...COURSE TITLE FINANCIAL MANAGEMENT AND CORPORATE GOVERNANCE SEMESTER AND SESSION SEMESTER 1/2015/2016 REPORT TITLE MAIN ISSUES IN ALIBABA, BAT AND XIAOMI BUSINESSES PREPARED FOR MR ISMAIL BIN ABDUL RAHMAN PREPARED BY HEMA RAMASAMY@LOGARAJAH MATRIC NUMBER MBS141140 SUBMISSION DATE 18TH OCTOBER 2015 ALIBABA’S JACK MA: RISE OF THE NEW CHINESE ENTREPRENEUR Central Issues - China Pages were initially started up with almost no Internet background and low value of capital, resulted a bought over by China Telecom, a state-owned giant in industry. - Alibaba’s formation with limited capital went through period of uncertainty, where it was not a profitable business until year 2000. Its expansion were mainly focused on free-use base produced no revenue to Alibaba.com. Its funding was mainly from private investors and strategic partners such as Yahoo and Softbank. - Jack Ma’s strategy were based from original business models, and not a copied from US ones like most other Chinese Internet companies. Was it a wise decision to be unique? - Alibaba came with few main products, Taobao.com (shopping site), Alipay.com (payment service), Koubei.com (classified ads) and Alimama.com (marketplace). - EBay, had strong financial and technological resources, acquired EachNet, an online auction leader at the time as a competitor. Alibaba lacked resources to build an own search engine, led Jack to join forces with Yahoo. Somehow, Yahoo has its own competitors...
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...1. Executive Summary The report was conducted to analyze from marketing strategies perspective why Xiaomi has made such a big success in smart phone business since it was founded in 201, and to make some recommendations for its further success. The methods used in the report include external analysis (customer analysis, competitor analysis, market analysis and environmental analysis), internal analysis (performance analysis and determinants of strategic options) and analysis of strategic outputs. In addition, a survey which can be found in Appendix part was conducted in a focus group to help on the analysis. The results from the analysis tell that Xiaomi has attracted a large number of very loyal customers by very accurate segment target positioning, establish very concise brand image with very user friendly UI system, high performance hardware and very efficient on-line selling channel. On the other hand, more and more powerful bargaining power from its suppliers, heavy dependency on single marketing channel (online) and difficulties in establishing technical differentiation are the major threat or weaknesses Xiaomi is facing. Xiaomi has become a very successful smart phone producer and seller. It created a phenomenon in the market and now is the paradigm many market players try to copy. Therefore, to overcome its weaknesses and tackle the threats and to gain sustainable development of business, in the report, the following recommends have been discussed: Enhancing...
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...Marketing Proposal and Strategy for New Xiaomi Product “MiSpectacles” Co-authored by Kyaw Soe Hein 12 Feb 2015 ABSTRACT This document provides a marketing report on Xiaomi Inc, a multinational corporation based in Beijing, China. Xiaomi is a privately owned Chinese electronics company founded by Lei Jun and several partners in 2010, and which has now grown to be the world’s third largest smartphone distributor. The report begins with an introduction Xiaomi and briefly highlights the company’s background and history. Highlights of the firm’s external environment are provided using the PEST framework, followed by an analysis of the competitive environment using the Porter’s Five Forces framework, leading to a discussion on the organisation’s strengths, weaknesses, opportunities and threats in light of its operating environment. The report then proposes 3 viable market segments for the proposed new product (MiSpectacles), and selects a proposed target market segment, highlighting the company’s differentiating strategy and value proposition. The report concludes with a proposal on the marketing mix for the new product, as well as the product development strategy. Page 2 of 34 TABLE OF CONTENTS ABSTRACT .................................................................................................................... 2 TABLE OF CONTENTS ............................................................................................... 3 LIST OF TABLES...
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...'Promised Land' that all brands are turning into the quest to have a different marketing approach. Zipdial is one of the major creative business idea hopes to be the bridge between marketers and the mobile. How it works: - ZipDial gives brands a toll-free number that they can publicize for consumers to dial into. On dialing the toll-free number, the call rings once and disconnects and then the consumer receives an SMS with more information on the marketing campaign. Zipdial has found variety of clients to its marketing platform one of their major clients is e-commerce giant’s flipkart, amazon, and major nationalized banks to use their missed call service to download their application and to check balance of their account. Zipdial has emerged like a new creative business idea for startup in the field of digital...
