Premium Essay

Social Media Tips

In: Business and Management

Submitted By poofwhirl
Words 719
Pages 3
1) What are the changes that the newspaper industry is going through? Where do you think the “technology” of news on paper is in its lifecycle? Where is it likely headed?
The newspaper industry is experiencing the declining stage of the product life-cycle, careening toward extinction.
The case describes the fundamental changes as follows. Print advertising revenues are falling fast while digital revenue is growing, but not enough to cover print ad losses. Total newspaper advertising revenue in 2013 was down 49 percent from 2003, according to the Pew Research Center. Meanwhile, digital advertising is not picking up the load. This 2011 New York Times story by Nate Silver illustrates the problem:
"How much are those page views worth? The Huffington Post had revenues of about $30 million last year, they’ve reported, almost all of which was from display advertising. This revenue was generated on roughly 4.8 billion page views over the course of 2010, according to Quantcast data. That means the average page view was worth a little more than six-tenths of a cent, or that 1,000 page views were worth about $6.25."
What the case does not do, however, is explain the structural changes driving these trends. What we’re witnessing is the break-up of a monopoly. Thanks to the Internet, newspapers have lost both their monopoly on the news -- from infotainment sources, such as TMZ, and “serious” ones, such as the nonprofit ProPublica – and their monopoly on services, such as classified advertising. Emerging in its place is a nascent digital duopoly: Facebook and Google.
2) Is the paywall working? Lay out some factors that suggest that it does and some that suggest that it is not and then make your recommendation. Where do you think the digital edition is in its lifecycle?
Yes. It’s working. To update the case study’s figures, the paper has gone from zero to 910,000 paid...

Similar Documents

Premium Essay

Marketing Tips on Social Media

... Tips for Crazy Good Facebook Marketing < by Tom Shapiro Topic: Small Business Marketing Everyone, absolutely everyone, seems to be using Facebook now. According to Facebook's own statistics, people spend more than 700 billion minutes monthly on the platform. Wow! 

Therefore, it's essential that your company explore ways that your audience segments are using the social networking platform and develop a corresponding plan. Too many companies merely configure a Facebook Page, randomly post to it until they get bored, and then leave it to gather dust for months at a time.    What would it mean to your business if you instead developed a clear Facebook Marketing strategy and then executed on it with precision? What would it mean to your business if you thrilled your prospective clients on Facebook? The potential marketing opportunity on Facebook is tremendous for many businesses, and quite possibly for yours! It's not that Facebook replaces your other forms of marketing. But your prospective customers ARE spending time somewhere. And you want to connect with them and increase the time they spend with your brand. And so if they are on Facebook, and if they are on Facebook A LOT, it behooves you to develop a plan to interact with them on Facebook in a way that adds value to their experience. To that end, here are 15 ways to better Facebook Marketing for your business: 1.......

Words: 1351 - Pages: 6

Premium Essay

Real Estate Marketing in Bangladesh

... News About Us Contact Us Advertise Privacy Policy Press Room Reprints Feedback Employee Benefits Network: BenefitsPro FreeERISA Benefits Selling Broker Innovation Lab Benefits Selling Expo eNewsletters Magazine Feedback? Search Twitter Facebook Google+ LinkedIn Read Next Article Best sales and marketing tips: Social media Share This Story Advertisement Home / Benefits Brokers / Sales Strategies Best sales and marketing tips: Old school 100 sales and marketing tips, part 2 Jan 06, 2015 | By Kathryn Mayer Email LinkedIn Twitter Facebook Google+ Share This Story (Image courtesy of ponsulak/ (Image courtesy of ponsulak/ Our 100 sales and marketing tips list this year is broken down into 10 important categories. We've already covered social media. This list focuses on old school sales techniques. 11. Forget the group meetings, the conference calls, the social media posts: Meet with clients one-on-one. They still like it. 12. Send cards to your clients for birthdays, anniversaries or Christmas (via snail mail, not just email). Advertisement 13. Always carry business cards with you (and give them out!) 14. Smile. Make eye contact. You know, be a friendly person. 15. Get up early. —F. George du Pont; employee benefits specialist, Aflac 16. Send thank you......

