Free Essay

Social Media Marketing

In: Other Topics

Submitted By jw5423
Words 6353
Pages 26
Facebook Ads & Sponsored Stories

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

The Facebook Mission Give people the power to share and make the world more open and connected

Introduction
At Facebook, everything we do is about making the world more open and connected. We think this has a profound impact on the way people communicate. We strive to find authentic ways for people to connect with one another as well as with businesses, brands and institutions they care about. These principles guide us when developing our tools and products for business. Our marketing products are constructed to help people discover your brand through recommendations from their friends. Facebook Ads and Sponsored Stories allow you to leverage the relationships you have built with people to create word-of-mouth at scale. In this guide, you’ll find an overview of these products, including production guidelines and policies.

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

3

Premium Ads Overview of Premium Locations and Ads Like Ads Poll Ads Event Ads Sampling Ads Video Comment Ads Standard Ads Marketplace Ads Sponsored Stories Video Specifications General Advertising Guidelines 5 7 9 11 13 16 18 19 20 23 24

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

4

Premium Inventory
Premium Locations
Premium Ads run on the most valuable pages on Facebook in terms of engagement, time spent and quality, such as the Home Page and Profile pages. The Home Page includes the News Feed, which shows everything a user’s friends and other connections are sharing. Profile pages are another high engagement location that rival the home page in terms of quality and time spent.

Premium Ads
Facebook provides marketers the chance to advertise their products and brands in premium locations. Premium Ads enable users to interact with your ad by taking simple social actions, for example: Liking your Page, responding to a poll, RSVPing to your event or requesting a sample of your product. Users can take these actions without ever leaving Facebook. Once a user has interacted with a Premium Ad, information about this interaction is displayed in your ad. Ads featuring the endorsement of trusted friends or “ads with friends” are more relevant and engaging for your audience.

Key features of premium ads on Facebook:

trafficked pages on Facebook

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

5

Example of Premium Ad on Home Page

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

6

Premium Like Ad

Premium Like Ads drive user engagement by letting Facebook users see how many of their friends have already liked your brand. A recent Nielsen study shows that there is a 68% increase in ad recall and a 2x increase in message awareness when users see a friend’s name associated with an ad.*

The Premium Like Ad can have news stories about friends associated with it. When users see that their friends have liked a brand or product, it increases their own trust in that brand and the likelihood that they, too, will engage with the ad unit. If none of the user’s friends currently like the brand, the ad displays the total number of people who like the brand among the Facebook community. This is another way of providing trust and validation.

Initial state of Premium Like Ad unit

News Feed story **

Profile story **

Click the Like button to connect to the brand
* “Advertising Effectiveness: Understanding the value of a Social Media Impression.” April 2010, The Nielsen Company. ** The option to like the News Feed or Profile story does not appear if the user already likes the brand.

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

7

Product Specifications
Like Ad Production Guidelines

Title (25 characters)
Links to Page on Facebook Title should match the name of Page

Body Copy Image or Video Thumbnail
(110x80 px) Links to Page on Facebook (135 characters)

Like
# people like [your brand]

Creative Requirements

Like Ad Unit Total size:
240 px wide (variable height)

Link:
Title and image must link to the relevant Brand Page

Like + Video Ad Unit Total size:
240 px wide (variable height)

Image:
110x80 px, 4k RGB .jpg

Page: Requirements Text:
Title—25 character maximum Body copy— 135 character maximum Client must have a live, published Page

Please refer to video specifications and submission guidelines (p 23) Adheres to Facebook General Advertising Guidelines (p 24-29)

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

8

Premium Poll Ad
Premium Poll Ads encourage interaction with your brand by asking a question and letting people instantly see the results.

1. This ad unit asks a question and offers two or three responses. 2. When a user selects their response, the poll results reveal the answers of all Facebook users who have already answered the poll. 3. The user can also click on a link to see how their friends voted and/ or like the brand.* Premium Poll Ads generate wall stories on the poll’s brand page, which can publish into the News Feeds of people who have liked the brand.

1.
Initial state of Poll Ad

3.
User’s friend’s photos appear when user clicks to see how their friends voted

2.
Results are shown once the user engages. The user can then click to see how friends vote and/or like the brand Wall story on Page & News Feed story**

e

Profile story

* Text will state “You like [brand]” if the user already likes the brand. ** User must be someone who likes the brand to see the Poll published into their Feed.

News Feed story

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

9

Product Specifications
Poll Ad Production Guidelines

Title (25 characters)
Links to Page on Facebook or client specified URL

Image or Video Thumbnail
(110x80 px) Links to Page on Facebook or client specified URL

Body Copy
(135 characters)

Question (40 characters) Responses (25 characters)
2 or 3 choices

Creative Requirements

Poll Ad Unit Total size:
240 px wide (variable height)

Image: 110x80 px, 4K RGB .jpg
(must submit thumbnail image with video)

Poll + Video Ad Unit Total size:
240 px wide (variable height)

Link: Title and image will link to client specified URL

Requirements Text: Title—25 character maximum
Body copy—135 character maximum Question—40 character maximum. Must be an actual question. Responses—25 character maximum for each of the 2 or 3 choices Note: no comparative/competitive claims can be made in the creative

Page: Client must have a live, published Page Please refer to video specifications and submission guidelines (p 23) Adheres to Facebook General Advertising Guidelines (p 24–29)

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

10

Premium Event Ad
Invite people to RSVP to an event and let them spread the word on your behalf.

1. This ad unit lets users invite users to events on Facebook before or during the dates of the event. 2. Once a user responds, the ad expands to allow the user to invite their friends to the event. The act of RSVPing to the event is public and may appear in friends’ News Feeds. 3. Users are also given the option to write custom messages to friends they are inviting to the event and like the Page.*

1.
RSVP to event

3.
Users can write custom messages to friends that they invite to the event

2.
Invite more friends to event

News Feed story

Profile story

* Text will state “You like [brand]” if the user already likes the brand.

