...Use of Social Networking Sites and Instant Messaging Technology has revolutionized the way we interact and communicate with people. The Internet offers numerous platforms to communicate with friends as well as developing new relationships with strangers. However, the effect of social networking sites on social relationships is a topic of many debates. There are multiple ways online interaction affects people, especially the youth of the society, both positively and negatively. Therefore, the studies done to examine the impact of the Internet on social relationships is definitely necessary and important. The article Use of Social Networking and Instant Messaging reports the study over the relationships between use of social media such as instant messaging and social networking sites, network size, and emotional closeness in a sample of 117 individuals between the ages of 18 and 63 years old. Participants were asked to list and categorize each member of their personal, offline network into a series of subgroupings, arranged in a hierarchically inclusive sequence. Each person was listed into one of the three layers of their network – the support group, the sympathy group, and the active network. Secondly, because quantity does not necessarily equal quality, the next step aimed at answering two questions: What effect does the use of social media have on the size of each offline network layer? And what effect does the use of social media have on the emotional closeness of relationships...
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...Bahar Arapkirli Writing Sample SOCIAL MEDIA: THE NEW OPIUM OF PEOPLE Thanks to the conceptual compositions of two different, Marxist explanation of class struggles and Freudian perspective on authoritative behavior, the critical approach on media and communication have been a growing aspect of our daily life since the second war era in which rulers used the mass propaganda by using media as an ideological state apparatus especially on increasing power of Hitler’s Germany. Today, we live in a world in which this critical approach is the very canon of decreasing the exploitation of ruler class who spend huge amount of money only for media and communication. (Peter and Simmonson 2004) From the perspective of working class, the picture seems more colorful than fifteen years ago if we consider this criticism of media and its trustworthiness by the effects of social media and blogging. One may clearly say that “Now we have our own instruments to clarify the fact and enjoy publishing our own opinion.” and even I can nod my head and ignore the “dark side of the moon”1 presented by Karl Marx on the topic of exploitation, however, in this essay, I’m going to follow my ideological ancestors and say “matter a fact, it’s all dark”2 as a rejection to this very uprising idea that alternative media makes us less exploited by ruler class of Turkey because our own counter-hegemony attitudes on social media tricks us into a brand new hegemony, the hegemony that forwards...
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...Effects of Social Media in International News Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. For almost two decades, the web has changed the world and revolutionized how information is stored, published, searched and consumed. The ripple effect has spread so wide that it impacts not just businesses and industries but crosses over into politics, medicine, media and breaches geographical locations, cultural boundaries and ultimately, affects people’s day to day lives. The great wave of web innovation since Google in 1998 has been in social media. Social media is about networking and communicating through text, video, blogs, pictures, status updates on sites such as Facebook, MySpace, LinkedIn or microblogs such as Twitter. A survey about social media usage in news operations will be conducted among selected chief editors from different parts of the world: the former future media chief of the UK’s biggest news organization, the North American bureau chief of a wire agency, the Singapore bureau of a news wire agency, a Malaysian wire and radio news organization, an Indonesian news agency and one of the biggest digital online groups in India.-WIKIPEDIA New-media technology is not only having a serious effect because of its impact on established journalism. The way...
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...Essay: Do you think social networks are a tool to gain friends or a means of isolation? During the wide distribution of the internet, social networks are more and more used for means of communication. But does this new type of development provide a better way to find friends or does it lead to isolation instead? First of all, one can say that social networks like facebook make it easy to keep in contact with friends and family as it is convenient, fast and for free. Therefore it offers a good way to maintain a relationship. To actually make friends through facebook though, seems to be more debatable. These particular types of friendships are based on a non-physical relationship, in which gestures, expressions and the outward appearance are not presented to each other. As these are important chracteristics of a person, the question occurs if one really gets to know the true personality through facebook. Hence, facebook friendships are rather acuaintances and therefore superficial. However, social networks give members the opportunity to contact old friends they havent seen in a while. Furthermore especially facebook allows members to find people from the same school or class. In this case facebook can help finding friends for people who are too shy to approach somebody personally. Nevertheless, social networks should not be overused but can be used additionally to normal cummunication. I believe that isolations only occur on very rare occasions. This can happen, members...
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...In her paper, Sharon Vallor mentions that while new social media provides little avenue for direct shared activities, they do reflect friends’ will to connect with their friends. (Vallor, 2011) Vallor’s paper focuses mainly on how new social media can contribute towards friendship by means of shared virtues. She does this by exploring the ethical significance of new social media trends relating to friendship. (Vallor, 2011) For her argument, she states that this “will” can be indicative of and meets the aims of friendship with respect to Aristotle. Indeed, with the limitations that are brought about by the fast pace of life and its circumstances, the significance of the will behind people’s actions is heightened considerably. This is especially...
