Premium Essay

Social Media Tips

In: Business and Management

Submitted By poofwhirl
Words 719
Pages 3
1) What are the changes that the newspaper industry is going through? Where do you think the “technology” of news on paper is in its lifecycle? Where is it likely headed?
The newspaper industry is experiencing the declining stage of the product life-cycle, careening toward extinction.
The case describes the fundamental changes as follows. Print advertising revenues are falling fast while digital revenue is growing, but not enough to cover print ad losses. Total newspaper advertising revenue in 2013 was down 49 percent from 2003, according to the Pew Research Center. Meanwhile, digital advertising is not picking up the load. This 2011 New York Times story by Nate Silver illustrates the problem:
"How much are those page views worth? The Huffington Post had revenues of about $30 million last year, they’ve reported, almost all of which was from display advertising. This revenue was generated on roughly 4.8 billion page views over the course of 2010, according to Quantcast data. That means the average page view was worth a little more than six-tenths of a cent, or that 1,000 page views were worth about $6.25."
What the case does not do, however, is explain the structural changes driving these trends. What we’re witnessing is the break-up of a monopoly. Thanks to the Internet, newspapers have lost both their monopoly on the news -- from infotainment sources, such as TMZ, and “serious” ones, such as the nonprofit ProPublica – and their monopoly on services, such as classified advertising. Emerging in its place is a nascent digital duopoly: Facebook and Google.
2) Is the paywall working? Lay out some factors that suggest that it does and some that suggest that it is not and then make your recommendation. Where do you think the digital edition is in its lifecycle?
Yes. It’s working. To update the case study’s figures, the paper has gone from zero to 910,000 paid…...

Similar Documents

Premium Essay

Marketing Tips on Social Media

...http://www.startupnation.com/business-articles/9680/1/facebook-marketing-15-ways.html Tips for Crazy Good Facebook Marketing < by Tom Shapiro Topic: Small Business Marketing Everyone, absolutely everyone, seems to be using Facebook now. According to Facebook's own statistics, people spend more than 700 billion minutes monthly on the platform. Wow! 

Therefore, it's essential that your company explore ways that your audience segments are using the social networking platform and develop a corresponding plan. Too many companies merely configure a Facebook Page, randomly post to it until they get bored, and then leave it to gather dust for months at a time.    What would it mean to your business if you instead developed a clear Facebook Marketing strategy and then executed on it with precision? What would it mean to your business if you thrilled your prospective clients on Facebook? The potential marketing opportunity on Facebook is tremendous for many businesses, and quite possibly for yours! It's not that Facebook replaces your other forms of marketing. But your prospective customers ARE spending time somewhere. And you want to connect with them and increase the time they spend with your brand. And so if they are on Facebook, and if they are on Facebook A LOT, it behooves you to develop a plan to interact with them on Facebook in a way that adds value to their experience. To that end, here are 15 ways to better Facebook Marketing for your business: 1.......

Words: 1351 - Pages: 6

Free Essay

Introduction

...12/10/2015 Introduction to Social Networking Skip to Content | Change text size | Contact ACCAN Australian Communications Consumer Action Network Top of the page Main Menu Home News Consumer info Our work Grants Events Members About us Search.........

Words: 1143 - Pages: 5

Premium Essay

Social Media

... the social media marketing book Beijing  ·  Cambridge  ·  Farnham  ·  Köln  ·  Sebastopol  ·  Taipei  ·  Tokyo Dan Zarrella The Social Media Marketing Book by Dan Zarrella Copyright © 2010 Dan Zarrella. Printed in Canada. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also  available for most titles (http://my.safaribooksonline.com). For more information, contact our corporate/institutional  sales department: (800) 998-9938 or corporate@oreilly.com. Editor: Laurel R. T. Ruma Production Editor: Rachel Monaghan Copyeditor: Audrey Doyle Proofreader: Sumita Mukherji Indexer: Julie Hawks Interior Designer: Ron Bilodeau Cover Designer: Monica Kamsvaag Illustrator: Robert Romano Printing History:   November 2009: First Edition. While every precaution has been taken in the preparation of this book, the publisher and author assume no  responsibility for errors or omissions, or for damages resulting from the use of the information contained herein. This book presents general information about technology and services that are constantly changing, and therefore it  may contain errors and/or information that, while accurate when it was written, is no longer accurate by the time you  read it. Some of the activities discussed in this book, such as advertising, fund raising, and corporate communications, ......

