework of Corporate Marketing Ethics and its Relative Importance Vivek Parashar Lecturer of Marketing Center for Management Development (CMD) Dr. K.N Modi Foundation Modinagar – 201204 Email id- vparashar.edu@rediffmail.com vparashar@in.com Mob: 08899080891 |Abstract | |Markets present a clash of interest between various players. There is competition for resources, customers and price etc, which breeds ground| |for activities that may not get ethical sanctions. A certain code of conduct, policies and practices called ethics are required to manage | |markets and marketing. | |Marketing is the heart of all businesses and all other functions depend upon the same for keeping the business moving. It is one business | |function that interacts the most with markets, in fact markets are meant to sell and they exist only when they sell! In such a scenario there| |are bound to be multiple players and a clash is inevitable. Such clash leads to malpractices like hoarding, price competitions, brand wars | |and use of unfair tactics, which is precisely where marketing ethics come into play. | |It is important when addressing marketing...
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...soaps (Joyce & Woods, 2001). Products are developed with a differentiated approach. It assists the company to develop competitive advantage in the respective industry. Vision Statement Vision is what the company wants to attain in its coming years. To become a market leader through differentiation will be the vision of the beauty line organization. To accomplish the vision, product differentiation will be used. An innovative thinking will be followed to ensure creativity in the beauty care products in terms of their type (Joyce & Woods, 2001). To ensure the attainment of the objective, aggressive marketing of the beauty line organization will be performed. Key advertising and promotional tools will be applied to make aware the customers about company offerings (Goi, 2009). An attractive advertising campaign will be formulated to capture the attention of target...
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...Abstract In the world of business, the advertising industry holds responsibility of providing promotions that fall under ethical boundaries and obey moral conduct. However, with the expansion and evolution of global communication, the fundamental meaning of human ethics has been progressively abused. This study’s central concern is the ethical dilemma plaguing advertisements in Lebanon. It focuses on how Lebanese people, especially the youth, are manipulated and influenced by the ethical digression exposed in advertisements. The three aspects examined were the portrayals of sexual appeals, alcohol and tobacco since they represent the most mistreated issues. The study used an electronic survey consisting of ten questions intended to depict the opinions of Lebanese people on current advertisements. It was found that the male and female participants mutually find present ads to be inappropriate when considering these aspects. Alcohol, tobacco and sexual portrayals pose a concern to the participants rendering them unethical. A general consensus proposed stricter regulatory measures to be taken against such advertisements. Lebanese advertisers must venture for opportunities and methods to publicize ideas and products without submitting them to immoral standards. Further recommendations and research gaps are presented in the study. Introduction: The Ethical Predicament of Advertisements: An in-depth study of publicizing tobacco, alcohol and sexual appeals. Imagine a...
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