Words: 730 - Pages: 3

Free Essay

Social Media

...Social Media Position Paper Shania K. Gillison Central Michigan University MGT 643 Social media based recruiting is when companies and recruiters use social platforms such as Face book, LinkedIn, Twitter and other sites as a talent database to source and recruit candidates for employment. Using these sites gives employers the opportunity to advertise open positions, as well as connect with their targeted market to build a community for future relationships. Social recruiting also highlights a company’s reputation and brand by getting their name and product out for a larger audience to see. When used vigorously, social recruiting can truly enhance a company’s marketing scheme and talent acquisition. Promoting these aspects of a company can reel in employees who might otherwise choose another organization. In addition social media based recruiting establishes sustainable longer-term recruiting relationships. All over the world recruiters are also able to reduce cost of marketing for hire, expand outsourcing capability by using multimedia messaging, brand communication, and conducting market research. The use of social media to support recruiting is not a fad, it is the most powerful tool added to the recruiter’s tool box since the invention of the telephone. The use of social media to support recruiting ranks second only to employee referrals in the hierarchy of powerful recruiting tools, and there is no doubt that this tool will continue to expand Social media can be defined......

Words: 1118 - Pages: 5

Premium Essay

Social Media as a Knowledge Management Tools

...Social media as a KM tool for supporting innovation and sharing Social media has rapidly evolved and plays an important role in today’s business world. Organizations recognized the power of social media and tried to find ways to use social media to help grow their business. Social media can be incorporated in business practices in areas such as recruiting, advertising, and branding within an organization. According to the Social Media Risks and Rewards report (2013) that contain surveys of more than 100 senior-executives, 38 percent of executives said their organizations used social media for brand awareness, 27 percent use for recruiting purposes, and 14 percent use for customer profiling (Bramwell, 2013). In this section of the paper, effective usage of social media as well as the controversial issues of social media will be explored. According to Razmerita, Phillips-Wren, and Jain (2016), “Social media opens innovative avenues to manage knowledge processes by facilitating new ways to externalize, share, create knowledge and innovation through co-creation processes, crowdsourcing or synergistic articulation of personal into collective knowledge” (p. 4). The successful adoption of social media requires social media strategy to be aligned with the organization’s goals. In this strategic alignment, organizations are able to improve knowledge-sharing, transform business processes, and increase overall performance. Effective Usage of Social Media Being able to......

Words: 1203 - Pages: 5

Premium Essay

Nlbr Case Study

...Richelle Williams Week 2—Case Study 1. The NLRB has made findings regarding the use of employee posts on Social Media sites to discipline or terminate those employees. Typically these cases occur when an employee posts “negative” information about their current employer or boss. Sometimes these are “public” and other times the employer uses “spies” or “fake finding” to see the Facebook page of the employee. Find at least one case or article online regarding this topic, and briefly explain the facts of the case, and the determination of the NLRB as to whether the employee was properly or improperly disciplined or terminated as a result of their use of Social Media to complain about, criticize, or publicly bash their company or boss. In Washington, a construction company called Rain City Contractors fired five employees for posting a video on YouTube in regards to dangerous work conditions. A video was posted in 2008 showing three employees voicing their concerns with the public of what it is like to work for this company. About 2 weeks later they were fired along with 2 people they thought were involved as well. Their work place conditions were horrible. They were never trained with the hazardous chemicals they worked with but they were forced to wear badges that stated they were certified to work with them. The NLRB determined the video was protected because the employees voiced concerns about safety, (Protected Concerted Activity). A complaint was issued for...

