... 8 VIII. Promotion Strategy 8 IX. Online Marketing Strategy 8 * Keyword Strategy 10 * Search Engine Optimization Strategy 10 * Paid Online Advertising Strategy 10 * Social Media Strategy 10 X. Referral Strategy XI. Financial Projection XII. Conclusion EXECUTIVE SUMMARY Electronic cigarettes or e-cigarettes are the most popular form of electronic nicotine delivery systems (ENDS) that take the form and shape of a cigarette but are operated by a battery and involve heating a concoction of chemicals, usually called e-liquid or e-juice, to produce a...
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...homepage: www.elsevier.com/locate/drugpo Research paper Nicotine control: E-cigarettes, smoking and addiction Kirsten Bell a,∗ , Helen Keane b a b Department of Anthropology, 6303 NW Marine Drive, University of British Columbia, Vancouver, BC V6T 1Z3, Canada School of Sociology, Building 22, Hayden Allen Building, Australian National University, Canberra, ACT 0200, Australia a r t i c l e i n f o a b s t r a c t Background: Over the past year or so, electronic cigarettes, more commonly known as ‘e-cigarettes’, have achieved widespread visibility and growing popularity. These products, which deliver nicotine via an inhaled mist, have caused no small amount of controversy in public health circles, and their rise has been accompanied by energetic debate about their potential harms and benefits. Methods: Interspersed with an analysis of current media coverage on e-cigarettes and the response of mainstream tobacco control and public health to these devices, this article examines the emergence of nicotine as both as an ‘addiction’ and a treatment for addiction. Results: We argue that by delivering nicotine in way that resembles the visual spectacle and bodily pleasures of smoking, but without the harms of combustible tobacco, e-cigarettes highlight the complex status of nicotine as both a poison and remedy in contemporary public health and tobacco control. Conclusion: In consequence, e-cigarettes jeopardize the carefully drawn distinctions between ‘good’ and ‘bad’ forms...
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...Communication Strategies Polly Hanson September 24, 2013 You are the communications coordinator for a national drug manufacturer. Recently, there have been reports of significant negative effects caused by one of your medications that are used by a significant population. News reports have alleged that one of the individuals affected is a well-known public figure. You are tasked with addressing the news reports and the general public regarding this situation. As the communications coordinator for AOne-RX for the last 20 years, it has always been our agenda to effectively and creditably disclaim all of our medications that are used by the general public. All of our medications have been put through a series of test to ensure that they meet all requirements set by the National Drug and Narcotics Agency. There has always been a small issue with drug abuse in the United States. The effects of drug abuse can not go un-noticed any longer. The damages of drug abuse are widespread. Lots of communities, families, and people’s lives have been lost and torn apart due to an individual’s drug abuse and addiction to drugs. With the recent knowledge of Albert Cain’s drug addiction, a well-known public figure, and the very visible effects drug abuse has had on our communities. It is imperative that we at AOne-RX start making changes within our business concentrating on areas such as patient rules and regulations, as well as restrictions and guidelines. Members...
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...the trends and future trends of advertising. There are three key components that really drive trends in advertising the first is social changes, the second is globalization and legislation, the final component is new technology and means of advertising. While there are many other factors that drive trends in advertising these three components always play a critical role in the face of advertising. Social Changes Social changes have a very significant impact on the advertising world. The government non profit companies and private organizations often seek tackle social issues such as obesity, drinking, drugs, climate change and so on. These social issues cause a shift in the perception on consumers about certain products and companies. The Ad Council is a non profit organization that distributes public service announcements on behalf of various sponsors, has mission statement regarding the impacts of social change. “The Ad Council has endeavored to improve the lives of all Americans since first creating the category of public service advertising in 1942. From our earliest efforts including "Loose Lips Sink Ships" to the more recent "I am an American," Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 65 years.” (Ad Council, 2009) However, PSA’s are not the only advertising that are affected by social changes. We have seen that after the growth in popularity around the green movement that many companies are advertising their commitment...
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...Social Media & The Psychological Effects on Mental Health With the increase of Social Networking Sites (SNS's) dramatic increase in the past few years; there has been a growth in psychological research addressing the psychological impact of these online experiences. Consequently, there is a darker side to how social media can affect us. According to researchers, the more time spent on social media, the more likely you are to suffer from mental issues. This is especially true in children and teens; however prolonged and excessive use presents a danger to adults as well. Social Media Anxiety Disorder (SMAD) is a syndrome that relates to social anxiety and is presented when the participation of social media affects the mental and physical...
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...E-‐cigarettes: miracle or menace? Networks, Organizations and Society Introduction The electronic cigarette or ‘e-‐cigarette’ is a rechargeable battery-‐powered device designed to resemble a conventional tobacco cigarette. The e-‐cigarette does not contain tar and the nicotine cartridges seem to be a much safer alternative to traditional cigarettes, which contain a much higher number of notoriously harmful chemicals. Nonetheless, nicotine is addictive and is classified as a poison (Cancer Research UK, 2013). The issue has attracted heated debate, but the question remains: “Should e-‐ cigarettes be classed as general consumer products, tobacco products, medicines or drug-‐delivery devices?” 2 In attempting to answer the above question, this paper discusses the evolution of e-‐ cigarettes through the lenses of technological...
