...SOCIAL MEDIA CURSE Jerome B Miller HUM/186 December 17, 2013 Dr. Rita Carver SOCIAL MEDIA CURSE The last decade gave birth to a huge phenomenon that dramatically changed local and international social entertainment. This new entertaining phenomenon was social media, which came with its share of advantages and disadvantages. A social website called “My Space” sparked the social site revolution almost ten years ago, and connected millions of people around the world through the internet. Since My Space other popular social sites like Facebook, Instagram, and Twitter have made an incredible explosion on to the growing social scene. Advantages and Disadvantages of Easily Obtainable Information Sometimes easily obtainable information can be very useful when trying to complete time sensitive assignments. For example, there have been situations when I've had multiple papers due at once for two different classes. Being able to quickly access information was simple, but it enabled me to meet unbelievably crucial deadlines. In addition to the time factor, easily obtainable information allows an individual to avoid difficult obstacles that can often hinder obtaining information. Ordinarily one has to thoroughly search and travel to obtain information, but if its easy to retrieve certain methods can be eliminated. Although most internet information is supposed to be true and accurate, easily obtainable information can often be stretched or falsified. Most internet sources such...
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...Social Media and the Small Business IS535 Managerial Applications of Information Technology October 21, 2009 Social Media and the Small Business Abstract Social media has gained significant momentum as a business tool in the past five years. In the following study will analyze how selected small businesses currently use social media, how the businesses may expand the use of the social media medium and precautions small businesses should consider when utilizing social media. The business owners interviewed for the research study vary in their product and service offerings: personal training, music, systems consulting and a karaoke machine retailer. The conclusion of the research will include recommendations for how small businesses may consider the utilization of social media as a strategy to gain or maintain competitive advantage. Social Media and the Small Business Purpose of the Report Social media outlets such as Facebook, LinkedIn, MySpace and Twitter have widespread, worldwide popularity. According to Facebook's Press Room statistics, there are over 300 million Facebook active users worldwide, and more than six billion minutes are spent each day, by users, online (Facebook, 2009). The allure of social networking is tremendous, making it possible for people to connect globally, with ease and free of charge. Many small businesses utilize social media as a marketing tool because it costs...
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...at least three different social media networks that I have used or still use. MySpace is one of the ones that really got social media networking to where it is now. I used to use MySpace to talk to friends, share pictures, promote my music, and share my blogs. These were the main functions that I used MySpace for. MySpace was one of the first big steps that lead other social media networking where it is. Being able to interact with your friends and family in a virtual world is a big success to being able to so be many places at once. Facebook is another social media networking tool that took the world by surprise. With Facebook you are able to share photos, express what is on your mind with your friends and family, write messages between you and others, and stay connected with people all over the world. Facebook came and conquered most of, if not all, social media networking web sites. The main thing that separated Facebook from any other social media web site is that it was made for college students. Little by little it became so popular that everyone wanted to be a part of this network. Businesses really took advantage of the social networking site for advertising. With so many advertising competitors on the network, it is hard for users not to take advantage of the products advertised. Businesses even have commercials that tell to “like” them on Facebook to ensure the attention of the social media users. The latest installment to the social media networking web sites that...
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...Social Media for Business Communication Social Media for Business Communication a) Evaluate the usefulness of social media in communication and decision making for an organization with which you are familiar. I have limited information on the effectiveness of social media at the City of Cleveland. During the interview with Ms. Johnson, she stated: “While working for the City of Cleveland, social media plays a major role in how our organization effectively communicate to our stakeholders. Information that needs to be communicated effectively and efficiently has done by way of web, with the City of Cleveland website, which provides our stakeholders with an abundance of information. The City of Cleveland also use social media networks such as Facebook, Twitter and LinkedIn as their communication channel to reach our stakeholders to provide information as well” ( Johnson, 2013). “Prior to social media being as popular as it is today, communication was provided by regular U.S. mail, email blast and through community newsletters, which was very costly to the City’s budget. Now with communicating through electronic means, information is provided more effectively and by a faster means. Electronic communication is also forwarded to other stakeholders by sending a link in an email that is directly transmitted to other stakeholders to inform them of curtain information as well” (Johnson, 2013). I find this to be credible, because I receive newsletters regarding things like; trash...
