...Marketing for Management UnME Jeans Case Team 6 11/25/13 1) I would suggest Foley should pursue the Zwinktopia media plan. I believe that this is her best choice based on several reasons. First, compared to YouTube and Facebook, Zwinktopia’s targets market is girls 13-24 and focuses on the contents of fashion and music, which fits right into the target group of UnME jeans. Second, second life virtual product sales (Exhibit 10) showed that apparel comprised the largest percentage (34%) of purchases made on SLexchange. Also, by mid-2007, second life appeared to be losing ground to other virtual worlds such as Zwinktopia. Therefore, it is reasonable to believe that marketing on Zwinktopia will not only increase UnME brand awareness, but also would increase sales. Third, UnME will have its virtual retail store to announce any products when new jeans are release in the real world. Also, the platform allows users to design the jeans for their avatar, which they could then share with other avatars. I believe Zwinktopia is a good platform that would better convey the message that Foley wants sends to the target customers. In addition, Zwinktopia’s marketing plan is the most economical one among all social medias. Zwinktopia has cheaper one-time charge fee, and the cost of using Zwinktopia is $100,000 annually while $150,000 for Facebook quarterly, and $300,000 for YouTube plus CPM of $40. In sum, adopting Zwinktopia would directly reach out UnMe’s target teenage and deliver UnME’s...
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...Develop an argument around experimenting with marketing communication in a competitive environment of cross-platform media. How does your choice of social media affect your marketing message? Make reference to your own project and valid readings. Media Platforms: “The media landscape today is a complicated network of connected platforms that content is released on to. When we talk about platforms we mean categories or types of media content that can be consumed by audiences. Example of these platforms may be: films, episodic shows (tv, web series), games, literature (comic, graphic novels, books), or even social media (facebook, twitter). Each platform has their own affordance and limitations …we need to take into consideration when creating content and stories to be released with each platform.” Researching and investing time into finding resources to communicate and build our target market, social media has given us numerous of opportunities to do so. In our term project, by creating a broader use of variety of media platforms, we can therefore create a wider audience within our target market that might find interest in our film. When this happens, word of mouth will occur that will make people talking and about the interest they find in the film, or even if their review is not so good, at least the concept is still out there. By using platforms such as Facebook, YouTube, Vimeo and twitter, we would be able to spread our concept over them all to create a larger audience...
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...Assignment 1 Advertising Campaign Mrk312 Consumers are more knowledgeable than ever before. The internet and the adaptation of social media through mobile devices have allowed the flow of information to travel faster than ever before. The worries of one consumer can quickly become the doubts of thousands if not millions within a short span of time. In terms of cancer and general human health, plastic has become an important issue. Plastic is a concern for both the environment and for the health conscious. Plastic is a synthetic material created by combining materials derived from sources such as petroleum, natural gas or coal. These polymers then must be combined with additives to give the finished product properties such as flexibility or toughness (Life Without Plastic and Mama Mundo Inc., 2013). The shelves of sporting goods stores and general retailers are lined with bottles that market BPA free, but that isn’t enough for some consumers. BPA free plastics still contain chemicals that can interfere with normal human functions. Many of the chemicals in the plastics are not know because they are considered proprietary information by the manufactures (Terry, 2011). With so many unanswered questions about the safety of plastic a market niche has developed consisting of consumers looking for alternatives to plastic water bottles. One material that has promise is stainless steel. Stainless steel water bottles do not require linings made from plastics such...
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...SALES & MARKETING Boost Your Business with Social Media Marketing If you're not employing social media to promote your services, you may find you're losing business to competitors who are. August 23, 2011 By Deborah Sexton, Contributing Writer Have you been dragging your feet to get started using social media as a marketing tool? If so, you may want to check out how many of your competitors already are on Facebook and Twitter. Next, you may want to see if your competitors have gained some of your customers as “fans” or “followers.” Like it or not, social media has firmly established itself as a viable, valuable marketing tool, and ignoring or hoping it will go away is akin to sticking your head in the sand. The good news is you can get your feet wet for free — it costs nothing to set up a Facebook and Twitter account. Over time, you may find it worthwhile to invest in advertising or staff to help build your base. Regardless, by entering the social media space, you can position your business for greater awareness and profitability by setting up your shop as an expert and gaining social validation. Social media marketing simply is a form of relationship marketing. Do you contact your customers via phone and e-mail? Social media is another way to connect with current and potential customers. “People are talking about your services or your competitor’s [services] on social media platforms, so you need to be in that space as well,” says Rodney Blackwell, owner...
