Social Media Analytics

In: Computers and Technology

Submitted By bharatil
Words 267
Pages 2
Social Media Analytics
Social media has become extremely popular. Every day millions of users use social media to share their opinions, thoughts, emotions, and information. Businesses are keen on monitoring people’s perceptions - positive and negative sentiments - of their brands through social media.
Ever since the advent of machine-readable text, IT users have been demanding a way to get knowledge and insight out of text documents without humans reading the documents.
Getting feedback from various stakeholders will amount to bothering them with surveys on every aspect that a company is interested in. The problems with this approach is that for each product or feature, a survey will have to be conducted; the format, distribution and timing of the survey will have to be designed and will have to rely on the goodwill of people to take the survey. This method can be made obsolete by gathering such information automatically from the Web, where the large amount of available data creates the opportunity to do so.
While smaller businesses might be able to track these conversations manually with tools like Google Alerts, many find themselves inundated with more tweets, updates and reviews across multiple social channels than they can keep up with. For online marketers facing large volumes of opinions, but looking to sift through the data and learn from client feedback, sentiment analysis solutions serves as an excellent solution.
L&T Infotech’s social analytics too can not only do sentiment analysis but much more. It can give geographic & demographic analysis, Idea mining, buzz analytics, spam analysis, twit monitoring, voice of customer and many more.…...

Similar Documents

Social Media

...Social media sites are the highest growing online sites, their popularity is not slowing down. Millions of peoples use social media to, actively network, share and exchange news, information, views and give their opinions on everything. Therefore social media sites are starting to exceed popular search engines when it comes to researching for products and services online. Social media also can offers a lot of way for people to connect and work together, and small and large businesses recognize that people like to keep connect with companies on a more personal level and want to feel that they are part of the conversation and not just a unknown, nameless sale. The strategy of using social media marketing is to increase and create awareness of a company brand, by helping companies connect with their customers and actively this approach create good customer relations. Marketing using social media is important in today society because customers buy from people they like, know and trust. Today businesses are learning that customers are more eager to share their positive and negative experiences on social media sites. So the more customers like and trust a business, the more credibility and authority business earns which in turn, wins companies more devoted customers. The advantage that social media marketing bring to the table for small business is the ability to cut marketing expense and still reach a large percentage of customers and potential customer by creating a free...

Words: 1910 - Pages: 8

Social Relationships of Marketing and Analytic Dimensions

...SOCIAL RELATIONSHIPS of MARKETING and ANALYTIC DIMENSIONS NICOLE GAJADHAR ALGOMA UNIVERSITY SOCIAL RELATIONSHIPS of MARKETING and ANALYTIC DIMENSIONS Summary Any business, in order to be successful must have market researchers to analyze behaviors and actions of consumers. Without market researchers it is impossible to maintain a good business to consumer rapport. Businesses to consumer relationships are misunderstood because the dimensions of characteristics such as competence are not explained thoroughly in marketing research. This article identifies the characteristics and relationships between, “communication, trust, commitment, satisfaction and conflict handling” (Malhotra, Agarwal and Du Bisi 2010, p.20) along with a hypothesis created by the authors. The research paper attempts to prove how successful relationship marketing strategy must require an understanding of social dynamics to achieve customer satisfaction. I chose this article because I like how the authors gave thorough explanation of key characteristics behind why retail industries may lack positive business rapport and knowledge on customer satisfaction. Furthermore, I like the evaluation of content for the hypothesis and its findings displayed in the integrated model shown in the article. It explains how each social characteristic is related and how it leads to positive and negative behavior of customer satisfaction and (or) dissatisfaction. Evaluation Customer Satisfaction can be achieved...

Words: 513 - Pages: 3

Social Media

... Social Media Reshonda Brewster HUM/186 Anthony DeBonis July 15, 2013 Social Media Social media is the new revolution of this century since the Internet was developed. One may ask what social media is. Social media is a place where people socialize on the Internet. The Internet has changed the way people communicate, whether it is face time, through e-mails, reading books, receiving news; it shapes influences every aspect of a their lives. Social media has changed the way communication is delivered and received. Prior to social media, one can only get their daily news from the television or the radio with no way of the person receiving the information to share his or her thoughts. With social media, communication can be given and receive feedback. Social media has birth sites such as Facebook, Twitter, Blogger, You Tube, Instagram, Flickr, and Digg, to name a few . There are advantages and disadvantages of social media. As one reads on, he or she will discover the advantages and disadvantages of easily obtainable information through social media, how this information will alter how a person will use social media, and the credibility issues that may arise from the information that is found on the Internet. The Advantages and Disadvantages of Social Media Social media and networking is a part of many people daily life. Whether it is gaming, socializing, promoting, or joining discussions social media is a platform where there are advantages...