Words: 894 - Pages: 4

Free Essay


...42 Ken Krogue Jamie Shanks 42 LinkedIn Inside Sales Tips By Ken Krogue and Jamie Shanks IntroductIon 42 The 42 LinkedIn Inside Sales Tips eBook is designed to help you drive new business. You’ll learn critical practices to help you connect better with prospects and customers and increase revenue. Traditional selling channels of email and phone are tried and true, but LinkedIn and other social channels can greatly increase sales performance. Here is a preview on just one of the powerful tips — did you know LinkedIn performs 7 times better than email in some cases? Get social and leave old school selling in the dust. These 42 tips were originally presented by Ken Krogue and Jamie Shanks as a webinar which you can watch here. LInkedIn Is out-pulling email 7-to-1 | Sales for Life Share this eBook: LInkedIn cheatsheet Jamie ShankS TipS 1 be a tHouGHt leader 7 folloW ‘Hot ProsPects’ 8 timiNG WitHiN folloWers 9 timiNG WitHiN siGNals 10 attack folloWers 11 iNsiGHts iNto tHeir busiNess 2 drive oPPortuNitY 3 tHe secrets WitHiN GrouPs 4 skills as a seo HuNtiNG tool 5 save Your iNmails 6 ‘Hot ProsPects’ iN GrouPs ken krogue TipS 12 Grab Your Name 13 use a Good Picture 14 comPlete Your Profile 15 make Your WeddiNG/fuNeral list 16 coNNect to Your customers 17 folloW Your customer’s comPaNies 18 coNNect to Your emPloYees 19 Have a PoiNt PersoN 20 coNNect to Your ProsPects 21 resPoNd bY email tHeN coNNect 22 coNNect at trade......

Words: 5761 - Pages: 24

Premium Essay

Facebook and Business

... Search for “#hubspot” Agenda • What is Facebook & Why is it  Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog g SEO Social Media Rethinking Marketing Outbound Marketing • Telemarketing • Trade shows • Direct mail • Email blasts Email blasts • Print ads • TV/radio ads Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Public Relations Interruption Permission What is Facebook? Why You Should Care • • • • • • • Over 120 million active users Adding 250,000 new users each day since Jan 07 Addi 250 000 hd i J 07 4th most trafficked website Most trafficked social media site Top Social Search Engine p g More than 55,000 networks More than half are outside of college & fastest  More than half are outside of college & fastest growing demographic is 25 years or older “I’m 48. I don t understand I m 48 don’t this Social Media stuff.” • Similar to a business Similar to a business  cocktail reception • Without constraints  of time or space of time or space Business Cocktail Party Advice • M t Meet people and start conversations l d t t ti • Answer questions – help others • Ask questions – trust others’ advice Social Media = Cocktail Party • Become a real member of the community Become a real member of the community • Add al e to the comm nit......

Words: 1436 - Pages: 6

Free Essay

Social Media

...Social Media Platforms and Your Career Mollie L. Anaya Hum/186 June 8th, 2015 Mrs. Arianne Bellizaire Social Media Platforms and Your Career Social media has become one of the most intriguing technological functions of our time. Day by day, it grows larger and reaches dozens of people of a different audience. Social media has a place for all diversities: old, young, musical, savvy, and even professional organizations and people can find a place on social media. Law Enforcement and Social Media Showing professionalism on social media shows an insight to a person or organization that is needed to build trust, character, and a good reputation for the professional person or organization to be successful. As an officer in law enforcement, we must remain at our best and professional on or off the clock. Some departments ask that officers don’t mingle with social media outlets like Twitter, Facebook, and any other social media site. Authorities ask this because of the many different opinions amongst the population it won’t jeopardize or put an officer in any situation that may stand in the way of his/her career. During the interview and background check and complete and full check is done on all personal social media sites that can go back many years. The Odessa Police Department works hard to maintains pages of social media to uphold its communication within the community. For example, Odessa Police Department recently announced its......