Words: 6895 - Pages: 28

Premium Essay

Real Estate Marketing in Bangladesh

...sales and marketing tips: Social media Share This Story Advertisement Home / Benefits Brokers / Sales Strategies Best sales and marketing tips: Old school 100 sales and marketing tips, part 2 Jan 06, 2015 | By Kathryn Mayer Email LinkedIn Twitter Facebook Google+ Share This Story (Image courtesy of ponsulak/FreeDigitalPhotos.net) (Image courtesy of ponsulak/FreeDigitalPhotos.net) Our 100 sales and marketing tips list this year is broken down into 10 important categories. We've already covered social media. This list focuses on old school sales techniques. 11. Forget the group meetings, the conference calls, the social media posts: Meet with clients one-on-one. They still like it. 12. Send cards to your clients for birthdays, anniversaries or Christmas (via snail mail, not just email). Advertisement 13. Always carry business cards with you (and give them out!) 14. Smile. Make eye contact. You know, be a friendly person. 15. Get up early. —F. George du Pont; employee benefits specialist, Aflac 16. Send thank you cards. 17. Be honest and transparent. —Daniel LaBroad, president and CEO, Ovation Health & Life Services, Inc.; Dallas 18. Value others’ time. Show up early to meetings. Call when you say you will. 19. Always return calls and emails within 24 hours. 20. Don't forget the value of a phone call (versus sending yet another email.) Read: Best sales and marketing tips: Social media Order......

Words: 730 - Pages: 3

Premium Essay

Facebook and Business

... Search for “#hubspot” Agenda • What is Facebook & Why is it  Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog g SEO Social Media Rethinking Marketing Outbound Marketing • Telemarketing • Trade shows • Direct mail • Email blasts Email blasts • Print ads • TV/radio ads Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Public Relations Interruption Permission What is Facebook? Why You Should Care • • • • • • • Over 120 million active users Adding 250,000 new users each day since Jan 07 Addi 250 000 hd i J 07 4th most trafficked website Most trafficked social media site Top Social Search Engine p g More than 55,000 networks More than half are outside of college & fastest  More than half are outside of college & fastest growing demographic is 25 years or older “I’m 48. I don t understand I m 48 don’t this Social Media stuff.” • Similar to a business Similar to a business  cocktail reception • Without constraints  of time or space of time or space Business Cocktail Party Advice • M t Meet people and start conversations l d t t ti • Answer questions – help others • Ask questions – trust others’ advice Social Media = Cocktail Party • Become a real member of the community Become a real member of the community • Add al e to the comm nit......

Words: 1436 - Pages: 6

Free Essay

How to Quickly Master Social Media Marketing for Small Business

...ENTREPRENEURS 7/09/2015 @ 9:11AM 16,784 views How To Quickly Master Social Media Marketing For Small Business Follow Comments  According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time,Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers. It’s no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for business, follow these tips: Learn Management Software There’s an almost limitless supply of social media management apps and tools out there to choose from. Hootsuite and Buffer are good beginner apps that cover the vast majority of social accounts and are easy to navigate, while tools like Narrow.io and Twibble serve more specific functions. The right combination of tools will vary based on your organization’s needs and objectives. Once you choose a social media management software program, take the time to really learn the ins and outs of it. Most people simply use these tools to schedule posts and glance at their feeds, but new features and updates are being added every day that go far beyond the basic functions. If you want to master social media marketing, you’ll want to use......

Words: 1496 - Pages: 6

Free Essay

Doc, Odf

...New Media Help Me At Work? WHAT ARE NEW MEDIA? WHAT ARE NEW MEDIA? • Medium – device that moves information over distance or through time without face to face can communicate. • New media – a term that encompasses the digital information and communication technologies that have emerged since the later part of the 20th century. • Example: Mobile Internet Computer Computer Phone media Instant games CD-ROMs Messaging DVDs Email Smartphone technology WHAT ARE NEW MEDIA? Digital New Media Allow information exchange and communication May involve networking WHAT ARE NEW MEDIA? Digital  Digital media- electronic and operate on digital codes.  Digitalized information can be stored in a very small space.  Example: SIM Card, Micro SD Card  Able to process huge amount of information at a press of button. WHAT ARE NEW MEDIA?  Networking – the interconnectivity of digital device and by extension of user  Internet = Connection May involve networking WHAT ARE NEW MEDIA? • Traditional communication media do not enable information exchange. • For example : news – one way transmission • New media allow information exchange and interactivity. • Example: Facebook Allow information exchange and communication NEW MEDIA IN BUSINESS • • • • • • Email Website Mobile Phone Text and instant messaging Social Networking Sites Visual organization – Transact business through electronic media......