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

11

Product Specifications
Event Ad Production Guidelines

Event Name (25 characters)
Links to Page on Facebook Title should match title of event

Body Copy Image or Video Thumbnail
(110x80 px) Links to Event on Facebook (135 characters)

Date Location (28 characters)

Creative Requirements

Event Ad Unit Total size:
240 px wide (variable height)

Event: Client Page must host and publish a live Event to run an Event ad

Event + Video Ad Unit Total size:
240 px wide (variable height)

Date: Must be a specific date and start time

Location: Must be a specific Requirements Text: Title—25 character maximum
Body copy—135 character maximum location (physical or website address) 28 character maximum

Page: Client must have a live, Image: 110x80 px, 4K RGB .jpg (must submit thumbnail image with video) Please refer to video specifications published Page

Link:
Title and image must link to Event Title should match the title of the linked Event Thumbnail image should materially represent the linked Event

and submission guidelines (p 23) Adheres to Facebook General Advertising Guidelines (p 24–29)

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

12

Premium Sampling Ad*
Get free samples of your product into the hands of prospective customers.

1. Sampling Ads offer a strong, rich brand experience and a clear call to action. 2. When a user clicks on a Sampling Ad, they are shown an inline dialog box page that lets them select a product type and confirm their shipping information. Within the dialog, the user selects a product flavor or type and then completes their shipping information to receive their free sample.

1.
Click to get a free sample

2.
Pick your flavor, enter your shipping information and get a free sample

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

13

Product Specifications
Sampling Ad Production Guidelines (PRE CLICK)

Title
(25 characters)

Body Copy
(135 characters)

Image or Video Thumbnail
(110x80 px)

Product
(28 characters)

Creative Requirements

Sampling Ad Unit Total size:
240 px wide (variable height)

Image: 110x80 px, 4K RGB .jpg
(must submit thumbnail image with video)

Sampling + Video Ad Unit Total size:
240 px wide (variable height)

Link:
Title and image will link to client specified URL Please refer to video specifications and submission guidelines (p 23) Adheres to Facebook General Advertising Guidelines (p 24–29)

Requirements Text: Title—25 character maximum
Body copy—135 character maximum Product—25 character maximum

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

14

Product Specifications
Sampling Ad Production Guidelines (POST CLICK, INLINE DIALOG BOX) (continued from previous page)

Headline
(25 characters)

Body Copy
(135 characters)

Image or Video Thumbnail
(110x80 px)

Product
(28 characters)

Creative Requirements

Sampling Interstitial Total size:
445 px wide (variable height)

Link:
Title and image will link to client specified URL Shipping field only accepts addresses in US, UK, France, Canada and Australia. No address validation provided outside of the US Adheres to Facebook General Advertising Guidelines (p 24-29)

Requirements Text:
Headline—25 character maximum Body copy—135 character maximum

Image:
110x80 px, 4K RGB .jpg

Flavor:
1-5 options; 20 character max each

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

15

Premium Video Comment Ad
Share a compelling video about your brand and watch what people have to say. This ad unit allows users to leave inline coments for your video without leaving the page. Additionally, users can like the video and your Page inline, without interrupting the video. Users can also share your video. Comments made by a user’s friends are seen below the ad, increasing their trust and propensity to engage with the ad. The act of commenting or liking is public and may appear on friends’ News Feeds.

1.
Click thumbnail to play video

3.
At the end of the video, the user can go to the brand’s Page or share the video with friends

2.
Video plays in the center of the user’s screen, and the background is darkened. The user can like the brand as the video plays, increasing the chances the video will surface in their friends’ News Feeds.

4.
The user can comment on the video and the user’s friends will see the comment when they are served the ad.

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

16

Product Specifications
Video Comment Ad Production Guidelines

Title (25 characters)
Links to Page on Facebook or client specified URL

Body Copy Video Thumbnail (110x80 px)
(135 characters)

Creative Requirements

Comment + Video Ad Unit Total size:
240 px wide (variable height)

Page:
Client must have a live, published Page

Requirements Text: Title—25 character maximum must be name of video on Page Body copy—135 character maximum

Please refer to video specifications and submission guidelines (p 23) Adheres to Facebook General

Thumbnail of video:
110x80px, 4K RGB .jpg

Advertising Guidelines (p 24-29)

Link:
Title and image will link to client specified URL

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

17

Standard Premium Ad Specifications
Standard Premium Ads do not have inline actions and do not generate organic stories anywhere on the site as Premium Ads with engagement do. These ads link off Facebook.

Image Ad Unit Total size: 240 px wide (variable height) Image + Video Ad Unit Total size: 240 px wide (variable height)

Image: 110x80 px, 4K RGB.jpg (must submit thumbnail image with video)

Link: Title and image will link to client specified URL Page: Client must have a live, published Page to host video for ad unit (if applicable)

Requirements Text: Title—25 character maximum
Body copy—135 character maximum

Please refer to video specifications and submission guidelines (p 23) Adheres to Facebook General Advertising Guidelines (p 24–29)

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

18

Marketplace Ad Specifications
Marketplace Ads appear in the right-hand column of the site. Marketplace Like and Event Ads allow users to engage with ads in the same way they interact with other content on Facebook without leaving the page they’re viewing. Actions taken within the ad can generate organic stories on friends’ home pages. Key features of marketplace ads on Facebook:

Marketplace Standard Ad

Marketplace Event Ad

Marketplace Like Ad

Marketplace Application Ad

Image Ad Unit Total size:
150X300 px max Height will vary depending on length of body text.

Creative Requirements

Requirements Text:
Title—25 character maximum *For Marketplace Like and Event Ads, the title must be the name of the Page or Event, up to 35 characters. Pages/Events with longer names are cut off at 32 characters and an ellipsis is added at the end. Body text—135 character maximum Adheres to Facebook General Advertising No 3rd party view through tracking

Link: Marketplace Standard Ads link to client specified URL. Marketplace Event Ads link to Event. Marketplace Like Ads link to Pages. Marketplace Application Ads link to the application that is being promoted

Image: 110x80 px, 4K RGB .jpg

Guidelines (p 24–29)

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

19

Sponsored Stories
The best form of recommendation is one you get from a friend. Sponsored Stories allow you to surface word-of-mouth recommendations about your brand that exist organically in the Facebook News Feed. Sponsored Stories are different from ads, and including them in your Facebook Premium Ad campaign amplifies the actions your target audience takes with your Premium Ads during a Target Block or Sustained Media. Like Premium Ads, Sponsored Stories for Premium are the only piece of sponsored content on the Page. Sponsored Stories are also available to run in Marketplace locations, alongside other Marketplace ads.

