...Social Media Marketing Zayda Patton Principles of Marketing BUSB340 Dr. Vernon R. Stauble July 28, 2011 Social Media Marketing Social Media Marketing is an internet-based that allows people to participate actively in the marketing and selling of products and services in online marketplaces and communities. It is used to persuade consumers to buy products and services that are worthwhile to them at low-cost combining technology and social interaction (Lake, 2011). It allows businesses marketing their products at cost effective with the advantage of targeting specific markets. Social media is an online word of mouth communication that creates a cycle of acquisition and retention (Morton, 2001). Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the “band” and helps to spread the message in a relaxed and conversational way (Lake, 2011). It has provided great benefits to small businesses to access potential customers without investing great amount of money on paid advertising. Now days, businesses can take advantage of being part of social media marketing to promote their products and services. To have an effective social media marketing a company needs to analyze and determine what market they will be targeting and what kind of data is available to identify the factors that are important to the company to achieve the goals desired (Stephens, 2011). The best way a company can effectively start...
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...Social Media Marketing BUS508: Contemporary Business November 30, 2013 What is Social Media Marketing? Why has Social Media Marketing become so popular? Is it now the most effective way to advertise and market? I have chosen to first define both marketing and social media. In my analysis it will allow you to fully grasp the importance and meaning of marketing and social media. My analysis will also allow you to easily determine why Social Media Marketing has become so popular among businesses. I’m a big believer in social media so I will display that throughout my paper. With technology in this day and age people always have the Internet in the palms of their hand and social media is always a button away. What is marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Boone & Kurtz, 2012). Without proper marketing strategies businesses would not be able to sell their goods and services. The most effective rule to consumers is to ensure that they always get what they want and always meet their needs before they ever surface. Marketing has always been part of business, from the earliest village traders to large 21st-century organizations producing and selling complex goods and services (Boone & Kurtz, 2012). How people market has now evolved and is now more on social media than ever. Social media is one of the...
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...Social Media Marketing Abstract Social media marketing is the new source of how consumers and companies communicate. It is aides the newest entrepreneur on how to build company growth. The future of social media will now be an advantage of how companies can get ahead of their competitors. Social Media Marketing Social Media Marketing has become the norm of society because it exists within everyday living. Many people are logged into different social sites such as Facebook, Twitter and Instagram and communicate with each other through those sites on a daily basis. Companies have capitalized on social media to advertise and market their brands. Because so many people are logged on, they would be able to communicate and research with consumers on their needs. This would effectively give companies the advantage of building a better marketing plan. Most companies rely on social media nowadays more than ever because the world is dependent on technology. With the amount of consumers that are communicating over the Internet, they can establish or recreate their brands to compete with other companies in their industry. Social media marketing begins with understanding the consumer and what better way to do that then to learn and study their social behaviors. It also helps gain access to companies on how to serve the consumer better. Popularity of Social Media Most large companies have marketing teams that create ideas and brainstorms for the next great marketing plan for...
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...Social Media Marketing BUSB 340 Assignment #1 Dr. Vernon R. Stauble July 28, 2011 Social Media Marketing Social media marketing is a supplement to individual, little enterprise, business, and non-profit organizations’ incorporated marketing communications plans. Integrated marketing communications is a multifaceted, orchestrated marketing and advocating perform associations pursue to attach with their target markets. Integrated marketing communications coordinates promotional elements: advocating, individual trading, public relatives, promotion, direct marketing and sales promotion (Glynn, David J. Faulds 2008). Increasingly, viral marketing crusades are furthermore grouped into incorporated marketing communications. In the customary marketing communications form, the content, frequency, timing, and intermediate of communications by the association is in collaboration with an external agency, i.e. advocating bureaus, marketing study companies and public relatives companies. However, the development of social media has affected the way associations communicate. With the emergence of Web 2.0, the internet presents a set of devices that permit persons to construct social and enterprise attachments, share data and cooperate on tasks online. Social media marketing programs generally center on efforts to conceive content that attracts vigilance and boosts readers to share it with their social networks. A business note disperses from...