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...much anything on the internet; join a social network, earn college credits, purchase goods and services, exchange information, share memories, play games, or even find a potential mate-- the possibilities and options are endless. Unfortunately, these technological advances and opportunities have led to a developed sense of dependency amongst our society. With this new found sense of user dependency, potential for companies to gain a leg up on markets is increasing exponentially. Companies are finding new ways to advertise, while gaining massive publicity through consumer feedback. With new technologies being introduced every day, the increasing availability of the internet, and the abundance of “smart” devices, accessibility to information is endless and consumers are eager to share what they experience. (SOURCE) For years, advertising and publicity was fairly simple to obtain. However, with all of the changes and advances in networking and technology, new advertising opportunities are presenting themselves while, at the same time, providing major influence in the purchasing decision of consumers. (SOURCE) The increases in access to technology means that consumers are no longer constrained to certain sources or specific locations while pursuing needed items. No single source is driving the purchasing decision but, rather, multiple sources, leading to an empowered customer purchase. (SOURCE) These sources include owned, paid, and earned media. In marketing there are three terms...
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...Social Media Overview Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. By creating and implementing a complete syndicated social media plan for Capital G Bank, we are enabling our clients to communicate more effectively with us across a variety of different mediums while producing strong brand awareness in the community. Blog A blog (a contraction of the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog. There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. Personal, Corporate, Question blogging, By media type, by device or by genre. There exist an entire community in this area as well as Blog search engines – Bloglines, Blogscope and technorati. The purpose of a Capital G Private Bank Blog is to provide, sound expert advice from a diverse...
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...Social Media and its Impacts on Consumer Relationship Management: An Investigation of Product Recommendation: A Case Study of Nike and Facebook Simon Karuku Freelancers Union Abstract The purpose of the research was to define critically the efficiency of social media and the role it plays in impacting consumer relationship management. The study first looks at the works of many scholars in analyzing the effectiveness of social media over traditional media. Thereafter a critical analysis of the strategic differences between the two types of media with a greater emphasis on social media as a marketing tool. Consumer relationship management entails the strategies, practices and technologies that have been used by different companies so as to analyze and manage data and consumer interactions throughout the lifecycle of the consumer. Its goal is to improve on business relationships that greatly exist with customers thus assisting the retention of the customers and also the driving sales of growth. Traditional media is also essential as it helps capture the advertisements and is able to reach millions of people within a span of time with no bias on the social economic status on the different people. Social media is however more flexible than traditional media and is greatly used on a large scale purposes especially in marketing of products and the effective recommendation of different products to different consumers. The rise and shine of social media has...
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...Habitt Junxion Zubaida’s homestore 2. 3. 4. Marketing Audit - Tagline Comparison - USP Comparison - Website Comparison Action Plan (8-Step Plan) - Step 1: USP - Step 2: Vision Mission & Values - Step 3: Brand Personality - Step 4: Corporate Tagline - Step 5: Product Development Strategy - Step 6: Service Development Strategy - Step 7: Social Media Marketing - Step 8: Promotional Strategy References Page No. 3 4 5 6 7 8 9 10 11 12 12 13 14 15 16 16 17 18 19 20 21 23 24 2 3 Home Expression was founded in 1998 by Bareezé. All bed sets, bed covers, etc. of Home expressions are made with Bareezé quality fabric. Bed sets by home expressions are designed according to local and global fashion trends. Beautiful bed without beautiful bed cover looks ugly, taking consideration this need of customers, Home expressions has made several stylish bed sets in several designs and color combination. Now Home expressions has also introduced various new home accessories as well like beautiful rugs, soft furnishing etc. which helped Pakistani women to decorate their home in a more stylish way. Design Type: Floral/trendy motif Designs 4 Affordable Solutions for Better Living The IKEA Concept is founded on a low-price offer in home furnishings. It is based on offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. Rather than selling expensive home furnishings that only a...
