...300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in...
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...Selection / Event Presentations / Best Practice / Template Files / Trends & Innovation Online Reputation and Buzz Monitoring Buyer's Guide 2010 Online Reputation and Buzz Monitoring Buyer's Guide 2010 Published April 2010 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010 Econsultancy 4th Floor, The Corner 91-93 Farringdon Road London EC1M 3LN United Kingdom Econsultancy New York 41 East 11th St., 11th Floor New York, NY 10003 United States Telephone: +1 212 699 3626 http://econsultancy.com help@econsultancy.com Telephone: +44 (0) 20 7269 1450 Contents 1. Introduction ..................................................................... 1 1.1. About Econsultancy ..................................................................... 1 2. Executive Summary ......................................................... 2 3. Market trends .................................................................. 4 3.1. 3.2. 3.3. 3.4. 3.5. 3.6. 3.7. Market set for strong growth as rise of social media increases importance of online reputation ................................. 4 Buzz monitoring becomes a hygiene factor for businesses seeking to manage risk .......................................................
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...Prozac Our company has been called on to provide damage control because of the recent death of a well know actor who was prescribed Prozac. The FDA has asked us to provide data that we have on the clinical studies. This is going to be very messy and we will have to be very careful about what is said and written from this point on. Our attorneys will be dealing with the litigation side in addition to the outside law firm that has an excellent reputation on Mass Torts. It is very likely that we will be sued and it could take years to resolve this. My plan is to do as much damage control as possible before we have every person that ever took Prozac calling attorneys to sue. Please do not have any conversations over the phone with reporters who are trying to get a scoop. All inquiries should be directed to the litigation department. We will be coordinating with the IT department so that the news releases and social media, such as Facebook and Twitter are all about putting the best information we have out there. We need to have all the sales reps start contacting with the medical personnel to advise them of the situation and how we intend to downplay these negative effects that everyone will start to have now that this has come to light. We will continue to advertise the other drugs in the same category as Prozac, the SSRI’s, without any mention of being in the same class as Prozac. We have our customer service reps that will handle the calls coming into the company...
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...With the development of high technologies, social media has been widely used by companies and individuals. Many users, especially the younger ones, are active users of many kinds of social network media, like Twitter, Facebook, MySpac, blogs and YouTube. However, while there are many benefits of using social media for companies, they still face with many problems of the effects of using social network media by their workers, since many workers like to post their comments on social media freely, which may related to the company’s secret information, hence, although many organizations do not have clear guidelines for prohibiting employees from using social media, they still take measures to monitor their employees’ behaviors on social media. In addition, many organizations do not have social media policy, even they have, and the enforcement of the policy is not effective. In this situation, the case study aims to find out resolutions for how the social media policy could be implemented effectively in organizations with Singapore Airlines as an example. Two issues, including enforcement challenges, and de-motivating staff due to monitoring them, will be discussed, and respective resolutions will be presented to each issue for better designing or implementing the social media policies. Enforcement challenges Many companies face with challenges when enforcing social media policy. For example, companies that have implemented social media policy say that the enforcement is not an...
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...Use of Social Media in the Workplace Executive Summary With the growing number of social media-related lawsuits happened in Canada, many employers have to find how to create efficient and effective social media policies for their companies. I am a student in a course called Advanced Written Communication, which is one of my third year courses in Bachelor of Business Administration program. As a business student, I am also interested in this problem. From the research, I find some social media-related cases and some privacy legislations in Canada. They warn both employers and employees that it is necessary to have enough legal and security knowledge. Employers should create media policies based on Canada’s laws, and employees also should carefully use social media in the workplace according to company’s policies. In addition, I find a fact that numerous companies in Canada and United States ban social media at work. However, this will alienate new employees who like social media, and make old employees feel unhappy. Thus, to create efficient and effective social media policies, a list of useful points are provided at the end. 1.0 Introduction 1.1 Purpose We will analyze cases of using social media in the workplace, consider the effect of Canada’s related laws, and finally find out how to create efficient and effective social media policies for the company. 1.2 Problems When Creating Social Media Policies In recent years, social media has become an important...
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...The historical cases of Humphrey’s “Tea Room” study (Sieber, 1977), Milgram’s “Obedience” study (Blass, 2007), Zimbardo’s “Prison Study” (Zimbardo, 2015) and Tuskegee study (Tuskegee University, 2015) showed the unethical research on human subjects. The studies were never reviewed by the Institutional Review Board (IRB, 2014) because it was not around at that time. Today, the consideration of ethics needs to be a critical part of the substructure of the research process. In my study an informed consent would be covered with the range of procedures that must be implemented throughout the research. I have been tossed on two studies; I am doing this assignment with one of them. The ages involved in the study of the effects on health with social media, are ages 10 to 18, therefor, need parental or legal guardian consent. I don’t expect to anticipate any harm done to the participants since the participants will go about their normal routine day and would be studied by monitoring how often they use any form of social media and the effects of any metal or physical health concerns related to it. All the information you provide will be strictly confidential, and the participants name will not appear on the questionnaire. Instead, their questionnaire will contain an identification number only known to the researchers involved in the study. To satisfy the requirements of the IRB, I would have to assure that the following requirements’ are met: 1. Risk to subjects are minimized 2....
