Premium Essay

Social Issues

In: Social Issues

Submitted By cannezir
Words 1184
Pages 5
Next and Primark

Next:

Next plc is a United Kingdom-based retailer offering clothing, footwear and accessories. The Company operates its business through four operating segments: NEXT Retail, a chain of more than 500 stores in the United Kingdom and Eire; NEXT Directory, a home shopping catalogue; NEXT International Retail, with almost 200 mainly franchised stores globally, and NEXT Sourcing, which is engaged in the design, sourcing, buying, merchandising and quality control of NEXT products. Lipsy designs and sells its own branded younger women's fashion products.

The promotion mix elements that Next use, are advertising, sales promotion and sponsorships. Next uses more elements from the promotional mix, which shows that they care more about what their customers think of their company also that they acre about their customers and they would like to have loyal customers that coma back and shop with them again. Of course to achieve this they put a large beget for advertising and the promotion of their product. The advertising that they use is very professional and professional photographers who are specifically hired to make their products as appealing as possible to their customers. The models that are used usually are middle-aged women and men they also have young models that advertise the kids clothing. By having good quality advertising this makes the corporate image increase in a substantial way and by having a strong corporate image shows that the products they sell or offer are a very good quality and that the company take in what their customers need and want.

The sales promotion also plays a big part in Next as well as in Primark. Next are one of leading companies that do online shopping and delivery in the UK. One their promotions is that any item ordered by 11pm it will be deliver next day to the needed address. Being one of the biggest names

Similar Documents

Premium Essay

Social Issues

...Male vs Female : Social Issues Nowadays, social issues in our country become widely and it’s out of our control. The globalization makes our world become smaller and all the information could be easily to get by computers or which means emerge as internet. Social problems become more serious because bad things from other countries enter to ours. There are also has a good cultures however it also have bad things cultures that can influence to ours especially among teenagers. Most young generations cannot identify and also can’t analyze what are the different between good and bad things. They’re thinking speculation is far away from what adults do. The bad things that affect them could be eliminate the moral values for young generation. However, it’s not just among teenagers which means opposite sex such as male and female but almost many stage of people have this kind problem of social issues. To begin with, social issues are considered to affect the people of the society either directly or indirectly. The main things is, some people thought that it is from male carriage this kind of issues. For an example, a gay among of teenagers. Gay is the relationship within the same sex that involves man with man relation. When talking about same-sex relation, what comes in people’s mind is abnormal relationship. The first factor that caused this problem is biological influence. Therefore, natural biological is one of the reason why they get involve in gay. However, everyone knows that...

Words: 786 - Pages: 4

Premium Essay

Social Issue

...A social issue (also called a social problem or a social ill) is an issue that relates to society's perception of people's personal lives. Different societies have different perceptions and what may be "normal" behaviour in one society may be a significant social issue in another society. Social issues are distinguished from economic issues. Some issues have both social and economic aspects, such asimmigration. There are also issues that don't fall into either category, such as wars. Thomas Paine, in Rights of Man and Common Sense, addresses man's duty to "allow the same rights to others as we allow ourselves". The failure to do so causes the birth of a social issue. Personal issues versus social issues[edit] Personal issues are those that individuals deal with themselves and within a small range of their peers and relationships.[1] On the other hand, social issues threaten values cherished by widespread society.[1] For example, the unemployment rate of 7.8 percent[2] in the U.S. as of October 2012 is a social issue. The line between a personal issue and a public issue may be subjective, however, when a large enough sector of society is affected by an issue, it becomes a social issue. Although one person fired is not a social issue, the repercussions of 13 million people being fired is likely to generate social issues. Caste system[edit] Caste system in India resulted in most oppressed Untouchables on earth for the past 3000 years . UK recently banned caste system[1] and US is...