Words: 1646 - Pages: 7

Premium Essay

Neverwet

...Contents 2 INTRODUCTION 3 3 RUST-OLEUM 4 3.1 COMPANY BACKGROUND 4 3.2 SITUATION 5 3.3 SITUATION STATEMENT 6 3.4 COMPETITORS 6 3.5 TARGET MARKET 7 3.6 MARKETING OBJECTIVES 8 3.7 SOCIAL MEDIA PLAN 8 3.7.1 STEP 1: TEAM EDUCATION AND ENGAGEMENT 9 3.7.2 STEP 2: MESSAGING 10 3.7.3 STEP 3: TACTICS 11 4 NEVERWET 17 4.1 HOW TO USE THE PRODUCT 17 4.2 MOTIVATION 17 4.3 SWOT ANALYSIS 18 4.3.1 STRENGTH 18 4.3.2 WEAKNESSES 18 4.3.3 OPPORTUNITIES 18 4.3.4 THREAT 19 4.4 TARGET MARKET 19 4.5 PRODUCT BEHAVIOUR 19 4.6 PLACE (DISTRIBUTION) 19 4.7 CHANNEL OF DISTRIBUTION 20 4.8 PRICE 20 4.9 PROMOTION 20 5 CONCLUSION 21 6 REFERENCES 22 7 APPENDIXES 23 INTRODUCTION Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009). A social media strategy allows a business to reach a different audience – sometimes a smaller, niche audience committed to a brand or industry. In addition, such a strategy affords a business the......

Words: 5090 - Pages: 21

Premium Essay

Gs2745 Unit 9

...Unit 9 Lab 1: Creating a Professional Profile Course Objectives and Learning Outcomes Compare and contrast various networking strategies for making professional contacts. Identify strategies for avoiding the pitfalls of social networking. Develop strategies for benefitting from social media and networking activities while avoiding the pitfalls. Create a plan for regularly updating a résumé as skills, ability, and experience change. Create an error-free professional résumé and sample cover letter. Required Setup and Resources Skills for Living a Rich Life, Chapters 21 and 24 Computer with Internet access Printer Recommended Procedures Unlike many other social media websites (Facebook, MySpace, message boards, etc.), LinkedIn is primarily a professional networking and job search tool. As a future professional in your career field, it will be highly beneficial for you to have a professional profile that future employers can search for, see, and use to vet you for potential employment. Additionally, ITT Technical Institute provides a service through ePortfolio that you can use in a similar manner. 1. Go to LinkedIn (http://www.linkedin.com) and create a professional social media profile. 2. Read through and then follow the tips for “Connecting with Business Colleagues through LinkedIn” on pp. 538-539 of Skills for Living a Rich Life. 3. The final product should look very similar to a résumé and should include at least the following information: ...

Words: 791 - Pages: 4

Premium Essay

Frfghbrvg

...How employers can embrace social media and protect their business? With over 150 million LinkedIn users, James Froud explains how employers can embrace social media in the workplace at the same time as safeguarding their business Social media is revolutionizing the workplace. With more than 1 billion people with accounts registered on Facebook, 150 million LinkedIn users and almost 350m tweets flying around the web each day, it offers a rich environment. The potential commercial benefits of using this cheap and instantaneous method of communicating with a global audience are obvious. But with opportunity comes risk. To maximize the benefits of social media, employers need their employees to become part of the online conversation. It is estimated that 45% of employers are actively using the forum as a marketing tool and encouraging employees to engage, yet only 24% profess to have taken steps to control employees' behavior. This is asking for trouble. Reasons Every Business Should Embrace Social Media Is it true that every business, regardless of size, should be setting up a social media presence in this day and age? Well, there’s a caveat here. The simple answer is an emphatic yes, but an exception to the rule would be a business that’s already established. For instance, a brand like McDonald’s or Nike doesn’t need to be on Facebook or other social media pages to increase their business, but they still realize that being there is increasing their business. For a......

Words: 884 - Pages: 4

Premium Essay

Social Guide to Link Builiding

...10-step guide to social link building A publication of A A A A Hubspot’s All-in-one MArketing softwAre brings your whole marketing world together in one, powerful, integrated system. get Found: Help prospects find you online convert: nurture your leads and drive conversions analyze: Measure and improve your marketing Plus more apps and integrations request A deMo Http://bit.ly/get-your-deMo UqM leAd generAtion g leAd MAnAgeMent blogging & sociAl MediA eMAil & AutoMAtion sY seArcH optiMizAtion MArketing AnAlytics 3 deep dive into social link building An introduction incoMing links to A website or web pAge received froM A A A A inbound links AnotHer website or web pAge; Also known As bAcklinks A business that doesn’t generate inbound links is like a car without gas: it exists but doesn’t work. so how can you generate links? through link building: the key off-page search engine optimization factor. the more links you have pointing to your site, the more traffic and better rankings you can secure through search engines. Inbound links bring three major benefits to your business: brAnd exposure And AwAreness direct/indirect trAffic (And leAds) seArcH engine rAnkings (residuAl trAffic) social media becomes a key tool in attracting a large number of inbound links at a low cost. in this deep dive we examine how to magnetize others to link to your site without spending a red cent on......

