...communications and Media Studies, specializing in Advertising, with a total GPA of 3.73 and "Magna-Cum Laude" Academic Honours. I'm experienced in working in busy environments. Flexible regarding working hours on weekdays. Keen to expand skills and knowledge and also prepared to work in a variety of roles as required. Work Experiences: 7th July 2015 – Present Social Media and Events’ Coordinator at Executive solutions * Research, write, edit and proof all levels of copy included headlines and body copy, for all online, offline, external and internal needs. * Build and implement social media programs that ensure appropriate messaging is executed online, to support corporate goals, incorporating Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. * Monitor social media groups, trends, tools, and applications and recommend actions/next steps. * Work closely with colleagues across the organization to develop and post content to social networking sites. * Regularly report insights gained from social media monitoring to internal and external stakeholders. * Monitor and engage in industry related online conversations. * Monitor the company's social media performance usage reports and tracking search engine results. * Respond to social media inquiries about online activities in a timely, courteous and proffesional fashion. * A general Content strategist and an acting community manager * Use my knowledge...
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...Assignment 1: Social Media Shannon Pindle Date: August 12, 2014 Class Name: Leg 100- Business Law Professor Latarsha Jones A legally astute manager recognizes and shows an appreciation for the law and identifies and makes legal considerations at each level of development and implementation. Respect for the law serves as the building blocks in the development of a management team. Following appropriate behaviors and adhering to the guidelines in the law represents the importance of meeting societal expectations and norms (Bagley, 2013 page 15). This set of attitudes that is value laden can mitigate the risk involved in doing business in Facebook. Violence and suffering is often continuous in a media culture. This can sometimes cause an indifference to the vision of human suffering (Chacksfield, 2009). A legally astute marketing manager can acquire the data, consumer feedback and reactions which represents moral concerns. Collaborative efforts of the marketing manager can be made to create sites that represents standards of how society’s behavior should be and drive all aspects of a management teams. The legally astute marking manager seeks legal counsel, advice, and guidance and is proactive in addressing the legal dimensions of business. All concerns should be addressed in ways that are effective, efficient, and legally permissible (Bagley, 2009, page 13). Legal advice in all aspects of the business allows a legally astute manager to be proactive as opposed to being...
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...Abstract Social Media is one of the most popular ways of commutating around the world today; it has connected people like nothing we have ever seen. Social media is a relatively inexpensive platform for business and organizations. Because so many people use social media many people will use social media to promote themselves such as singers, actors, and all types of businesses. Technology is everything social media marketing has become a major instrument in organizations’ marketing strategies. The development of many social networks such as Facebook, Twitter, and Insta-gram there are so many avenues available for companies to advertise their products and services. Discuss the four (4) components of a legally astute social media-marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Because of social media, there are many ways a consumer can utilize data and shop. For example, anyone can negotiate contracts to build trust and relational governance techniques. The company must protect and constantly enhance all of their technology, because of online contracts. Companies offer different options for the consumers’ transactions such as a secure web page. Also they leave traditional methods of payment as well; check money, order, etc. this creates job opportunities. Some characteristics of a media-marketing manager would include an acceptance of how important the law is...
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...Social Networks and Brands. Evaluate the impact of “social media” on brands and outline the key challenges posed for brand managers. Provide your recommendation/guidelines to managers for handling these challenges. Are social media a friend or an enemy to brands..? Written by Vouli Christina | 4/2/2015 | A great definition of social networks according to investopedia is "the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients".Social networking is a tool that can be used both for social and business purposes. Some examples of today's social networks are Facebook, LinkedIn, instagram, twitter, Google+ e.t.c. To begin with, nowadays social media seems to have a great impact on brands and especially in their marketing process. The development of social media gave a great power to customers to have online conversations not only with other existing customers around the world but was also developed the need to have online conversations with the brand itself. According to an October study from The Nielsen Company and its social media affiliate, NM Incite, “60 percent of consumers researching products though multiple online sources learned about a specific brand or retailer through social networking sites” in the third quarter of 2011. Additionally, social networks such as Facebook or Google+ get in touch with almost 80 percent of American Internet users. These online conversations concerning brands between...
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...The Human Resources Department Usage of Social Media Sites as a Recruitment/Selection Tool. In 1997 only about 11 percent of U.S employers were using the web for outside recruiting, figure that has reach 80 percent today and is expected to reach 100 percent in the next few years. Social media, sometimes called social networking, is nothing more than a technology that facilitates human interaction. Different than a website or a resume, which are strictly one-way forms of communication, social media sites allow users to comment, share, or chat with each other, often in real time. Social media has also become an important tool for job seekers due in part to the new ways people are finding out about and getting fired from jobs. As you may already know, most jobs come about through networking, not applying on job boards or aimlessly sending out resumes. Social media tools make networking much easier and much more powerful due to their interactive nature. Thus when a job seeker really learns to use social networking well, his chances for finding opportunities multiply exponentially. Nowadays, social media also plays a part in how hiring managers are conducting their research on candidates. More than 80 percent of recruiters use LinkedIn. Additionally, 50 percent of hiring managers can determine whether a particular candidate’s personality is a good fit for their company just by seeing that person’s social media presence. Recruiters can and will Google you... Regardless of whether...