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...STUDIESOPINIONSSLIDESHOWSARTICLESCEO INTERVIEWSVIDEOSCIO INTERVIEWS MORE CIO.inNewsSPECIAL REPORT: Why Are Xiaomi Phones So Inexpensive? 3 inShare NEWS SPECIAL REPORT: Why Are Xiaomi Phones So Inexpensive? Added 19th May 2014 By Michael Kan SPECIAL-REPORT-Why-Are-Xiaomi-Phones-So-Inexpensive_300x225.jpg Chinese smartphone vendor Xiaomi has made a name for itself by selling iPhone-like gear for almost a third of the price of Apple products. It may sound too good to be true, but the company is managing to sell millions of phones and is already kicking off a global expansion. So how does it pull it off? For one thing, Xiaomi claims to price its phones just above their costs. But company officials also point to its iconoclastic business model, which eschews the financial burden of using traditional marketing and distribution practices, and relies on the Internet to fuel sales. It's made Xiaomi into a company that doesn't operate like a typical smartphone vendor, but still successful enough to become one of China's hottest tech firms. Disrupting the market When Xiaomi unveiled its first flagship Mi 1 phone in August 2011, attention was fixated on the device's price. Consumers could buy what was then a cutting-edge smartphone for 1,999 yuan (US$324). This was a major bargain compared to other high-end phones including the iPhone 4, which started at 4,999 yuan. Xiaomi maintained the initial 1,999 yuan price for the flagship phone. But the company also released its Hongmi...
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...The strategy of the mobile phone industry: A comparative analysis of Apple, Sony, Xiaomi The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi I Executive summary The paper sheds lights on the strategy of three mobile phone industry and that task is to perform comparative analysis on Apple, Sony and Xiaomi. The author has first started with the analysis of the macro-environment using strategic analytic tool called PESTLE. The author has used tools such as Porter’s Five Forces and SWOT to analyze the micro-environment of a mobile phone industry and define Key Success Factors that are essential to be included in company’s strategy. Moreover the paper characterizes the comparative analysis such as objectives, strengths, weakness, financial analysis (quantitative), Vario analysis (Qualitative), merger and acquisitions, market share and competitive advantage strategy, of Apple, Sony and Xiaomi. At the end, the author of this assignment has given his recommendation to these three industries and concludes with a set of challenges being faced by mobile phone industry to create and maintain customer values and profit margins for present and future business successes. The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi II Table of Contents LIST OF ABBREVIATION ..................................................................................................................
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...FLIPKART’S MOU WITH MINISTRY OF LABOUR AND DGET SUBMITTED BY: CHINMAYEE SHARMA-13BSPHH010156 KULJEET KAUR CHHABRA-13BSPHH011068 ANITHA M-13BSPHH010061 DIVYA SREE B-13BSPHH010149 CHETIKA GUPTA-13BSPHH010154 ABHIDHA-13BSPHH010011 ARYAMITA MOHANTY-13BSPHH010121 SUBMITTED TO: Dr. PURNAPRABHAKAR NANDAMURI DATE: 31-8-2014 Background Flipkart is an e-commerce business founded by Sachin and Binny Bansal in 2007 both are not related to each other and alumni of IIT Delhi. It is a Singapore holding based company and the most of investors are from foreigners, the business was incorporated as a company in October 2008 headquarters Bangalore, Karnataka .During its initial years Flipkart focused only on books and soon as it expanded, Today they are present across categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationeries, perfumes, toys, apparels, shoes and eBooks. They both pooled in Rs 2 lakh each and with two computers launched the site from their two-bedroom apartment in Koramangala, a primarily residential locality in Bangalore where the company now has multiple offices. For 10 days, the site did not see a single sale and then a customer VVK Chandra from Andhra Pradesh placed the first order for the book 'Leaving Microsoft to Change the World’. Now the Flipkart has more than 10000 employees. Flipkart initially had spent 4lakhs to set up the business but it has...