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...Social Media Marketing Name: Course: Instructor: Institution: Date of Submission: Introduction In the olden times, the advertisement that were considered as non-specific were done through a medium such as radio, magazine, television as well as emails. These were the only channels through which organizations could communicate to their targeted audiences. However, these forms of media did not prove to be effective when it came to particular consumers with personalized messages. For an extended period, the type of messages that were being conveyed through commercial media were those that were intended to build up consumer’s attitudes and feelings towards brands (Kabani, 2013). In the recent times, most of these messages have been designed in such a way that they can trigger audiences into responding through various ways such as emotionally, physically, cognitively to mention but a few. The development of social media also known as consumer-generated media has significantly improved the tools and strategies for communicating with customers worldwide. Social media helps in describing different forms of online information that are invented, introduced, broadcasted and made use of by consumers whose intentions are to educate each other concerning various products, services, brands to mention but a few. Social media plays a significant role in manipulating different characteristics of consumer behavior such as acquiring information concerning a given product, the creation...
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...ROLE OF SOCIAL MEDIA IN MARKETING: The word ‘Social Media’ consists of two diversified terms, depicting broader synergy. Media is a means of advertising and the communication of ideas,thoughts and information through discrete mediums. Whereas, the word Social indicates the interaction between individuals and their environment. Social media marketing is a kind of marketing which uses online communities, social networks, blog marketing, specifically to market or promote a certain product/service. Social Media has become the growing trend nowadays. As for businesses, it has evolved as a marketing opportunity that excels the traditional intermediaries, and connects the company directly to its customers. Nevertheless, it is the only marketing platform that encourages fool proof communication, and accountability amongst the marketers and consumers. Globally, companies have recognized Social Media Marketing as a potential marketing stage. Hence, they continue to bring innovations to this area of interest, in order to power their advertising campaign across international borders. It’s a great mechanism that combines technology with broad social interaction. Its typically based on internet, or mobile/smartphones, and uses Twitter, Facebook, MySpace, Orkut, YouTube, and etc, as its main tools for commerce. Thus, the benefits of social media marketing include; brand accessibility and awareness, consumer interactions, barometer or reputational management, cost reduction...
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...SOCIAL MEDIA MARKETING Bizuayehu D. Weretaw Submitted to: Professor Yohannes Abate, PhD. Contemporary Business (BUS508) Strayer University, Takoma Park Campus November, 2013 Introduction In these days of technology, our daily activities and social interactions are becoming dependent on social media. This is not limited to people who are living in most advanced countries but in less technologically advanced countries as well. This, in other word, indicates that social media has become a global phenomena. Published and unpublished sources show that over a billion of people around the globe visit social media at some time regardless of the amount and nature of use. Understanding the ever growing number of subscribers, software programmers are developing various social media platforms considering the cultural and linguistic background of the user society. The most popular social media sites, as most of witness or could guess, are the Facebook and Twitter but the Chinese Qzone, the Orkut of the Brazilian (which is owned by Google), Friendster of the Malaysian and other less popular social media platforms are already in the market being visited by their respective users. Some of these social media take in the form of social networks, some others take in the form of internet forums, social blogs, pictures and videos, etc. For individual user, social media may be entertaining or the user have fun simply by interacting with his friends or groupies or listen to a...
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...The territory of Social Media is expanding exponentially. As a result, the rules for promoting your business or organization have been re-written. Millions of people all over the world use social networking sites every day, making them part of their daily lives. Because social media networks traffic so much attention, they have become a powerful vehicle for advertisers to create interest and bring recognition to their brand. Social media sites consume nearly 25% of people’s time online. The number of people who are visiting social media sites has increased by 24% over the last year. In 2010 $716 million was spent on social media marketing and it is expected to reach 3.1 billion by 2014. At that point social media will more influential than email or mobile communication. Social Media Marketing is defined as the methodical use of marketing through social media as a means for building a business. There are several goals when striving to implement social media marketing. Establishing brand recognition is a common goal. Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you’re around. For companies or organizations that are small or are just starting out this is an important implementation in marketing strategy. How else can you reach thousands of customers and prospects all over the world with practically zero advertising costs? 54% of small...
