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Social Influence

In: Business and Management

Submitted By rby1981
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The first product that is advertised in the media that I am going to discuss is children’s diapers. There are many brands out there, such as Huggies, Pampers and Luvs, and they are all targeted to the same audience. The audience that is being targeted is mothers and mothers to-be. They advertisers know that their audience is primarily women. The diaper commercials are aired during specific times, during specific television shows and even on specific networks. I have found that TLC airs diaper commercials, constantly, during television shows like “A Baby Story”, “I Didn’t Know I Was Pregnant” and “A Conception Story”. Airing these specific diaper commercials during these times is a very smart tactic. Social cognitive theory is used often during advertising, specifically commercial advertisements. Commercials are carefully targeted toward specific demographic groups. Each part of the commercial, from the actors and actresses that are hired to the background music, is chosen to help that specific person that is watching the commercial, identify with the product that is being advertised. You will notice that the timing of a diaper commercial will be different from the timing of a children’s toy commercial. There are different commercials shown during Saturday morning cartoons then there are during the evening news. When it comes to advertising diapers in magazines, you will only find a diaper advertisement in magazines such as Parent Magazine, Mom Magazine and Motherhood Magazine. It would be a waste of money to advertise diapers in Sports Illustrated or Men’s Health. The second product that I am going to review that is advertised in the media is the minivan. Almost every carmaker has a minivan in their yearly lineup of cars. Dealerships such as Honda, Nissan, Lexus, BMW and Toyota all have at least one minivan in their lineup. You will see advertisements for these...

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