Words: 789 - Pages: 4

Premium Essay

Research on Social Issues

...A social issue (also called a social problem or a social ill) is an issue that relates to society's perception of people's personal lives. Different societies have different perceptions and what may be "normal" behaviour in one society may be a significant social issue in another society. Social issues are distinguished from economic issues. Some issues have both social and economic aspects, such asimmigration. There are also issues that don't fall into either category, such as wars. Thomas Paine, in Rights of Man and Common Sense, addresses man's duty to "allow the same rights to others as we allow ourselves". The failure to do so causes the birth of a social issue. Personal issues versus social issues[edit] Personal issues are those that individuals deal with themselves and within a small range of their peers and relationships.[1] On the other hand, social issues threaten values cherished by widespread society.[1] For example, the unemployment rate of 7.8 percent[2] in the U.S. as of October 2012 is a social issue. The line between a personal issue and a public issue may be subjective, however, when a large enough sector of society is affected by an issue, it becomes a social issue. Although one person fired is not a social issue, the repercussions of 13 million people being fired is likely to generate social issues. Caste system[edit] Caste system in India resulted in most oppressed Untouchables on earth for the past 3000 years . UK recently banned caste system[1] and US is...

Words: 789 - Pages: 4

Premium Essay

Social Issues

...Dimensions of Social Inequality Julie McElwain Park University Abstract Social inequality is how different categories of individuals are prescribed by the society. The society uses basic characteristics such as gender, sex, education, and ethnicity among other factors in order to categorize an individual. The social inequalities determine the access to limited goods such as market labor force, education, health care facilities, and other forms of participation in the society. Different forms of social inequalities are constructs of geographical distribution, and status within the country, however, cultural aspects, mostly integrated with cultural identities, of society are perceived to be the major contributor of social inequality. Discourses have, therefore, been raised on whether the poor deserve to be poor or not and whether the rich deserve to be rich or not. In order to address this question, I examined different dimensions of social inequalities in my life such as social class, educational level, and race among other factors. In this paper, I will also try to bring out understanding of different theories in attempt to explain social stratification. A comparison will be done between different perspectives through interviews and my own perspective of social inequalities. In essence all factors discussed in this paper show a link between social inequalities and different factors such as economic and political system. Trends such as widening inequalities...

Words: 3161 - Pages: 13

Premium Essay

Social Issues

...always been and will be the subject of heated discussions among economists, sociologists and political scientists. This issue is not only an ideological one, but also of significant importance for the state functioning. It is undisputable that the implementation of particular tasks by the state turns out indispensable for the functioning of society, however, in terms of market existence the underlying advantages, to be discussed below, are much less favorable. The classification of social regulations In the course of the recent 50 years the decrease of economic regulations is quite noticeable while the social ones present an increasing tendency and have been gaining significance after the Second World War. New government institutions have been established and keep preparing an increasing number of regulations referring to social issues. This trend is present both in USA and in the EU countries. As opposed to economic regulations, which refer to market and economic variables, social regulations are focused on the influence of companies and the market on workers, clients and citizens. These regulations are mainly related to the following spheres: * employment, i.e. the protection of employees against discrimination, ensuring labor safety, proper working conditions, possibilities for promotion, appropriate remuneration for work, social security costs, social benefits, annuities and pensions (e.g. in USA OSHA, EEOC). * consumer protection against the threats resulting from...