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...Abstract In the world of business, the advertising industry holds responsibility of providing promotions that fall under ethical boundaries and obey moral conduct. However, with the expansion and evolution of global communication, the fundamental meaning of human ethics has been progressively abused. This study’s central concern is the ethical dilemma plaguing advertisements in Lebanon. It focuses on how Lebanese people, especially the youth, are manipulated and influenced by the ethical digression exposed in advertisements. The three aspects examined were the portrayals of sexual appeals, alcohol and tobacco since they represent the most mistreated issues. The study used an electronic survey consisting of ten questions intended to depict the opinions of Lebanese people on current advertisements. It was found that the male and female participants mutually find present ads to be inappropriate when considering these aspects. Alcohol, tobacco and sexual portrayals pose a concern to the participants rendering them unethical. A general consensus proposed stricter regulatory measures to be taken against such advertisements. Lebanese advertisers must venture for opportunities and methods to publicize ideas and products without submitting them to immoral standards. Further recommendations and research gaps are presented in the study. Introduction: The Ethical Predicament of Advertisements: An in-depth study of publicizing tobacco, alcohol and sexual appeals. Imagine a...
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...(see resources below). Websites, pictures, statistics, graphs and tables taken from another source must be referenced. ~ Referencing styles may vary according to faculty, discipline and even professor; ask your professor which style you should use (for example, APA, MLA, Chicago Manual). Original Text: Over time technology has been instrumental in increasing industrial and agricultural production, improving transportation and communications, advancing human health care and overall improving many aspects of human life. However, much of its success is based on the availability of land, water, energy, and biological resources of the earth. Pimental, David. (1998). Population growth and the environment: Planetary stewardship. Electronic Green Journal, 1(9). Retrieved from http://repositories.cdlib.org/uclalib/egj/vol1/iss9/art10 Samples: Research has shown that technology has been instrumental in increasing industrial and agricultural production, improving transportation and communications, advancing human health care and overall improving many aspects of human life. However, much of its success is based on the availability of land, water, energy, and biological resources of the earth. Research has shown that the advancement of technology “has been instrumental in increasing industrial and agricultural production, improving transportation and communications, advancing human health care and overall improving many aspects of human life. However, much of its success...
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...Effects of Mass Media Paper HUM/186 What were the major developments in the evolution of mass media during the last century? During the last century the evolution of mass media has had major developments in the areas of print, electronic, and the digital era. The print press era emerged around the fifteenth century when Johannes Gutenberg’s from Germany invented the moveable metallic type and the printing press became part of the modern printing era. The print press was the main form of media for many years. In the early 1500’s it was a very long and expensive process, and it would take months to illustrate and publish books. However, with the development of better machinery that helped with rapid duplication and faster production reduced the costs and was available and affordable to more people. Prior to this only the wealthy, priest, and politicians were able to afford to purchase books. In turn books became the first mass market product in history. Eventually, mass printed material helped spread information and ideas faster than ever before through pamphlets, magazines, and books. Coming from a print based society technology began to expand and the electronic era began. Making it easier for people to communicate. The development of the telegraph in the 1840’s led to other technological developments. Such as wireless telegraphy, the radio, television, the fax machine, telephone, and the cellphone. This leads us into the digital...
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...E-cigarettes are on the public health agenda and during the European Regional Committee of the World Health Organization the discussion around e-cigarettes were highly debated. A common topic was the dramatic rise in the marketing of e-cigarettes that is now being seen in many countries (McKee 2013) The availability of e-cigarettes makes it easy for anyone to purchase them and many small-scale e-cigarette producers have set up business during the past five years. They promote devices through advertising and social media. Images aimed at adolescents are similar to those previously used by the tobacco and alcohol industries. More recently tobacco companies have quickly entered the e-cigarette industry and bought up e-cigarette manufacturers and might be a whole new tobacco industry (Ashron 2014). It is fairly obvious that the “new tobacco industry” is aiming towards adolescents. This turn in the marketing and industry is not good news, because you would think that the whole purpose of e-cigarettes were to help people quit smoking, not getting people to start “vamping” (Kamrow 2013). The disagreements about e-cigarettes and its effect on public health have brought tension between individual benefits and the wider population perspective. There are many subjective reports that states that users of traditional cigarettes find e-cigarettes to be helpful in reducing smoking, however there are no strong evidence that proves e-cigarettes to be better than existing support, such as...
