...Social Media Marketing Zayda Patton Principles of Marketing BUSB340 Dr. Vernon R. Stauble July 28, 2011 Social Media Marketing Social Media Marketing is an internet-based that allows people to participate actively in the marketing and selling of products and services in online marketplaces and communities. It is used to persuade consumers to buy products and services that are worthwhile to them at low-cost combining technology and social interaction (Lake, 2011). It allows businesses marketing their products at cost effective with the advantage of targeting specific markets. Social media is an online word of mouth communication that creates a cycle of acquisition and retention (Morton, 2001). Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the “band” and helps to spread the message in a relaxed and conversational way (Lake, 2011). It has provided great benefits to small businesses to access potential customers without investing great amount of money on paid advertising. Now days, businesses can take advantage of being part of social media marketing to promote their products and services. To have an effective social media marketing a company needs to analyze and determine what market they will be targeting and what kind of data is available to identify the factors that are important to the company to achieve the goals desired (Stephens, 2011). The best way a company can effectively start...
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...Module 3 Assignment Social Media Marketing Plan Click Link Below To Buy: http://hwcampus.com/shop/module-3-assignment-social-media/ 1. Review the AERN websites and conduct a SWOT analysis. 1. An example is attached below. 2. State the objectives of the social media plan 1. This should be no longer than a paragraph. 2. The objectives should include SMART goals that are measurable The Alabama Entrepreneurial Research Network: http://aern.cba.ua.edu/about/index.html http://aern.cba.ua.edu/about/brochure.pdf Social Media Marketing Plan Assignment One Open a new Word document, set the font to Times New Roman11pt, the line spacing to double, and the margins 1 inch, and save the document as Your Name_m3 (e.g. BearBryant_m3). In this document please complete the following: • Review the AERN websites and conduct a SWOT analysis. o An example is listed below. • State the objectives of the social media plan o This should be no longer than a paragraph. o The objectives should include SMART goals that are measurable. Example: Benjamin Moore’s SWOT Analysis (p. 38) Strengths: • Loyal customers • High brand equity • Unsolicited testimonials from design community • Quality products • High levels of earned media in traditional media outlets Weaknesses: • Price premium • Limited media budget Opportunities: • Social media as a cost-efficient channel • Do-it-yourself mentality combined with fear of choosing the wrong color in end consumers ...
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...CHIEF CONTENT OFFICER Reports To Chief Executive Officer/Chief Operating Officer (smaller enterprise) or Chief Marketing Officer/VP of Marketing (larger enterprise) Position Summary The Chief Content Officer (CCO) oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behavior. This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. The position collaborates with the departments of public relations, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer. Responsibilities Ultimately, the job of the CCO is to think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business. This includes: • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise. • Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement...
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...with social media. I am sure those too will join soon as well since social media is not just a platform for easy and simple advanced online marketing, it is also the revolution of our century! Many people have tried to capture the importance of social media. In today’s post, we will introduce to you the most must-know advantages and disadvantages of social media so you’ll be aware of how to use it in the safest and most valuable possible ways! 5 Must-Know Disadvantages Of Social Media: The wrong online brand strategy could put you at a viral social disadvantage and may even damage your reputation, i.e, when you make a mistake offline, a few will know but when you make a mistake in front of hundreds or thousands of you online audience, most of them will know! Using social media for marketing and advertising could be more time consuming than companies expect. In order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. Social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation! When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals. 5 Must-Know Advantages Of Social Media: When...
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...the last few years, Social Media has grown from being a mere digital channel for “socializing” with other media, into one of the most powerful digital marketing tools for brands and businesses. It has proven a very cost-effective way for promotion and advertising in a new, subtle and very personal way that businesses are doubling their Social Media Marketing budgets during the next five years. Many businesses are jumping into the Social Media Marketing (SMM) bandwagon, many of which are not even properly planning or assessing the effectiveness and the impact of SMM for their companies and brands. In truth, there are two sides to the SMM coin. One promises profitable success, particularly if SMM is done properly and effectively. On the other side, SMM may prove detrimental to your brand, bringing in results that maybe opposite from what you expected. So, Digital Marketing Philippines attempts to provide you with this definitive guide that will highlight the Pros and Cons of Social Media Marketing, so you can make intelligent decisions that will be instrumental in setting the fate of your overall digital marketing efforts. The Pros of Social Media Marketing for Business Businesses going gaga over social media? You can’t blame them for Social Media Marketing does have its perks, and the following will tell you why. 1. Social Media Marketing is Low Cost One of the main advantages of SMM over traditional media advertising and other digital marketing channels is the considerably...
