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Social Media: a Future Beyond Imagination


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Social Media: A Future Beyond Imagination
No small or big business can be wrong having a great presence on social media platforms as they provide the opportunity of reaching millions who are potential users of their products and services. The world continues to embrace social media, and the way that social networks are being used is becoming clearer. Companies are choosing to include social media in their marketing strategy, and the social network variety it offers in reaching the consumer is staggering. Social media is a one-way message; there is no dialogue, no feedback, no interaction, and its future goes beyond the imagination of its users. Google is catching up with Facebook; Google+ is breathing down its neck. As an embedded web asset, it provides data such as demographics, usage and content popularity. Twitter is many different things to many different people, and with its great tool to communicate short and snappy messages, has become a favorite target for social media marketing. LinkedIn is recognized as the most conservative of the social networks, because it is all about business and the network of choice for most professionals. The more social it becomes helps to enhance its user penetration and attractiveness. Pinterest and Tumblr are closing in as the fastest growing social networks on the planet (Bullas N. pg). The visual web is what drives this increase in the growth rate. Tim Mullaney, in his article, Social media is reinventing how business is done, reports that, “Beyond advertising on Facebook or Twitter, companies are using social networks to build teams that solve problems faster, share information better among their employees and partners, bring customer ideas for new product designs to market earlier, and redesign all kinds of corporate software in Facebook's easy-to-learn style.” The social media phenomenon continues to impress and entice

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