20

Sponsored Stories
Page Likes:

Page Name Thumbnail
50x50px (same as thumbnail managed by Page; aspect ratio is preserved)

Page Name
Full name of Page is preserved (up to 70 characters)

Links: Creative Requirements
None

Total size:
240 px wide (variable height)

Friends’ photo and names go to friends’ profiles, Page photo and Page name go to Page (Page admin specifies which tab nonfans land), “Like” makes you a fan of the Page, inline

Audience:
Only friends of the person(s) in the Sponsored Story

Application interactions: Application Name:
Full title of application story is preserved (up to 70 characters)

Comment by friend
(if applicable): 100 character maximum

Application Image Thumbnail
50x50 px high (same as thumbnail managed by Application; aspect ratio is preserved)

(followed by ellipses)

Creative Requirements Links: Total size of Sponsored Story:
240 px wide (variable height) Friends’ photo and names go to friends’ profiles, App image and App name go to canvas App Page, action link (Get Tickets) takes you to a specific place in the canvas App Page that is designated by the App developer, Comment and Like tags take you to the permalink for the News Feed story

Audience:
Only friends of the person(s) in the Sponsored Story

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

21

Sponsored Stories
Place Check-ins: Place Name:
Full name of Place is preserved (up to 70 characters)

Comment by friend
(if applicable): 100 character maximum (followed by ellipses)

Links:
Friends’ photo and names go to friends’ profiles, Place photo and Place name go to parent Page (Page admin specifies which tab non-fans land), Comment and Like tags take you to the permalink for the News Feed

Application Image Thumbnail:
50px wide, 50px high (same as thumbnail managed by Place Page; aspect ratio is preserved)

Total size of Sponsored Story:
240px wide, variable height

story, where you can comment and/or Like the story as well.

Audience:
Only friends of the person(s) in the Sponsored Story

Creative Requirements
None

Page posts: Page Name
Full name of Page is preserved (up to 70 characters) If Page post is an image alone: max dimensions of 90px wide, 90px high (aspect ratio is preserved); 70 character maximum for photo title If Page post is an image with comment: 50 px wide, 50px high (aspect ratio is preserved); 70 character maximum for photo title; 100 character maximum (followed by ellipses)

Links:
Page photo and Page name go to Page (Page admin specifies which tab non-fans land); Page post attachment, comment and Like tags take you to the permalink

Total size:
If Page post is a video alone: 90px wide, 90px high (aspect ratio is preserved); 70 character maximum for video title If Page post is a video with comment: 50px wide, 50px high (aspect ratio is preserved); 70 character maximum for video title; 100 character maximum (followed by ellipses) for comment If Page post is a status update: 100 character maximum (followed by ellipses)
© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

for the News Feed story, where you can comment and/or Like the story as well. Share allows you to share the Page post on your profile or send as a message to a friend.

240 px wide (variable height)

Audience:
All of the people who have liked your Page

Creative Requirements
None

22

Video Specifications
Facebook supports high definition video and audio up to 1 GB in size. Your video will be automatically re-sized to fit the appropriate dimensions of the player and bandwidth of the user.

File hosting: Client must have a live Page to host the video being played in the ad unit File transfer: Upload video file directly to client Page Length: 3 minute maximum File size: As close to 1 GB as possible, without exceeding 1 GB Sound: All videos submitted must have audio Frame rate: 24fps - 30fps Resolution: Standard recommended resolution is 1280 x 720 pixels. Height can vary, but we highly recommend 1280 px width. Facebook requires that all video be submitted in high definition. *If playing HD in ad unit, the width of the video may be no less than 1280 px, and the video must not be letterboxed. Recommended: 2-channel stereo audio at 44.1Khz sample rate.

Video player launches 400 px wide in center of screen for all video plays from Premium ads, Standard ads and News Feed stories

Movie Trailers: Trailers featured in ad unit must be green band trailers, approved for all audiences and meet Facebook Advertising Guidelines. Red band trailers can be posted to client’s Facebook Page, but not used within the ad unit.

Acceptable Formats: .mpe (MPEG Video) .mpeg (MPEG Video) .mpeg4 (MPEG-4 Video) .nsv (Nullsoft Video) .ogm (Ogg Format) .qt (QuickTime Movie) .vob (DVD Video) .wmv (Windows Media Video .mov (QuickTime Movie)

.mp4 (MPEG-4 Video) .flv (Flash Video) .3g2 (Mobile Video) .3gp (Mobile Video) .3gpp (Mobile Video) .asf (Windows Media Video) .avi (AVI Video) .m4v (MPEG-4 Video) .mkv (Matroska Format)

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

23

Advertising Guidelines
At Facebook, we believe that every part of our site, including the ads, should contribute to and be consistent with the overall user experience. Thus, we are committed to protecting our user experience by keeping the site clean, consistent, and free from misleading advertising. We believe that we can help transform existing advertising into messages that are highly relevant to every person on Facebook. We want people to discover and share products and services they care about. The following guidelines apply to all ads appearing on Facebook, including ads within canvas pages of Facebook Platform applications. In addition, all advertising on Facebook must comply with the Privacy Policy and Statement of Rights and Responsibilities. Advertising appearing within applications on Facebook Platform must comply with all additional Facebook Platform Policies. Facebook reserves the right to reject or remove advertising that we deem contrary to our ad philosophy. These guidelines are subject to change at any time and Facebook may waive any of these guidelines at its discretion. For further information, please visit www.facebook.com/ad_guidelines.php

