...fast food chain, after Mc Donald’s, with over 18000 outlets all around the world. Like other growing brands KFC too uses social media as a medium to promote themselves and gain popularity, for which they have used many strategies on social media and tackled viral controversies by turning them as a promotion. To grab extra attention they have also tried many campaigns like ‘it doesn’t count if…’, ‘Kintacy Kintacky Kintacky’ campaign on a reality television show called ‘Arab idol’. KFC has also used influential footballers like Leonel Messi and Cristiano Ronaldo to promote their meals by holding them in a poster. KFC launched their social media pages about 6 years ago and today they have over 37.3 million Facebook likes and over 700,000 following them on Twitter. When asked the reason for the attraction on social media, a spokesman replied, “The reason we’ve attracted so many followers is because there are a lot of people that have affection for the brand and they find our social media fun and interactive” (Rick Maynard 2010), to promote their social media profiles, KFC has, many times, given away vouchers through social media through which they have attracted many consumers and followers. KFC has also used these social media pages to communicate and share relevant fun stuff with their fans, as they say “75% to 80% of what we communicate in our social media space is not really related to anything promotional at all; it’s just interacting with people who have affection for the...
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...months, the fate of many businesses remains uncertain, with a lot riding on their winter marketing strategies (Bashford 2007). With growing pressure to deliver more value for less money (Lapointe 2012), businesses must battle to increase their share of consumer spending over the festive period (Baker 2012). The offering of seasonal discounts and sales promotions is one way in which many businesses seek to attract and improve business during this time (Rice University 2012). According to Bashford (2007), the biggest area of influence, in marketing today, is that of online marketing. With businesses now actively engaging with consumers on social media networks, discounts and promotions can be offered in real time, attracting the attention of thousands of consumers at once. For hotels and restaurants, the winter months undoubtedly have an impact on their ability to succeed. Throughout this time, consumers are often less likely to venture out for a meal or overnight stay - especially if it involves dealing with snow and negative temperatures (Higuera 2012). Despite this, Abrams (2011) believes that offering winter sales promotions can encourage consumers to get out of the house and spread goodwill. Those restaurants offering home delivery services can very often experience steady business all year round, meeting consumer demand, by delivering products to their homes. Ravneberg (2011) claims that enticing locals can be very effective during the festive period. She reports that there...
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...Identify the business you chose and describe the business and its industry “Social Media touches nearly every facet of our personal and business lives. In business it isn’t just for the marketing and public relations department. Rather, it is imperative for social media to be an integral part of a company’s overall strategy” (Qualman, 2013, pp. ix). Whether a business choses to utilize websites, Facebook, Twitter, etc., the opportunities are endless to improve growth, production and sales; businesses utilize the many channels of media in order to market their products. “Businesses don’t have a choice on whether to do social media; the choice is how well they do it” (Qualman, 2013, pp. xviii). With today’s people-driven economy and new social media addiction it is important to generate products that customer’s love which will enable them to boast about on their preferred social media site. Mars Inc. and Hersey have been the leading chocolate competitors since the beginning of the chocolate industry; it is interesting to view how each company effectively utilizes the resources around them to promote their products. Assess the company’s current use of the Internet and social media Mars has developed with the time, ensuring that they are able to reach a wide variety of audiences. The company has taken full advantage of today’s culture, and has fully utilized all media sources available to today’s society. "Marketing is becoming more interactive, for example by encouraging consumers...
