Free Essay

Social Media Tools in E-Commerce

In: Business and Management

Submitted By Loopdid22
Words 2376
Pages 10
SOCIAL MEDIA TOOLS IN E-COMMERCE

Social Media Tools in E-Commerce
Richard Weyers, James Conner, Roselyn Singh
University Of Phoenix
Communicating in the Virtual Workplace
Comm/470
Brooke Linderman
July 05, 2010

Social Media Tools in E-Commerce
Introduction
Successful businesses are built on a common theme; customers! As is the case with just about everything in the world, the way in which businesses expand their customer base is an ever-evolving process. How does a business build a brand name with a strong reputation, and once they’ve achieved those qualities how do they spread that word for all to hear? For a long time businesses used tools such as door-to-door salesman, radio, print, and television ads as their means of spreading word about their product. And while those tools remain alive today, the explosion of the internet has broadened the horizon of the common business. With the internet came electronic commerce, or simply e-commerce. E-commerce is simply the conducting of business over the internet and it is becoming a major part of the business world today (UMSL Online, n.d.). It’s important that businesses embrace the new possibilities or find themselves at a disadvantage. “The successful adaptation of e-commerce can lead to improved efficiencies, growth in market share, expansion into new markets, or simply survival in competitive markets” (Ferguson, Finn, Hall, & Pinnuck, 2010, p. 80). The internet has also provided new methods of spreading the word of business beyond the old reliable like television and radio. Understanding these new social media tools and the ethics behind them is an important part of successful e-commerce.
Social Media Tools and Uses Many people start projects without realizing many types of social media tools that are available to their company. When companies learn about the tools required, and how to understand them, the company will get better use out of them. Social media have numerous tools of different categories that they offer to consumers, and businesses. Learning to use the different types of media that best fit a company project can be difficult for even the smartest of social marketers. The main objective of social media is to communicate and engage the consumer or potential clients a much needed desire to achieve better sales, or improve the consumer satisfaction. Businesses most often use social media as a public relation tool and to help their marketing efforts. To help in the battle for consumers, small organizations employ the use of social media. Social media are used in businesses to improve the areas of branding, public relations, collaborative work, and internal communications. In the past businesses would frown on their employees using social media while at work (Gordon, n.d.). Today, almost half the businesses have workers whose mission includes spending time on social sites. In today’s society Twitter and Facebook are the most commonly used social medias. Organizations tune in to them as they inquire about the future of blogging. To reach a large group of consumers or clients on a personal point of view is an ability a company must have in order to remain competitive with their competition. The four services that use social media tool and network the most are LinkedIn, Facebook, Twitter, and the use of blog (Gordon, n.d.). When it comes to social networking twitter has the most potential for success from a business point of view. This is accomplished with the retweets. The retweet is the same as forwarding e-mails, or links to anyone on the company e-mailing list. Retweets is a great tool to get people exposed to the company who might not have otherwise. Topsy is a new search engine which shows twitter users about the most influential topics. When companies are developing their tweets they should consider how the community will benefit from their tweets. They should have a good mix of education, entertainment, and promotions. Businesses should make sure they leave plenty of space for retweets. When companies use twitter it is mainly as an external source. Sharing breaking news is the most commonly external use of twitter. When companies use twitter internally it’s mainly for sharing information. Sales, marketing, public relations, and internal communication are the four areas of function that businesses use in social network. Maintaining and building relationships are the main use of the social network when it comes to sales. Facebook and LinkedIn are the two social medias that are commonly used to maintain contact with clients (Gordon, n.d.) As for marketing, the social network is used for monitoring customer trends and for promoting organic messages. The social network also provides a shift toward interaction with the customers. When a company uses the social network as it pertains to public relations, there are four main functions. These