Words: 1736 - Pages: 7

Free Essay

Social Issues

...imperial, trade and business, deterritorialised diasporas -    what other (newer) forms are there?  Economic, political (EU border issues). More modern notions that might not ‘fit’ traditional ideas of ‘diaspora’.  Even the word seems rather outdated now? -   Diaspora/transnational communities – relationships in the ‘hostland’, relationships with the ‘homeland’ – transnationalism and integration in the homeland TYPES Victim  Labour  Imperial  Trade  Deterritorialised New ideas   Characteristics of diaspora:  key features they have in common -     Dispersal: -      Or – Expansion -      Memory of homeland – idealisation of home. -      Idealisation of the ancestral homeland – -      Development of a return movement to the homeland – transnationalism. -      A strong ethnic group consciousness – based on distinctiveness, common history, common cultural and religious heritage -      ‘troubled’ relationship with host societies – integration – suggesting a lack of acceptance: Mazzucato research below. -      empathy with co-ethnic members in other countries of settlement. Aided by electronic communication, Skype, email, facebook, cheap phone calls, cheap flights. -      possibility of a distinctive, enriching life in host countries – integration – those with a tolerance for pluralism, anyway. INTERSECTIONS WITH LANGUAGE ISSUES Emerging from diaspora/transnational communities. New forms being researched/written about: 1. Rampton: Crossing. ...

Words: 3234 - Pages: 13

Premium Essay

Social Issues

...IS IT ETHICAL FOR EARNING MONEY FROM SELLING CUSTOMER’S INFORMATION? Social networks on the Internet are becoming powerful in our life due to a huge number of users. One of the reason for that success is the fact that those networks sell information of their customers for other companies such as: advertising firms, sale enterprises, etc. However, this issue has raised arguments about users’ privacy. Some people claim that it is not ethical for making profit from personal information while others state that it is not privacy detection when social networks give individual data, which users provide on public websites (e.g.: Facebook, Twitter, etc.), to business companies. The author of this essay believe that selling personal information is unethical business because of the following reasons that utilize Facebook as an circumstance to illustrate the author’s view. To begin with, it is possible that social networks such as Facebook has earned a great amount of money from its user’s data. Founded in 2004, Facebook is one of the biggest social networks providing a connection among people, and where a person can aware what is happening or share his/her own feelings. This network has achieved outstanding success by attracting a huge number of customers. In addition, it earned 7,872,000 in 2013 and there were 864 million daily active users on average for September 2014. One part of this success is proved to come from selling Facebook users’ information for the companies that want to...

Words: 1059 - Pages: 5

Premium Essay

Social Issues

...Social stratification exists in America because the wealth and power belongs to a small portion of the population. Wealthy people possess an enormous amount of power over the political system and are held in high esteem by our society. There is a general feeling that those who are wealthy and powerful are superior to the average person. Social stratification involves not only socio-economic inequality, but the belief system held by people in America. A stratified society exists when there is an unequal distribution of wealth, power and prestige. In American society, political power and wealth are not distributed equally (Johnson, 1996). Paul Krugman is an economist and author of the book, 'The Spiral of Inequality' (1996). Krugman believes corporate greed, the decline of organized labor and changes in the way goods are produced are the causes of the growing social and economic inequality in the United States (Anderson, 2003). There is an unspoken general agreement in America that certain occupations deserve higher wages and more respect. Professions, such as physicians, lawyers, athletes and actors, are held in high esteem, whereas custodians, waitresses and trash collectors are considered professions that are not worthy of respect or praise and require minimal skill or intelligence. America most definitely needs skilled physicians and lawyers, but it also needs custodians, trash collectors and others who perform much needed tasks in order for society to thrive and function...

Words: 3589 - Pages: 15

Premium Essay

Social Issues

...Social issues Social trend: The use of media as a marketing strategy to influence consumer behaviour Social factors have great influence and importance to businesses as it relates to changes in social structures, consumer lifestyles and behaviours. (100, 2013) Opinions of consumers play an essential role in the growth of a business. As such, businesses often make use of positive reviews from customers to attract new diners. (Solution, 2013) For instance, engaging reputable online personalities like Lady Iron Chef to review your dishes is a form of advertisement. Through positive blog reviews, it employs the influence of the blogger to market the name of the eatery in an appealing way to his/her followers. Fig 1.1: Blogger's webpage featuring eateries Fig 1.2: Updates on daily specials (Ladyironchef, 2013) (Twelve Cupcakes, 2013) It is evident from the figures above that the use of media is a common marketing strategy. With the surge in social networking sites like Facebook and twitter, businesses are seizing the opportunity to publicize their products. (Fig 1.2) Moreover, the use of review websites (Fig 1.1) is also an effective method employed to advertise. Fig 1.3: Twelve Cupcakes featured on The Walker (TwelveCupcakes, 2013) Social media creates opportunities for the F&B industry to prosper. Being an efficient and effective tool, sharing of information online can create opportunities for a business. One such company which benefitted from social media is Twelve Cupcakes...

