...Social Media Networks Social Media Networks Kimmeka Bowman Hum176 July 14, 2013 Christy Carper Social Media Networks Social Media Networks When it comes to social media, participants have several different options to choose from. Facebook is a popular option. Here, individuals are able to connect with friends and family all over the world. This is an excellent way to keep in touch with loved ones without having to travel. Pictures can be posted and shared, making it easy for everyone to share in the excitement. Twitter is another social media network. It is similar to Facebook with the exception of postings being titled “tweets” and friends are titled “followers”. Also, Twitter limits the number of characters allowed for each tweet to 140 characters, where Facebook does not have a set limit. LinkedIn is more on the professional side. This social media network is used by individuals searching for a job or by businesses who are looking to hire new employees. It is a great way for businesses to expand and for people to launch or accelerate their careers. There are some advantages to using social media. With this technology, it makes the world seem like a much smaller place by making it possible to communicate with friends and family for only the costs of internet service. It also presents opportunities to meet and interact with people who share the same interests...
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...Use of Social Networking Sites and Instant Messaging Technology has revolutionized the way we interact and communicate with people. The Internet offers numerous platforms to communicate with friends as well as developing new relationships with strangers. However, the effect of social networking sites on social relationships is a topic of many debates. There are multiple ways online interaction affects people, especially the youth of the society, both positively and negatively. Therefore, the studies done to examine the impact of the Internet on social relationships is definitely necessary and important. The article Use of Social Networking and Instant Messaging reports the study over the relationships between use of social media such as instant messaging and social networking sites, network size, and emotional closeness in a sample of 117 individuals between the ages of 18 and 63 years old. Participants were asked to list and categorize each member of their personal, offline network into a series of subgroupings, arranged in a hierarchically inclusive sequence. Each person was listed into one of the three layers of their network – the support group, the sympathy group, and the active network. Secondly, because quantity does not necessarily equal quality, the next step aimed at answering two questions: What effect does the use of social media have on the size of each offline network layer? And what effect does the use of social media have on the emotional closeness of relationships...
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...NETWORK EFFECT AND THE PERFORMANCE OF SOCIAL MEDIA COMPANIES Over the past year, the stock price for many social media companies did not fare well in the market. Companies like Zynga and Groupon saw their stock prices decrease over 70%, and even the best performing social media sites like Yelp and LinkedIn saw a decline in stock prices recently. This is no different for the largest social media company, Facebook, as its stock price drop almost 50% since its IPO in May ($19.21 as of 11/09/12). The optimisms on these companies’ growth potentials quickly faded away as earning reports indicated signs of slow growth one after another. Multiple factors contributed to these slow growths, and to understand them, we should first look at what drives growth. For social media companies, revenue growth is directly correlated with the user’s growth. This is because more users translate to more opportunities to sell, which in turn will attract more advertisers. Social media companies are unique in that the network effects heavily impacts the growth. As we learned in class, network effects mean that the more people using a particular product (the social media websites in this case), the higher the demand is for that product (until the stable equilibrium is reached). There are usually three equilibriums: a stable one at 0% usage, an unstable one at a low percentage usage, and another stable one at higher percentage usage. In the case of a social media site, once the usage percentage is above...
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...1.0 Definition 1.0.1 Social Media Social media is a platform where people can communicate and share things such as videos, music, news, advertisements, and information (Burke, 2013). People are often unable to differentiate social media, mass media, and social networks. Basically, according to Burke (2013), social network is a place for users to communicate and have discussion, while mass media is a place for exchanging and uploading media such as video, music, news, advertisement, and information, social media is the combination of social network and mass media. The typical example for social network, mass media, and social media are Skype, online newspapers, and Facebook respectively. We notice that three of them are different in terms of their functions where Skype connects people around the world, online newspapers shares information and news, and Facebook can carry both of the social network and mass media’s functions at the same time. It allows people to conduct their interaction such as exchanging information, sharing ideas, holding discussions, forwarding and watching video and music in a virtual environment. In short, social media nowadays are getting more diversified. It just like the example of radio and camera, stepping to a new era of technology has let us witness the combination of them into a smart phone. 1.0.2 Marketing Strategy Marketing strategy is a technique to increase an organization’s sales and their competitive advantage. It can be developed in short-term...