Words: 564 - Pages: 3

Premium Essay

Social Medai as a Marketing Tool for Apparel Industry

...SALES & MARKETING Boost Your Business with Social Media Marketing If you're not employing social media to promote your services, you may find you're losing business to competitors who are. August 23, 2011 By Deborah Sexton, Contributing Writer Have you been dragging your feet to get started using social media as a marketing tool? If so, you may want to check out how many of your competitors already are on Facebook and Twitter. Next, you may want to see if your competitors have gained some of your customers as “fans” or “followers.” Like it or not, social media has firmly established itself as a viable, valuable marketing tool, and ignoring or hoping it will go away is akin to sticking your head in the sand. The good news is you can get your feet wet for free — it costs nothing to set up a Facebook and Twitter account. Over time, you may find it worthwhile to invest in advertising or staff to help build your base. Regardless, by entering the social media space, you can position your business for greater awareness and profitability by setting up your shop as an expert and gaining social validation. Social media marketing simply is a form of relationship marketing. Do you contact your customers via phone and e-mail? Social media is another way to connect with current and potential customers. “People are talking about your services or your competitor’s [services] on social media platforms, so you need to be in that space as well,” says Rodney Blackwell,......

Words: 2023 - Pages: 9

Free Essay

Recruting Trends

...the first attempt will increase employee productivity, create a successful employment relationship, and impact the work environment positively. In today’s world of high-end technology there are many new ways to recruit the right talent. Many human resource generalists are discovering that a combination of both old and new methods works well for them. Human resource departments are still using traditional recruiting methods such as newspapers, bulletins, and job fairs. Yet since the boom of the Internet, advertising online often offers a lot more bang for the recruiting buck. There are hundreds of online-only job boards such as Monster, Hot Jobs, Career Builder, and Indeed. Using the traditional methods along with online job boards and social media like Facebook, LinkedIn, and Twitter allow recruiters to reach a larger range of people more effectively. I have worked in the Human Resources department for the past four years and I recently took on a position of recruiting this past May. I wanted to write my paper on something that would make me a better employee now and also carry with me in the future. As a recruiter I am always looking for new and effective ways to reach more job seekers without going over the allowed budget. After doing my research of recent articles and books I consulted with a colleague of mine here at Fastek regarding best practices for recruiting he has used in the past. I have a personal Facebook account, but until I did my research I had no idea that......

Words: 2794 - Pages: 12

Premium Essay

Fedex Company Technology Report

...Information Systems Final Report OUTLINE 1. Introduction 2. Hardware 3. Software 4. Website 5. Social media 1. Fedex Weblogs      2. Fedex on Youtube 3. Fedex on Facebook 4. Fedex on Twitter 1. Conclusion and recommendations Introduction: Federal Express (FedEx) is one of the worlds leading transportation companies. In today's globalized economy goods need to be moved from one end of the world to the other just as fast as emails are sent and received. However, unfortunately this is not possible and it is FedEx’s job to deliver packages and goods as fast as possible in order to satisfy its customers. In order to do this the company prides itself on having some of the most technologically advanced systems in the transportation industry, which allows them to move goods faster, and more reliable than its competitors. The company has always valued technology; in 1975, just five years after it was founded it pioneered the first automated customer service center. Having such a vast portfolio of operating companies, FedEx Ground is the topic of concentration throughout this report. FedEx Ground has a purple and Green FedEx logo. A leader in small-package ground shipping, offering their services to business and residential customers throughout the U.S and Canada. With their efficient use of technology they can move goods around the U.S overnight or up to 7 business days. However, they can ship goods cross......

Words: 3055 - Pages: 13

Premium Essay

Social Media Effects On American Values

...internet consumes most of our time and social media is our number one priority. With social media being such a huge factor in our lives, it has indeed had an effect on the morals of Americans. Social media has caused a great shift in american values over the past few decades. The increase usage of social media has indeed played a large factor in shifting morals. Social media has given us the ability to get something across as such a fast rate on such a large scale. Also, a person is now able to conceal their identity and remain anonymous online also plays a factor. Nowadays you're most likely going to find a computer in almost every American Household. According to, over 87 Percent of Americans own a computer and about two-thirds own a smartphone....