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...Social Media Marketing The New Age of Business Name: Dipali Patel Student Number: 300814137 Professor’s Name: Nadira Singh Course Name: Business Culture & Craft Course Code: BUSN 733 Date Submitted: 11/18/2015 Executive Summary Social Media Marketing is the best opportunities available today to connect with prospective consumers. Social media marketing is the new mantra for current businesses to socialize. Marketers are focusing on different social media opportunities and taking new social initiatives more than ever before. Now days, business cannot afford to have no presence on the social channels, all business small to large uses Social Media Marketing for their marketing activities. In the current business practices, many companies and marketers are not using social media marketing effectively. Marketers are using selected social media platforms and staying not interested for other available many different social media platforms. In addition, many marketers present avoiding attitude towards new social network. Many marketers are not spending proper time the social media marketing. To stay in the competitive marketplace and grow the business, marketers should Increase their use of Social media marketing and use different possible social media platforms for the marketing activities. Companies and marketers have to adopt new social media networks to grow their connections and should spend more and more time on...
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...Social Media Marketing Abstract Keywords: social media marketing, advantages, electronic word-of-mouth (e-WOM), disadvantages. Introduction Marketing is a well-built methodological science and is continuously changing its rules to adapt to the new developments. Internet development and especially social media is one of the recent changes that happened to the market and it has a major impact on the communication between the firms and customers. Internet helps people to share, to create, to adjust content, and to get informed. It has certain characteristics (Peterson et al., 1997) such as: * Stores vast amounts of information at different virtual locations inexpensively * Distributes, searches, and organizes the information powerfully and inexpensively * Serves as a transaction medium * Low cost and easy entrance * Serves as a physical distribution medium for certain goods such as software. Social media is different from traditional media as it provides quality, regularity, usability, proximity, and eternity, which makes it efficient for the firms. According to a report from the Center of Marketing Research (CMR), more large companies are using social media to promote their brand online (Belicove, 2012). The introduction of social media to the market has changed the way businesses operate and advertise. The largest mediums have been pages such as Facebook, Pinterest, FourSquare, Youtube, and Twitter. In 2012, the yearly report showed that large companies...
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...Paola Basantes Writer Choices Social Media in Marketing Enough of the Facebook, Twitter, and Instagram accounts. They say it hurts us because we are so addicted and it will fry our brain. Well that's what they all say. But as for me, I say thank you to these accounts. Social media has brought so many new opportunities for me and everyone around the world. I think everyone knew after one day of having a Facebook account that this new type of media would help people keep in touch with long-distance friendships and far away relatives. However, I don’t think they even had an inkling of what kind of benefits social media could bring into the lives of a business. Businesses everywhere, young and old, are jumping on this new fad of marketing themselves through multiple social media sites. According to Consumer Reports, in June 2012 there were more than one hundred and fifty million Americans with Facebook accounts and over five hundred million memberships worldwide (Fewkes 92). What does this mean for the market industry? Money flowing like the Colorado Rockies. Marketers for businesses saw the ideal opportunity to make more money by simply putting ads on Facebook or making a page about themselves to help promote and get the word out there. Facebook and other social networks were more efficient than ad exchanges and delivered higher-quality users than any other marketing channel or stream. Facebook has really created this new category and kind of occupies it in terms...
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...recent times, marketing has been looking to the internet as an as of yet improperly utilized tool. More and more businesses are becoming interested in the use of social media not only to market, but also to gain a better connection with their consumers. What is the reason for this? What advantages do social media hold that businesses are beginning to find value in? Perhaps it is the ease of access, or the relatively low cost compared to traditional marketing avenues. What kind of value can be found in social media? It is exceedingly popular among teenagers and young adults, and has a good userbase of adults as well. This by itself is a strength; a huge number of people use social media every day. Additionally, social media sites are very easy to join and use. Most offer free membership, only requiring the user to have an internet connection. This gives it an advantage over television marketing campaigns, as there’s not a requirement that the people intended to see an advertisement to own equipment, or pay for a monthly subscription to a service. Additionally, consumers can use public computers to get the same effect, whether it’s in a public library, or a school computer lab. Most importantly, however, is the social bleed-through that can be observed. Social media is not something done alone at home. It’s done everywhere; in grocery stores, barber shops, on-the-go. This also lends to the mobility of social media, which in turn allows for social media marketing to become more...