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...Business Proposal: A Social Media Policy DeVry University – Keller Graduate School of Management MGMT 550: Managerial Communication Professor Wilborn April 2015 EXECUTIVE SUMMARY The business report assesses and justifies a proposal and application of a new social media policy in order to improve business operational efficiencies, save resources, increase revenue, improve customer satisfaction, increase social responsibility and enhance the brand image of the Stone Goose Durable Medical Equipment Company. An analysis of the company's performance and business attitudes in terms of social media application revealed the following facts: * Sustainable social media implementation consequently transforms into the improvement of overall performance patterns in terms of communications and marketing strategies. * The social potential of Facebook and Pinterest allows enhancing the brand image of the company, therefore affecting the total revenue. * Marketing techniques need to be implemented to reinforce the enhancement provided by the application of social networks. The following literature offers an analysis of the implementation of social media and vital marketing techniques as the key elements of the new social media policy for a modern company. As modern companies like the Stone Goose Durable Medical Equipment Company, represent a new segment entering the Internet communication and marketing patterns, therefore the suggested modifications are based primarily...
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...Are social media sites good or bad for middle schoolers? According to Procon.org that published, “Background of the Issue,” 76% of the people around the world use social media sites to connect with other family members and friends. Everyone can stay connected to people around the world by sharing videos, thoughts, and images. There are many social media sites that are used around the world, and some examples would be Instagram, Facebook, Twitter, and Snapchat, which all have similar ways to interact with others globally. Social media has some risks, but is also very beneficial for middle schoolers. Social media sites are good for students in middle school because they can make new friends and relationships, shy students can learn to communicate...
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...market their products. Internet Technology is considered as social media. Many companies reach out to their consumers to know about their products. Marketing is the way a business reaches their target audience. Through social media companies market their product. Throughout this paper, I will discuss the popularity of social media for entrepreneurs. I will discuss in this paper the advantages and disadvantages of social media. I will analyze how the Pepsi Refresh project had to market Pepsi to their consumers. I will discuss how Zappos and Ford use social media outlets for marketing their product to their intended audience. This paper will have information relating to social media of today. Social Media Marketing The explosion of Social Media Marketing Service websites on the Internet Social media has become a detrimental part of society. Social Media allows real people to discuss real issues and concerns amongst each other. Social Media lays out the outline for truths, non-truths, facts, and opinions. It is also a viral conduit for immediate, late-breaking news, photos, and video streaming. Social Media provides users with a trusted community to seek and share experiences, opinions, and information. Social Media range from social network such as Facebook and Twitter to blogs and online forums. Visitors to social networking grew in 2008 by 34%., Facebook adds 1 million users each day to their site. Prior to Social Media, people used encyclopedia and paper phone book, now people...
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...SOCIAL MEDIA MARKETING Bizuayehu D. Weretaw Submitted to: Professor Yohannes Abate, PhD. Contemporary Business (BUS508) Strayer University, Takoma Park Campus November, 2013 Introduction In these days of technology, our daily activities and social interactions are becoming dependent on social media. This is not limited to people who are living in most advanced countries but in less technologically advanced countries as well. This, in other word, indicates that social media has become a global phenomena. Published and unpublished sources show that over a billion of people around the globe visit social media at some time regardless of the amount and nature of use. Understanding the ever growing number of subscribers, software programmers are developing various social media platforms considering the cultural and linguistic background of the user society. The most popular social media sites, as most of witness or could guess, are the Facebook and Twitter but the Chinese Qzone, the Orkut of the Brazilian (which is owned by Google), Friendster of the Malaysian and other less popular social media platforms are already in the market being visited by their respective users. Some of these social media take in the form of social networks, some others take in the form of internet forums, social blogs, pictures and videos, etc. For individual user, social media may be entertaining or the user have fun simply by interacting with his friends or groupies or listen to a...
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...Patricia B. Espina O1A Social Media in the Life of human beings Social media can be seen everywhere today, but there are so many ways to answer the question of what is social media. If MySpace is a social media site, Facebook is a social media site, and Wikipedia is also social media site, then just what is a social media? Is it a social networking? Is it a social bookmarking? Is it a wiki? As we can see now social media is the future of communication, a countless lay out of internet based tools and platforms that increase and enhance the overlap of information. This new medium of media makes the transfer of text, photos, video and information in general increasingly fluid among internet users. Social media has applicable not only for regular internet users, but in business as well. Media is an instrument on communication. We can use media to communicate with our friends and family using our internet today. Social media, on the other hand, is a two way street that gives us the ability to communicate too. I can define social media as "a group of Internet-based applications that build on the ideological and technological foundations that allow the creation”. The Social Networking, Bookmarking Sites, Social News, Media Sharing, Blog Comments and Forums, and Micro Blogging are the types of social media. Social networking is the services that allow us to communicate with other people of similar interest and background. This social networking usually consists...