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...Business Proposal: A Social Media Policy DeVry University – Keller Graduate School of Management MGMT 550: Managerial Communication Professor Wilborn April 2015 EXECUTIVE SUMMARY The business report assesses and justifies a proposal and application of a new social media policy in order to improve business operational efficiencies, save resources, increase revenue, improve customer satisfaction, increase social responsibility and enhance the brand image of the Stone Goose Durable Medical Equipment Company. An analysis of the company's performance and business attitudes in terms of social media application revealed the following facts: * Sustainable social media implementation consequently transforms into the improvement of overall performance patterns in terms of communications and marketing strategies. * The social potential of Facebook and Pinterest allows enhancing the brand image of the company, therefore affecting the total revenue. * Marketing techniques need to be implemented to reinforce the enhancement provided by the application of social networks. The following literature offers an analysis of the implementation of social media and vital marketing techniques as the key elements of the new social media policy for a modern company. As modern companies like the Stone Goose Durable Medical Equipment Company, represent a new segment entering the Internet communication and marketing patterns, therefore the suggested modifications are based primarily...
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...Social Media Social media affects your privacy in many ways. For many of Americans today, social media has become a part of their daily routines. Social media has become an integral part of life for the majority of Americans and for many people around the world, about two-thirds to three-quarters of Americans use social media, the number increases every year. People over the United States go online talk to their friends, play social games, find jobs, and do many other things. Teens are also very likely to use social media; 76 percent of those ages thirteen to seventeen do so. At just 35 percent, seniors are much less likely to use social media. Social media use is also popular in the rest of the...
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...SOCIAL MEDIA TOOLS IN E-COMMERCE Social Media Tools in E-Commerce Richard Weyers, James Conner, Roselyn Singh University Of Phoenix Communicating in the Virtual Workplace Comm/470 Brooke Linderman July 05, 2010 Social Media Tools in E-Commerce Introduction Successful businesses are built on a common theme; customers! As is the case with just about everything in the world, the way in which businesses expand their customer base is an ever-evolving process. How does a business build a brand name with a strong reputation, and once they’ve achieved those qualities how do they spread that word for all to hear? For a long time businesses used tools such as door-to-door salesman, radio, print, and television ads as their means of spreading word about their product. And while those tools remain alive today, the explosion of the internet has broadened the horizon of the common business. With the internet came electronic commerce, or simply e-commerce. E-commerce is simply the conducting of business over the internet and it is becoming a major part of the business world today (UMSL Online, n.d.). It’s important that businesses embrace the new possibilities or find themselves at a disadvantage. “The successful adaptation of e-commerce can lead to improved efficiencies, growth in market share, expansion into new markets, or simply survival in competitive markets” (Ferguson, Finn, Hall, & Pinnuck, 2010, p. 80). The internet has also provided new methods of spreading the...
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...SOCIAL MEDIA The social media have played a major role in changes and challenges in Public Relations through leadership because social media is a big platform where Public Relations used to deliver information and share. The changes in Public Relations have many such as it be trend among every industry where social media become a medium to receive and send information, message and many more. As now day’s social media become a major trend in our daily activity and social media is one of medium which public use to get information and current activity that is happening around them. Moreover it brings a lot changes in Public Relations industry as it help the practitioners to learn more and get knowledge and not only that, able to get response from public towards the activity or message which might be helpful for them to upgrade themselves for better in future. Every Public Relations practitioners need changes in their role as public relations because it can make them use more tools to reach the audience and public worldwide. Meanwhile the challenges that Public Relations face through social media could be among the investor relation or competitors in one same thing which might affect the public’s view and response towards our message. For example there is multiple channel now days such as email, blogs, social media, Youtube and many more CHALLENGES AND OPPORTUNITIES According to the survey topic, there are few challenges that face is the power of images. Image-driven content...