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...W’Style’s Social Media Strategy Report ISYS 1028 Assignment 3 Lecturer: Dr Claire Davison Padmanabh Deshpande: 3455769 Jie Deng: 3452773 Jianpeng Shao: 3372513 Regina Tilaar: 3410562 Qiaojian He: 3181251 31th October 2013 Contents 1. Social Media Business Audit of ASOS.com…………………………………………………………….3 2.1. Business Introduction and Brand Description………………………………………………………. 3 2.2. Current Customers and Target Market………………………………………………………………….3 2.3. Reviews of Social Media Channels…………………………………………………………………………3 2.4. Analysis of Strengths and Weaknesses of the Current Campaign…………………………. 6 2.5. Conclusion of Findings…………………………………………………………………………………………..7 2. Social Media Strategy Report for W’ Style…………………………………………………..……….8 3.6. Business Introduction…………………………………………………………………………………………..8 3.7. Current Market and Target Market………………………………………………………………..…….8 3.8. Identification of Business Goal of Strategy……………………………………………………………8 3.9. Engagement Strategy and Technologies…………………………………………………………….…9 3.10. Overall Schedule of Strategy and Campaigns………………………………………………………10 3.11. Resources and skills required for performing strategy…………………………………..……12 3.12. Key Performance Indicators and Analytic Tools………………………………………..…………14 3. Evidence of Social Media Campaign…………………………………………………………..……….16 4.13. The Goal of the Campaign……………………………………………………………………..……………16 ...
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...E-Business (QRT2) Task 1 Proposal for Online Business Expansion Linscomb # 000374026 E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1.Viability of Product Danria’s Lil’ Angels Children Shop is a boutique located in Houston, Texas that exclusively caters to the fashion needs of both boys and girls, ranging in sizes from 0 – 5t. Our emphasis is designing and producing casual chic toddler clothing and shoes for the high fashion genre. Our products include dresses, rompers, fancy pants and blouses for girls. For boys we have shorts pants, suits, rompers and sports jackets. Danria’s Lil’ Angels Children Shop also plans to expand to include premature infant sizes starting at 00 in a shoe size to 7lb weight in size. We will target gowns, blankets, pajamas and onesies in our preemie line. Currently being sold online and through partnerships with a handful of local boutiques in the Houston area, the company is projecting to sell upwards of 250,000 in its 1st year, with the ultimate goal being 750,000 within 5 years. In order reach that goal, we plan to set up distribution and manufacturing relationships in the fashion capitol of the world, New York. Presently, the company does not have an online strategy; there is a single web page that refers customers to a website. The company’s website features services that are both unique and innovative, such as, interactive style assessments, alterations, personal shopping and of course special orders. As part...
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...Social media for social change: relationship between social media political efficacy and student activist groups The concept of Social Media Political Efficacy was proposed to resolve discrepancies in prior theories of social media activism. Social media topic is very relevant among in youth activist groups, a number of surveys reveals that social media political efficacy was positively related to successful experiences using social media for activism. Some studies found that political uses of social media are not extensive practicable (Carlisle & Patton, 2013; Glynn, Huge, & Hoffman, 2012: Rainie, Smith, Schlozman, Brady, & Verba, 2012).on other side some studies suggest that social media has mobilization effect on youths. This article focuses on investigation of social media effects on youth and political aspects. First, I will discover the effects of social media on social life. Second I will examine that how social media act in moral way for political and youth. At last I will implement my outcomes on problem so that can help to get moralizing effects of social media. Thus, my article asks this question that how can modernizing and political use of social media be motivated? In my opinion social media...