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...promotional mixes raise sales or establish a local profile (the image of the business) then I will be talking about how they use promotional activities to promote the other 3 Ps - (Price, place, product) and how promotion of the fourth P affects them. I will be extending this by explaining how one of the two organizations promotions is integrated with the rest of the marketing mix so that it is able to achieve its marketing aims and objectives. To do this I will begin by clearly stating marketing aims and objectives of that organization. To conclude my report, I will evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives of the chosen organization. The promotional mix of The Hub by Sodic Group Advertising Billboard advertising Westtown hub advertises their organization and the businesses open in their Hub through billboards. They advertise their organization through billboards because this will allow them to have access to a very large amount of potential customers. As well as making people know what businesses are open in west town hub. Their main aim is the upper class customers. They will gain these customers by having photographic information, which will have a strong visual effect on these customers. Flyer promotion Westtown hub also uses flyers to advertise themselves as well as the companies within it. These flyers are given out to customers whilst they are in the Hub, close to it, or other places that...
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...part of the Molson Coors Brewing Company which holds the fourth largest amount of market share globally (Qureshi, 2008, p.1). In 2007 when firms were just starting to see Facebook and other social networking sites, like Twitter, as valuable places to market to consumers and communicate with them, Molson also decided to create a Facebook account to connect with consumers and increase brand awareness. One of the first promotional activities Molson established using its Facebook account was a contest called “Cold Shot” which was targeted at Canadian college aged students between the ages of 19 and 24. This contest was set up to be a competition between Canadian colleges, awarding the title of “number one party school in Canada” to the college with the most pictures posted by students while also giving a spring break trip to the student from that winning school who submitted the best picture (Qureshi, 2008, p. 5). Molson had to pull the promotion, though, because many administrators and other students from the various colleges were not happy with the contest since they thought that it not only gave their schools a bad image, but they also saw it as Molson encouraging irresponsible behavior and underage drinking. Therefore, Molson’s problem is to determine if it should continue to use social media, like Facebook, when marketing its brand, and if it does choose to continue, how the company will use these sites to promote its brand in the future. Another issue this company is facing is...
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...Tyler Southard SPM 444 Case Study 4/2/13 Grappling With Growth 1. What are potential strategies that the wrestling program can implement via social media marketing to improve interactions with key stakeholders on a regular basis? The wrestling program needs a way to interact with their stakeholders on a regular basis. The program can do this through social media. Social media allows you to be able to reach out to many people at once and market your brand to them. The main objectives of using social media is to increase attendance, strengthen your brand, and keep fans up to date with the latest program news. Facebook is a good way to gain followers and interact with them. By creating a Facebook page for the wrestling program, you can make status updates of upcoming events, post links to articles or videos about the program, and discuss the success of the program. Twitter is another good social media tool to keep in touch with fans and grow your audience. You can tweet about the program every day, trying to gain more attention for the wrestling program. Twitter allows you to discuss things with followers by tweeting at them or re-tweeting them. A third platform that is effective is YouTube. YouTube is a good way to show fans highlights throughout the season and can become a way to digitally archive the events. All wrestling matches can be put on YouTube for fans to access at any time. 2. In your new position as assistant wrestling coach, how do you plan on using...
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...The territory of Social Media is expanding exponentially. As a result, the rules for promoting your business or organization have been re-written. Millions of people all over the world use social networking sites every day, making them part of their daily lives. Because social media networks traffic so much attention, they have become a powerful vehicle for advertisers to create interest and bring recognition to their brand. Social media sites consume nearly 25% of people’s time online. The number of people who are visiting social media sites has increased by 24% over the last year. In 2010 $716 million was spent on social media marketing and it is expected to reach 3.1 billion by 2014. At that point social media will more influential than email or mobile communication. Social Media Marketing is defined as the methodical use of marketing through social media as a means for building a business. There are several goals when striving to implement social media marketing. Establishing brand recognition is a common goal. Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you’re around. For companies or organizations that are small or are just starting out this is an important implementation in marketing strategy. How else can you reach thousands of customers and prospects all over the world with practically zero advertising costs? 54% of small...