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...Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining Killian Thiel Tobias Kötter Dr. Michael Berthold Dr. Rosaria Silipo Phil Winters Killian.Thiel@uni-konstanz.de Tobias.koetter@uni-konstanz.de Michael.Berthold@uni-konstanz.de Rosaria.Silipo@KNIME.com Phil.Winters@KNIME.com Copyright © 2012 by KNIME.com AG all rights reserved Revision: 120403F page 1 Table of Contents Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining............................................................................................................................................ 1 Summary: “Water water everywhere and not a drop to drink” ............................................................ 3 Social Media Channel-Reporting Tools. .................................................................................................. 3 Social Media Scorecards .......................................................................................................................... 4 Predictive Analytic Techniques ............................................................................................................... 4 The Case Study: A Major European Telco. ............................................................................................. 5 Public Social Media Data: Slashdot ....................................................................................................
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...The Advantages and Disadvantages of Using Social Media During a Job Search Your Name Here Your Class Here Your Professor Here Date Executive Summary Social media is quickly becoming a key element in the modern day job search. The rise of social media and living in a connected world means more opportunities for job seekers, and utilizing your social presence online can indeed land you that dream job. There are many advantages of using social media for a job search. However, there are also potential disadvantages of using social media, and caution must be exercised to avoid losing employment opportunities. It is vital for job seekers to understand how recruiters and hiring managers are using social media platforms in all stages of the employee selection process. You should be careful about what you post, because it is a direct reflection of the image you are portraying to potential employers. However, you can also use social media to your advantage by creating and maintaining a consistently professional image. Introduction Social media is quickly becoming a key element in the modern day job search. Employers use sites such as LinkedIn, Twitter, Facebook and Google+ to find out much more about prospective employees than the information provided in their resumes. Social media has gained popularity over the years and since 2012 it has become the top online activity for many teens as well as other age groups. In fact, in 2013 there were over 1.15 billion registered users...
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...Term Paper Social Media Target Corporation Introduction Social Media has really transformed since May 9, 1961 when George Dayton, Founder of Target Corporation placed and ad in the Minneapolis Tribune announcing future plans for a new retail chain store. The article expressed that the store will have the best of the fashion world with the best of the discount world. Even without the store having its official name, Stewart Widdess, former Director of Publicity, knew the importance of media and getting customers excited about the opening of a new discount store. Throughout Target’s years of growth, targeting key products, target markets, development, and branding, they know what is needed to connect with their consumers and to keep them returning to experience the Target brand. Key Products Target has continued to offer their customers with key products at a discounted rate. The company has really evolved since they first opened in Minneapolis in 1962. They offer a wide variety of products ranging from a photography center, grocery store, jewelry department, personal care department, and electronics department. Target, from the very beginning liked the concept of being able to provide all your family, personal, and home care needs at a discounted rate. In 1995, Target introduced Archer Farms to their store locations. Archer Farms is a premium line of grocery products designed exclusively for Target. In the same year, they also launched their...