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

24

1. Accounts a. Advertisers cannot create or manage multiple Facebook accounts for advertising purposes unless given permission by Facebook to do so. b. Advertisers cannot programmatically automate the creation of accounts or ads unless given permission by Facebook to do so. 2. Landing pages / Destination URLs a. Ads that contain a URL or domain in the body must link to that same URL or domain. b. Ads must send users to the same landing page when the ad is clicked. c. Landing pages cannot generate a pop-up (including “pop-overs” and “pop-unders”) when a user enters or leaves the page. d. Landing pages cannot use “fake” close behavior (ie. when a user clicks the ‘close’ icon on the page, the page should close down and no other behavior should result). e. Landing pages cannot utilize “mouse trapping” whereby the advertiser does not allow users to use their browser “back button” and traps them on their site and/or present any other unexpected behavior (for example: navigation to another ad or page). f. Ads cannot require viewers to click on the ad to submit Personally Identifiable Information (such as name, date of birth, phone numbers, social security number, physical addresses, or email addresses) on the landing page or in the ad, except to enable an ecommerce transaction and where the ad and landing page clearly indicate that a product is being sold. 3. Facebook references a. The following conditions apply to all ads that have a Facebook Page, application, event, group, or Connect site as its destination, except as otherwise specifically permitted to those subject to the Branding and Promotion Policy section of the Platform Policies: i. Ads may make limited references to “Facebook” in its title, body, or image for the purposes of clarifying the destination of the ad; ii. Ads cannot imply any endorsement of the
© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

product, service, or ad destination by Facebook. b. All other ads, destination ads, and landing pages must adhere to the following restrictions: i. Ads cannot mention or refer to Facebook, its site or its brand in any manner, including in the title, body, image, or destination URLs; ii. Ads cannot use Facebook logos, trademarks, or site terminology (including but not limited to Facebook, The Facebook, FacebookHigh, FBook, FB, Poke, Wall, and other company graphics, logos, designs, or icons); iii. Facebook site features cannot be emulated. 4. Ad Copy and Image Content a. Ads must directly relate to the content on the landing page. b. Ads must clearly represent the company, product, or brand that is being advertised. Products or services promoted in the ad must be directly available on the landing page. c. Ads must not include unsubstantiated claims, including but not limited to prices, discounts or product availability. d. Ads cannot insult, harass, or threaten a user. e. Ads must not contain audio that plays automatically, without a user’s interaction. Any automated animation must cease after 15 seconds and must not replay. 5. Prohibited Content a. Ads must not be false, misleading, fraudulent, or deceptive. b. Ads will not be permitted in cases where a business model or practice is deemed unacceptable or contrary to Facebook’s overall advertising philosophy. c. Ads, or categories of ads, which receive a significant amount of negative user feedback, or are otherwise deemed in violation of community standards will not be permitted. d. Ads cannot contain, facilitate, promote, or reference the following: i. Offensive, profane, vulgar, obscene or inappropriate language; ii. Obscene, defamatory, libelous, slanderous and/ or unlawful content; iii. Tobacco products;

25

iv. Ammunition, firearms, paintball guns, bb guns, or weapons of any kind; v. Gambling, including without limitation, any online casino, sports books, bingo, or poker without authorization from Facebook; vi. Scams, illegal activity, or chain letters; vii. Contests and sweepstakes unless given permission by Facebook to do so; if permission is given, you are subject to Facebook’s Promotions Guidelines; viii. Get rich quick and other money making opportunities that offer compensation for little or no investment, including “work from home” opportunities positioned as alternatives to parttime or full-time employment or promises of monetary gain with no strings attached; ix. Adult content, including nudity, sexual terms and/or images of people in positions or activities that are excessively suggestive or sexual, or provocative images in violation of community standards; x. xi. Adult friend finders or dating sites with a sexual emphasis; Adult toys, videos, or other adult products; xii. Uncertified pharmaceutical products; xiii. Spy cams or surveillance equipment; xiv. Web-based non-accredited colleges that offer degrees; xv. Inflammatory religious content; associations with hate, criminal and/or terrorist activities; xvii. Content that exploits political agendas or uses “hot button” issues for commercial use regardless of whether the advertiser has a political agenda; xviii. Hate speech, whether directed at an individual or a group, and whether based upon the race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity, or language of such individual or group; vxix. Content that advocates against any organization, person, or group of people, with the exception of candidates running for public office; xx. Content that depicts a health condition in a derogatory or inflammatory way or misrepresents a health condition in any way.
© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

6

Data and Privacy a. You may not give data you receive from us to any third party, including ad networks. b. Unless authorized by us, your ads may not display user data – such as users’ names or profile photos – whether that data was obtained from Facebook or otherwise. c. You may not use user data you receive from us or collect through running an ad, including information you derive from your targeting criteria, for any purpose off of Facebook, without user consent.

7. Targeting a. Any targeting of ads based on a user attribute, such as age, gender, location, or interest, must be directly relevant to the offer, and cannot be done by a method inconsistent with privacy and data policies. b. Ads with adult themes, including contraception, sex education, and health conditions must be targeted to individuals at least 18 years old. Platform ads should do this via Demographic Restrictions, not by obtaining user data. c. Ads for dating sites, services, or related content must follow these targeting criteria (does not apply to ads on Facebook Platform): i. the Relationship Status targeting parameter must be utilized and set to Single; ii. the Sex targeting parameter must be utilized and a single value of Male or Female must be selected; iii. the Age targeting parameter must be utilized and the age range selected must start at least at 18 years old; iv. the Interested In targeting parameter must be utilized and a single value of either Men or Women must be selected. 8. Prices, discounts, and free offers a. Ads cannot be deceptive or fraudulent about any offer made. b. If an ad includes a price, discount, or ‘free’ offer, i. the destination URL for the ad must link to a page that clearly and accurately offers the exact deal the ad has displayed; ii. the ad must clearly state what action or set of actions is required to qualify for the offer.