Words: 889 - Pages: 4


...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Submitted by: John Charlemagne Buan ------------------------------------------------- Submitted to: Ms. Harlene Santos ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Analytic geometry From Wikipedia, the free encyclopedia Analytic geometry, or analytical geometry, has two...

Words: 5082 - Pages: 21

Social Media

...Jan Patricia B. Espina O1A Social Media in the Life of human beings Social media can be seen everywhere today, but there are so many ways to answer the question of what is social media. If MySpace is a social media site, Facebook is a social media site, and Wikipedia is also social media site, then just what is a social media? Is it a social networking? Is it a social bookmarking? Is it a wiki? As we can see now social media is the future of communication, a countless lay out of internet based tools and platforms that increase and enhance the overlap of information. This new medium of media makes the transfer of text, photos, video and information in general increasingly fluid among internet users. Social media has applicable not only for regular internet users, but in business as well. Media is an instrument on communication. We can use media to communicate with our friends and family using our internet today. Social media, on the other hand, is a two way street that gives us the ability to communicate too. I can define social media as "a group of Internet-based applications that build on the ideological and technological foundations that allow the creation”. The Social Networking, Bookmarking Sites, Social News, Media Sharing, Blog Comments and Forums, and Micro Blogging are the types of social media. Social networking is the services that allow us to communicate with other people of similar interest and background. This social networking...

Words: 1078 - Pages: 5

Social Media

...Social Media Marketing in Education Co-sponsored by Introduction This white paper and survey on Social Media Marketing in Education is cosponsored by the Education Division of the Software & Information Industry Association (SIIA),, and MCH Strategic Data. The paper provides an overview of some of the recent research that has been conducted on how companies that sell to the education market are using social media. The way your organization uses social media will be directly influenced by how your customers and your target audience are using social media. The survey was conducted in February of 2011. It was conducted via an online survey to SIIA Education Division members, industry contacts, MCH education industry clients, C. Blohm & Associates clients, and the DOLS industry contact list. We received 182 completed surveys. This survey will help you benchmark where you are in developing your social media marketing strategy vs. other companies and organizations in the education industry. Social Media is Here to Stay The social media stakes are rising. Since the creation of the first social networking websites — MySpace, Facebook, and LinkedIn — in the early 2000s, more and more people are using this form of online communication to extend their network of friends and colleagues, to create groups for collaboration, to organize events and movements, and to stay informed about any and every topic. Social media platforms and tools are great for...

Words: 5053 - Pages: 21

Social Media

...Social media is, “the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration” (Rouse). Platforms for social media include Facebook, Tumblr, Vine, Twitter, etc. Many new social media sites are becoming popular every single day. Businesses use social media for many reasons. Many businesses create a personal Facebook or Twitter page which makes the consumer feel closer to the company; therefore the consumer feels like their opinions can be seen as well as heard. Businesses also use social media to promote themselves and their products. For example, the Super Bowl is an important time for social media. Many companies will take to Twitter to post witty slogans, or create buzz for their product. One instance from this year was Esurance, who gave consumers a chance to win $1.5 million dollars just by tweeting the hashtag “#EsuranceSave30”, making Esurance the most-tweeted brand of the Super Bowl. There are many advantages as well as disadvantages to companies using social media as a marketing tool. One advantage is that marketing in social media creates buzz for the product and reaches customers that otherwise might not have even known that product existed. Another advantage is being able to reach the customers easily. If a customer has a problem, or just wants to praise the company for a job well done, social media makes it simple for the business to swiftly and effortlessly interact with the...