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...Effects of Social Media on Society and Teens Tyler Clementi, 18 was a regular freshman who was passionate about playing the violin and was still very new to his gay identity. Instead of enjoying college life at Rutgers University, his first semester proved to be a disaster experiencing the tauntment of tweets and statuses from other students behind computer screens and key boards. Cyberbullying is not the only negative effect that social media has on teens and society but she shares the biggest impact. It can be used through so many ways especially through social networking sites. All media sites construct reality that has powerful, yet subtle implications. The media has the ability to influence how teens and society think, shop, dress, behave, judge people and feel about other individuals. Some of these influences cause social and health issues. Social networking is not safe enough to protect anyone that has access to the internet. Social media has become very superior to the daily lives of society that has negatively affected society because of its influences of cyberbullying, the judgement of others and the promotion of drug or alcohol. Social networking is a very common way for people of different groups, age and ethnic background to connect together. It can become more of a community online that is only on the internet. Social media sites are usally free to sign up and join with no cost to connect with others. The question may be how the companies of social media gain many...
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...5 Trends That Will Change How Companies Use Social Media In 2016 Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business. * * * * * * * * * 01 /06 | 5 TRENDS THAT WILL CHANGE HOW COMPANIES USE SOCIAL MEDIA IN 2016 Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business. * 02 /06 | 1. SOCIAL NETWORKS STORM THE WORKPLACE Slack has proven a game-changer, attracting more than 1.25 million active business users in just two years' time and now has a cohort of competitors going after a piece of that pie. Meanwhile, Facebook is gunning to roll out Facebook At Work sooner rather than later. * 03 /06 | 2. COMPANIES TURN TO EMPLOYEES FOR AMPLIFICATION 2016 will see companies turn increasingly to an underused resource in the effort to get the word out: their own employees. Employee social advocacy programs, which encourage staff to share updates about the business on their own social media accounts, have grown by 191% since 2013 and are due to take off in the year ahead. * 04 /06 | 3. COMPANIES WADE INTO SOCIAL MESSAGING There are nearly 4 billion global active users of messaging apps, from WhatsApp and Facebook Messenger to WeChat and Kik. And while messaging’s huge potential remains largely untapped by businesses, 2016 may well be the year that analytics and insights become more readily available...
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...Social Networks and Brands. Evaluate the impact of “social media” on brands and outline the key challenges posed for brand managers. Provide your recommendation/guidelines to managers for handling these challenges. Are social media a friend or an enemy to brands..? Written by Vouli Christina | 4/2/2015 | A great definition of social networks according to investopedia is "the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients".Social networking is a tool that can be used both for social and business purposes. Some examples of today's social networks are Facebook, LinkedIn, instagram, twitter, Google+ e.t.c. To begin with, nowadays social media seems to have a great impact on brands and especially in their marketing process. The development of social media gave a great power to customers to have online conversations not only with other existing customers around the world but was also developed the need to have online conversations with the brand itself. According to an October study from The Nielsen Company and its social media affiliate, NM Incite, “60 percent of consumers researching products though multiple online sources learned about a specific brand or retailer through social networking sites” in the third quarter of 2011. Additionally, social networks such as Facebook or Google+ get in touch with almost 80 percent of American Internet users. These online conversations concerning brands between...