xvi. Politically religious agendas and/or any known

26

9. Subscription Services a. The advertisement of Subscription Services must comply with the conditions noted below and as determined by Facebook in its sole discretion. “Subscription Services” may include sites that promote downloading ringtones, games, or other entertainment services or any site that induces a user to sign up for recurring billing of a product or service. i. The ad must clearly state what action or set of actions is required to qualify for the offer. If the user must subscribe to a service, the service and offer requirements must both be stated in the ad. ii. The recurring subscription must be consistent with what is promoted in the ad copy. iii. At a minimum, the promoted website must clearly and accurately display the price and billing interval (such as per week or once per month) on the landing page as well as any page that prompts a user for Personally Identifiable Information (such as name, date of birth, phone number, social security number, physical addresses, or email addresses) or billing information (including, but not limited to, mobile phone number or credit card number). iv. If users sign up for the service by transmitting a code by text message, the price and billing interval must be clearly and prominently displayed beside the code. v. If the service is a subscription, the website must provide a prominent opt-in checkbox or other clear mechanism indicating that the user knowingly accepts the price and subscription service. This should be on the first page where the user enters personal data, and the user should not be able to proceed without opting in. vi. All of the foregoing items should be located in a prominent place on your webpage, as determined by Facebook in its sole discretion, and should be easy to find, read, and understand. 10. Ads for Alcoholic Beverages a. To the extent permitted by law and these guidelines, ads may only be targeted to the following age groups: i. 25 years or older in India and Sweden; ii. 21 years or older in US;
© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

iii. 20 years or older in Japan; iv. 19 years or older in Canada; v. 18 years or older in Australia, Denmark, Finland, France, Italy, Ireland, Germany, Greece, Malaysia, Netherlands, Singapore, Spain, Turkey and the UK; or vi. 21 years or older in any country not listed above. b. All ads must: i. Be age and country targeted (where a user’s age or country cannot be determined, the ad cannot be displayed to the user in question); ii. Comply with all local required or recommended industry codes, guidelines, notice and warnings, licenses and approvals; and iii. List your permanent address if required by local law. c. No ads may ever: i. Include content (including but not limited to celebrities, characters, imagery, or the depiction of situations) that is intended to appeal to anyone younger than the permissible targeted age group or is otherwise associated with youth culture (this could include, by way of example only, implying that the consumption of alcoholic beverages is fashionable or the accepted course of behavior for those who are underage); ii. Portray or be targeted at pregnant or nursing women; iii. Contain ad creative that includes any person that is or appears to be under the age of 25 or is otherwise suggestive of the presence of anyone younger than the permissible targeted age group; iv. Be untruthful or misleading about alcoholic beverages, their use, effects or properties; v. Portray people consuming or encourage people to consume alcohol rapidly, in excess, or irresponsibly; vi. Portray abstinence from alcohol consumption or moderate alcohol consumption negatively; vii. Portray or promote intoxication or make references to the intoxicating effects of alcohol; viii. Portray the strength of the alcoholic beverage being advertised as positive property; ix. Portray the consumption of alcoholic beverages as causing or contributing to the achievement of personal, business, social, sporting, sexual or other success; x. Portray alcoholic drinks as being healthy, offering medical or therapeutic benefits, aiding relaxation, alleviating individual or collective problems, or having other benefits;

27

xi. Associate the operation of any vehicle or engagement in any sport or potentially hazardous activity as having taken place during or after the consumption of alcohol; xii. Associate violent, dangerous or antisocial behavior with the consumption of alcohol; xiii.Promote any alcoholic beverage tastings, giveaways of alcoholic beverages, or other giveaways as a reward for purchasing alcoholic beverages; xiv. Advertise any beverage with more than 22% alcohol by volume if targeted to users in Finland; or xv. Target any users (irrespective of age) in Afghanistan, Brunei, Bangladesh, Egypt, Kuwait, Norway, Saudi Arabia, United Arab Emirates, Yemen or any other market where such ads are prohibited. d. It is recommended that all ads contain text that promotes drinking responsibly (for example “Drink Responsibly”, “Drink Smart” or other similar text customarily used in the targeted market). 11. Copyrights and trademarks a. Ads cannot include any content that infringes upon the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary right. b. The advertiser must have intellectual property rights to the creative and be permitted to display such creative as advertising on the Facebook Site. 12. Spam a. Ads cannot contain, facilitate or promote ‘spam’ or other advertising or marketing content that violates applicable laws, regulations or industry standards. 13. Incentives

14. Downloads a. Ads must not contain or link directly or indirectly to a site that contains spyware/malware downloads, whether initiated automatically or manually by the user, or other auto-initiated downloads. b. Ads cannot contain or link to a site that facilitates or promotes: i. Collection of demographic and usage information from a user’s computer without the user’s express consent; ii. Collection or request of Facebook usernames or passwords from any user; iii. Proxying Facebook usernames or passwords for the purpose of automating logins to the Facebook site; iv. Any software that results in an unexpected user experience, including but not limited to software which (i) “sneaks” onto a user’s system and performs activities hidden to the user, (ii) may alter, harm, disable or replace any hardware or software installed on user’s computer without express permission from the user, (iii) is bundled as a hidden component of other software whether free or for fee, (iv) automatically downloads without Facebook’s express prior approval, (v) presents any download dialog boxes without a user’s express action, or (vi) may violate or infringe upon the intellectual property rights of any third party, including copyright, trademark, patent or any other proprietary right. The following sections do not apply to ads on Facebook Platform 15. Grammar, sentence structure, spelling, and spacing a. Ad text must be grammatically correct and

i. Ads cannot offer incentives to viewers for clicking on the ad, for submitting Personally Identifiable Information (such as name, date of birth, phone number, social security number, physical addresses, or email addresses), or for performing any other tasks.

contain proper sentence structure. b. Ad text must be in complete sentences. c. Ads cannot include excessive repetition (such as “buy, buy, buy”). d. Ads must use correct spelling. e. Ad text must include grammatically correct spacing.

