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Social Media in the Workplace

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TalentTalk
A SilkRoad TalentTalk Report

SOCIAL MEDIA & WORKPLACE COLLABORATION
2012 Latest Practices, Key Findings, Hottest Topics

TABLE OF CONTENTS
3 4 5 6 7 8 9 10 12 13 14 15 Executive Summary Methodology and Respondent Profile Corporate Approaches to Social Media Access Why Do Employees Use Social Media at Work? “Socializing” with Customers Twitter and Facebook Prevail: Corporate Social Networks Lag Mobile Devices: Personal Use of Social Media at Work Social Media Policy in the Workplace Do Employers Ask Workers for Personal Social Passwords? Email: The Most Popular Way to Share Information The Expanding Job Description and Capturing Employee Expertise In Conclusion

3 // SOCIAL MEDIA AND WORKPLACE COLLABORATION

“Companies can no longer ignore social tools, nor the ways that their employees use them to share and access information. These new technologies can be used to create business value, share information, engage employees—and even create dialogue with customers and prospects.” - W. Edward Vesely, Chief Marketing Officer, SilkRoad

EXECUTIVE SUMMARY
Organizations are engaged in a complex balancing act concerning social media, as they weigh the competitive advantages while juggling issues of law, policy, and employee access. The impact of social media on business agility, the proliferation of innovative social applications for industry, and the bright spotlight on worker productivity and social technology are just a few of the vital considerations for companies, as they define their approaches to social media. With all the “buzz” surrounding these topics, we at SilkRoad, wondered whether organizations really understand how their employees use social media at work. Do they know the “sweet spots” that might make social media an asset to the business—a way to engage employees and customers? In a recent SilkRoad survey, we wanted to understand

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