Premium Essay

Social Media Tips

In: Business and Management

Submitted By poofwhirl
Words 719
Pages 3
1) What are the changes that the newspaper industry is going through? Where do you think the “technology” of news on paper is in its lifecycle? Where is it likely headed?
The newspaper industry is experiencing the declining stage of the product life-cycle, careening toward extinction.
The case describes the fundamental changes as follows. Print advertising revenues are falling fast while digital revenue is growing, but not enough to cover print ad losses. Total newspaper advertising revenue in 2013 was down 49 percent from 2003, according to the Pew Research Center. Meanwhile, digital advertising is not picking up the load. This 2011 New York Times story by Nate Silver illustrates the problem:
"How much are those page views worth? The Huffington Post had revenues of about $30 million last year, they’ve reported, almost all of which was from display advertising. This revenue was generated on roughly 4.8 billion page views over the course of 2010, according to Quantcast data. That means the average page view was worth a little more than six-tenths of a cent, or that 1,000 page views were worth about $6.25."
What the case does not do, however, is explain the structural changes driving these trends. What we’re witnessing is the break-up of a monopoly. Thanks to the Internet, newspapers have lost both their monopoly on the news -- from infotainment sources, such as TMZ, and “serious” ones, such as the nonprofit ProPublica – and their monopoly on services, such as classified advertising. Emerging in its place is a nascent digital duopoly: Facebook and Google.
2) Is the paywall working? Lay out some factors that suggest that it does and some that suggest that it is not and then make your recommendation. Where do you think the digital edition is in its lifecycle?
Yes. It’s working. To update the case study’s figures, the paper has gone from zero to 910,000 paid...

Similar Documents

Premium Essay

Marketing Tips on Social Media

...http://www.startupnation.com/business-articles/9680/1/facebook-marketing-15-ways.html Tips for Crazy Good Facebook Marketing < by Tom Shapiro Topic: Small Business Marketing Everyone, absolutely everyone, seems to be using Facebook now. According to Facebook's own statistics, people spend more than 700 billion minutes monthly on the platform. Wow! 

Therefore, it's essential that your company explore ways that your audience segments are using the social networking platform and develop a corresponding plan. Too many companies merely configure a Facebook Page, randomly post to it until they get bored, and then leave it to gather dust for months at a time.    What would it mean to your business if you instead developed a clear Facebook Marketing strategy and then executed on it with precision? What would it mean to your business if you thrilled your prospective clients on Facebook? The potential marketing opportunity on Facebook is tremendous for many businesses, and quite possibly for yours! It's not that Facebook replaces your other forms of marketing. But your prospective customers ARE spending time somewhere. And you want to connect with them and increase the time they spend with your brand. And so if they are on Facebook, and if they are on Facebook A LOT, it behooves you to develop a plan to interact with them on Facebook in a way that adds value to their experience. To that end, here are 15 ways to better Facebook Marketing for your business: 1.......

Words: 1351 - Pages: 6

Free Essay

Social Media

...Social Media Position Paper Shania K. Gillison Central Michigan University MGT 643 Social media based recruiting is when companies and recruiters use social platforms such as Face book, LinkedIn, Twitter and other sites as a talent database to source and recruit candidates for employment. Using these sites gives employers the opportunity to advertise open positions, as well as connect with their targeted market to build a community for future relationships. Social recruiting also highlights a company’s reputation and brand by getting their name and product out for a larger audience to see. When used vigorously, social recruiting can truly enhance a company’s marketing scheme and talent acquisition. Promoting these aspects of a company can reel in employees who might otherwise choose another organization. In addition social media based recruiting establishes sustainable longer-term recruiting relationships. All over the world recruiters are also able to reduce cost of marketing for hire, expand outsourcing capability by using multimedia messaging, brand communication, and conducting market research. The use of social media to support recruiting is not a fad, it is the most powerful tool added to the recruiter’s tool box since the invention of the telephone. The use of social media to support recruiting ranks second only to employee referrals in the hierarchy of powerful recruiting tools, and there is no doubt that this tool will continue to expand Social media can be defined......

Words: 1118 - Pages: 5

Premium Essay

Social Media as a Knowledge Management Tools

...Social media as a KM tool for supporting innovation and sharing Social media has rapidly evolved and plays an important role in today’s business world. Organizations recognized the power of social media and tried to find ways to use social media to help grow their business. Social media can be incorporated in business practices in areas such as recruiting, advertising, and branding within an organization. According to the Social Media Risks and Rewards report (2013) that contain surveys of more than 100 senior-executives, 38 percent of executives said their organizations used social media for brand awareness, 27 percent use for recruiting purposes, and 14 percent use for customer profiling (Bramwell, 2013). In this section of the paper, effective usage of social media as well as the controversial issues of social media will be explored. According to Razmerita, Phillips-Wren, and Jain (2016), “Social media opens innovative avenues to manage knowledge processes by facilitating new ways to externalize, share, create knowledge and innovation through co-creation processes, crowdsourcing or synergistic articulation of personal into collective knowledge” (p. 4). The successful adoption of social media requires social media strategy to be aligned with the organization’s goals. In this strategic alignment, organizations are able to improve knowledge-sharing, transform business processes, and increase overall performance. Effective Usage of Social Media Being able to......