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

28

16. Capitalization a. Ads must use proper, grammatically correct capitalization (such as capitalizing the first letter of all proper nouns and capitalizing the title of the ad). b. Ads cannot include excessive capitalization (such as “FREE”) or incorrect capitalization (such as capitalizing the first letter of every word in a sentence). c. Acronyms may be capitalized. 17. Punctuation

18. Symbols a. The use of all symbols, numbers, or letters must adhere to the true meaning of the symbol. b. Ads cannot contain repeated and unnecessary symbols. c. Symbols cannot be used for the following: i. To substitute for letters (e.g. “$ave” instead of “save”); ii. To substitute for entire words (e.g. “&” instead of “and” or “$” instead of “cash/dollars/money”); iii. As unnecessary abbreviations to shorten character count (e.g. “w/” instead of “with” or “@” instead of “at”). d. Symbols may be used for the following: i. If the symbol is part of the product or brand name; ii. If the $ symbol is paired with a dollar amount (e.g. “Save $100 today”); iii. If the # symbol is used for comparative phrases (e.g. “Voted the #1 site by NY Times”).

a. Ads must include logical, correct punctuation. b. Ads cannot contain repeated and unnecessary punctuation (such as “Buy now!!!”). c. All complete sentences (including if the ad title is a complete sentence) must end with a single punctuation mark. Sentences cannot end with ellipses, dashes, etc. d. Exclamation points cannot be used in the title of any ad.

© 2011 Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

29

Similar Documents

Premium Essay

Social Media Marketing

...Social Media Marketing Zayda Patton Principles of Marketing BUSB340 Dr. Vernon R. Stauble July 28, 2011 Social Media Marketing Social Media Marketing is an internet-based that allows people to participate actively in the marketing and selling of products and services in online marketplaces and communities. It is used to persuade consumers to buy products and services that are worthwhile to them at low-cost combining technology and social interaction (Lake, 2011). It allows businesses marketing their products at cost effective with the advantage of targeting specific markets. Social media is an online word of mouth communication that creates a cycle of acquisition and retention (Morton, 2001). Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the “band” and helps to spread the message in a relaxed and conversational way (Lake, 2011). It has provided great benefits to small businesses to access potential customers without investing great amount of money on paid advertising. Now days, businesses can take advantage of being part of social media marketing to promote their products and services. To have an effective social media marketing a company needs to analyze and determine what market they will be targeting and what kind of data is available to identify the factors that are important to the company to achieve the goals desired (Stephens, 2011). The best way a company can effectively start...

Words: 1264 - Pages: 6

Free Essay

Social Media Marketing

...Social Media Marketing BUS508: Contemporary Business November 30, 2013 What is Social Media Marketing? Why has Social Media Marketing become so popular? Is it now the most effective way to advertise and market? I have chosen to first define both marketing and social media. In my analysis it will allow you to fully grasp the importance and meaning of marketing and social media. My analysis will also allow you to easily determine why Social Media Marketing has become so popular among businesses. I’m a big believer in social media so I will display that throughout my paper. With technology in this day and age people always have the Internet in the palms of their hand and social media is always a button away. What is marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Boone & Kurtz, 2012). Without proper marketing strategies businesses would not be able to sell their goods and services. The most effective rule to consumers is to ensure that they always get what they want and always meet their needs before they ever surface. Marketing has always been part of business, from the earliest village traders to large 21st-century organizations producing and selling complex goods and services (Boone & Kurtz, 2012). How people market has now evolved and is now more on social media than ever. Social media is one of the...

Words: 2574 - Pages: 11

Premium Essay

Social Media Marketing

...Social Media Marketing Abstract Social media marketing is the new source of how consumers and companies communicate. It is aides the newest entrepreneur on how to build company growth. The future of social media will now be an advantage of how companies can get ahead of their competitors. Social Media Marketing Social Media Marketing has become the norm of society because it exists within everyday living. Many people are logged into different social sites such as Facebook, Twitter and Instagram and communicate with each other through those sites on a daily basis. Companies have capitalized on social media to advertise and market their brands. Because so many people are logged on, they would be able to communicate and research with consumers on their needs. This would effectively give companies the advantage of building a better marketing plan. Most companies rely on social media nowadays more than ever because the world is dependent on technology. With the amount of consumers that are communicating over the Internet, they can establish or recreate their brands to compete with other companies in their industry. Social media marketing begins with understanding the consumer and what better way to do that then to learn and study their social behaviors. It also helps gain access to companies on how to serve the consumer better. Popularity of Social Media Most large companies have marketing teams that create ideas and brainstorms for the next great marketing plan for...

Words: 1710 - Pages: 7

Premium Essay

Social Media Marketing

...Social Media Marketing BUSB 340 Assignment #1 Dr. Vernon R. Stauble July 28, 2011 Social Media Marketing Social media marketing is a supplement to individual, little enterprise, business, and non-profit organizations’ incorporated marketing communications plans. Integrated marketing communications is a multifaceted, orchestrated marketing and advocating perform associations pursue to attach with their target markets. Integrated marketing communications coordinates promotional elements: advocating, individual trading, public relatives, promotion, direct marketing and sales promotion (Glynn, David J. Faulds 2008). Increasingly, viral marketing crusades are furthermore grouped into incorporated marketing communications. In the customary marketing communications form, the content, frequency, timing, and intermediate of communications by the association is in collaboration with an external agency, i.e. advocating bureaus, marketing study companies and public relatives companies. However, the development of social media has affected the way associations communicate. With the emergence of Web 2.0, the internet presents a set of devices that permit persons to construct social and enterprise attachments, share data and cooperate on tasks online. Social media marketing programs generally center on efforts to conceive content that attracts vigilance and boosts readers to share it with their social networks. A business note disperses from...

Words: 883 - Pages: 4

Free Essay

Social Media Marketing

...Hannah Trom 05-01-2016 Extra Credit I think that being able to use our phones and computers in class has been really helpful. With having a class that’s half online and half not online it was useful to have the things that were online right at our fingertips during class. If there was an assignment that we were doing that was online and we had a question about it then we could easily pull it up on our laptop to ask the professor a question. If we had a question that needed to be answered right away it then having these resources is crucial because then the professor can get back to us as soon as he can and we don’t have to wait for him to check his email cause it could take a couple days to get a response. It made learning easier, some of the people in classes can’t see the board that is right in front of them and this gives them a way to easily pull up the PowerPoint and be able to look at it directly in front of their faces. I don’t think having your laptop and phone in class is a distraction, it’s only a distraction if you allow it to. It’s made learning more enjoyable! Being able to look up the answers to a work sheet that we’re doing is class is so much easier and less stressful than having to guess. It’s easier to be able to have your computer in front of you so that you can look it up and make sure that you have the right answer instead of looking stupid and writing down the wrong answer. Another good thing is being able to listen to your own music during work time...