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...Social, Mobile and Converged: Our Very Public Lives Social Media is not only trending world wide, but is fast becoming the main marketing channel for most businesses as well as having over 1.11 billion users on its most popular social media website, Facebook (Associated Press, 2013). Our private lives are becoming much more public now that everything we do and say is being documented or video taped, and posted online. Users document their lives day by day through blogs, tweets, and Facebook statuses, informing all their friends, followers, viewers and potential predators about their private life. Converging both private and public identities in individuals and corporations must be done very carefully and well thought out, as it is important to maintain a positive online persona. There are multiple precautions to take so that one can fully practice these technologies to their benefit. Though the Internet is seen as a great, and expanding network of opportunities for the future, it could be ones’ worst nightmare. Social Media users do not realize the risk of converging their private lives with their public lives via social media networks. Many individuals have lost their jobs over pointless photos and tweets uploaded to their profiles. In August 2009, Ashley Payne, a teacher at Apalachee High School in Barrow County, Georgia, was asked to resign from her job because of photographs and statuses she posted onto her Facebook account (Warren, 2011). “They showed her drinking...
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...Guidelines for Secure Use of Social Media by Federal Departments and Agencies Information Security and Identity Management Committee (ISIMC) Network and Infrastructure Security Subcommittee (NISSC) Web 2.0 Security Working Group (W20SWG) Version 1.0 September 2009 This document is publicly releasable Intended Audience This document is intended as guidance for any federal agency that uses social media services to collaborate and communicate among employees, partners, other federal agencies, and the public. Note: The Federal CIO Council does not endorse the use or imply preference for any vendor commercial products or services mentioned in this document. Guidelines for Secure Use of Social Media by Federal Departments and Agencies Page 2 TABLE OF CONTENTS INTENDED AUDIENCE............................................................................................................................................2 REVISION HISTORY ................................................................................................................................................4 ACKNOWLEDGEMENTS ........................................................................................................................................5 EXECUTIVE SUMMARY .........................................................................................................................................6 RISKS ......................................................
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...Social Media Marketing Tracie Simmons Contemporary Business BUS 508 Dr. Laura Jones Strayer University August 23, 2012 Social Media Social media is best understood as of new kind of internet based media, where human beings discover, read and share news and information and content. Using online technologies and practices, people can share their insights, opinions, experience and perspectives taking different forms of social media including texts, images, pictures, audios and videos. There are different types of social media, but mainly it is divided into six different types including social network, wikis, blogs, podcasts, forums, content communities, and micro blogging. MySpace, Facebook, Bebo, Wikipedia, Apple iTunes, Flickr, YouTube, Twitter, etc. are the few examples of social media sites. Social media is much cheaper than traditional media, enables everyone to publish, share and access information. Looking to the higher investment in industrial types of media, private sector individuals now concentrated towards the social media to publish the information of the companies in a less formal ways that has been traditional in press releases, newsletters, and brochures which can helps the organization to give a human face and voices to the mass public. Social media becomes a very effective ways to build strong networks of individuals and relationship with them. In today’s business environment, social media is becoming more and more popular as marketing tools, where the...
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...Identify the business you chose and describe the business and its industry “Social Media touches nearly every facet of our personal and business lives. In business it isn’t just for the marketing and public relations department. Rather, it is imperative for social media to be an integral part of a company’s overall strategy” (Qualman, 2013, pp. ix). Whether a business choses to utilize websites, Facebook, Twitter, etc., the opportunities are endless to improve growth, production and sales; businesses utilize the many channels of media in order to market their products. “Businesses don’t have a choice on whether to do social media; the choice is how well they do it” (Qualman, 2013, pp. xviii). With today’s people-driven economy and new social media addiction it is important to generate products that customer’s love which will enable them to boast about on their preferred social media site. Mars Inc. and Hersey have been the leading chocolate competitors since the beginning of the chocolate industry; it is interesting to view how each company effectively utilizes the resources around them to promote their products. Assess the company’s current use of the Internet and social media Mars has developed with the time, ensuring that they are able to reach a wide variety of audiences. The company has taken full advantage of today’s culture, and has fully utilized all media sources available to today’s society. "Marketing is becoming more interactive, for example by encouraging consumers...
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