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...Turning to Social Media? XXXXXX Managerial Communication: MGMT 500 Bonnie Adams Keller Graduate School of Management August 24, 2014 Executive Summary Social Media has become of the most effective, efficient and great part in today’s society. It is a great tool in branding your business and became one of the efficient ways in figuring out your company’s target audience. Stone Goose Creek Company can benefit through the use of going through the use of the various social media platforms available. Entail in this proposal are the key elements on why Stone Creek Company should take this implementation. This could lead the company to more generated revenue, profits, new customers, brand awareness, and can help open doors to new opportunities. What are the types of Social Media available? There are many types of social media platforms. Such as videos, blogs, pictures, and texts. Some of the most popular social media companies that is popularly use are Instagram, Facebook, Vine, and Twitter. The best approach for Stone Creek Company would be Facebook and Twitter. “The best part about social media marketing is that it can be deployed without spending millions. If businesses handle it on their own, it costs nothing but the time of the person doing the updates” (Hendricks, 2014). The only thing when it comes to maintain and keeping up with these type of social media profile, hiring a social media manager to keep this in order will be beneficial. This will help...
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...WHAT IS SOCIAL MEDIA? Social mediais the collection of online communication channels which are community-based input, interaction, sharing content and collaboration. Basically it isa series of websites and software designed to allow whole world to share content quickly, efficiently and effectivelyin real-time. Now a days most of the people define social media as apps on their smartphone, tablet etc. but the fact is, this communication equipment started with computers. This misconception stems from the fact that most social media users access their tools via applications. In fact, many of online users never engage social media. IMPORTANCE OF SOCIAL MEDIA The ability to share photos, events, videos etc. in real-time has changed the way...
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...Effects of Social Media on Society and Teens Tyler Clementi, 18 was a regular freshman who was passionate about playing the violin and was still very new to his gay identity. Instead of enjoying college life at Rutgers University, his first semester proved to be a disaster experiencing the tauntment of tweets and statuses from other students behind computer screens and key boards. Cyberbullying is not the only negative effect that social media has on teens and society but she shares the biggest impact. It can be used through so many ways especially through social networking sites. All media sites construct reality that has powerful, yet subtle implications. The media has the ability to influence how teens and society think, shop, dress, behave, judge people and feel about other individuals. Some of these influences cause social and health issues. Social networking is not safe enough to protect anyone that has access to the internet. Social media has become very superior to the daily lives of society that has negatively affected society because of its influences of cyberbullying, the judgement of others and the promotion of drug or alcohol. Social networking is a very common way for people of different groups, age and ethnic background to connect together. It can become more of a community online that is only on the internet. Social media sites are usally free to sign up and join with no cost to connect with others. The question may be how the companies of social media gain many...
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...Introduction on social media -------------------------------------------------------------3 2.1 Explain the meaning of social media---------------------------------------------3 2.2 Provide example of social media------------------------------------------------3 2.3 Explain the usage of social media in global businesses---------------------5 2.0 The advantages and opportunities created by social media------------------------5 3.0 disadvantages of social media----------------------------------------------------------7 4.0 Conclusion--------------------------------------------------------------------------------9 5.0 Reference-------------------------------------------------------------------------------10-11 1.0 Introduction on social media 1.1 Explain the meaning of social media These are so many examples for social media, such as Twitter, Facebook, and Pinterest. Here, that’s sure you heard all these words, you should add it in the lowest on other three website list, and then start from scratch to find. But you know what social media is?? Social media is a kind of online media type, can speed up the steps of the traditional media's dialogue. The latter providing content, but does not allow the readers, the audience and the audience to participate in the development of create or content. Such as all the particularly for example, the definition of social media for Ron Jane: “Social media essentially is an online media of category...