Words: 1203 - Pages: 5

Premium Essay

Real Estate Marketing in Bangladesh

... News About Us Contact Us Advertise Privacy Policy Press Room Reprints Feedback Employee Benefits Network: BenefitsPro FreeERISA Benefits Selling Broker Innovation Lab Benefits Selling Expo eNewsletters Magazine Feedback? Search Twitter Facebook Google+ LinkedIn Read Next Article Best sales and marketing tips: Social media Share This Story Advertisement Home / Benefits Brokers / Sales Strategies Best sales and marketing tips: Old school 100 sales and marketing tips, part 2 Jan 06, 2015 | By Kathryn Mayer Email LinkedIn Twitter Facebook Google+ Share This Story (Image courtesy of ponsulak/FreeDigitalPhotos.net) (Image courtesy of ponsulak/FreeDigitalPhotos.net) Our 100 sales and marketing tips list this year is broken down into 10 important categories. We've already covered social media. This list focuses on old school sales techniques. 11. Forget the group meetings, the conference calls, the social media posts: Meet with clients one-on-one. They still like it. 12. Send cards to your clients for birthdays, anniversaries or Christmas (via snail mail, not just email). Advertisement 13. Always carry business cards with you (and give them out!) 14. Smile. Make eye contact. You know, be a friendly person. 15. Get up early. —F. George du Pont; employee benefits specialist, Aflac 16. Send thank you......

Words: 730 - Pages: 3

Premium Essay

Nlbr Case Study

...Richelle Williams Week 2—Case Study 1. The NLRB has made findings regarding the use of employee posts on Social Media sites to discipline or terminate those employees. Typically these cases occur when an employee posts “negative” information about their current employer or boss. Sometimes these are “public” and other times the employer uses “spies” or “fake finding” to see the Facebook page of the employee. Find at least one case or article online regarding this topic, and briefly explain the facts of the case, and the determination of the NLRB as to whether the employee was properly or improperly disciplined or terminated as a result of their use of Social Media to complain about, criticize, or publicly bash their company or boss. In Washington, a construction company called Rain City Contractors fired five employees for posting a video on YouTube in regards to dangerous work conditions. A video was posted in 2008 showing three employees voicing their concerns with the public of what it is like to work for this company. About 2 weeks later they were fired along with 2 people they thought were involved as well. Their work place conditions were horrible. They were never trained with the hazardous chemicals they worked with but they were forced to wear badges that stated they were certified to work with them. The NLRB determined the video was protected because the employees voiced concerns about safety, (Protected Concerted Activity). A complaint was issued for...

Words: 894 - Pages: 4

Premium Essay

Social Media

...Twitter. Facebook. Pinterest. These are all examples of social media, and I bet as soon as you hear these words, you can add at least another three sites to the list off the top of your head. But what is social media? Social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content. I particularly like Ron Jones' social media definition: Ads LivePlan® - 50% Off Sale liveplan.com/50-Off-Sale Hurry, Try LivePlan® Risk Free for only $9.95. 300K Users. Sign Up Now Dictionary Free Download www.dictionaryboss.com Word Definitions, Translate & More. Download Dictionary Boss Today! Download Videos for Free www.videoscavenger.com See & Download Your Favorite Videos With Video Scavenger. It's Free! Starting Small Business Sample Business Plan Social Media for Business Business Planning Franchise Business "Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online." There is a wide variety of social media, ranging from social sharing sites such as YouTube and Flickr through social networks such as LinkedIn and Facebook. In my opinion, social media has shot to the forefront of people's attention because it's fun. Thanks to social media, it's easy to share your ideas, photos, videos, likes and......

Words: 732 - Pages: 3

Premium Essay

Social Media

...Social media in today’s world Kati Feathers Social media is a valuable and important tool in today’s society. It offers people the chance to keep in touch with each other no matter the distance and allows for the quick spread of new ideas, information, and resources. Social media is invaluable to those who use it. Sites such as Facebook, Twitter, and Pinterest are all everyday staples in so many people’s lives. They are not only a great tool for personal connections, but also for businesses and organizations. The most popular social media site these days is Facebook. Facebook has taken the world by storm. It allows people to create their own page for not only themselves but for any business and/or organization. You can personalize and customize your page to tell as little or as much as you want people to know. Facebook allows you to “friend” people so that you can keep in touch at all times. You can post pictures, ideas, milestones, memories, thoughts, and even what you are eating for lunch if you should desire to do so. Facebook has become a worldwide phenomenon that allows people to all over to stay in touch with each other. Businesses and organizations also use Facebook to advertise and spread information. Most businesses these days also have a Facebook page so that people can search and find all the information they need. This one website has changed the way people communicate all over the world. Another social media site that has recently become popular is......