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...Marketing Plan Xiaomi Inc. Natalie Embleton - 17179865 Executive Summary: Lei Jun along with 7 other developers founded a company, Xiaomi in 2010. Since the release of its first phone in late 2011 it has created an estimated global market share on 5.1% this report will focus on a company, customer, product analysis of Xiaomi as well as show a SWOT analysis, discuss key target markets and list the advantages a disadvantages of potentially entering the Australian mobile phone market. Over it all it seems with the right planning Xiaomi have a rather large chance of becoming a well-known phone brand in the Australian market due to its user-friendly interface and affordable pricing. Table of Contents Executive Summary: 2 Product Description: 3 Customer Analysis: 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative marketing strategy: 8 Price Focus: 8 Differentiation: 9 Diversification: 9 Selected Market Strategy: 9 Price: 9 Product: 9 Place: 9 Promotion: 9 Advantages And Disadvantages Of Entering Australia: 10 Advantages: 10 Disadvantages: 10 Conclusion: 10 Product Description: A serial entrepreneur Lei Jun founded Xiaomi Inc. who believed that high quality technology doesn’t need to cost a fortune. Xiaomi is a privately owned...
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...Introduction: The E-commerce market 2 Market Scenario: India 2 Drivers of Growth 3 Competition & Emerging Market Trends 3 Key Drivers of Industry 5 PESTEL Analysis 6 Government regulations 7 Business model 7 Barriers to entry 8 Lifestyle as a segment 8 The acquisition of Myntra 9 Conclusion: The road ahead 10 Which category to pursue? - A Game Theory Model 10 References: 12 Introduction: The E-commerce market Electronic commerce has emerged as an indispensable ingredient of India’s trade facilitation policy. Since 1991, The economic reforms explicitly took place in India around 1991 which resulted in the integration of the economy with the global economy. This combined with globalization and the advent of Internet has facilitated the growth of e-commerce market all over the world. India first came into interaction with the online E-Commerce via the IRCTC in 2002. The government of India experimented this online strategy to make it convenient for its public to book the train tickets. Since then the market was taken over by airlines and other travel companies which made the mode of ticket booking online. This was taken forward by Flipkart, Snapdeal, Amazon and other companies and today, they rule this industry. The E-commerce business transactions are categorized into business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), consumer-to-business (C2B) and the recently evolved business-to-business-to-consumer (B2B2C). E-Travel is the most...
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...data sources. Your presentation must demonstrate clearly the rationale, motives and implications of your decision, as well as how and why such as strategy is to be carried out by the business. You will be expected to engage with the literature discussed in class and specified in your reading list. Topic: Over the past decade, multinational firms have pursued various diversification strategies. One of these firms is Foxconn, the world’s largest electronics manufacturing firm, which in 2015 put to use more than 30,000 robots. Thousands of these are at its factory in Chengdu that has fewer than 100 workers (for more info see the enclosed text from the Economist). For this assignment you are required to examine the business environment and the operations of Foxconn that led to its investment into robotics. Please pay attention to the competitive landscape in the electronics manufacturing services industry (in particular Foxconn’s relationship to Apple) as well as political and social environment in China (such as labour practices and the peculiarity of migrant workers). Marking: Next to the content of your...
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...of people across the world to be the force by helping them unleash their untapped potential. Through FitoBand company is focusing on providing a new integrated product which will include the benefits of pedometer with several health devices features. FitoBand also includes online dashboard and mobile apps, which wirelessly and automatically sync with FitoBand. This platform allows users to see trends and achievements, access motivational tools such as virtual badges and real-time progress notifications, and connect, support, and compete with friends and family. HealthPro has an aggressive marketing plan for promotion of this product that idea came from the requirement of the customers. The customers always wanted to have an easy to use pedometer with unique features. HealthPro plans to enter the domestic market with its new brand “FitoBand” once it has established its new production line, procurement base, production process, and quality of products and generated enough financial resources. It plans to do this through internal accruals and venture-capital funding. Situation Analysis HealthPro is about to enter in emerging fitness tracker market with its product called FitoBand. Fitness trackers are one of the hot product category when it comes to personal health devices, however India has been kept out of loop with very few fitness trackers available officially. HealthPro launching FitoBand first in...
