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Social Media Analysis Caterpillar Facebook

In: Business and Management

Submitted By dovsteen
Words 919
Pages 4
Using Engagor, Excel and SPSS Statistical 22, we analyzed the e-business process support of Caterpillar on three social media platforms: Facebook, Twitter and LinkedIn. Next pie chart shows how much firm generated content had been analyzed, setting up a certain time frame. In the following, both quantitative and qualitative insights are provided.

Number of analyzed firm generated content
Processes supported on social media

In order to give a brief overview of the business processes supported by Caterpillar on several social media platforms, we used SPSS Statistics 22. The following pie charts and frequency tables result from our statistical deceptive analysis.

Facebook - Caterpillar Inc.

Looking at the pie chart and the frequency table of the Facebook page ‘Caterpillar Inc.’, we can conclude that the overall presence of Trade Processes (Authentication, Customer Service and Search) is rather obvious. With 66.7% of the business processes, content regarding Authentication Processes are most likely to be generated by Caterpillar on this social media platform. The fact that this page is the main Facebook page of this company can be a logical explanation for its Trade Process focused nature. Since these processes are rather customer oriented, it is wise to reach their customers via their established brand name and the most well-known social media platform. Furthermore, we also recognize a small amount of Decision Support Processes. In light of the previous explanation, this is rather unsurprising since these processes are also focused on customers and other entities in the decision making process.

Facebook - Caterpillar Oil & Gas

The pie chart showed above analyzes the support of business processes on the Facebook platform ‘Caterpillar Oil & Gas’. It explicitly shows the –almost equal– distribution of only two business processes: Authentication...

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