...of PR Practitioners’ Use of Social Media in Crisis Planning Shelley Wigley, Ph.D., and Weiwu Zhang, Ph.D. Social media are increasingly changing the way public relations practitioners communicate and do their jobs. Scholars have begun to explore public relations practitioners’ general social media usage. This study is one of the few attempts to investigate how public relations practitioners use social media in crisis planning and crisis communication as well as in ordinary situations. A survey exploring social media and crisis planning was conducted with 251 members of the Public Relations Society of America. Nearly half of respondents (48%) said they have incorporated social media into their crisis plans. Of these respondents, most indicated they have incorporated Twitter as a tool in their crisis planning, primarily for distribution purposes. Additionally, the study found that public relations professionals whose organizations rely more heavily on social media tools in their crisis planning correlated positively with practitioners’ greater confidence in their organization’s ability to handle a crisis. As for practitioners’ use of social media in their every day practice, results revealed that a large percentage use social media on a personal level; however, results also indicated that a large percentage of respondents’ organizations (82%) use social media. Survey respondents indicated that the stakeholders they communicate with most via social media are potential customers and...
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...POE, Crowdsourcing and Social CRM strategy. Coke’s ground-breaking and integrated social marketing approach could inspire many brands and their CMOs. Let’s take a deep dive here… Coca-Cola is asking its 50 million Facebook fans for creative input about how it can make the world a “happier place”, in a scheme to activate its Open Happiness theme and to collect customer data. With Coke’s new Facebook App, fans can register their interest in the scheme by filling out their details, and they can share their ideas on happiness. On the app, Coca-Cola explains that users who give their permission will next receive marketing e-mails from the company and information may be disclosed to service providers who handle campaigns on its behalf or to affiliates who may send marketing offers and information. Coke has said the ideas it is looking for will be ones which enable people to be more active, give to others, be social or “engage in other activities associated with increased happiness”. Further information, including timelines for the project, will be revealed in the coming weeks. Now there are a few things at Coke that could really inspire CMOs. Are you ready for some of my opinions? Most marketers around the globe have embraced social media, but they failed to integrate it. Organizing social media in an integrated way seems to be very difficult for brands. But not for Coca Cola. Due to the lack of big-data analyses and lack of integrated media metrics most CMOs are...
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...OBE49749 Campaign for Sightsavers Tactical Response Recent research by the market research organisation DJS has revealed some intriguing trends in the attitudes of Britons to donating to charity (DJS 2013). For example, it was found that those who were earning an average income were more likely to donate to charities than those who were earning a higher than average income. Another very important finding of the survey was the fact that charities could be missing out on as much as £665 million in donations a year because they failed to address the main reasons for non-donation, which were found to be financial constraints and a distrust of charities due to lack of information. Among the concerns expressed by respondents were wastage costs, lack of transparency and administration costs. In other words, people were discouraged from donating to charities if they could not see a real and definite impact in the charity’s work. They wanted to feel that their donations were having a definite effect. Within this context then, the communication problems of a charity such as sight savers are twofold: On the one hand, the charity needs to make sure that it has a real presence in the public consciousness, and draw attention towards the urgency of the issues that it is concerned with. On the other hand, it needs to demonstrate to potential donors that their money is being used effectively to address these issues, and that a real impact is being made. A useful starting point for developing...
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...10 Smart Must-Have Social Media Tools for Today's Social Media Manager A variety of social media tools are already available for major channels like Twitter or Facebook, if ever you are not too familiar with their functionality, they may all sound the same. Trying to determine the distinction between a sentiment analysis and an online influence tool might take up the time you could be using mapping out an effective social media campaign strategy as a social media manager. We arrived with this useful list to help you sort through the numerous tools and choose the must-haves for your social media management brand. 1. Bulk Scheduler Establishing a good collection of engaging content is half of a successful social media strategy. When you already have the...