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...How TV Affects Your Child Most kids plug into the world of television long before they enter school. According to the Kaiser Family Foundation (KFF): * two-thirds of infants and toddlers watch a screen an average of 2 hours a day * kids under age 6 watch an average of about 2 hours of screen media a day, primarily TV and videos or DVDs * kids and teens 8 to 18 years spend nearly 4 hours a day in front of a TV screen and almost 2 additional hours on the computer (outside of schoolwork) and playing video games The American Academy of Pediatrics (AAP) recommends that kids under 2 years old not watch any TV and that those older than 2 watch no more than 1 to 2 hours a day of quality programming. The first 2 years of life are considered a critical time for brain development. TV and other electronic media can get in the way of exploring, playing, and interacting with parents and others, which encourages learning and healthy physical and social development. As kids get older, too much screen time can interfere with activities such as being physically active, reading, doing homework, playing with friends, and spending time with family. Of course, TV in moderation can be a good thing: Preschoolers can get help learning the alphabet on public television, grade schoolers can learn about wildlife on nature shows, and parents can keep up with current events on the evening news. No doubt about it — TV can be an excellent educator and entertainer. Still, too much TV can...
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...spending money on items that they do not need. Many people also believe that advertising does not effectively sell products, it simply persuades the population to buy, buy, buy. I will discuss three areas of advertising to show advertising and consumerism is good and bad. The world of advertising shows many products that are displayed by companies to try and get consumers to purchase it. Lutz, William. “The World of Advertising” Dialogues. Ed Gary Goshgarian. Boston: Massachusetts, 2003. 319. Print. When sales or coupons are advertised, it helps consumers save money. Advertising has no boundaries. It ranges from clothing, vehicles, food restaurants, health, medicines, groceries, utility services, electronics, furniture, cigarettes, alcohol, books, and the list go on. We are given choices on different brand names of products. They are selling their products to help consumers. For example: Diet companies try to push their products not only make money, but to help consumers lose weight. The argument that has...
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...I. Introduction Commercial advertising is defined as, “communication between a seller and potential buyers that is publicly addressed to a mass audience and is intended to induce members of this audience to buy the seller’s product.” (Velasquez, 2012, p. 322) However, it is clear that advertising often delivers little information and is often accused of violating several ethical standards. The question begs to be asked, in the quest to sell a product, are advertisers in fact selling their souls? Advertising is essential to a company’s success and utilized to generate revenue and profits. While it can be argued that all advertisements are manipulative, the public deserves to know what options they have when making purchases. If advertising were consistent in its standards of use, (delivering only useful information with only words and no other image appeal) then there would be no predicament to its ethical framework. The fact remains that advertising can often be manipulative create false desires and the power advertising agencies exert over the general public is not being used responsibly. Essentially, advertising is trying to accomplish four objectives: first, advertisements are meant to create awareness, second they strive to establish a brand’s name and identity, third advertisements seek to provide information to the public in a way that is memorable and lastly, and controversially, advertisements are used to convince the consumer that he or she will be better off...
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...Chapter 1 Background of the Study A man who troubles himself or belongings; or look for his own pleasure is more likely vices (Spooner, 2006). Students are the most common drinkers, smokers and drug takers than the laypeople which may be influenced bypeer pressure, cheap bars and the living freely away from home. (NHS Choices, 2014) Atkin,Hocking& Block (2006) said that youth who sees more television and magazine ads of beer, wine, and liquor usually drink more and expected that they will begin drinking just like social impact of advertising, advertising for alcoholic beverages, influences adolescents. Alcohol abuse has been associated to intimate partner violence (IPV).There were 440 participants recruited from STI (sexually transmitted infection) Clinic from St. Petersburg, Russia to collect some information on health standing, alcohol use and hostility involving sexual partners. 47.0% were classified as abusing alcohol and 7.2% participants committed IPV who mostly drinks on the streets or in parks (BMC Public Health 2011). In a current issue, Pathological Gambling was classified as “Impulse-Control Disorder” section. This could relate to illegal acts which would be forgery, fraud, theft or embezzlement to finance gambling (Petry, 2010). According to Poulin (2006), gambling is an activity in which there a two potentialbenefits and harms to peoples for the general action towards gambling should reducing harm. Studies have constituted a relationship between gambling and...
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...1. Introduction 1.1. Origin Our esteem faculty Md. Farhan Faruqui assigned us a product which is “NAVY” cigarette and completes a study that covers all-important factors of consumer behavior relating to this product. After a brain storming session with in the group we have been studied the behavioral pattern of “NAVY” cigarette. It is due on July 31, 2007. 1.2. Objectives Followings were the objectives of the study: Broad objective: To develop profile of “NAVY” cigarette. Specific objectives: To attain the broad objective following specific objectives were pursued: □ To know briefly about the “NAVY” cigarette industry. □ To find out the group influence on “NAVY” cigarette. □ To identify the motivational factors that influences the “NAVY” cigarette. □ To find the situational influences that affects the “NAVY” cigarette. 1.3 Scope This study focused “NAVY” cigarette smoker of Dhaka City. It covered time span of 15 days starting from 16th July. It is a comprehensive study of the consumer's belief about the “NAVY” cigarette. The report focuses on the Consumer's belief, perception, lifestyle etc. and the currently what consumers are thinking about the “NAVY” cigarette. 1.4 Limitations Several problems were arises to complete this study. They were: 1. Some of the respondents failed to complete the questionnaire due to unavoidable reasons. 2. The management of “NAVY” did not want to reveal all the information about the product 3. For most of the...
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