Words: 736 - Pages: 3

Premium Essay

Facebook and Business

... Search for “#hubspot” Agenda • What is Facebook & Why is it  Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog g SEO Social Media Rethinking Marketing Outbound Marketing • Telemarketing • Trade shows • Direct mail • Email blasts Email blasts • Print ads • TV/radio ads Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Public Relations Interruption Permission What is Facebook? Why You Should Care • • • • • • • Over 120 million active users Adding 250,000 new users each day since Jan 07 Addi 250 000 hd i J 07 4th most trafficked website Most trafficked social media site Top Social Search Engine p g More than 55,000 networks More than half are outside of college & fastest  More than half are outside of college & fastest growing demographic is 25 years or older “I’m 48. I don t understand I m 48 don’t this Social Media stuff.” • Similar to a business Similar to a business  cocktail reception • Without constraints  of time or space of time or space Business Cocktail Party Advice • M t Meet people and start conversations l d t t ti • Answer questions – help others • Ask questions – trust others’ advice Social Media = Cocktail Party • Become a real member of the community Become a real member of the community • Add al e to the comm nit......

Words: 1436 - Pages: 6

Premium Essay

Social Media and the Job Interview Process

...Social media and the job interview proess How social media effects the job market interview process and finding open positions is one that has many sides to it. There are several pros and cons of social media and its effects. In 2015 it was reported that there are 1.4 billion Facebook users, 284 million Twitter users, 363 million Google+ users, 300 million Instagram users, and 347 million Linkedln users. As of Janurary 2015 out of the 7.210 billion people 3.010 billion are active internet users. That is 45% of the planet's population. This number continues to grow with more and more social media outlets being created daily (Bullas). To help job seekers better understand the role of social media in their job search, CareerBuilder.com conducted a survey last year that asked 2,303 hiring managers and human resource professionals if, how, and why they incorporate social media into their hiring process. First they found that 37% of employers use social networks to screen potential job candidates. That means about two in five companies browse your social media profiles to evaluate your character and personality–and some even base their hiring decision on what they find. CareerBuilder also asked employers why they use social networks to research candidates, and 65% said they do it to see if the job seeker presents himself or herself professionally. About half (51%) want to know if the candidate is a good fit for the company culture, and another 45% want to learn more......

Words: 1188 - Pages: 5

Free Essay

Thesis

...Social Media Scope Note:This webliography consists of articles, researches, web pages, and web resources on social media. Social media is the term for employing "mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, cocreate, discuss, and modify user-generated content." [Source: http://beedie.sfu.ca/files/PDF/research/McCarthy_Papers/2011_Social_Media_BH.pdf] INTERNET SITES Engaging Youth in Social Media: Is Facebook the New Media Frontier? http://blog.newscloud.com/research/Research_HotDish_Summary.pdf The article focuses on engaging the young people to contribute their thoughts on important societal issues and be engaged in community news through social media. A social media experiment was conducted where two Facebook applications - Hot Dish and The Daily - were developed to find out how young people interact with the news. A summary of findings (on Hot Dish) are enumerated here. The Essential Guide to Social Media http://www.onecaribbean.org/content/files/essentialGuidetoSocialMedia.pdf This 20-page eBook outlines the "social media tools and resources needed to listen and participate, guiding PR, customer service, product development, and marketing". It tackles the impact of social media in business marketing. A chapter devoted to social media as a social science and not totally a technological tool is discussed. How Blogs and Social Media are Changing Public Relations and the Way it is......

Words: 1141 - Pages: 5

Free Essay

Social Media

...Social Media Platforms and Your Career Mollie L. Anaya Hum/186 June 8th, 2015 Mrs. Arianne Bellizaire Social Media Platforms and Your Career Social media has become one of the most intriguing technological functions of our time. Day by day, it grows larger and reaches dozens of people of a different audience. Social media has a place for all diversities: old, young, musical, savvy, and even professional organizations and people can find a place on social media. Law Enforcement and Social Media Showing professionalism on social media shows an insight to a person or organization that is needed to build trust, character, and a good reputation for the professional person or organization to be successful. As an officer in law enforcement, we must remain at our best and professional on or off the clock. Some departments ask that officers don’t mingle with social media outlets like Twitter, Facebook, and any other social media site. Authorities ask this because of the many different opinions amongst the population it won’t jeopardize or put an officer in any situation that may stand in the way of his/her career. During the interview and background check and complete and full check is done on all personal social media sites that can go back many years. The Odessa Police Department works hard to maintains pages of social media to uphold its communication within the community. For example, Odessa Police Department recently announced its......