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...BACHELOR IN BUSINESS MARKETING GLOBAL MARKETING MKTG 1064 MACRO-ENVIRONMENTAL RESEARCH PAPER ZOUK™ PREPARED BY LEE MIN XIA | S3450919 | IAN DING RENJIE | S3417607 | PEH WEI DONG | S3421052 | LEO JU JUN JOEL | S3417638 | LEE HUI PING, DIANA | S3475121 | JESSICA AW JIE QI | S3475095 | PREPARED FOR NG LEE CHER WORD COUNT 2092 WORDS Zouk ™ MACRO-ENVIRONMENTAL RESEARCH PAPER Executive Summary Zouk™ has withstood the test of time in the dynamic party scene in Singapore since 1991. With its distinctive sound and global recognition, Zouk™ has become a mecca for local club-goers and even tourists. Over the years, Zouk™ also has a tradition to hold a mega annual music dance event, ZoukOut, successfully attracting attendees from all over the world since 2000. Currently, Zouk™ only has one expansion outside of Singapore, located in Kuala Lumpur, Malaysia. The fast emerging economy in China makes it a highly opportunistic and viable country for Zouk™ to expand into. China is a highly populous country with a positively progressive economy. This report will have a detailed macro analysis of China, delving deeper in Shanghai. China is actively reviewing and introducing policies to improve on their economy. The Open Door policy and the ‘Third Plenum’ are policies that are advantageous for foreign companies. These policies encourage trade between China and the world, and have greatly contributed to the boost in the economy. However, investors have to ensure that they abide strictly...
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...|Student Registration Number |: |1 | | | |5 | | | |0 | | | |1 | | | |3 | | | |3 | | | |1 | | | |1 | | | |7 | | | | ...
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...Pankaj Shah A046 Nilabh Shekhar A047 1|Page Introduction The e-Commerce industry was in its infancy for the larger part of the previous decade. However, in last three years, the industry has witnessed an incredible growth of 150%, increasing from USD 3.8 billion (INR 19,249 crores) in 2009 to USD 10 billion (INR 47,349 crores) in 2013. A number of business models for e-Commerce have evolved and are in varying stages of maturity. The resultant industry has come to be dominated by Flipkart, Amazon and Snapdeal in the non-travel related ecommerce market. e-Commerce is a capital intensive business and with problems abounding in technology infrastructure, low profit margins and poor physical infrastructure (logistics and distribution). In spite of this Flipkart has managed to raise $1.2 B this year which was followed by Amazon declaring an investment of $2B. In order to meet this challenge head – on Flipkart has planned to spend significant amount of capital in back-end infrastructure, logistics and warehouse, technological upgrade, scouting for new acquisitions, customer acquisition and talent. Paucity of significant larger players has resulted in money chasing few firms which have resulted in distorted valuations of companies. The companies have been valued at 5-6 times the GMV. This is regardless of the risks that many companies in this sector face. Although many factors support the growth of e-Commerce in India, the fledgling industry is faced with significant hurdles with...
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...01-Aug-2014 Politics India President congratulates medal winners at CWG President of India Pranab Mukherjee has congratulated the Indian players who won the medals at the Glasgow Commonwealth Games 2014. He gave his best wishes to Bijneesh Bajrang, Lalita, Navjot Kaur, Swati Singh and Lalita for their accomplishments in CWG. He wrote separate letters and said that the achievement of the players has proved that the Indian sportsmen are capable of reaching the top at the international level. 01-Aug-2014 Science and Technology Croma & Intel launch Windows 8.1 2-in-1 PC Croma & Intel have jointly launched two Windows 8.1-based devices – a 10.1-inch 2-in-1 PC with an attached keyboard, along with a tablet with 8-inch display feature. The 10-inch model will be available at a price of Rs 21,990 while the 8-inch model will be priced at Rs 13,990. The 8-inch tablet will only be available in the Croma outlets and the retail site of the company only. 01-Aug-2014 Sports Dipa Karmakar creates history for India in CWG After winning the Bronze medal in the artistic gymnastics event, Dipa Karmakar has created a history by becoming the first Indian woman and the second player from the country. Karmarkar collected 14.366 points to finish the third in the women’s vault final.England’s Claudia Fragapane bagged the gold medal with 14.633 and Silver went to Elsabeth Black. 01-Aug-2014 Business Jet Airways offers tickets for as low as Rs 1,499 Jet Airways declared a discounted...
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