Words: 626 - Pages: 3

Premium Essay


...Contents 2 INTRODUCTION 3 3 RUST-OLEUM 4 3.1 COMPANY BACKGROUND 4 3.2 SITUATION 5 3.3 SITUATION STATEMENT 6 3.4 COMPETITORS 6 3.5 TARGET MARKET 7 3.6 MARKETING OBJECTIVES 8 3.7 SOCIAL MEDIA PLAN 8 3.7.1 STEP 1: TEAM EDUCATION AND ENGAGEMENT 9 3.7.2 STEP 2: MESSAGING 10 3.7.3 STEP 3: TACTICS 11 4 NEVERWET 17 4.1 HOW TO USE THE PRODUCT 17 4.2 MOTIVATION 17 4.3 SWOT ANALYSIS 18 4.3.1 STRENGTH 18 4.3.2 WEAKNESSES 18 4.3.3 OPPORTUNITIES 18 4.3.4 THREAT 19 4.4 TARGET MARKET 19 4.5 PRODUCT BEHAVIOUR 19 4.6 PLACE (DISTRIBUTION) 19 4.7 CHANNEL OF DISTRIBUTION 20 4.8 PRICE 20 4.9 PROMOTION 20 5 CONCLUSION 21 6 REFERENCES 22 7 APPENDIXES 23 INTRODUCTION Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009). A social media strategy allows a business to reach a different audience – sometimes a smaller, niche audience committed to a...

Words: 5090 - Pages: 21

Premium Essay

Gs2745 Unit 9

...Unit 9 Lab 1: Creating a Professional Profile Course Objectives and Learning Outcomes Compare and contrast various networking strategies for making professional contacts. Identify strategies for avoiding the pitfalls of social networking. Develop strategies for benefitting from social media and networking activities while avoiding the pitfalls. Create a plan for regularly updating a résumé as skills, ability, and experience change. Create an error-free professional résumé and sample cover letter. Required Setup and Resources Skills for Living a Rich Life, Chapters 21 and 24 Computer with Internet access Printer Recommended Procedures Unlike many other social media websites (Facebook, MySpace, message boards, etc.), LinkedIn is primarily a professional networking and job search tool. As a future professional in your career field, it will be highly beneficial for you to have a professional profile that future employers can search for, see, and use to vet you for potential employment. Additionally, ITT Technical Institute provides a service through ePortfolio that you can use in a similar manner. 1. Go to LinkedIn ( and create a professional social media profile. 2. Read through and then follow the tips for “Connecting with Business Colleagues through LinkedIn” on pp. 538-539 of Skills for Living a Rich Life. 3. The final product should look very similar to a résumé and should include at least the following information: ...

Words: 791 - Pages: 4

Premium Essay

Social Media

...Patricia B. Espina O1A Social Media in the Life of human beings Social media can be seen everywhere today, but there are so many ways to answer the question of what is social media. If MySpace is a social media site, Facebook is a social media site, and Wikipedia is also social media site, then just what is a social media? Is it a social networking? Is it a social bookmarking? Is it a wiki? As we can see now social media is the future of communication, a countless lay out of internet based tools and platforms that increase and enhance the overlap of information. This new medium of media makes the transfer of text, photos, video and information in general increasingly fluid among internet users. Social media has applicable not only for regular internet users, but in business as well. Media is an instrument on communication. We can use media to communicate with our friends and family using our internet today. Social media, on the other hand, is a two way street that gives us the ability to communicate too. I can define social media as "a group of Internet-based applications that build on the ideological and technological foundations that allow the creation”. The Social Networking, Bookmarking Sites, Social News, Media Sharing, Blog Comments and Forums, and Micro Blogging are the types of social media. Social networking is the services that allow us to communicate with other people of similar interest and background. This social networking usually......

Words: 1078 - Pages: 5