Words: 515 - Pages: 3

Free Essay

Social Media Marketing

...Social Media Marketing Name: Course: Instructor: Institution: Date of Submission: Introduction In the olden times, the advertisement that were considered as non-specific were done through a medium such as radio, magazine, television as well as emails. These were the only channels through which organizations could communicate to their targeted audiences. However, these forms of media did not prove to be effective when it came to particular consumers with personalized messages. For an extended period, the type of messages that were being conveyed through commercial media were those that were intended to build up consumer’s attitudes and feelings towards brands (Kabani, 2013). In the recent times, most of these messages have been designed in such a way that they can trigger audiences into responding through various ways such as emotionally, physically, cognitively to mention but a few. The development of social media also known as consumer-generated media has significantly improved the tools and strategies for communicating with customers worldwide. Social media helps in describing different forms of online information that are invented, introduced, broadcasted and made use of by consumers whose intentions are to educate each other concerning various products, services, brands to mention but a few. Social media plays a significant role in manipulating different characteristics of consumer behavior such as acquiring information concerning a given product, the creation...

Words: 422 - Pages: 2

Premium Essay

Social Media Marketing

...ROLE OF SOCIAL MEDIA IN MARKETING: The word ‘Social Media’ consists of two diversified terms, depicting broader synergy. Media is a means of advertising and the communication of ideas,thoughts and information through discrete mediums. Whereas, the word Social indicates the interaction between individuals and their environment. Social media marketing is a kind of marketing which uses online communities, social networks, blog marketing, specifically to market or promote a certain product/service. Social Media has become the growing trend nowadays. As for businesses, it has evolved as a marketing opportunity that excels the traditional intermediaries, and connects the company directly to its customers. Nevertheless, it is the only marketing platform that encourages fool proof communication, and accountability amongst the marketers and consumers. Globally, companies have recognized Social Media Marketing as a potential marketing stage. Hence, they continue to bring innovations to this area of interest, in order to power their advertising campaign across international borders. It’s a great mechanism that combines technology with broad social interaction. Its typically based on internet, or mobile/smartphones, and uses Twitter, Facebook, MySpace, Orkut, YouTube, and etc, as its main tools for commerce. Thus, the benefits of social media marketing include; brand accessibility and awareness, consumer interactions, barometer or reputational management, cost reduction...

Words: 313 - Pages: 2

Premium Essay

Social Media Marketing

...SOCIAL MEDIA MARKETING Bizuayehu D. Weretaw Submitted to: Professor Yohannes Abate, PhD. Contemporary Business (BUS508) Strayer University, Takoma Park Campus November, 2013   Introduction In these days of technology, our daily activities and social interactions are becoming dependent on social media. This is not limited to people who are living in most advanced countries but in less technologically advanced countries as well. This, in other word, indicates that social media has become a global phenomena. Published and unpublished sources show that over a billion of people around the globe visit social media at some time regardless of the amount and nature of use. Understanding the ever growing number of subscribers, software programmers are developing various social media platforms considering the cultural and linguistic background of the user society. The most popular social media sites, as most of witness or could guess, are the Facebook and Twitter but the Chinese Qzone, the Orkut of the Brazilian (which is owned by Google), Friendster of the Malaysian and other less popular social media platforms are already in the market being visited by their respective users. Some of these social media take in the form of social networks, some others take in the form of internet forums, social blogs, pictures and videos, etc. For individual user, social media may be entertaining or the user have fun simply by interacting with his friends or groupies or listen to a...

Words: 2877 - Pages: 12

Premium Essay

Social Media Marketing

...The territory of Social Media is expanding exponentially. As a result, the rules for promoting your business or organization have been re-written. Millions of people all over the world use social networking sites every day, making them part of their daily lives. Because social media networks traffic so much attention, they have become a powerful vehicle for advertisers to create interest and bring recognition to their brand. Social media sites consume nearly 25% of people’s time online. The number of people who are visiting social media sites has increased by 24% over the last year. In 2010 $716 million was spent on social media marketing and it is expected to reach 3.1 billion by 2014. At that point social media will more influential than email or mobile communication. Social Media Marketing is defined as the methodical use of marketing through social media as a means for building a business. There are several goals when striving to implement social media marketing. Establishing brand recognition is a common goal. Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you’re around. For companies or organizations that are small or are just starting out this is an important implementation in marketing strategy. How else can you reach thousands of customers and prospects all over the world with practically zero advertising costs? 54% of small...

Words: 1407 - Pages: 6

Premium Essay

Social Media Marketing

...Social Media Marketing The New Age of Business Name: Dipali Patel Student Number: 300814137 Professor’s Name: Nadira Singh Course Name: Business Culture & Craft Course Code: BUSN 733 Date Submitted: 11/18/2015 Executive Summary Social Media Marketing is the best opportunities available today to connect with prospective consumers. Social media marketing is the new mantra for current businesses to socialize. Marketers are focusing on different social media opportunities and taking new social initiatives more than ever before. Now days, business cannot afford to have no presence on the social channels, all business small to large uses Social Media Marketing for their marketing activities. In the current business practices, many companies and marketers are not using social media marketing effectively. Marketers are using selected social media platforms and staying not interested for other available many different social media platforms. In addition, many marketers present avoiding attitude towards new social network. Many marketers are not spending proper time the social media marketing. To stay in the competitive marketplace and grow the business, marketers should Increase their use of Social media marketing and use different possible social media platforms for the marketing activities. Companies and marketers have to adopt new social media networks to grow their connections and should spend more and more time on...