functions are maintaining profile page of the company, distributing press releases with new items, responding to and monitoring any mention of the company product, and interaction with bloggers. The public profile is a way for companies to communicate with customers and for the company to get a better understanding of consumers. All social media may not fit a company’s particular situation. The end goal must remain one of the businesses main focuses (Social Media Marketing Best Practices, 2008). The company needs to understand who is their target audience and for what purpose. A company must evaluate what social networks fit their business objectives. When you have a self-employed business person or a new start up business, making customers aware of their business will be instrumental in the company’s primary stages. Twitter and MySpace are used to connect members to others they have never met. When small businesses use these tools to add members to their social network, the potential of their success will go a long way. When a company has compiled a network of social media users, they must learn the best strategy to use to get their message circulated. Twitter has the capability to allow members to send out small messages called tweets through their entire network of followers. A business must also think about the way they deliver a message. A company message should be setup depending on the type of business being represented. If the company is a business dealing with serious issues or from a professional standpoint, then the messages they send out should reflect that image. If a company is in a situation where they want to find and maintain new business contacts they will want to look at LinkedIn. LinkedIn has emerged as a great online site for finding, making, and maintaining contacts. LinkedIn also gives companies the advantage of connecting with other businesses that share the same mind-set as their company. With a feature like faceted search a company can have plenty of specific and personal information at their disposal. As we look on, if a business in local areas have an actual storefront, Yelp can provide a great deal of information. With the Yelp tool a business can manufacture their own listing with important information for consumers to find them. One of the more important parts of Yelp is the customer feedback. If there is positive feedback from consumers it will better the chances to increase the gain of potential consumers (Evans, 2010). If the company brand is something that customers use regularly, Facebook will be especially effective. For example, observe Starbucks. Millions of people drink coffee particularly at work, so it would be only right for Starbucks to have a good presence on Facebook. Last, but not least, if the company situation is to provide consumers with insight, or information about any fast rising trends, then blogs will be an excellent media to have. The most important thing about social media we must remember is that it’s not a one-size-fits all situation.
Ethical Issues The business ethics of any organization is instrumental in its long-term success. Values such as honesty, trust, respect, and fairness make up the culture of an organization. How these values are integrated into an organization’s policies and practices as well as the organizations following of legal standards and regulations is called business ethics (Turbin et al., 2008). “The scope of business ethics has expanded to encompass a company’s actions with regard not only to how it treats employees and obeys laws but to the nature and quality of the relationships with shareholders, customers, business partners, suppliers, the community, environment, and future generations (Turbin et al., p. 782).” The development of new social media tools used in e-commerce has challenged organizations from an ethical standpoint in areas such as security, privacy, and credibility. All members of any organization engaging in e-commerce need direction from that organization about what behaviors are reasonable and what risks are potential under different circumstances (Turbin et al.). Security and privacy are two ethical issues that have been greatly compromised by the advent of information technology. “In the past, the complexity of collecting, sorting, filing, and accessing information manually from several different government agencies was a built-in protection against misuse of private information. It was simply too expensive, cumbersome, and complex to invade a person’s privacy. The Internet, in combination with large-scale databases, eliminated those barriers” (Turbin et al., 2008, p. 785). While this technology has the ability to do plenty of good, it also has created an ethical issue for organizations when it comes to how they gather, protect, and use private information. Failure to follow ethical guidelines can result in identity theft as well as the sharing of private information without the consent of the individual. The ideas