Words: 452 - Pages: 2

Premium Essay

Social Issue

...Social Learning Theory : The social learning approach to motivation focuses on the patterns of behaviour the individual learns in coping with environment. Within this viewpoint, individual differences in behaviour result from variations in the conditions of learning that the person encounters in the course of growing up. Some behaviour patterns are learned through direct experience; the individual behaves in a certain manner and is rewarded or punished. But responses can also be acquired without direct reinforcement. Because we can make use of complex symbolic processes to code and store our observations in memory, we can learn by observing the actions of others and by noting the consequences of those actions. Thus, for social learning theorists, reinforcement is not necessary for learning, although it may facilitate learning by focusing attention. Much of human learning is observational or vicarious. Reinforcement may not be necessary for learning, but it is crucial for the performance of learned behaviour. One of social learning theory's main assumptions is that people behave in ways likely to produce reinforcement. A person's repertoire of learned behaviours is extensive; the particular action chosen for a specific situation depends on the expected outcome. Most adolescent girls know how to fight, having watched their male classmates or TV characters agrees by kicking, hitting with the fists, and so on. But since this kind of behaviour is seldom reinforced...

Words: 324 - Pages: 2

Free Essay

Social Issues in Bangladesh

...Social problems of Bangladesh Introduction Social problem is an unexpected situation which hinders to lead normal life in a society. Social problem is a multidimensional problem. Social problem are created by various reasons. Definition Sociologists usually consider a social problem to be an alleged situation that is incompatible with the values of a significant number of people who agree that action is needed to alter the situation. Social problems of Bangladesh and its remedies Bangladesh is attacked by various social problems. The main problems are over population, poverty, unemployment, crime, juvenile delinquency, corruption, lack of nutrition, prostitution, beggary and vagabond problem, dowry and women repression, lack of proper distribution of wealth, divorce, mental illness, mentally disability problem, lack of security, drug addition, lack of sound health, etc. we will briefly discuss these problems. 1) Population problems Overpopulation is not simply a function of the number or density o the individuals but rather the number of individuals compared to the resources (i.e. food production ) they need to survive. In other words, it is the ratio of population divided by resources. If a given environment has a population of ten, but there is food and drinking water enough for only nine, then that environment is overpopulated while if the population is 100 individuals but there are food and water enough for 900, it is not overpopulation. Remedies: To solve...

Words: 1172 - Pages: 5

Free Essay

Startification Social Issues

...High Income Inequality Helped Early Societies Spread, Study Finds This relates to class structure as well as stratification Huff Post BUISNESS March 20, 2014 http://www.huffingtonpost.com/2011/10/02/class-warfare-societies_n_987882.html There has been much written lately about income and wealth inequality. As the administration tries to grapple with a debt crisis, sociologists have much to consider about the widening gap between the haves and have not’s. Why do cultures have a class structure, rich, poor and middle – instead of being egalitarian with resources shared equally by everyone? With the information surfacing around income inequality, a new study indicates that unequal access to resources brings about stratification, (Rich v. Poor, Haves v. Have not’s), and causes migration, displacing egalitarian societies. Researchers at Stanford used computer simulation to compare migration for egalitarian and stratified societies. (1) The researchers determined that when resources were consistently scarce, egalitarian societies – shared resources – remained more stable than stratified societies. Unequal sharing in the stratified societies gave those societies more incentive to migrate. Therefore, during periods of shortage, stratified societies were able to migrate, and egalitarian societies were not able to adapt to changing conditions as quickly. Stratified societies push egalitarian societies away from resources. Today stratified societies vastly out number egalitarian...