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...Kary Ptak Assignment 1: Social Media Professor, Niki Wilson Business Law 100 Strayer Introduction Social media outlets are not just for fun and games, people use social media to connect round the world with new and old friend as well as family. With 945 million active monthly users on social media outlets like Facebook, Twitter etc.; business have a global advantage for advertising and connecting their product/s or service/s or even establish business relationship with others companies or partners around the globe. This paper will focus on the social media outlets known as Facebook and discussed the four components of the social media marketing manager. It will explain the methods of alternative dispute resolution and determine the effective genuine disputes. The paper will go into detail about how the federal government control on consumer transaction across the state line. It will also examine the three branches of government and the impact on regulation of the consumer transaction via social media outlets like Facebook. Lastly it will explain the agency relationship for using the site for advertising. Legal Astute Managers Legal astuteness refers to the ability of the management communicate well with counsel and work together to solve difficult problems (Bagley, cbagleyhbs.edu, 2014). The use of legal astute manger will mitigate the risks involved in transaction through cyberspace. Many companies use social media outlets such as Facebook to market their products to a...
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...Miles June 20, 2013 EXECUTIVE SUMMARY Students at Eastern Kentucky University students would benefit from learning how to start, maintain, and improve a company’s reputation, image, and identity. Based on findings from interviews with executives and our secondary research, a good image and reputation keeps a company in business longer. This study was authorized by Dr. Faridah Awang. The conclusion that students would benefit from a course on creating, maintaining, and improving corporate reputation is based off of primary and secondary research. They primary research was collected through interviews with 6 business executives that answered a series of questions. Analysis of the data revealed: Reputation and Company Image: Social media is an incredible tool when it comes to maintaining reputation. It allows companies to easily promote themselves and get feedback from their customers. Employees are also a key element in contributing to company image. Employees and Company Image Training and previous experience allows employers to maintain a little bit of control over what type of employees they hire. Employees receive extensive and continuous training to make them the best employees they can be. Methods Used to Stand Out Against the Competition Based on these findings and the fact that so much goes in to a company’s reputation, I think Eastern could only benefit from adding a reputation course to the curriculu Analysis of Controlling Company Reputation, Image, and...
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...legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Also, it will list and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. I will also determine how the federal government can best control these transactions, since consumer transactions on social media can occur across state lines. In addition, I will also examine the three branches of government and discuss which can effectuate the most significant impact on regulation consumer transactions via social media outlets. Finally, I will explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising. Facebook is the ranked number one is social media sites. The statute of this popular social media site is where users can share their ideas and feelings about events in an open environment. People exhibit this by writing statuses. The site is used to share pictures, videos, and other points of individual interest with the rest of the world, or at least the selected people that are able to view their profile. A growing trend, however, is the use of Facebook as a social media marketing area. Through social media many entrepreneurial...
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...Ashley Giannos June 3, 2014 Assignment 7 In today’s society, our world is driven by the fast growing expansion of technology. Social media is no just about sharing photos and opinions. It can help a company grow substantially. It can allow consumers to get educated on their products and serves, promotions on products to consumers, and help develop products and services internally. Social media allows a company to organize and promote discussions internally and to help companies communicate effectively and efficiently. Social media isn’t just used to attract the consumers, but it can now be used to create internal social networks within a company. Social media networks such as Yammer, are used to build problem-solving teams, share information faster, and bring news ideas to the market. Yammer offers that is easy to learn so that their business can continue to communicate and work effectively. Red Robin, the gourmet burger chain has implemented an internal social network that mimics Facebook. This tool is used to team managers all across the country everything they need to know about implementing new items on to the menu. Before social medial, Red Robin had to send out all of its information in written form to over 400 managers across the country. In order to collect their data, executives would have to travel across the country in ore to get feedback on all the changes; this was all done to make sure the customers in those locations were satisfied. At this time, changes...
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...Social media as a KM tool for supporting innovation and sharing Social media has rapidly evolved and plays an important role in today’s business world. Organizations recognized the power of social media and tried to find ways to use social media to help grow their business. Social media can be incorporated in business practices in areas such as recruiting, advertising, and branding within an organization. According to the Social Media Risks and Rewards report (2013) that contain surveys of more than 100 senior-executives, 38 percent of executives said their organizations used social media for brand awareness, 27 percent use for recruiting purposes, and 14 percent use for customer profiling (Bramwell, 2013). In this section of the paper, effective usage of social media as well as the controversial issues of social media will be explored. According to Razmerita, Phillips-Wren, and Jain (2016), “Social media opens innovative avenues to manage knowledge processes by facilitating new ways to externalize, share, create knowledge and innovation through co-creation processes, crowdsourcing or synergistic articulation of personal into collective knowledge” (p. 4). The successful adoption of social media requires social media strategy to be aligned with the organization’s goals. In this strategic alignment, organizations are able to improve knowledge-sharing, transform business processes, and increase overall performance. Effective Usage of Social Media Being able to successfully...