of credibility and trust should be important concepts to any organization as it relates to employees, customers and clients. When it comes to social media tools, organizations have an ethical obligation to be honest in their communication. Ethical boundaries are crossed when organizations manipulate the information accessible to their customers. Examples of manipulation include false advertising, fake product reviews and comments that appear to come from actual customers. Taking part in such activities can seriously damage the credibility of an organization. Addressing Ethics There are several different methods organizations can use to address ethical issues with regard to communication technology. The first possible method is by following government legislation. However, because communication technology is relatively new, laws are difficult to pass because of lack of precedence. A second method of managing ethical concerns is through open discussion. Conversation about the relationship between computer technology and ethics should be welcomed and initiated. Another option for organizations is the creation of a code of ethics that specifically deals with the use of technology. A code of ethics helps guide employees in their ethical decision making. Codes of ethics are very common documents within an organization when dealing with many issues; however the need to create a code dealing with technology specifically is becoming more and more necessary. A final option for managing technology ethics involves creating more technology. “Companies can develop technology=based solutions to technology-related problems” (Roebuck & McKenney, 2006, chap. 15). An example of such technology would be a firewall. A firewall is software that enables an organizations network to access the Internet without compromising security (Roebuck & McKenney). Conclusion As has been shown, knowledge of the many new social media tools available to organizations taking part in e-commerce is beneficial. More so than being aware of them, knowing how to appropriately utilize them is essential to producing successful results. With that being said, it isn’t enough to simply jump in and put those tools to work for your organization. It’s important to understand that new ethical challenges will be presented. Understanding those challenges as well as methods for dealing with them must carefully be reviewed and practiced. Business Plan Outline I. Title Page A. Personal Contact Info – Includes items such as name, address, email address, contact number. B. Business description – Describe the company and the nature of the business C. Confidentiality Statement – Used to protect your business endeavor II. Executive Summary – This summary should be used as a quick overview of the entire plan. This should give the reader a good, however brief, idea of your plan. III. Business Description A. Mission Statement – States what you hope to accomplish. B. Beginning – Explain how business got started or how you plan to begin it. C. Management – Introduce your management team and their backgrounds. D. Organizational Chart – Shows lines of authority so the decision makers know who is in control and how communication flows. E. Achievements – Explain any results or achievements of the business to date. F. SWOT – Analyze the strengths, weaknesses, opportunities, and threats of the company. IV. Operations Plan A. Product – A description of the product or service being offered by the business. B. Concept – A specific and detailed description of how the business is going to work. C. Market Analysis – Explain how the product differs or is unique from others in the market. What makes it special? D. Customer Profile – Describe the profile of the potential customer and explain why they would want the product. V. Financial Plan A. Investment – Detail the money required for the plan. B. Forecast – Summarize expected sales and expenses for the first three years. VI. Marketing Plan – Discuss how products or services will be distributed, priced, and promoted. Explain how much will be invested in promotion and marketing of product or services. VII. Competitor Analysis – Assess the strengths and weaknesses of current and potential customers.
References
Evans, M. (2010). How to choose your social media tool. The Globe and Mail, (), . Retrieved from http://www.theglobeandmail.com
Ferguson, C., Finn, F., Hall, J., & Pinnuck, M. (2010). Speculation and e-commerce: The long and short of IT. International Journal of Accounting Information Systems, 11(2), 79-104. Retrieved from http://web.ebscohost.com.ezproxy.apollolibrary.com
Roebuck, D. B., & McKenney, M. (2006). Improving Business Communication Skills, Fourth Edition. Available from https://ecampus.phoenix.edu
Turbin, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electric Commerce 2008: A Managerial Perspective. Retrieved from https://ecampus.phoenix.edu
UMSL Online (n.d.). Define E-commerce!. Retrieved July 5, 2010, from www.umsl.edu