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...e-Learning, Vol. 4, No. 3, June 2014 Legal Risks in Social Media Marketing Jawahitha Sarabdeen Abstract Social media is an important communication channel for marketers. The research conducted earlier shows that more than 81% of the businesses are using social media or planning to use social media for marketing purposes. The social media is used for engagement marketing, buzz marketing, building customer relationships and to revitalise brand image. As social media marketing facilitates two way communications between the marketers and the users, the content generated in social media is considered trustworthy and reliable by the customers. The marketers while using the social media should be aware of the legal risks involved in social media marketing. This research paper by using content analysis looks at social media marketing and legal risks involved in social media marketing. Index Terms—Social media, marketing, legal risks, regulations. I. INTRODUCTION Social media marketing is a phenomenon where businesses are seeking new ways to create value. The introduction of social media considerably changes the marketing activities and consumers‘ behaviours. With the introduction of various technologies associated with social media the businesses and consumers participate in marketing activities easily without cost. Though social media is relatively a new media, its popularity is increasing rapidly across the world. Social media is used to engage with consumers, promote the business...
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...EVENT PROMOTION THROUGH SOCIAL MEDIA: Social media networking is a familiar term in present days; it is just the synonym of the promotions. No event can be successful without promotion as promotion is only the medium though which people will know about the happenings of any event or programs. In the recent days people are very much craze on the networking whether it is the social event or the business event the door to the success is the social media networking. Networking helps in connecting the people so that they can share or present their view or opinion regarding any event that is going to happen in near future. (Brown, 2008) Social media is the umbrella view where the social networking takes place in other word social media is the platform where the social networking happens. Social networking is the interaction among the people that is people interact with each other give their opinion, share their learning and experiences, interest, business in the social media through internet. Social media networking is very good platform for the event promotion. Event promotion can be looked from the different prospective like: Promoting personality Promoting local sponsors Information on date venues/upcoming events Online booking and free offers Every planned activity that is designed for others are the event and unless it is shared with the others any event can’t be carried out or conducted. So event promotion is very necessary to get the desired goal. (Preston, 2012) Event...
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...According to a survey by social media consultancy Drizzlin, Vodafone is most admired by online social media users for its ads and promotions Drizzlin Media, a social media consultancy, has released the results of its survey on the most admired telecom brands based on social media conversations. According to the survey, Vodafone is the most admired telecom brand online with a score of 117.57 points. This brand was admired most for its ads and promotional messaging. In terms of products and services, BSNL Mobile is most admired. However, in terms of customer service, MTNL scored the highest while Vodafone was at the bottom of the stack. The survey also showed that despite the popularity of Facebook, only two telecom brands Tata Indicom and Vodafone are active on it. The survey monitored 10 telecom brands on six online platforms: blogs, Twitter, social networks (Facebook and Orkut), forums, YouTube and Mouthshut. About 7000 conversations were taken as a sample, of which relevant ones numbered 1631. Of the conversations where gender could be identified, 83 per cent were by men and six per cent were by women. Another revelation of the survey was that telecom companies in India are limited in their engagement of customers online. "We chose to analyse the buzz around telecom companies in India as the first of our surveys since telecom is a consumer intensive industry. Since the industry is so competitive, it becomes essential for telecom companies in India to understand what their consumers...
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...Question Social networking has had a phenomenal effect on communication and information flow. As a professional, demonstrate how you would utilize social media to enhance your company’s line of business? Answer The journey into how social networking is vital to my company’s business can be examined through the following business strategies: • Networking • Marketing A destination wedding is defined as a matrimonial ceremony occurring at least 100 miles from the bride’s current place of residence. The Caribbean is one of the most popular choices for destination wedding planning among the global bride with the option of an added-on honeymoon available immediately after the wedding. Wedding by Emma daily will use social networking to interact with clients worldwide to inform them about our company’s affordable destination wedding packages. When starting a new business venture one must engage in understanding what the future tasks for the business’ success would entail. A good way to do this other than literary research is through networking with others in the same industry. How do you find individuals in the same field? Thanks to social media has changed the way we meet and connect with people across the globe. Information and vital business relationships are formed and shared this way. LinkedIn, for example, is a network of professionals in a variety of industries and sectors who create profiles and get listed on one of the world’s largest business...
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