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...Running head: HOW SOCIAL MEDIA IS REVOLUTIONIZING THE APPAREL INDUSTRY1 “How Social Media Is Revolutionizing the Apparel Industry” Alaa El-Bially Johns Hopkins Carey Business School HOW SOCIAL MEDIA IS REVOLUTIONIZING THE APPAREL INDUSTRY 2 Social media is a buzzword. Social media is “like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is a surprise it’s not better”, says Avinash Kaushik, co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. In just a few short years, social media has revolutionized the way people communicate and share information, turning conversations into 140-words blips and making e-mail- the original electronic communication tool- seem quaint. In the business perspective, social media creates a kinship between the brand and its consumers and prospective consumers, which drives purchase intent and word of mouth. In this context, I will address the role of social media in revolutionizing the apparel industry as a business model, and its challenges and projections. Why Is Now the Right Time for Social Media? Growth & Interest Are High. A recent survey from eConsultancy shows that social networks and blogs are the fourth most popular activities online, (ahead of personal email, even) and that 10 percent of all time spent on the Internet is spent on social media sites. Statistics on the leading social networking sites are equally impressive: Facebook now lists more than 500 million...
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...Social media is an inevitable reality to the high-tech, innovative American society. Even non-users are somewhat educated on the topic of social media due to its prevalence among citizens, businesses, and news sources. This popularity has fueled debate over whether or not social media is helpful or harmful to the American public. People who believe social media is helpful boast many benefits to its usage. Police departments are able to transmit useful information to the public and harvest tips that can be life-saving. It is also improving the quality of school work due to the effortless connection among students that social media administers. Moreover, social media enhances the quality, quantity, and access of news compared to times before...
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...Brave New World: The use of mass media and propaganda The society is determined by the nature of people within it and how they relate. The influence of external factors like religion, politics, and technology contribute a lot to the structure and development of the society. In the novel Brave New World, the concept of social media and propaganda are explicitly expressed through various accounts. The author has used the influence of social media to bring a deeper understanding of how various characters, decisions, and acts are influenced. Social media in the novel act as a channel through which propaganda is manifested. Social power and influence is an attribute of propaganda that is directed through the masses via social media. Hence, in the context of this essay will address how mass media and propaganda are used in novel Brave New World. The human society has been dictated by their role in social media and how they influence decision and choices in life. Aldous Huxley in his novel describes a community that has been infiltrated by untruth and misguided by some beliefs and information from a selected group of people. The basic set up in the society is controlled by those who feel superior and elite compared to the others. Propaganda is spread of wrong information that causes a severe impact to the community or a group of people. In the novel Brave New World, the conflict between individual and the society being different and unique is an act of propaganda. The use of Soma...
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...of PR Practitioners’ Use of Social Media in Crisis Planning Shelley Wigley, Ph.D., and Weiwu Zhang, Ph.D. Social media are increasingly changing the way public relations practitioners communicate and do their jobs. Scholars have begun to explore public relations practitioners’ general social media usage. This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring social media and crisis planning was conducted with 251 members of the Public Relations Society of America. Nearly half of respondents (48%) said they have incorporated social media into their crisis plans. Of these respondents, most indicated they have incorporated Twitter as a tool in their crisis planning, primarily for distribution purposes. Additionally, the study found that public relations professionals whose organizations rely more heavily on social media tools in their crisis planning correlated positively with practitioners’ greater confidence in their organization’s ability to handle a crisis. As for practitioners’ use of social media in their every day practice, results revealed that a large percentage use social media on a personal level; however, results also indicated that a large percentage of respondents’ organizations (82%) use social media. Survey respondents indicated that the stakeholders they communicate with most via social media are potential customers and...
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...technology has prominently advanced thereby compelling media to develop a sense of convergence when it comes to broadcasting news to the nation. In this essay I will firstly be discussing what is journalism, followed by the description of news is. Secondly I will show how news reporting has advanced from its traditional ways to a new and modernised method that allows people to be more involved with the news, and thirdly I will show how the internet and other phenomena such as social media has influenced news production and content through the use of examples. Journalism refers to the works of writing that informs...
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