Similar Documents

Free Essay

Social Media Tools in E-Commerce

...Social Media Tools in E-Commerce The Internet allows individuals, companies, and entire organizations the ability to interact and socialize. Typically individuals are consumers on the web, looking for information, researching, and purchasing products. Through social media, consumers are advancing from content consumers to content producers. Instead of researching, people can post their ideas, their personal or business information online on websites such as Face-book, twitter, My-space, blogging, and video marketing on You Tube. One of the largest consumers of social media is the Business to Business marketing that is currently ahead of the curve. “Marketing researchers at the University of Massachusetts at Dartmouth have released the results of a survey, showing that U.S. companies overwhelmingly use at least one social media tool in their marketing efforts” (Komarketing, 2009, p. 3). The research also pointed out that 62% of executives surveyed reported using or being familiar with Twitter. The report also showed that over half of the 500 companies were already using the popular micro blogging service as a part of their online marketing campaigns. An overwhelming 80% of the companies surveyed in the report use social media networks (Komarketing, 2009). Tools for Effective Messaging An analyst of social media, Jordan Julien who wrote the article the Social Media Achilles Heel, suggests that when blogging or marketing through any social media there are two important......

Words: 2247 - Pages: 9

Premium Essay

Social Media Tools in E-Commerce

...In organization it is a giant different between productive and counterproductive behavior, and they both have important impact in business. Managers work hard to achieve their goals, which is to stay productive. Organizations do not want to stay at the same stage or go under year after year not growing. For the organizations to achieve their goal is for the employees being productive. An organization to understand the difference with productive and counterproductive behavior will allow maximizing productive and decreasing counterproductive behavior. Productive behavior is when employee contributes positively to the goals and objects of the organizations. As a new employee when entering the organization must be able to contribute his or her duties, and be able to transit the period during which, he or she is not contributing positively to the organization. To be productive, however, over the time employees must be able to achieve the goal and task. To be successful organization must have productive employees but organization can be conducted with employees who have ineffective job performance, absenteeism, turnover and unsafe behavior and which is called counterproductive behavior. Counterproductive behavior is when an employee engages in behavior that makes the organization achieve any of it goals more difficult. Counterproductive behavior is when an employee performs poorly and engages in a violent act at work. Productive behavior and counterproductive behavior relay...

Words: 683 - Pages: 3

Premium Essay

Social Media Tools in E-Commerce

...Business To Business Messages Karen Bennett Comm/470 July 30, 2011 Dr. Eckstone Business To Business Messages Business to business messages can be communicated through electronic mailing also known as email or memos. Emails and memos are the most widely used type of written communication (Roebuck & McKenney, 2006). The difference between an email and a memo is that memos are used for communication within an organization (Roebuck & McKenney, 2006). Emails should include salutations and closings since they are used to communicate outside of an organization. Emails and memos are used to request information, reinforce agreements, clarify previous messages, or deliver short reports about daily problems (Roebuck & McKenney, 2006). A business to business message should follow the communication process. It includes a description of the purpose, sender, receiver, message, environment, technology, noise, and feedback. Characteristics of an email or memo should have a clear subject line, conversational tone, proper organization of the message, conciseness, signposting, and care taken in expressing emotion (Roebuck & McKenney, 2006). The purpose of writing the email should be clear. The subject line tells the recipient the purpose of the message (Roebuck & McKenney, 2006). It can be the most important part of the message because it may determine if an individual will open the email or not (Roebuck & McKenney, 2006). The message should be read aloud to see...

Words: 1503 - Pages: 7

Premium Essay

Social Media Tools in E-Commerce Paper

...As more companies effectively use social-media tools for customer care, it also is becoming easier to shift customer-relations resources to the U.S. and feed into the fledgling "homeshoring" trend. Home-based workers have become de rigueur among employers to take advantage of better technology and gain more productivity.  When a Stanley Cup broadcast suddenly went black in late April, many Comcast subscribers simply scooted to Twitter to find out why. It was there -- not on a phone system with multiple options -- they discovered that a lightning storm in Atlanta had caused a power outage during the Philadelphia Flyers-Pittsburgh Penguins hockey playoff game, and that the transmission would be restored soon. "I did a search on Twitter as soon as the game went off the air," says Dave Decker, 31, a Web developer in Pittsburgh who regularly tweets while watching sporting events. "The mystery was resolved in minutes. Before Twitter, it would have been a nightmare trying to find out what happened on the phone." Comcast's deft use of Twitter underscores what is becoming a staple in modern-day customer  service. Increasingly, corporate giants such as Comcast, PepsiCo, JetBlue Airways, Whole Foods Market and others are beefing up direct communications  with customers through social-media tools such as Twitter, Facebook and YouTube. The popular communications technology has helped companies quickly and inexpensively respond to customer complaints, answer questions and tailor......