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...As more companies effectively use social-media tools for customer care, it also is becoming easier to shift customer-relations resources to the U.S. and feed into the fledgling "homeshoring" trend. Home-based workers have become de rigueur among employers to take advantage of better technology and gain more productivity. When a Stanley Cup broadcast suddenly went black in late April, many Comcast subscribers simply scooted to Twitter to find out why. It was there -- not on a phone system with multiple options -- they discovered that a lightning storm in Atlanta had caused a power outage during the Philadelphia Flyers-Pittsburgh Penguins hockey playoff game, and that the transmission would be restored soon. "I did a search on Twitter as soon as the game went off the air," says Dave Decker, 31, a Web developer in Pittsburgh who regularly tweets while watching sporting events. "The mystery was resolved in minutes. Before Twitter, it would have been a nightmare trying to find out what happened on the phone." Comcast's deft use of Twitter underscores what is becoming a staple in modern-day customer service. Increasingly, corporate giants such as Comcast, PepsiCo, JetBlue Airways, Whole Foods Market and others are beefing up direct communications with customers through social-media tools such as Twitter, Facebook and YouTube. The popular communications technology has helped companies quickly and inexpensively respond to customer complaints, answer questions and tailor products...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Social Issues Social Media Essay In: Social Issues Social Media Essay Social The popularity of social networking sites such as Facebook, Twitter, Myspace, and YouTube have taken over the world in many ways that nobody would ever guess. These sites lets users to make profiles automatically where they can communicate with friends, families, and strangers through pictures, blogs, music, links and many other ways. As social networking sites become more important to society, some people agrees that these online sites are causing society a great trouble, especially the teens (our generation). Many sites cause harassment, bully, violation of someone’s privacy etc… Social media can change a person life but these days it’s affecting negatively, especially teens. Social sites can ruin a person’s life by violating his/her privacy or by giving them the false information. Social media sites can make it harder for us to decide the meaningful relationships we have in the real world, and the numerous casual relationships formed through social media. Social media is available to criminals as well as friends. The damage of these online attacks can leave deep mental scars. In several well-publicized cases, victims have even been driven to suicide. The secrecy online can bring out dark desire that might never...
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...Social Media Randy Duran Hum/186 February 22, 2013 Anthony DeBonis When you first get on the internet you have the world at your finger tips. You can get any and almost all the information you want. There are websites for pictures, video, and chatting with your friends. It is also very easy to get the wrong information from web pages not filtering all the information. There are so many advantages to the information available on the internet. An unfamiliar user can find what they are looking for by using search engines and typing the information needed. You can find many different websites such as Facebook for social media and keeping up with friends and companies web links. Youtube, Flickr, and Metacafe can be used for watching different videos and advertising. Twitter, Blogger, and Digg are a different kind of site which are called blogging sites. These are used to give users up to the minute updates on what is going on from personal to companies. When information is easily obtained it comes with the untrustworthiness of websites. There are many misleading web pages and with the click of a button you can give your computer a virus or even worse have your identity and information stolen. When searching the internet make sure you know where and what you are logging in to. There are a lot of sites on the internet that are not creditable, so be careful on the information you are using or obtaining. Hackers find ways to even put information...
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...Beatrice Iheuwa College Writing II Social Media – Rough Draft Fall 2009 Instagram is an online mobile photo sharing application through social networking, this enables users to share videos and pictures and connect them with other social networking platforms like Facebook and twitter. In October 2010 Instagram was created by Kevin Systrom and Mike Krieger as a free mobile application and then it rapidly gained attention and grew in popularity with over 100 million active users in April 2012 and over 300 million as of December 2014. Instagram was then acquired by Facebook Co-founder Mark Zuckerberg for about $1 Billion dollars and Facebook got all rights to user’s photos and to sell user’s photos to a third party without notification or compensation. The person I chose to interview is my best friend Susan, I have known Susan for about 10 years now and one thing I know about her is that she loves attention and loves taking pictures. I believe Instagram was made for her. Susan first learned about Instagram sometime in 2011 being that Instagram started on October 6th 2010 so she wasn’t too late in signing up like the rest of us. She said the first time she signed up she wasn’t too savvy about the application she just loved the fact that she could take pictures and then filter them however she likes then upload them into the app for the whole world to see. Susan’s first post was a picture of her face which we now call a selfie, she said whenever she did her makeup and hair...