Words: 2972 - Pages: 12

Premium Essay

Social Media Paper

...Social Media Randy Duran Hum/186 February 22, 2013 Anthony DeBonis When you first get on the internet you have the world at your finger tips. You can get any and almost all the information you want. There are websites for pictures, video, and chatting with your friends. It is also very easy to get the wrong information from web pages not filtering all the information. There are so many advantages to the information available on the internet. An unfamiliar user can find what they are looking for by using search engines and typing the information needed. You can find many different websites such as Facebook for social media and keeping up with friends and companies web links. Youtube, Flickr, and Metacafe can be used for watching different videos and advertising. Twitter, Blogger, and Digg are a different kind of site which are called blogging sites. These are used to give users up to the minute updates on what is going on from personal to companies. When information is easily obtained it comes with the untrustworthiness of websites. There are many misleading web pages and with the click of a button you can give your computer a virus or even worse have your identity and information stolen. When searching the internet make sure you know where and what you are logging in to. There are a lot of sites on the internet that are not creditable, so be careful on the information you are using or obtaining. Hackers find ways to even put......

Words: 822 - Pages: 4

Premium Essay

Social Media as a Knowledge Management Tools

...Social media as a KM tool for supporting innovation and sharing Social media has rapidly evolved and plays an important role in today’s business world. Organizations recognized the power of social media and tried to find ways to use social media to help grow their business. Social media can be incorporated in business practices in areas such as recruiting, advertising, and branding within an organization. According to the Social Media Risks and Rewards report (2013) that contain surveys of more than 100 senior-executives, 38 percent of executives said their organizations used social media for brand awareness, 27 percent use for recruiting purposes, and 14 percent use for customer profiling (Bramwell, 2013). In this section of the paper, effective usage of social media as well as the controversial issues of social media will be explored. According to Razmerita, Phillips-Wren, and Jain (2016), “Social media opens innovative avenues to manage knowledge processes by facilitating new ways to externalize, share, create knowledge and innovation through co-creation processes, crowdsourcing or synergistic articulation of personal into collective knowledge” (p. 4). The successful adoption of social media requires social media strategy to be aligned with the organization’s goals. In this strategic alignment, organizations are able to improve knowledge-sharing, transform business processes, and increase overall performance. Effective Usage of Social Media Being able to......

Words: 1203 - Pages: 5

Free Essay

Social Media

...The Impact and Use of Social Media in the Employment Search Process: LinkedIn, Facebook, and Twitter Alexandria Fitzhugh University of Memphis Abstract This paper discusses the impact and effective use that social media can have in the employment process. Specifically, individual tips are provided for LinkedIn, Facebook, and Twitter that one can use to improve their professional brand online. The Impact and Use of Social Media in the Employment Search Process: LinkedIn, Facebook, and Twitter Despite the rise of social media, some managers are still skeptical on whether or not it has a place in the employment process. Those who do use social media utilize LinkedIn, Facebook, and Twitter mostly to weed out potential hires. These sites provide a valuable tool for casting a wide net of potential candidates and then narrowing it down to possible future employees. We are going to discuss some ways that you can use the aforementioned websites to obtain a job and to improve your professional network. Discussion “Jonathan Segal, speaking on behalf of the Society for Human Resource Management (SHRM), explained that employers use different types of social media for several different reasons: employee engagement and knowledge-sharing, such as having a corporate Facebook page or blog to keep employees in far-flung offices aware of new......

Words: 1332 - Pages: 6

Premium Essay

Ebreport

...following web page, the hyperlink to Amazon is posted, which can direct our users to the online shop to purchase that mineral powder. Advertising revenue model This is another major revenue model. Positioned as a social network site, our website may possibly attract considerable amount of users and therefore produce large influence power, according to the social network effect. In order to fully leverage this influence power, we allow brands and stores to post advertisements as well as link buttons to their own websites. The charging fee will be varied with the ads’ position, size, time, format...etc. market analysis Positioning Twinkle.com is a social network site which enables people to exchange satisfying consuming experiences. We definite ourselves as a market nicher since this business area has not been occupied by any other company. Targeting Twinkle.com’s target customers are those who aged 15 and 45, frequently using social media and caring about product comments. According to our survey, over 75% of the sample (aged 17 and 22) use social media everyday, and over 80% of the samples are willing to search for online comments and recommendation before shopping, and over 63% of the samples do need a professional and reliable platform to exchange shopping tips. So, to some extent, this survey verifies that our website can meet the demand of our target market and have the potential in growth and popularity. Competitor analysis In order to make full......

Words: 832 - Pages: 4