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...Social Media: The Path to Business Communication Thanks to the onset of social media consumers are engaging in social interaction on the internet. Online communities is one of many new ways consumers are generating content and networking with other users. Successful businesses are aware and are capitalizing on the new means of spreading the word-of-mouth of their ventures. Social media facilitates the social interaction of consumers, leading to increased trust and intention to buy (Christensen, 2014). The Internet and mobile technologies have brought markets closer to the utopian state of perfect information by reducing the information asymmetries between sellers and buyers (Granados, 2013). Corporations are taking advantage of the advancement of the internet and social media. Social media’s popularity has afforded the public the opportunity to interact without the need for physical meetings. The internet is transformed to a social environment by introducing social media, such as LinkedIn, FaceBook, Twitter and blogs, where consumers can easily share and access information. Social Media Online communities and social networking sites are an effective means of social interactions and sharing information. Social networking sites take center stage in e-commerce in the current environment, where consumers make social connections and participate in cyberspace. Today’s consumers have access to many different sources of information and experiences, which have been facilitated...
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...Social media is harmful to youth and social media has the ability to affect one’s future. Social media seems to have a huge affect on teens/students in many different cases such as stress, cyberbullying, enticement to waste time, and overall one’s future. Responsibility plays a major role in social networking; one must be very responsible because it can affect them, which can could have long term affect on their future. Social media is known for bullying, false rumors, and a bunch of negative; however, some may say that social media is a great aspect of one’s future and present and is beyond useful. Others may say social media is created to ruin lives. There’s only one question to the people of society; Is social media apart of our world, or is social media literally our world? Social media allows false information to spread to million of online users rapidly. It essentially causes problems that may not be fixed as fast as they were spread. “Missteps and misinformation get issued and repeated more quickly than ever.” (Todd leopold C1) It is known that whatever happens on the internet stays on the internet. Because social media spreads rapidly, and anything you do or say could be seen by millions of people that you don’t even know exist whether it’s true or false. For instance if you’re planning on getting a job in the near future, future employers could have access to your personal life; also if you’re planning to attend college, Nelson 2 colleges have access to your...
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...decision whether to advertise her brand in emerging social media. She has to consider the benefits and risks, how the new channel will work with the original media plan and what results she can expect. 2. What are the positives and negatives of UNMe’s current media plan? Current media plan: * 30-second TV ad on most popular programs for teenage girls * Full-page magazine print ad in beauty & fashion magazines * 60-second radio on Top 40 * A corporate website * Online banner and display ad on the most popular websites for teenage girls * “key word” Google Positive: multiple ways can make UNMe reach maximum targeted market of women 12 to 24. The media she chooses are consistent with the style of UNMe, like Gossip Girl, American Idol, Top 40 radio and other online banner ad on girls’ favorite websites. She spends most money on TV ad, on which people spend most time on ad. Negative: audiences watching TV are declining. Consumer’s media habits were rapidly changing. They are turning from traditional media, such as TV, magazines and radio to new media choices. Consumers were devoting much more time to online channels. Since there is advertising clutter, the percentage of advertising that consumers remember was as low as 1% to 3%. So having more channels may lead to more costs than revenue. 3. What are some potential benefits and risks to utilizing Web 2.0 media tactics for UNMe? Benefits: 是不是那四个consumer co-creation, social affiliation, digital self-expression, sharing. Consumers...
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...Twitter. Facebook. Pinterest. These are all examples of social media, and I bet as soon as you hear these words, you can add at least another three sites to the list off the top of your head. But what is social media? Social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content. I particularly like Ron Jones' social media definition: Ads LivePlan® - 50% Off Sale liveplan.com/50-Off-Sale Hurry, Try LivePlan® Risk Free for only $9.95. 300K Users. Sign Up Now Dictionary Free Download www.dictionaryboss.com Word Definitions, Translate & More. Download Dictionary Boss Today! Download Videos for Free www.videoscavenger.com See & Download Your Favorite Videos With Video Scavenger. It's Free! Starting Small Business Sample Business Plan Social Media for Business Business Planning Franchise Business "Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online." There is a wide variety of social media, ranging from social sharing sites such as YouTube and Flickr through social networks such as LinkedIn and Facebook. In my opinion, social media has shot to the forefront of people's attention because it's fun. Thanks to social media, it's easy to share your ideas, photos, videos, likes and dislikes...