Words: 551 - Pages: 3

Social Media

...Abstract Social Media is one of the most popular ways of commutating around the world today; it has connected people like nothing we have ever seen. Social media is a relatively inexpensive platform for business and organizations. Because so many people use social media many people will use social media to promote themselves such as singers, actors, and all types of businesses. Technology is everything social media marketing has become a major instrument in organizations’ marketing strategies. The development of many social networks such as Facebook, Twitter, and Insta-gram there are so many avenues available for companies to advertise their products and services. Discuss the four (4) components of a legally astute social media-marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Because of social media, there are many ways a consumer can utilize data and shop. For example, anyone can negotiate contracts to build trust and relational governance techniques. The company must protect and constantly enhance all of their technology, because of online contracts. Companies offer different options for the consumers’ transactions such as a secure web page. Also they leave traditional methods of payment as well; check money, order, etc. this creates job opportunities. Some characteristics of a media-marketing manager would include an acceptance of how important the law...

Words: 1454 - Pages: 6

Social Media

...Social Media HUM/186 10/14/2013 Shaun P. Herness Social Media Social media has changed the how people communicate, learn, and search for information, no matter how it is done it has changed their lives. Social media has its advantages as well as disadvantages. It has become part of people’s way of living, whether is socializing, communicating, or searching for information. With easily obtained information people has the advantage of searching information for their personal live, work, or for their education. The Internet has become the easiest way of searching for information and conduct personal business. It is convenient for people to go to one place and get the latest news, making it easier than going to the store and buy a newspaper. It allows people to multitask. With the advantages that the media could have, it also has its disadvantages. Privacy has become one of the biggest problems in the social media in the last couple of years. All the information posted on the social medias is available to others. Credibility is also another disadvantage of the easy obtainable information. Not all the sources found in the Internet are reliable or correct. There are no rules set as of what can be posted on the Internet, and people sometimes do not verify the source before using the information that is posted. Social media allows people to stay in contact with family and friends living in different areas of the nation or in other countries without incurring on the expenses...

Words: 861 - Pages: 4

Social Media

... Social Media Position Paper Shania K. Gillison Central Michigan University MGT 643 Social media based recruiting is when companies and recruiters use social platforms such as Face book, LinkedIn, Twitter and other sites as a talent database to source and recruit candidates for employment. Using these sites gives employers the opportunity to advertise open positions, as well as connect with their targeted market to build a community for future relationships. Social recruiting also highlights a company’s reputation and brand by getting their name and product out for a larger audience to see. When used vigorously, social recruiting can truly enhance a company’s marketing scheme and talent acquisition. Promoting these aspects of a company can reel in employees who might otherwise choose another organization. In addition social media based recruiting establishes sustainable longer-term recruiting relationships. All over the world recruiters are also able to reduce cost of marketing for hire, expand outsourcing capability by using multimedia messaging, brand communication, and conducting market research. The use of social media to support recruiting is not a fad, it is the most powerful tool added to the recruiter’s tool box since the invention of the telephone. The use of social media to support recruiting ranks second only to employee referrals in the hierarchy of powerful recruiting tools, and there is no doubt that this tool will continue to expand Social media can be...

Words: 1118 - Pages: 5

Social Media

... “This paper does not present an exhaustive list or discussion of the laws that may be implicated by an employer’s social media policy. Considering rapidly evolving social media technology and legislation, any such discussion would risk being outdated. Thus, employers with or considering social media policies should consult an attorney to ensure that their policies are consistent with existing (and rapidly evolving) laws affecting social media. With this caveat in mind, the following non-exhaustive list of guidelines provides a general framework for an effective employer social media policy and its implementation: * Employers with social media policies must ensure that their policies do not prescribe employee social media use protected by the NLRA. As a general rule, the policy cannot restrict employees from using social media to discuss the terms and conditions of their employment. Discussions on social media by employees are considered “concerted activity” and thus a policy restricting such discussions would constitute an unfair labor practice under the NLRA. * Employers should know that any ambiguity in a social media policy is construed against them. Broad polices are therefore at higher risk of violating the NLRA because they are more likely open to differing interpretations. If an employee could reasonably construe a provision in a social media policy to prohibit using social media to discuss the terms and...