Words: 875 - Pages: 4

Premium Essay

Investigating a Social Issue - Social Mobility

...Describe how society defines the social issue. So, what is Social Mobility? First, let’s go to its technical or dictionary definition. Social mobility is the movement of people from one social class or economic level to another (“Social Mobility”, Random House Unabridged Dictionary, 2nd Edition). This term is widely used both in Sociology and Economics. It usually refers to vertical movement or moving up or down in rank. For example, if a soldier becomes a sergeant from a corporal, that would be vertical movement. However, it may also refer to horizontal movement or moving from one rank to another of the same social level. Example of this would be a principal who resigns from one school to become the principal of another school. With this definition in mind, we can see that Social Mobility is “movement”. The technical definition doesn’t restrict about the direction – whether you move up or down or just within what’s mentioned before as horizontal movement. Social Mobility is a term used in the objective comparison of economic or social states. Looking at the events around us, we can see that people care more about upward movement. When people talk about Social Mobility, they are likely referring to progress or development. Everyone wants to move up. Like what we commonly see in families. Almost everyone gives importance to good education. Parents keep reminding their children to be good in their studies so they can have good jobs. People want the opportunity to move up. People...

Words: 1311 - Pages: 6

Premium Essay

Social Networking Issues

...of mentality and of course intellectuality, moreover when it comes to International Islamic University in Malaysia (IIUM), a university that is well-known focuses on Islamic values and ethics to be instilled in one’s life. By today we are well aware about social networking sites like Friendster, MySpace and mostly Facebook have become a trend between teenagers to at least have an account among them. By the middle of the year of 2009, from 1.1 billion users accessing the Internet in May 2009, 734.2 million or 65% of them, visit at least one social networking site. (Siti Ezaleila Mustafa and Azizah Hamzah, 2011) As I’m pursuing my degree in IT, I am exposed to the fact of privacy is one of the biggest issue in social networking referring to a research done by Gross and Acquisti after 4000 Carnegie Mellon University students Facebook profiles were analyzed, only 1.2% changed their default privacy preferences. (Das, Sahoo, 2011) From here, it shows that, there are only a few people who are aware of the issue of privacy and the importance of it at the same time being exposed by the threats like hacking and cyber bullying. The public on the other hand has been putting the blame on Facebook. They said that the social networking does not enough secure when it comes to privacy. However, Simon Mainwaring wrote in his blog stating his opinion that he does not think it is fair to put all the blame to Mark Zuckerberg. Nevertheless, managing privacy is a delicate balancing act. (Mainwaring...

Words: 1300 - Pages: 6

Free Essay

Contemporary Issues on Social Work

...CONTEMPORARY ISSUES IN SOCIAL WORK By Student's Name Course Code and Name Professor’s Name University Name City, State Date of Submission Q1. The effect of globalization has resulted in complex economic and social networking among people of the world. One of the main elements of globalization is the movement of people from one area to another area for various reasons. In most cases, people move to more industrialized and peaceful countries in search of better opportunities and safe environments. The 21st century has seen the increased migration of citizens of one state to another, a period termed as the age of Diasporas (Helman, 2007). The research will focus on immigrants, mainly asylum seekers and refugees with particular emphasis on the 72 asylum seekers from Lebanon who perished off the coast of Indonesia while heading to Australia. The research will address the plight of asylum seekers as one the most vulnerable populations. Migration to another country may be voluntary or voluntary. The involuntary migrants include asylum seekers, refugees, returnees ad internally displaced persons (IDPs). The primary cause of this category of people changing their location could be political upheavals, wars, natural disasters and poor states of the economy. The voluntary migrants migrate to other countries in search of employment and new ventures for personal growth. However, the involuntary migrants have multiple psychological, physical and social vulnerabilities due to their experience...

Words: 2294 - Pages: 10