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...Running head: CARDSWAP 1 CardSwap Daniel Watrous Marketing Northwest Nazarene University CARDSWAP 2 CardSwap Value Proposition Gift cards provide value to both merchants and consumers. However, the nature of the value derived by each is different. For the consumer, the value is convenience. For the merchant, there are many financial incentives to offer gift cards. Some have argued that the financial value to consumers is weak and consumer advocacy groups have been vocally opposed to the use of gift cards. Business Value Increased immediate cash flow is one obvious benefit to merchants that results from gift card sales. The merchants receive an influx of cash without giving up any inventory. Some governments have produced regulations regarding the issuance and servicing of gift cards (System, 2010) (Government, 2012). These rules define the type, frequency and magnitude of fees merchants can charge against outstanding balances available on gift cards. Regulations also dictate whether expiration dates can be applied. In most cases this regulation is free of any requirements on the merchant regarding the management of the cash in the time between the purchase of the gift card and its redemption. As such, merchants are free to choose a business policy that fits with their business objectives. In some cases gift cards are partially redeemed by a consumer. The industry refers to this as breakage (Horne, 2007) and some estimates put it at around 10 percent. This data suggests...
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...Question Social networking has had a phenomenal effect on communication and information flow. As a professional, demonstrate how you would utilize social media to enhance your company’s line of business? Answer The journey into how social networking is vital to my company’s business can be examined through the following business strategies: • Networking • Marketing A destination wedding is defined as a matrimonial ceremony occurring at least 100 miles from the bride’s current place of residence. The Caribbean is one of the most popular choices for destination wedding planning among the global bride with the option of an added-on honeymoon available immediately after the wedding. Wedding by Emma daily will use social networking to interact with clients worldwide to inform them about our company’s affordable destination wedding packages. When starting a new business venture one must engage in understanding what the future tasks for the business’ success would entail. A good way to do this other than literary research is through networking with others in the same industry. How do you find individuals in the same field? Thanks to social media has changed the way we meet and connect with people across the globe. Information and vital business relationships are formed and shared this way. LinkedIn, for example, is a network of professionals in a variety of industries and sectors who create profiles and get listed on one of the world’s largest business...
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...ROLE OF SOCIAL MEDIA IN CRISIS PREPAREDNESS, RESPONSE AND RECOVERY By Jason Christopher Chan (RPO) Executive Summary In recent years, social media has exploded as a category of online discourse where people create content, share it, bookmark it and network at a prodigious rate. The five key characteristics of social media: collectivity; connectedness; completeness; clarity and collaboration lend itself to be used increasingly to support crisis management functions. This paper examines the various categories of social media tools to understand how they can be utilised to enhance analytical and response capabilities of organisations for crisis management. The paper identified four main social media functions: (1) information dissemination, (2) disaster planning and training, (3) collaborative problem solving and decision making, and (4) information gathering, which are then mapped onto the three crisis management phases of preparedness, response and recovery to describe how a range of social media tools may be used to enhance crisis communications. Case examples of international organisations and governments using social media for crisis management are shared. The paper proposes a framework to enhance government use of social media for crisis management that encompasses the need for a mandate, differentiated guidelines and three key capabilities to be developed. 1 Introduction 1. Crisis management is a critical organisational function that involves planning and dynamic...