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...Club IT Part 3 There are many businesses moving forward with technology. They are installing operating systems and managing their budgets using the tools provided by these systems. Club IT is no different. While still a success, there are many improvements that can be made by the night club. Organization Description and Demographic Information The owners, Ruben Keys and Lisa Tejada, are both business graduates. They currently own a night club, called Club IT. Club IT is a music venue that centralizes their business as a night club. They recently have been remodeled in order to build business and bring in more clientele. Club IT offers food, such as appetizers and short orders from the kitchen. They have successfully installed four- pour stations in the bar area, so there is always an opportunity for the guest to order a drink. The owners, Ruben Keys and Lisa Tejada are desperate to find more ways to become successful in the night club business. Their mission is to offer live music, DJ’s, dancing, and a community of friends in the night club. Wiley.com. (n.d.). Lisa and Ruben are excited to move forward with new ways to use technological systems in the night club. Wiley.com. (n.d.). The information system they currently have does not operate well regarding food cost, beverage cost, labor, payroll, concert events, and marketing campaigns. The first step is to install a transacting processing system (TPS) in order to accomplish these goals. With the new TPS system,...
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...of PR Practitioners’ Use of Social Media in Crisis Planning Shelley Wigley, Ph.D., and Weiwu Zhang, Ph.D. Social media are increasingly changing the way public relations practitioners communicate and do their jobs. Scholars have begun to explore public relations practitioners’ general social media usage. This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring social media and crisis planning was conducted with 251 members of the Public Relations Society of America. Nearly half of respondents (48%) said they have incorporated social media into their crisis plans. Of these respondents, most indicated they have incorporated Twitter as a tool in their crisis planning, primarily for distribution purposes. Additionally, the study found that public relations professionals whose organizations rely more heavily on social media tools in their crisis planning correlated positively with practitioners’ greater confidence in their organization’s ability to handle a crisis. As for practitioners’ use of social media in their every day practice, results revealed that a large percentage use social media on a personal level; however, results also indicated that a large percentage of respondents’ organizations (82%) use social media. Survey respondents indicated that the stakeholders they communicate with most via social media are potential customers and...
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...10 Smart Must-Have Social Media Tools for Today's Social Media Manager A variety of social media tools are already available for major channels like Twitter or Facebook, if ever you are not too familiar with their functionality, they may all sound the same. Trying to determine the distinction between a sentiment analysis and an online influence tool might take up the time you could be using mapping out an effective social media campaign strategy as a social media manager. We arrived with this useful list to help you sort through the numerous tools and choose the must-haves for your social media management brand. 1. Bulk Scheduler Establishing a good collection of engaging content is half of a successful social media strategy. When you already have the...
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...Social Media Business Law 1 Leg 100 April 27, 2013 Abstract Social media is a worldwide trend in today’s society. There are many different types of social media around the world. Different people can use social media for different reasons that could be beneficial to them. This paper will show how social media sites have become large in people personal and professional spaces. Social media is a worldwide trend in today’s society. There are many different types of social media around the world. For example, Facebook, Twitter, and instagram are three of the leading social medias with constantly users making updates and postings. Mobile applications are convenient for users to have access to. Different people can use social media for different reasons that could beneficial to them. According to Lorenza-Romero, Alarcon-Del-Amo and Gomez-Borja, real purpose of social media is to classify users based on their contact information to create the ability to locate them. In today’s world of technology, social media play an important role in keeping different societies connected and building personal and business relationships. The development of social media has come a long way since the internet become popular. The idea of social media is to keep people of similar backgrounds and interests connected with each other even while I different places...
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...Social Media Abstract Social media is a worldwide trend in today’s society. There are many different types of social media around the world. Different people can use social media for different reasons that could be beneficial to them. This paper will show how social media sites have become large in people personal and professional spaces. Social media is a worldwide trend in today’s society. There are many different types of social media around the world. For example, Facebook, Twitter, and instagram are three of the leading social medias with constantly users making updates and postings. Mobile applications are convenient for users to have access to. Different people can use social media for different reasons that could beneficial to them. According to Lorenza-Romero, Alarcon-Del-Amo and Gomez-Borja, real purpose of social media is to classify users based on their contact information to create the ability to locate them. In today’s world of technology, social media play an important role in keeping different societies connected and building personal and business relationships. The development of social media has come a long way since the internet become popular. The idea of social media is to keep people of similar backgrounds and interests connected with each other even while I different places. Social media can help people find...
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