Words: 564 - Pages: 3

Premium Essay

Gs2745 Unit 9

...Unit 9 Lab 1: Creating a Professional Profile Course Objectives and Learning Outcomes Compare and contrast various networking strategies for making professional contacts. Identify strategies for avoiding the pitfalls of social networking. Develop strategies for benefitting from social media and networking activities while avoiding the pitfalls. Create a plan for regularly updating a résumé as skills, ability, and experience change. Create an error-free professional résumé and sample cover letter. Required Setup and Resources Skills for Living a Rich Life, Chapters 21 and 24 Computer with Internet access Printer Recommended Procedures Unlike many other social media websites (Facebook, MySpace, message boards, etc.), LinkedIn is primarily a professional networking and job search tool. As a future professional in your career field, it will be highly beneficial for you to have a professional profile that future employers can search for, see, and use to vet you for potential employment. Additionally, ITT Technical Institute provides a service through ePortfolio that you can use in a similar manner. 1. Go to LinkedIn (http://www.linkedin.com) and create a professional social media profile. 2. Read through and then follow the tips for “Connecting with Business Colleagues through LinkedIn” on pp. 538-539 of Skills for Living a Rich Life. 3. The final product should look very similar to a résumé and should include at least the following information: ...

Words: 791 - Pages: 4

Free Essay

Social Media Worksheet

...do is at the tip of our fingers and comes with a simple click. Connecting to people has never been easier especially when using sites like Facebook, Pinterest, and CafeMom. Staying in contact with friends, family, or co-workers in this digital age is as simple as logging onto Facebook. Missed a function? Most likely anyone who was there and you are friends with will post pictures of the event making you feel like you were there. Facebook offers the ability to load pictures, post what you are feeling at that moment, share information, join support pages, or just plain say hi to someone you haven’t seen in awhile. It’s the ability to connect international and never leaving the comforts of your home. Friendships are formed and often relationships have developed from Facebook. Pinterest lets you tell people your hobbies and what gets your attention whether it be reading, eating at a certain spot, or your favorite place to visit. It lets you organize things and helps others into what you could suggest for them. CaféMom is for mothers and mothers to be. It’s a local online support community that lets mothers or soon to be moms express their concerns, joys, cravings, and ups and downs before and after birth. Oddly enough, you these pages are linked together because you can like or share the sites on Facebook. Having access to the sites can be a big help or pose as an underlying problem. There are many advantages and disadvantages in having social media and all that......

Words: 729 - Pages: 3

Premium Essay

Social Media

...Social Media Social media is a form of communication that allows users to create online communities. These communities allow them to share different kinds of information. Some forms of media allow users to share photos, audio, text, and general information to other online users. Some other interaction by users can be as simple as voting on a article, asking for comments, or get specific as Redbox by recommending movies based on a genre or top ratings that best fits a persons interest. Today there are many different types of social media platforms. Facebook, Myspace, Linkedin, Podcasts, Blogs, and Twitter are just some of the many popular social communications. The use of these communities allow people to stay connected to family members and friends, meet new people, and keep others updated with information about themselves. Through these sites users are able to upload photos, videos, and messages to share with other users. Social Media has gave businesses a big advantage by giving them the ability to advertise their products and services in a way for their information can be shared and searched upon through these social sites. Sixty-seven percent of the US citizens ages 12 and up are using some type of social media. (King, David 2015) Technology has evolved is so many ways and has made these types of interactions possible through the World Wide Web. Social media has many fun positive sources to explore, but it also brings up great concerns to the table as......

Words: 1415 - Pages: 6

Premium Essay

Social Media

...Patricia B. Espina O1A Social Media in the Life of human beings Social media can be seen everywhere today, but there are so many ways to answer the question of what is social media. If MySpace is a social media site, Facebook is a social media site, and Wikipedia is also social media site, then just what is a social media? Is it a social networking? Is it a social bookmarking? Is it a wiki? As we can see now social media is the future of communication, a countless lay out of internet based tools and platforms that increase and enhance the overlap of information. This new medium of media makes the transfer of text, photos, video and information in general increasingly fluid among internet users. Social media has applicable not only for regular internet users, but in business as well. Media is an instrument on communication. We can use media to communicate with our friends and family using our internet today. Social media, on the other hand, is a two way street that gives us the ability to communicate too. I can define social media as "a group of Internet-based applications that build on the ideological and technological foundations that allow the creation”. The Social Networking, Bookmarking Sites, Social News, Media Sharing, Blog Comments and Forums, and Micro Blogging are the types of social media. Social networking is the services that allow us to communicate with other people of similar interest and background. This social networking usually......

Words: 1078 - Pages: 5