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...GLOBAL MARKETING (BGM7124) Prof. Osman JUNE 31 08 Fall WHEN GLOBAL MARKETING MEETS SOCIAL MEDIA CODY ONG JIA WEI (1131200119) Introduction. Social media has provided us with a world with no boundaries and has allowed small companies to dream of having a global reach. But, along with opportunities come challenges. Top among them is navigating the tricky terrain of communication and social differences in diverse geographies. But before we dive into addressing the challenges of social media in global market lets take a look at the social media consumer adoption and usage statistics. Consumer adoption & usage statistics Here is the latest Global Web Index summary in January 2015 (the most recently published) showing social network account ownership and active usage. It's useful to have both since it's the active social media use statistic which really shows the potential of a platform. Although Facebook is no longer growing at the rate it was based on the previous chart, its clearly the number one. The popularity of Facebook, Twitter and Instagram are expected. You can see that Facebook is most popular in terms of active use - other charts in the report show it scores well in terms of frequency. The ongoing importance of the Google social platforms YouTube and Google+ may be a surprise since Google+ is no longer actively promoted, but they are integrated into their unified account sign-in. Social network popularity by country. This is a great visualisation...
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...corporations understand social media, this report, based on literature review as well as primary research through the means of a survey, seeks to inform managers what social media can do for their company and how they can use it effectively. Often perceived as free, social media is in fact low-cost but involves a lot of involvement and efforts from its users. Through analysis of current social media practices, this report aims to warn managers of drawbacks that social media can yield if it is not handled properly. ------------------------------------------------- Introduction Social media technologies are becoming more popular. As of February 2012, Facebook had 955 million users and Twitter had 200 million active users (and more than twice as many registered users). In their brief period of existence, social media networks have grown and their use has increased steadily. In fact, when compared to the rate at which television had reached households – 50 million in 13 years – Facebook had reached the same amount of users in under one year (Jacques, Chui and Manyika, 72). With such a significant part of the population reunited on social networks, it is not surprising to see that they are quickly securing a solid place in the marketing mix of corporations. If a company wishes to not fall behind and remain relevant when compared to other businesses, the question isn’t “Do we do social media?” but rather “What are we waiting for?” But while doing social media has become an obvious...
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...internationally recognizable brand to be a hospitality world leader. In the recent years, they developed a policy on “Supporting Sustainability”. They bring the idea of protecting the environment into a new defining core value. The problem is how to bring sustainability and the increased revenue and marketing opportunities that it offers to all areas of their enterprise. This will cut down some of their operational costs, it will also drives the content of their social media marketing, and eventually will drive new business. At the same time, focusing on social media is one of the most advantage steps they can continuously focus on. Four Seasons Hotel Toronto successfully launched a virtual platform to highlight its food and beverage properties and drive consumer traffic as well as increase awareness. I believe if they can combine their Supporting Sustainability and social media advantages, they can definitely strengthen their core values and improve business. My goal for this project is to analyze their current opportunities and strengths, as well as examine the possible strategies and tactics for Four Seasons all over the world, in order to equally reach their sustainability goals and still being able to deliver their world-class,...
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...Module 3 Assignment Social Media Marketing Plan Click Link Below To Buy: http://hwcampus.com/shop/module-3-assignment-social-media/ 1. Review the AERN websites and conduct a SWOT analysis. 1. An example is attached below. 2. State the objectives of the social media plan 1. This should be no longer than a paragraph. 2. The objectives should include SMART goals that are measurable The Alabama Entrepreneurial Research Network: http://aern.cba.ua.edu/about/index.html http://aern.cba.ua.edu/about/brochure.pdf Social Media Marketing Plan Assignment One Open a new Word document, set the font to Times New Roman11pt, the line spacing to double, and the margins 1 inch, and save the document as Your Name_m3 (e.g. BearBryant_m3). In this document please complete the following: • Review the AERN websites and conduct a SWOT analysis. o An example is listed below. • State the objectives of the social media plan o This should be no longer than a paragraph. o The objectives should include SMART goals that are measurable. Example: Benjamin Moore’s SWOT Analysis (p. 38) Strengths: • Loyal customers • High brand equity • Unsolicited testimonials from design community • Quality products • High levels of earned media in traditional media outlets Weaknesses: • Price premium • Limited media budget Opportunities: • Social media as a cost-efficient channel • Do-it-yourself mentality combined with fear of choosing the wrong color in end consumers ...
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...Social Media Marketing BUS508: Contemporary Business November 30, 2013 What is Social Media Marketing? Why has Social Media Marketing become so popular? Is it now the most effective way to advertise and market? I have chosen to first define both marketing and social media. In my analysis it will allow you to fully grasp the importance and meaning of marketing and social media. My analysis will also allow you to easily determine why Social Media Marketing has become so popular among businesses. I’m a big believer in social media so I will display that throughout my paper. With technology in this day and age people always have the Internet in the palms of their hand and social media is always a button away. What is marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Boone & Kurtz, 2012). Without proper marketing strategies businesses would not be able to sell their goods and services. The most effective rule to consumers is to ensure that they always get what they want and always meet their needs before they ever surface. Marketing has always been part of business, from the earliest village traders to large 21st-century organizations producing and selling complex goods and services (Boone & Kurtz, 2012). How people market has now evolved and is now more on social media than ever. Social media is one of the...