Words: 546 - Pages: 3

Free Essay

Social Media Ecommerce

...Social Media in E-Commerce June 12, 2011 COMM/470 Krystal Hall Introduction The presentation by team C last week was a PowerPoint presentation on communication consultants. The slides in the presentation show support of the new technology for e-commerce businesses and how the team- oriented projects become more effective and efficient. The executives viewing the presentation thought it was a success and would now like to proceed with launching an e-commerce unit. In this paper the team will discuss how social media tools can distribute messages to consumers and the clients. The team will analyze the best tools to use in specific situations and the ethical values behind them. The analysis will include security and privacy issues. The credibility and the reputation will be in the analysis also. Social Media in E-Commerce When using social media one should be aware of the ethical issues that surround it. Social tools help to relay messages to consumers and clients. Companies are able to communicate in various types of social communication. Not all social tools are appropriate for every business transaction or communication. Developing the knowledge of choosing the right one will benefit the company and help to increase the profits. There are many issues to observe when using social media and a business together. Identity theft is one of the biggest concerns for the consumer. Making sure that the site is secure will ease the customer who is already hesitant......

Words: 1760 - Pages: 8

Premium Essay

Social Media

...Social Media: The Path to Business Communication Thanks to the onset of social media consumers are engaging in social interaction on the internet. Online communities is one of many new ways consumers are generating content and networking with other users. Successful businesses are aware and are capitalizing on the new means of spreading the word-of-mouth of their ventures. Social media facilitates the social interaction of consumers, leading to increased trust and intention to buy (Christensen, 2014). The Internet and mobile technologies have brought markets closer to the utopian state of perfect information by reducing the information asymmetries between sellers and buyers (Granados, 2013). Corporations are taking advantage of the advancement of the internet and social media. Social media’s popularity has afforded the public the opportunity to interact without the need for physical meetings. The internet is transformed to a social environment by introducing social media, such as LinkedIn, FaceBook, Twitter and blogs, where consumers can easily share and access information. Social Media Online communities and social networking sites are an effective means of social interactions and sharing information. Social networking sites take center stage in e-commerce in the current environment, where consumers make social connections and participate in cyberspace. Today’s consumers have access to many different sources of information and experiences, which have been......

Words: 2218 - Pages: 9

Premium Essay

Ecommerce and Fashion Industry

...E-commerce Revolution in Fashion Industry A decade ago no one could have imagined that internet and technology would completely transform the way people buy fashion products. Percentage of online sales is soaring each year. Both retailers and high end fashion brands are witnessing this change. Smart phones and the shopping applications have further fuelled the e-commerce sales. Though buying online lacks the touch and feel factor, but the convenience it provides is overwhelming for the customers. Social media is also playing an important role. Impact of e-commerce on fashion industry is manifold. Internet has also played a great role in increasing fashion awareness among people. New fashion trends, fashion news, new products etc. all information reaches people across the globe through internet. People now can follow global fashion trends while sitting at home. This has motivated people to be fashion forward. Since people are aware of the trends they want to buy clothes accessories etc. accordingly. This need is fulfilled in an innovative way by e-commerce which has brought the virtual stores to their homes. There are many fashion house and apparel companies which are entirely e-commerce based and numerous others which along with having brick and mortar stores have entered the e-commerce business to tap a larger customer base. E-commerce has made their reach global. Innovative visual tools are being used to give shoppers a closer look at product so as overcome the drawback...

Words: 554 - Pages: 3

Premium Essay

Nick

...The impacts of E-commence on international business and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ............................................................................................ 2 1. Background and research objectives .............................................................. 3 2. Research problem and research questions...................................................... 4 3. Research methodology ................................................................................... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ............................................................ 9 The impacts on international companies‟ marketing ................................