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...Case Study II Mobile Computing and Social Networking Risha Alinthia Stuart Strayer University CIS 500 Information Technology for Management September 3rd , 2013 Professor: Dr. Jennifer Fleming Introduction In modern times, technology has become more innovative and convenient. Without technology they would not be able to provide their patients with the best treatment options. Mobile computing is an aspect of technology that has broken many barriers, and has influenced and assisted the healthcare industry tremendously. Most hospitals utilize mobile computing to facilitate the level of care they provide various patients. Social networking is a brilliant form of technology in which most people correspond using photos, comments and other mechanisms in order to communicate with one another. The healthcare industry is very demanding in terms of creating new ways of treating their patients, hence the fact that technology plays a pivotal role in the success in patient care and their level of success. The enhancement of mobile computing systematically allows patients with hypertension or diabetes to check their blood and glucose levels in the comfort of their own homes. This has been an immense breakthrough in the healthcare industry along with social networking, allowing patients to share their thoughts and opinions about their experiences with others. Most facilities implement the use of smart devices such as iPads and iPhones to simplify ways in which patients are...
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...Monitoring Employees Private Social Sites Are Unethical Monitoring employee’s private social network sites is unethical. The Internet has become an excellent medium to connect with the outer World. People use it to connect with other people, sharing files, entertainment and lots of other activities that are useful and beneficial. Although the Internet can be useful, it’s usage can also present a problem for employers. Most companies fear leakage of confidential information and trade secrets through e-mail or blogs. A recent survey conducted by the American Management Association and the ePolicy Institute found that 14 percent of the employees polled admitted they had sent confidential or potentially embarrassing company e-mails to outsiders(pg ). As a result, some companies have monitored their employee’s social networking site; facebook for example. So, a distinction as to why companies monitor their employee’s social sites should be made, as well, as the employee’s rights to privacy. Why do companies monitor their employee’s social networking media? The reasons managers monitor social media was revealed in a new Deloitte survey. Many businesses want to be able to monitor their employees’ social networking activity on sites such as MySpace, Facebook, and Twitter. The main problem with this idea stems from employers wanting to monitor this activity on a subordinate’s off time. Business Week reported that companies want to make sure that their hard-earned...
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...Understanding Social Media: White Paper Introduction Adoption of Social Media has erupted significantly, especially in the last one year. However, companies dipping their toes into social media really don’t seem to be getting the ‘social’ part. Social media is not just another broadcast media, although activities in some social media channels are similar but on a different platform. We have to think of social media as a medium to build relationships. Relationships are based on two-way communication and in business we build relationships based on value. Other than those who friend brands for status, consumers will follow a brand because of the value they create for them. Simply posting out links to purchase is not creating value for those who have taken the time to follow you. Yes, you make these people feel special by offering them ‘social discounts’ or ‘social offers’ but think about how you can create value and expertise in your area of industry. It all comes down to designing a robust social strategy that will create value to customers who are interested in your products or services. Let’s step back a little for a moment and see how we could define Social Media: Any form of media which satisfies the following three parameters could be termed as social media and any activity around them are social media activities: Basic Definition: * Web 2.0 platform allowing people to have one to many real time interaction * Two way street giving users the ability to present...
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...Exploring Negative effects of social media in work places Muriithi, Mary Watetu A research term paper in econometrics submitted to Jomo Kenyatta University of Agriculture & Technology in partial fulfillment of the requirement for the PHD degree in Business Administration Jomo Kenyatta University of Agriculture &Technology 2014 DECLARATION This report is my original work and has not been submitted or presented for examination in any other university, either in part or as a whole. Supervisor – …………………………………. Signature………………………….. Date……………………………………… Name: MURIITHI, MARY WATETU Signature………………………. Date: ……………………………… Table of contents I. Title……………………………………………………………………. 1 II. Declaration ……………………………………………………………. 2 III. Table of Contents……………………………………………………… 3 IV. List of Tables…………………………………………………………… 4 V. Symbols and Abbreviations…………………………………………… 5 IV Abstract…………..…………………………………………………. 6 1. Introduction…………………………………………………………….. 8 1. Background…………………………………………………….. 8 2. Statement Of The Problem……………………………………… 8 3. Purpose of the study………………………………………...…… 8 4. Specific Objectives……………………………………………… 8 5. Research Questions……………………………………………… 8 6. Justification Of The Study……………………………………… 8 7. Limitations of the study………………………………………… 11 2. Literature review…………………………………………………… ….. 12 1. Conceptual framework……………………………………….. 14 3. Methodology…………………………………………………………….. 15 ...