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...written document that offers a particular product or service to a potential buyer or client. There are generally two kinds of business proposals: solicited business proposals (which are submitted in response to an advertisement published by the buyer or client) and unsolicited proposals (submitted or given out to potential buyers or clients even though they are not requesting for one). Business Proposal vs. Business Plan Quite often, the terms “business proposal” and “business plan” are used interchangeably, giving you the impression that they are one and the same. But they are not.7 A business proposal is created to offer a product or service to a buyer or client. On the other hand, a business plan is a “formal statement of a set of business goals” and how these would be achieved. The latter is only part of what is included in a business proposal. 3 Ps of a Winning Business Proposal The secret behind writing a winning business proposal and one that will just be set aside is the presence of what I call the 3 Ps: problem statement, proposed solution, and pricing information....
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...Proposal for Online Business Expansion A1. Viability of Service Get Fit is a fitness training business based in Charlotte, North Carolina. Get Fit has a clientele of people of all ages, gender and fitness levels. The operation currently operates successfully at several physical locations and is seeking to expand the online presence. Get Fit offers several fitness options with the most popular being the customized, one on one fitness plan. This plan provides written nutrition and activity planning and up to six hours on personal instruction per week with a certified trainer. In addition to our personal fitness services we also offer group classes such as Zumba, Body Pump, Insanity, Cycling and more. All of the classes are taught by certified trainers and nutritionists. Get Fit presently has a website promoting the services available at the physical location the current website has a list of locations, group fitness calendars for each location and a description of the services that we offer. In addition to all of our services our website also has a client feedback form. Due to the popularity of the services and feedback from clients at Get Fit’s physical locations we have decided to explore the online training options. Get Fit is seeking to expand its services to include one on one personal fitness and nutrition consultation via video chat sites such as Skype, Oovo and Tango. The classes would provide the personal one on one fitness instruction to the clients; these sessions...
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...There are many ways to measure success in a Social Media Marketing Strategy. Before measuring success, you need to know where you are standing. It is very important to measure the traffic of the web page, fans, followers, referrals, rankings, customer satisfaction scores and any other relevant information. This step is mandatory because if you do not know where you are standing now, how could you know if the strategy is successful in the future. The best ways to measure success in social media can vary from business to business. That is why, it is important to know what your objectives are and who your target is. For example, the Ferrari page in Facebook has 5,300,000 of likes. That means that this page is active and has a huge quantity of traffic, but how many of the people that like this page is a Ferrari owner or is a possible buyer for a Ferrari. Even though the majority of the people that like this page are not Ferrari’s owners or possible buyers, they are creating brand awareness that is extremely important for a successful company. The most frequent way used to measure success in social media strategy is measuring traffic. Traffic refers to the activity of the web page or how many people enter to the page. This can be measured per hour, daily, monthly annually or however you want. Using traffic to measure social media is a helpful tool, but we need to have in mind that sometimes quality is better than quantity. Once there is traffic, we can measure interaction. Interaction...
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...Pepsi Refresh Project Emily M. Kamischke Elon University 1 Author Note Emily M. Kamischke, Masters of Interactive Media, Elon University Correspondence concerning this article should be addressed to Emily Kamischke, ekamischke@elon.edu CASE STUDY: THE PEPSI REFRESH PROJECT 2 Abstract This study aims to describe the successes and failures of the Pepsi Refresh Project and corresponding implications for other corporate social responsibility (CSR) projects seeking to employ information and communications technology (ICT) competitions, crowdsourcing and social media narratives as a means for production of ideas or tasks. The Knight Foundation’s (2009) seven key components of ICT competitions will be used as a framework to review the project and from there analysis of the project will take place using industry information and reviews. Lastly, implication for other ICT competitions will be discussed. Overall, this study explores the Pepsi Refresh Project’s effect on sales and corporate loyalty of consumers for the PepsiCo brand through consumer corporate trust generation. CASE STUDY: THE PEPSI REFRESH PROJECT 3 Case Study: The Pepsi Refresh Project The purpose of this investigation is to complete a case study of the Pepsi Refresh Project and from it devise high impact practices for its application to other corporate social responsibility (CSR) projects. The Pepsi Refresh Project was started in February 2010 using dollars annually used for Super...
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...Marketing plan *The customers of Costume House Costume house provides costumes to a different range of age groups from infants, to teenagers, to adults, even different social groups to include friends grouping costumes or family or even couples, to cover pregnant ladies' segment as well. *Methods to attract visitors to the website One important aspect in the success of any business who conducts business solely online is traffic. Clearly if the website isn't getting any traffic it wont generate any sales regardless of the effort made. Doing so by; - Testing the site with limited traffic to generate more traffic. - Get free traffic from engines like google by getting a competitive ranking for best keywords by sugesting the site to them. -Giving away free content to other websites with link and information to our site attached. -Free word of mouth publicity by intense social media advertisements-as simple as including a "pass it on link" at the end of any advertisement message. -Hold a contest on the website, and give participants an extra entry for every friend they refer. - free link on onther high traffic websites in the same industry - A numbered other websites promoting our website for free - with an affiliate program "resellers" are a great way to get affiliates to promote products. for every paying customers affiliates refer to the website, we pay them a commission. since we only pay when we get money it is one of the safest low risks options. - Use email marketing...
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