Words: 21450 - Pages: 86

Premium Essay

Managerial Economic Analysis of the Impact of Social Commerce on E-Commerce

...the Impact of Social Commerce on E-commerce Submitted by Student Prepared for Professor Thomas C. Makemson BUSN 6120, Managerial Economics Spring 1, 20XX Section: XX Webster University March 2, 20xx CERTIFICATE OF AUTHORSHIP: I, xx, certify that I am the author.  I have cited all sources from which I used data, ideas, or words, either quoted directly or paraphrased.  I also certify that this paper was prepared by me specifically for this course. ____________ 03/02/20xx Signature Date Today, Facebook, Linkedin, Twitter, MySpace are well-known social networking brand names that many of us have grown accustomed to making part of our daily routine, whether it be for staying in touch with friends, networking, or micro-blogging. Social networking tools have the potential to revolutionize e-commerce as we know it today through “social commerce” platforms. A 2011 study by Booz & Co estimates that social commerce is currently a $5 billion market with the potential to grow to $30 billion in five years (Booz & Co., 2011). Social commerce's transformational power lies in its personalization of the internet experience, connectivity with an individual’s network, and the dynamic customer data collection that can drive current and future marketing and sales efforts. In this paper, the author will introduce the social commerce concept, examine the social commerce market, explore the effect of social commerce on......

Words: 5094 - Pages: 21

Premium Essay

Nike's Shift Towards the Digital World

...JUST DO E-BUSINESS Nike’s shift towards the digital world Source: Google images Student ID: 1202654 Module: IB3B00 Word count: 2186 Description of Nike and its market Nike.inc is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories as they claim it themselves. Nike, which was initially Blue Ribbon Sports, started off in Beaverton, Oregon in the USA in 1964 (where their HQ are still located today) and officially became the Nike brand in 1970. (NIKE, Inc. – About NIKE, Inc., 2014) They have been constantly increasing its range of products and services in all types of sports. Nike.inc is the owner of three other brands: Converse.inc, Hurley International LLC and the Jordan Brand. (NIKE, Inc. Reports FY2013 Q4 and Full Year Results, 2013) However in this report we will solely focus on the Nike brand. Nike’s revenues from its operations in 2013 were $25.3 billion. Other financial information can be found at http://investors.nikeinc.com. Nike, Adidas Group (including Reebok) and Puma are positioned as the key players in the global sports apparel market. Nike is believed to be the global leader in the athletic footwear market, where its main focus lays, with an estimated worldwide market share of 20% in 2012 and with most of its sales coming from North America (44% in 2012) and Western Europe. (19% in 2012) (Trevis Team, 2013) 2 Executive Summary This report focuses on the impact of the Internet on Nike’s......

Words: 3548 - Pages: 15

Premium Essay

Role of Social Media in Building Fashion Brand in Thailand

...Role of Social Media in Building Fashion Brand in Thailand Name Instructor Course Institution Date Role of Social Media in Building Fashion Brand in Thailand Social Media Social media are tools that permit the creation, sharing, or the exchange of information, career interests, concepts, and multimedia images and videos in online networking and communication sites. Social media is reliant on mobile and web-based technologies that create an interactive social platform that enables individuals, groups and organizations to share, converse and revise on the different contents available by the users. Social media appear in different forums such as blogging, business networking, social networking and video sharing. Social media sites have certain characteristics that make it suitable for business and brand marketing. One of the characters of social media sites that most businesspeople look forward to is virality common in most sites. Most social media sites have the reshape feature such as the retweet button in Twitter, pin in Pinterest and reblog in Tumblr. This is an important tool in marketing products since viral marketing may lead to the reaching of the post to a large population of social media users who may spread it to other important sites. Another form is the use of mobile social media. Mobile social media is a growing forum in the current generation. Mobile social media is a combination of mobile devices and social media. This includes the inclusion......

Words: 9034 - Pages: 37

Premium Essay

Water Life Task 1 Essay

...E-Business Water Life Task 1 Dwalyn Morgan Western Governors University A1. Viability of Product or Service For the last forty two years Water Life has been one of the best “America’s Premium Water”, companies in the United States. Water Life has numerous products and services from water filtration systems for businesses, and even having bottled water delivered at a home’s doorstep for the convenience of families. The success of the water bottle and the freestanding bottled water systems has been the initial footprint for decades for this growing company, but the company has a new product that is in need of more expansion on its Water Life’s two-year-old website. The name of the new product is called, “Point-of-Use Water Cooler Systems” or also known as “POU Water Cooler System”. This product has various benefits such as the following: saving money from buying water bottles, eliminating shortages of running out of clean water, and lowering back injury risks for the employees who deliver heavy five-gallon water jugs to a consumer’s home. Water life started the initial transition to an online website two years ago in order to spread their product and services information rapidly to gain more marketing advantages. The company received good feedback from the customers on their website, but they did not even notice the new product that was launched a few months after the implantation of the new website. That being said, in order to expand the new product, I propose......