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...Can social media turn an online community to an online company? Threadless is one of the best example of an online communities , none of the other communities will be this busy . “It was not started as a brand, but now the the online community turnover is more than $10 million per year”. Threadless is today a phenomenally successful t-shirt company with million of tees sold from the time it began in year 2000. Threadless pioneered the online business model of community driven designs. Threadless is a Chicago based t-shirt company, came up with a new concept that employee and customers don't have to be two distinct groups. This online community asks its customers to submit shirt designs online that they have self created. this online community gets as much as 300 submissions a day and asks there huge fan base to vote for best designs. “The design that gains maximum number of votes gets a gift card from Threadless and cash prize of $2,000”. The best voted designs are then printed on t-shirts and made available to sale to public on there community, website stores. They screen all their best designs for copyright violations and obscenities, they aim to release a minimum of seven new designs a week and each design is sold for $18. The idea fragment for Threadless began when founder Jake Nickell began hosting t-shirt challenges on a design forum, he observed how much everyone who participated was enjoying the challenges and realized it could be a great model to start a community....
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...decision whether to advertise her brand in emerging social media. She has to consider the benefits and risks, how the new channel will work with the original media plan and what results she can expect. 2. What are the positives and negatives of UNMe’s current media plan? Current media plan: * 30-second TV ad on most popular programs for teenage girls * Full-page magazine print ad in beauty & fashion magazines * 60-second radio on Top 40 * A corporate website * Online banner and display ad on the most popular websites for teenage girls * “key word” Google Positive: multiple ways can make UNMe reach maximum targeted market of women 12 to 24. The media she chooses are consistent with the style of UNMe, like Gossip Girl, American Idol, Top 40 radio and other online banner ad on girls’ favorite websites. She spends most money on TV ad, on which people spend most time on ad. Negative: audiences watching TV are declining. Consumer’s media habits were rapidly changing. They are turning from traditional media, such as TV, magazines and radio to new media choices. Consumers were devoting much more time to online channels. Since there is advertising clutter, the percentage of advertising that consumers remember was as low as 1% to 3%. So having more channels may lead to more costs than revenue. 3. What are some potential benefits and risks to utilizing Web 2.0 media tactics for UNMe? Benefits: 是不是那四个consumer co-creation, social affiliation, digital self-expression, sharing. Consumers...
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...The Impact of Social Media use on Academic Performance at one Urban University: A Pilot Study Sam Mozee, MPPA Mississippi Urban Research Center Abstract. The purpose of this study was to begin exploring the possible impact of social media use on the academic performance of students attending one urban university. The study's primary goal is to identify key themes, trends, and/or perceptions that can be used as a foundation for more in-depth empirical research, and can be used to develop policy recommendations to deal with this growing phenomenon. A qualitative research design was used, and three preliminary research questions were formed to guide this study: (1) How common is the use of social media (i.e., Facebook, MySpace, Twitter, and LinkIn) among college students? (2) For those students who do utilize social networking sites, on average how much time do they spend on those sites collectively per day and/or per week? and (3) How does the academic performance of students compare between students who utilize social media sites and students who do not use social media sites? Findings from this study seem to confirm perceptions of high student usage of social media among college students; however, they also seem to contradict other research literature findings regarding intensity of usage and gender-usage inclinations. Introduction Recently, there has been considerable discussion regarding the frequent use of social media tools (e.g., Facebook, MySpace, Twitter, Xanga, Friendster)...
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...ONLINE DISINHIBITION EFFECT OF SOCIAL MEDIA ON TAYLOR’S UNIVERSITY STUDENTS AGED 18 to 24 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Today’s world involves the extensive use of technology where the general public depends on electronic devices and computers increasingly on a daily basis. Online communication frameworks are the increase with fleeting usage rates and growth. Social media is the predominant medium in online communication. According to Reaney, sixtytwo percent of people who are connected online, communicate through social media websites (Reuters, 2012). These social media platforms have become suitable for Internet users who can connect virtually anywhere through their smart phones, laptops, or home computers. Communicating through this medium has it own fair share of ramifications. A certain phenomenon that has the characteristics of social media users is the online disinhibition effect. Online disinhibition effect a loosening (or complete abandonment) of social restrictions and is inhibitions that would otherwise be present in normal facetoface interaction during interactions with others on the Internet. The six main factors of this effect include dissociative anonymity, invisibility, asynchronicity, solipsistic introjection, dissociative imagination, and minimization of authority. Dissociative ...
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