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Social Media Target Perm Paper

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Term Paper Social Media
Target Corporation

Introduction Social Media has really transformed since May 9, 1961 when George Dayton, Founder of Target Corporation placed and ad in the Minneapolis Tribune announcing future plans for a new retail chain store. The article expressed that the store will have the best of the fashion world with the best of the discount world. Even without the store having its official name, Stewart Widdess, former Director of Publicity, knew the importance of media and getting customers excited about the opening of a new discount store. Throughout Target’s years of growth, targeting key products, target markets, development, and branding, they know what is needed to connect with their consumers and to keep them returning to experience the Target brand.
Key Products Target has continued to offer their customers with key products at a discounted rate. The company has really evolved since they first opened in Minneapolis in 1962. They offer a wide variety of products ranging from a photography center, grocery store, jewelry department, personal care department, and electronics department. Target, from the very beginning liked the concept of being able to provide all your family, personal, and home care needs at a discounted rate. In 1995, Target introduced Archer Farms to their store locations. Archer Farms is a premium line of grocery products designed exclusively for Target. In the same year, they also launched their Bridal Registry, one of the first retailers to offer a gift-registry service. Target was able to provide this service by using the latest registration technology that was available at that time. By being the first mass-market to offer the bridal registry, Target knew that they had just opened the door to a key product. Within the first year of Target offering their bridal registry service, over

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