Words: 2064 - Pages: 9

Premium Essay

E-Commerce Research Paper

...E-COMMERCE RESEARCH PROJECT 1 E-commerce Research Project Ericka Lim-Spears Business 424 Liberty University E-COMMERCE RESEARCH PROJECT 2 Abstract E-commerce has taken over traditional marketing and replaced it with a modern day way of doing business. Over the past two decades our society has become accustomed to buying and selling goods as well as services online, it has become a more efficient, cost-effective, and convenient way of living. With E-commerce becoming more prominent by the day it is important that businesses strive to meet expectations of their consumers when advertising online. Social media plays a substantial role also in helping businesses promote products or services to other businesses or directly to consumers. When businesses do business with each other, also known as B2B marketing, it is important for them to have a clear idea of what their company represents and how their products or services will benefit consumers. Social media handles such as Facebook and Twitter have given businesses no matter how successful a platform to build up their consumer base which in turn will attract other businesses to take part in your product or service. Consumer-to-Consumer marketing also known as C2C is a consumer base which regular people are able to take part in e-commerce by selling their goods and services online. Websites such as Ebay and Craiglist have been home to Consumer to Consumer marketing since the beginning. Social networks......

Words: 2753 - Pages: 12

Free Essay

Ebusiness Task2

...most of its revenue from electrical supplies and tools. Sales have been consistent for the store, and Sage Hardware would like to expand its current customer base by targeting a specific niche of customers. Sage Hardware will like to target the DIY home maintenance market. These are individuals who are doing a DIY project for the first time. After careful consideration it was proposed that an online store can open another distribution channel by catering to the Home Maintenance Industry especially to the DIY customers not just locally but internationally. Current trends show that the DIY customer is no longer just the male but more and more females are trying their hands at home improvement projects. Another trend points to, that more customers are looking at products made in the USA. Sage Hardware wants to focus mainly on a strategy that can control the cost of expanding at the current location, and at the same time provides a new source of income. The online presence will create awareness of the retail store amongst the local Home Maintenance industry which will eventually increase foot traffic to the retail store as well. The online store will also allow Sage Hardware expand its global presence by allowing international customers to purchase American made products The Benefits of having an online store as a growth strategy for the current retail store are numerous. Some of the few of the benefits associated with an E-commerce site are shown below * The online......

Words: 2976 - Pages: 12

Premium Essay

Social Media

...Strategic Communication Consultants COMM/470 New Media Tools There are many social media tools that may be used to distribute messages to consumers and clients, the question is, which is would best hit the targeted market. There is Social Media Campaign Managements, which enable users to manage centrally social accounts, organize activities by business objective, schedule conversations for maximum reach, participate in real-time conversations and report on key performance indicators (KPIs).  With this functionality, social marketers reach larger audiences and create higher impact social engagements (Emailvision Powering Smarter Marketing, 2012). There is the SocialOomph, which will allow one to manage the Facebook pages, Twitter accounts, and any other networking media one may have (SocialOomph, 2012). There are 11 features consisting of 63 different functions for manipulating the account even to the point of discovery, which followers have the most clout. Social media is truly a resource to providing connectivity directly to potential customers and clients via e-commerce and networking. As of February 2012, Facebook has more than 845 million active users and continues to be ranked as the most used social networking services by worldwide monthly active users according to Compete.com; an analysis service, which operates in the United States and publishes the approximate number of global visitors to the top 1,000,000 web sites in the world (Wikipedia, 2012). Facebook...

Words: 2906 - Pages: 12