Words: 4071 - Pages: 17

Premium Essay

Social Media Marketing

...Social Media Marketing Abstract Keywords: social media marketing, advantages, electronic word-of-mouth (e-WOM), disadvantages. Introduction Marketing is a well-built methodological science and is continuously changing its rules to adapt to the new developments. Internet development and especially social media is one of the recent changes that happened to the market and it has a major impact on the communication between the firms and customers. Internet helps people to share, to create, to adjust content, and to get informed. It has certain characteristics (Peterson et al., 1997) such as: * Stores vast amounts of information at different virtual locations inexpensively * Distributes, searches, and organizes the information powerfully and inexpensively * Serves as a transaction medium * Low cost and easy entrance * Serves as a physical distribution medium for certain goods such as software. Social media is different from traditional media as it provides quality, regularity, usability, proximity, and eternity, which makes it efficient for the firms. According to a report from the Center of Marketing Research (CMR), more large companies are using social media to promote their brand online (Belicove, 2012). The introduction of social media to the market has changed the way businesses operate and advertise. The largest mediums have been pages such as Facebook, Pinterest, FourSquare, Youtube, and Twitter. In 2012, the yearly report showed that large companies...

Words: 4180 - Pages: 17

Premium Essay

Social Media in Marketing

...Paola Basantes Writer Choices Social Media in Marketing Enough of the Facebook, Twitter, and Instagram accounts. They say it hurts us because we are so addicted and it will fry our brain. Well that's what they all say. But as for me, I say thank you to these accounts. Social media has brought so many new opportunities for me and everyone around the world. I think everyone knew after one day of having a Facebook account that this new type of media would help people keep in touch with long-distance friendships and far away relatives. However, I don’t think they even had an inkling of what kind of benefits social media could bring into the lives of a business. Businesses everywhere, young and old, are jumping on this new fad of marketing themselves through multiple social media sites. According to Consumer Reports, in June 2012 there were more than one hundred and fifty million Americans with Facebook accounts and over five hundred million memberships worldwide (Fewkes 92). What does this mean for the market industry? Money flowing like the Colorado Rockies. Marketers for businesses saw the ideal opportunity to make more money by simply putting ads on Facebook or making a page about themselves to help promote and get the word out there. Facebook and other social networks were more efficient than ad exchanges and delivered higher-quality users than any other marketing channel or stream. Facebook has really created this new category and kind of occupies it in terms...

Words: 1388 - Pages: 6

Premium Essay

Social Media Marketing

...recent times, marketing has been looking to the internet as an as of yet improperly utilized tool. More and more businesses are becoming interested in the use of social media not only to market, but also to gain a better connection with their consumers. What is the reason for this? What advantages do social media hold that businesses are beginning to find value in? Perhaps it is the ease of access, or the relatively low cost compared to traditional marketing avenues. What kind of value can be found in social media? It is exceedingly popular among teenagers and young adults, and has a good userbase of adults as well. This by itself is a strength; a huge number of people use social media every day. Additionally, social media sites are very easy to join and use. Most offer free membership, only requiring the user to have an internet connection. This gives it an advantage over television marketing campaigns, as there’s not a requirement that the people intended to see an advertisement to own equipment, or pay for a monthly subscription to a service. Additionally, consumers can use public computers to get the same effect, whether it’s in a public library, or a school computer lab. Most importantly, however, is the social bleed-through that can be observed. Social media is not something done alone at home. It’s done everywhere; in grocery stores, barber shops, on-the-go. This also lends to the mobility of social media, which in turn allows for social media marketing to become more...

Words: 2398 - Pages: 10

Premium Essay

Social Media Marketing

...Project Report on “A Study on Social Media Marketing: Comparison between Two Medias” Submitted to: THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA, VADODARA. For : Partial fulfillment for Award of Bachelor of Business Administration Degree (2009-2012) By: Harsh Mukeshkumar Patel T.Y.B.B.A. (Specialization in Marketing Management) – Roll No. : M-19 Under the Guidance Guide: DR. UMESH DANGARWALA M.Com.(Bus. Admn.), M.Com.(Acct.), FCA, AICWA, M.Phil., Ph.D. Associate Professor, Department of Commerce and Business Management, Faculty of Commerce The M. S. University of Baroda, Vadodara. APRIL, 2012. CERTIFICATE This is to certify that this project report entitled “A Study on Social Media Marketing: Comparison between Two Medias” which is to be submitted to the Registrar (Examinations), The M. S. University of Baroda through the Director, B.B.A. Program, Faculty of Commerce, The M. S. University of Baroda has been prepared by the undersigned Mr. Harsh Mukeshkumar Patel (Roll No. M-19) studying in T.Y.B.B.A. 6th Semester, specialization in Marketing Management for the Academic Year 2011-12 for evaluation in lieu of Annual Examination to be held in April, 2012. This is to certify that, Mr. Harsh Mukeshkumar Patel has carried out this work under our personal supervision and guidance. The work is an original one and has not been submitted earlier to this university or to any other Institute / Organization for fulfillment of the requirement of a course...

Words: 13849 - Pages: 56

Premium Essay

Social Media Marketing

...profiles in the different social networks. After watching a few videos on YouTube, posting some comments on my best friend’s Facebook profile, and replying a few e-mails, I noticed a Domino’s Pizza ad, on the right side of my Facebook profile offering me a pretty good deal in spite of not being “2 x 1 Tuesday”. I picked up my phone on the spot, and ordered a couple of pizzas for dinner. After this particular incident I have realized the massive marketing campaigns, all over the web, more precisely in the social networks I use; Facebook, Twitter, YouTube, and Bloggers mostly. Every year companies are using more of their budget on this type of marketing; like Pepsi, that dropped TV advertising for the 2010 Super Bowl after 23 years. Instead, they’re investing in a $20 million social media campaign. This rogue techniques are proving to be extremely effectve. A very clear example is Dell, that has attributed over $6.5 million in revenue directly to Twitter. In the United States, one of the most important markets worldwide, 99% of online retailers have a Facebook Page and 91% have a Twitter account. Therefore, Social media marketing is one of the best and most inexpensive methods to advertise and promote your company or brand, by gaining website traffic or attention through social media sites. Obviously, one of the most frequent questions about social media is the cost. What will launching a blog/Facebook fan page/Twitter presence cost me? What will a social media strategy cost? The answer...

Words: 2058 - Pages: 9