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...Social networking sites like Twitter, Facebook, and MySpace, give people worldwide a place to put up pictures, videos and interact with friends/family at any time and place. You can add friends, join groups, attend events, and buy tickets, play games, and search for old school/college friends, chat and more. Every second person owns an account, and now teens and older adults are fast catching up with this trend of keeping in touch with others online. The main increase in social media has been Facebook. It was ranked as the number one social networking site. Facebook is a social networking utility. It has similar purpose to sites such as Friendster, MySpace, Bebo, etc. The major difference is that Facebook has applications that you may add. These applications are designed by programmers specifically for Facebook users. Twitter is a free social networking and micro-blogging service that enables its users to send and read each other’s updates, known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the author's profile page and delivered to other users known as followers who have subscribed to them. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, short message service or external applications. The service is free over the Internet, but using SMS may incur phone service provider fees. YouTube is used for video sharing with the rest of the Internet...
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...Reaction Paper Regarding the Flow of Influence and Social Meaning Across Social Media Networks Mahalia Miller Daniel Wiesenthal October 6, 2010 1 Introduction One topic of current interest is how language and sentiments are transmitted in the blogosphere and how individuals affect the sentiments of those in their online sphere of influence. Therefore, the focus of this reaction paper is threefold: (1) to summarize four journal papers related to sentiments and influence, (2) to critique the methods and scope of the journal papers and (3) to brainstorm directions for the term project. 2 2.1 Literature review Java et al. 2006 Java et al. (2006) explore models that determine the blogs with the most influence on the Blogosphere. The paper defines influence as a link from blog a to blog b implies that a influences blog b. They further create an influence graph that weights edges by a function of the amount of links. This paper evaluates various heuristics, such as Pagerank, indegree, and greedy algorithm, to determine which blogs have the most influence on the Blogosphere. The analysis shows that PageRank is rather efficient and converges quickly. The paper also analyzes the effect of splogs, i.e. spam blogs. The results indicate that not removing splogs greatly impacts the accuracy of the influence models. As such, the paper uses some algorithms to identify splogs, and then, and only then, do the heuristics converge to within 70% agreement on the predicted number of influenced...
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...Marsha Lovingood Final Position Paper Eng112:On-line Does Social Media/Networking Contribute To Our National Obesity Problem? The creation of the Internet has caused an explosion of new technologies, especially in the last ten years. Social Networking has become more than a way to communicate with others and has crossed the line into an addiction for some people. In my opinion, our culture is being impacted in a harmful way with the amount of time people spend using social networking sites and the internet, it appears to be a factor in the rising obesity problem our nation is experiencing. According to the YouTube video, Oct 23, 2011, , “The Social Media Revolution 2013”, Americans are spending over 15 hours a week or more in some cases, on-line using social networking sites to communicate with family, friends, and acquaintances. This reduces the time we are spending exercising and engaging in physical activities for physical health. We are becoming a society of overweight couch potatoes who spend too much time on-line while healthy lifestyle habits fall by the wayside. However, there are positive impacts on our culture because of the invention of the internet and social media; we are able to keep in contact with those we want to interact with around the clock, any time of day or night. We share music, videos, and pictures with all of our friends through social networking sites and we can post comments and information on our friends’ pages with ease. We can log...
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...BRANDGYM RESEARCH PAPER 6 By David Taylor Managing Partner Can social media show you the money? www.thebrandgym.com Can social media show you the money? About the research The first part of the research was with over 100 senior marketing professionals across Europe, Africa, Asia, the USA and Latin America, covering a broad range of sectors. In addition, we did research with 1000 consumers each in the UK and USA, to compare their actual use of social media* with how marketers think they use it. Read on to see how wrong most marketers are! We have brought to life the findings with examples from our work on brandgym projects, and through interesting case studies we have come across in our blogging and book writing. * To clarify, this study focuses on the creation of content using social media (e.g. Facebook pages, Twitter feeds) and not online advertising on social media sites. In this, our 6th global survey, we ask “Can Social Media Show you the Money?”. The brandgym partners Introduction Social media is a red-hot topic today. Social media is sexy, shiny and new. And it’s also a bit scary, with headlines screaming that the whole world of marketing is changing, and that ‘old’ media like TV advertising is dead. However, data on the brand and business building effects of social media is thin on the ground. We felt it was time to cut through the hype and hysteria around social media, to better understand the role it can play. We wanted to find out: “Can social media show you the money...
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