Words: 827 - Pages: 4

Social Media

...SOCIAL MEDIA The social media have played a major role in changes and challenges in Public Relations through leadership because social media is a big platform where Public Relations used to deliver information and share. The changes in Public Relations have many such as it be trend among every industry where social media become a medium to receive and send information, message and many more. As now day’s social media become a major trend in our daily activity and social media is one of medium which public use to get information and current activity that is happening around them. Moreover it brings a lot changes in Public Relations industry as it help the practitioners to learn more and get knowledge and not only that, able to get response from public towards the activity or message which might be helpful for them to upgrade themselves for better in future. Every Public Relations practitioners need changes in their role as public relations because it can make them use more tools to reach the audience and public worldwide. Meanwhile the challenges that Public Relations face through social media could be among the investor relation or competitors in one same thing which might affect the public’s view and response towards our message. For example there is multiple channel now days such as email, blogs, social media, Youtube and many more CHALLENGES AND OPPORTUNITIES According to the survey topic, there are few challenges that face is the power of images. Image-driven...

Words: 1271 - Pages: 6

Social Media

...October 30, 2014 Social Media-Cause and Effect Much controversy revolves around the idea of social media. Some claim that altogether, social media benefits society by helping connect people in an easy, hassle-free way. Others argue that social media is a distraction and a waste of time. Regardless of whether social media can be considered good or bad; it has and continues to have multiple effects on our society. Social media continues to revolutionize, shape, and change our society’s basic functions, including the interaction between society members, the promotion and advertisement of products, and the altering of individual privacy. Technology is always changing, so the cause and effect it has on our society is vast and diverse. Communication plays a vital role in society, and social media continually constitutes to change in the way we communicate. Facebook, Twitter, Instagram, Snapchat, etc., are all examples of social media that affects each of us, or whether we have an account or not. Society’s ways of communicating is growing rapidly, and Facebook has become one of the greatest examples to support this. Shilpa Shanbhag stated, “Facebook became the most popular social network in India in the week ending July 10, 2010 with a 24.69% share of all visits to social media sites. It has grown to a 32% share in October 2010, and the share has since increased to 34.66% in the week ending November 20, 2010.” The growth rate does not represent the communication change...

Words: 1002 - Pages: 5

Social Media

...Over the years, technologies are getting more advanced and that is why social media has become part of our everyday life. Everything we do and talk about can now be read online on the computers or cell phones. Today, social media has become widely used in the young generation especially. However, this has caused them to be more vulnerable to peer pressure and has been linked to a surprising number of undesirable mental health consequences; Self depression, low self-esteem, bitterness and jealousy amongst their peers. As a teenager myself, I believe that not only does social media and depressive symptoms go hand in hand, but the mediating factor seems to be what we called “Social Comparison.” As the saying goes, “Comparison is the thief of joy” and yet many of us are inclined to make comparisons between our dullest moments and our friend’s momentous ones which they posted online. As much as how illogical these social comparisons may be, our emotional responses to such image can be so strong that they completely overpower our sense of logic and affect our mood. We all know the gut wrenching feeling that arises when we see something lacking in ourselves which provokes the thoughts of second guessing our looks, personality or capabilities. So how can we stop ourselves from feeling this way? Simple. I have come to learn that we should always keep reminding ourselves what reality is as people are constantly only showcasing the best aspects of their life onto social media.......

Words: 364 - Pages: 2

Social Media

...1. Briefly describe how you would tie together various online channels that you have studied so far (blogging, online video, viral media, Twitter/Facebook/Google+, etc) to extend your brand. Do you think by strengthening one any one channel, the others are also strengthened? Where would you start first? What analytics would use use, in addition to the Online Assessment, to measure your progress and growth in social media? If you had to pick a celebrity or celebrities that are, as of today, as close as a perfect 5 in most of the categories we study - as shown by the Analytics Selfie (above), who do you think that would be? Any other thoughts on how you could further develop your online presence (as well as see and record the changes you are making as you use/develop your presence in social media)? Anything else you want to add. The first step in tying together various online channels in an attempt to extend my brand would be to first establish a firm, consistent brand. Seemingly obvious, having a concrete brand is necessary In order to use online channels to the best of their ability. If your brand is malleable it may be harder to pin point what exactly you should focus on. Once a brand is established, I would try to identify my intended audience. Analytic platforms such as Alexa and will assist me in pin pointing an audience which will help me figure out an effective way to target said intended audience. Once my brand and intended audience have been...

Words: 616 - Pages: 3