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...MENDS SB/DMK/14/0002 5. NATHANIEL DUAH ADJEI SB/DMK/14/0003 6. FREDRICK A. ASIEDU SB/DMK/14/0010 CASE STUDY MONITORING EMPLOYEES ON NETWORKS: UNETHICAL OR GOOD BUSINESS?. LAUDEN & LAUDEN (2014), PAGE 296-7 Question 1. Should managers monitor employee e-mail and internet usage? Why or Why not? Employee email and Internet usage monitoring in the workplace may put employers and employees in conflict because both sides are trying to protect personal interests. Employees want to maintain their personal privacy while employers want to ensure company resources are not misused. Employers monitor Internet use in the workplace to protect their companies from legal problems that could arise if employees use company computers for inappropriate or illegal online activities, such as racist, sexually explicit or other potentially offensive materials accessed or traded by their employees which could result in adverse publicity. They are also concerned about a decline in productivity as some workers use the Internet to handle personal activities such as checking personal email, responding to instant messages or sneaking in a brief YouTube video which creates series of non-stop interruptions that divert employees’ attention from the job tasks they are supposed to be performing. More over Strict monitoring allows employers to spot potential problems early, get the information offline as quickly as possible and discipline the...
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...Case Study Campbell Ewald Talk to the folks at Campbell Ewald about social media, and you’re talking to people who have been in this game for a while. 2009 represented the third year of the agency’s dedicated social media practice. Back in 2006, the firm was engaged on a project that was heavily focused in online channels, and David Linabury – now the agency’s SVP and Social Media Director – was convinced That interactive and social communications were going to play a significant role in the future of his industry. Engaged “We were lucky to have some early wins in 2006, like a campaign that engaged over 50,000 participants,” he explains. “To us and to our client, it was proof that these social tools had immense potential to not only further communication initiatives, but build solid relationships with the customers in our communities. that was powerful.” Linabury and the leadership team even integrate social media into their strategic planning, both for their agency and their clients. While many agencies rely heavily on traditional consumer research, Campbell Ewald sees social media as one of the most powerful ways to tap insights among community and consumers. Listening with Radian6 Listening and monitoring with Radian6 plays a significant role in their efforts, too. For their own company, Linabury’s team monitors industry chatter across the blogosphere, and uses what they hear to help drive new strategies for them and for their clients. For example, while they learned...
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...a participatory problem identification process on the causes or reasons of farmers' non-adoption, or inappropriate practices, of a given recommended agricultural technology or innovation. The SEC technology transfer and application approach is needs-based, demand-driven, and has a problem-solving orientation. The Strategic Extension Campaign (SEC) is not an alternative to the conventional extension programme or activity. SEC is, and should be, an integral part of the programmes of an agricultural extension service. The effectiveness and efficiency of such a service could be increased due to SEC's emphasis on its problem-solving orientation, participatory planning approach, intensive extension personnel training, multi-media materials development, and extension manage meet, monitoring and evaluation procedures. Its activities should be carried out by extension personnel and to support the Ministry of Agriculture's policies, strategies and priority programmes. The strategic extension campaign is useful and important to an agricultural extension service due to the following: 1 | It Advocates a Participatory Planning Approach | 2 | It is Needs-Based and Demand-Driven Oriented | 3 | It Uses Strategic Planning and Integrated Systems Approach | 4 | It Considers the Human and Behavioural Dimensions | 5 | It has a Problem-Solving Orientation | 6 | It...
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...Introduction Social networking sites have become very popular avenues for people to communicate with family, friends and colleagues from around the corner or across the globe. While there can be benefits from the collaborative, distributed approaches promoted by responsible use of social networking sites, there are information security and privacy concerns. The volume and accessibility of personal information available on social networking sites have attracted malicious people who seek to exploit this information. The same technologies that invite user participation also make the sites easier to infect with malware that can shut down an organization’s networks, or keystroke loggers that can steal credentials. Common social networking risks such as spear phishing, social engineering, spoofing, and web application attacks attempt to steal a person’s identity. Such attacks are often successful due to the assumption of being in a trusting environment social networks create. Security and privacy related to social networking sites are fundamentally behavioral issues, not technology issues. The more information a person posts, the more information becomes available for a potential compromise by those with malicious intentions. People who provide private, sensitive or confidential information about themselves or other people, whether wittingly or unwittingly, pose a higher risk to themselves and others. Information such as a person’s social security number, street address, phone number...
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...Running head: HOW SOCIAL MEDIA IS REVOLUTIONIZING THE APPAREL INDUSTRY1 “How Social Media Is Revolutionizing the Apparel Industry” Alaa El-Bially Johns Hopkins Carey Business School HOW SOCIAL MEDIA IS REVOLUTIONIZING THE APPAREL INDUSTRY 2 Social media is a buzzword. Social media is “like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is a surprise it’s not better”, says Avinash Kaushik, co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. In just a few short years, social media has revolutionized the way people communicate and share information, turning conversations into 140-words blips and making e-mail- the original electronic communication tool- seem quaint. In the business perspective, social media creates a kinship between the brand and its consumers and prospective consumers, which drives purchase intent and word of mouth. In this context, I will address the role of social media in revolutionizing the apparel industry as a business model, and its challenges and projections. Why Is Now the Right Time for Social Media? Growth & Interest Are High. A recent survey from eConsultancy shows that social networks and blogs are the fourth most popular activities online, (ahead of personal email, even) and that 10 percent of all time spent on the Internet is spent on social media sites. Statistics on the leading social networking sites are equally impressive: Facebook now lists more than 500 million...
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