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...Project Report on “A Study on Social Media Marketing: Comparison between Two Medias” Submitted to: THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA, VADODARA. For : Partial fulfillment for Award of Bachelor of Business Administration Degree (2009-2012) By: Harsh Mukeshkumar Patel T.Y.B.B.A. (Specialization in Marketing Management) – Roll No. : M-19 Under the Guidance Guide: DR. UMESH DANGARWALA M.Com.(Bus. Admn.), M.Com.(Acct.), FCA, AICWA, M.Phil., Ph.D. Associate Professor, Department of Commerce and Business Management, Faculty of Commerce The M. S. University of Baroda, Vadodara. APRIL, 2012. CERTIFICATE This is to certify that this project report entitled “A Study on Social Media Marketing: Comparison between Two Medias” which is to be submitted to the Registrar (Examinations), The M. S. University of Baroda through the Director, B.B.A. Program, Faculty of Commerce, The M. S. University of Baroda has been prepared by the undersigned Mr. Harsh Mukeshkumar Patel (Roll No. M-19) studying in T.Y.B.B.A. 6th Semester, specialization in Marketing Management for the Academic Year 2011-12 for evaluation in lieu of Annual Examination to be held in April, 2012. This is to certify that, Mr. Harsh Mukeshkumar Patel has carried out this work under our personal supervision and guidance. The work is an original one and has not been submitted earlier to this university or to any other Institute / Organization for fulfillment of the requirement of a course...
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...profiles in the different social networks. After watching a few videos on YouTube, posting some comments on my best friend’s Facebook profile, and replying a few e-mails, I noticed a Domino’s Pizza ad, on the right side of my Facebook profile offering me a pretty good deal in spite of not being “2 x 1 Tuesday”. I picked up my phone on the spot, and ordered a couple of pizzas for dinner. After this particular incident I have realized the massive marketing campaigns, all over the web, more precisely in the social networks I use; Facebook, Twitter, YouTube, and Bloggers mostly. Every year companies are using more of their budget on this type of marketing; like Pepsi, that dropped TV advertising for the 2010 Super Bowl after 23 years. Instead, they’re investing in a $20 million social media campaign. This rogue techniques are proving to be extremely effectve. A very clear example is Dell, that has attributed over $6.5 million in revenue directly to Twitter. In the United States, one of the most important markets worldwide, 99% of online retailers have a Facebook Page and 91% have a Twitter account. Therefore, Social media marketing is one of the best and most inexpensive methods to advertise and promote your company or brand, by gaining website traffic or attention through social media sites. Obviously, one of the most frequent questions about social media is the cost. What will launching a blog/Facebook fan page/Twitter presence cost me? What will a social media strategy cost? The answer...
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...Owner Katelyn Clouser Pursona, LLC Marketing Experts 6501 Whitesville Rd, Ste. 200 Columbus, GA 31904 EXECUTIVE SUMMARY Hello Sole Sisters! As an avid customer of Pursona’s I come to you today to present a plan in which I hope will gain you many more customers and fans. In the past snail mail, television advertisement, and billboards used to be the way to market. In this day and age technology is taking over more and more. Did you know there is 1.35 billion users on Facebook? 284 million on Twitter? 540 in Google+? Imagine if you were using all of these outlets efficiently. Now I understand it costs time, energy in posts, and the knowledge of each outlet but that is why am I here today. Although Pursona is already users on many of these media outlets improvements and new techniques can be used to attract consumers from all over the nation. By using my services, I plan to improve your Search Engine Optimization, boost your Facebook and Twitter interactions, and expand upon the use of other social media outlets. But most importantly I plan to generate a larger amount of revenue from these outlets. If you’re still with me, please take a glance below as I will go more into each of these categories in detail. Target Market After researching the target market of many competitors and that of Pursona, I have come to the determination that there are three main target market groups we need to focus on when marketing. Those target markets are the College Fashionista...
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