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...Assignment 1: Social Media Shannon Pindle Date: August 12, 2014 Class Name: Leg 100- Business Law Professor Latarsha Jones A legally astute manager recognizes and shows an appreciation for the law and identifies and makes legal considerations at each level of development and implementation. Respect for the law serves as the building blocks in the development of a management team. Following appropriate behaviors and adhering to the guidelines in the law represents the importance of meeting societal expectations and norms (Bagley, 2013 page 15). This set of attitudes that is value laden can mitigate the risk involved in doing business in Facebook. Violence and suffering is often continuous in a media culture. This can sometimes cause an indifference to the vision of human suffering (Chacksfield, 2009). A legally astute marketing manager can acquire the data, consumer feedback and reactions which represents moral concerns. Collaborative efforts of the marketing manager can be made to create sites that represents standards of how society’s behavior should be and drive all aspects of a management teams. The legally astute marking manager seeks legal counsel, advice, and guidance and is proactive in addressing the legal dimensions of business. All concerns should be addressed in ways that are effective, efficient, and legally permissible (Bagley, 2009, page 13). Legal advice in all aspects of the business allows a legally astute manager to be proactive as opposed to being...
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...Preface Currently I’m completing a bachelor of business administration in tourism and hospitality management in the University of Dhaka. I have completed my 4th year and therefore I have to conduct a 3 month internship. The reason I choose to do my internship in tour operating organization is because I wanted to benefit from the experience. I wanted to do my internship in a tour operating company to experience the tour operating business world and to learning, improve and develop new sets of skills. One of my main goals is to improve my management and marketing skill. This is why I choose to follow my internship in petro aviation; to learn and develop new sets of skills and to experience working with tour operators. In this internship report I will describe my experiences during my internship period. The internship report contains an overview of the internship company and the activities, tasks and projects that I have worked on during my internship. Writing this report, I also will describe and reflect my learning objects and personal goals that I have set during my internship period. For this opportunity, I thank: Hasan shahid, who is the CEO of petro aviation and my job coach. I want to thank him for giving me the opportunity to follow my internship at his company. He had the kindness to accept me in her company and guide me through my internship with advice, feedback and tips despite his busy schedule. Taklima sayeda, who is my university’s...
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...exceed this goal. Starbucks is known for continuously creating new innovations in the marketplace. The Corporation is also well-known For using various media channels to perpetuate their reputation as the top coffee organization in the world. This strategic initiative will increase these channels of communication to include Facebook, Twitter, television advertisements, and magazine ads. The resultant efforts of this strategic initiative will determine Starbucks future revenue and future direction of the organization. Starbucks has several current strategic initiatives in place to improve the organization’s sales and drive long-term shareholder value. This strategic initiative will further expand current strategic initiatives by including a multi-channel advertising and marketing campaign to increase successfully the transparency of the Corporation. This initiative will enable Starbucks to expand globally and reach new customers to enable one-on-one dialogue while increasing sales both internationally and domestically. Current strategic initiatives will improve through the implementation of this strategic initiative of multi-channel advertising. Social Media has become the best way for Starbucks to communicate with consumers, partners, and suppliers. Social media also allows the corporation to monitor the social media efforts of its competitors. With a fierce competitive market in the coffee...
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...EVENT PROMOTION THROUGH SOCIAL MEDIA: Social media networking is a familiar term in present days; it is just the synonym of the promotions. No event can be successful without promotion as promotion is only the medium though which people will know about the happenings of any event or programs. In the recent days people are very much craze on the networking whether it is the social event or the business event the door to the success is the social media networking. Networking helps in connecting the people so that they can share or present their view or opinion regarding any event that is going to happen in near future. (Brown, 2008) Social media is the umbrella view where the social networking takes place in other word social media is the platform where the social networking happens. Social networking is the interaction among the people that is people interact with each other give their opinion, share their learning and experiences, interest, business in the social media through internet. Social media networking is very good platform for the event promotion. Event promotion can be looked from the different prospective like: Promoting personality Promoting local sponsors Information on date venues/upcoming events Online booking and free offers Every planned activity that is designed for others are the event and unless it is shared with the others any event can’t be carried out or conducted. So event promotion is very necessary to get the desired goal. (Preston, 2012) Event...
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