Premium Essay

Social Media and Travel

In: Business and Management

Submitted By Sina135
Words 255
Pages 2
Social Media and Travel

!

Dear friend, we are students in the University of Sunderland. Please complete this form to help us to finish the research about “the impact of social network on tourist’s decision making”. This survey will not take longer than 5 minutes and all data will be private. Thank you for your help.

! How often do you travel?
1.
□ Less than once a year
□ 7 - 10 times a year

□ 1 - 3 times a year
□ more than 10 times a year

!

□ 4 - 6 times a year

2. How do you book your hotels and flight tickets?!!
□ Travel Agent!
!
!
□ Calling to Branches Directly!!
□ Online !
!
!
!
□ Others________________________!

! How to choose your destinations?
3.
□ Friends and Family
□ The Social Network

□ Newspaper, Magazines, Books and TV
□ Others_________________________

!

4. How often do you share your travel experience by social media?
□ Every time
□ Very Often
□ Sometimes
□ Rarely

! Purpose
5.








□ Never

Share travel info. Share personal info. Search travel info. Communication
Facebook




YouTube




Twitter




Weibo




Instagram




Trip Advisor




Others__________________________________________________________________

! Which one above is your favourite and why? !
6.
_________________________________________________________________________
! How much do you trust other tourist’ recommendation online?
7.
□ Very much

□ Much

□ Little

□ Not at all

8. How much their travel experiences influence your trip?!
□ Very much
□ Much
□ Somewhat
□ Little

□ Not at all

!

□ Somewhat

!

9. What is your age? !
□ Under 20 years old
□ 41 - 50 years old

! What is your gender?
10.

□ 21 – 30 years old
□ 51 years or older

□ Male

□ Female

! Where are you from?
11.
□ EU

□ US

□ 31- 40 years old

Similar Documents

Premium Essay

Social Media Audit. Expedia

...Virtuoso's history dates to the 1950s, when the tour company Allied Travel formed to help travel agencies with foreign, international, and group trips. In 1986, Allied Travel merged with Percival Tours to form Allied Percival International (API), joining the best travel agents in the country. Virtuoso is the travel industry’s leading luxury network. This organization includes more than 330 agencies with 7,200 elite Advisors in 20 countries throughout North and South America, the Caribbean, Australia, and New Zealand. Travelers who use Virtuoso’s Advisors get access to more than 1,300 of the world’s premier travel providers, as well as exclusive services, experiences, and products. In 2000, API was rebranded Virtuoso, and has since become the leading travel network in the world. Major Social networks and Minor Social networks Media | No. of posts | No. of Followers | Types of content | Level of engagement with the audience | 1 | 2 | 3 | 4 | 5 | Facebook | 25-57 for summertime within four years from 2010 to 2013 | 12,094 | Photos and videos of destinations with a descriptions, everyday promotions, links to pages related to travel, contests announcements | High as posts always shared and commented. However, post schedule is not regular: one day company posts every day, the other day once in two-three days. | Pinterest | 139 | 417 | Pictures and catalogues of different destination Virtuoso provides | Low level of engagement. Pictures provided get no more than 9 shares,...

Words: 1730 - Pages: 7

Free Essay

Effects of Social Media on Hospitality/Tourism

...Effects of Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states...

Words: 2669 - Pages: 11

Free Essay

Effects of Social Media on Hospitality/Tourism

...Effects of Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states...

Words: 2669 - Pages: 11

Premium Essay

Marketing

...ĐỒNG QUỐC TIẾN The Impact of Social Networking in Traveling Websites Introduction As has been noted by different authors, the advent of information technology and the internet has gave way to different changes on the way how business, marketing and other transaction or social networking is done. Since, different industries and business wanted to gain competitive advantage through the use of information technology, most of these enterprises are considering changes. There is a notion that users surf the internet, there are many enterprises that have their own website and thousands of advertisement are open with just a blink of an eye (Donthu & Garcia, 1999).  The use of websites is available for any enterprise who wants to make each and every target consumer aware of their existence. In addition website development may enable the enterprise to be known worldwide since more and more users are being independent on the internet as a tool to get essential information.  It is considered today as the most significant part of the travel marketing strategy in the world where competition is very stiff, and that is the market environment. In today’s generation, travelers or visitors are not only visiting a specific place or events, simply just for fun. Most of them are looking for excitement, and more importantly learning process and tourists and travelers are looking for new products and services that would satisfy their needs.  This is one of the reasons why, more and more countries...

Words: 2405 - Pages: 10

Premium Essay

Social Media

...Management Institute Switzerland The Influences of Electronic Word- Of-Mouth and Social Media on Tourists Decision-Making Process in Deciding Tourism Destinations Helen Pham ( Pham Thu Hien) Diploma 2 Table of Contents Chapter 1 Introduction........................................................................3 Chapter 2 Literature Review................................................................3 2.1 Theorical Framework.......................................................................3 2.1.1 Social Media....................................................................................4 2.1.2 The eWOM ( Electronic Word Of Mouth)…………………………………………………….5 2.1.3 Decision-Making Process...................................................................6 2.2 The influence of Social media and electronic word of mouth on consumer decision-making process of Tourism Destination……………….8 2.2.1 The Impacts of Social Media on Tourists’ Decision-making Process of Tourists..................................................................................................8 2.2.2 eWOM ( Electronic Word-of-mouth) effect in the tourist purchase decision making process on destination of choice……………………………………………………………..9 Chapter 3 Conclusion and Recommendations……………………………….11 References…………………………………………………………………………………12 List of Figures: Figure 1: Isra Garcia (2010) Social Media Integration Theory Model Figure 2: Kotler (2005) Decision-making process model Figure...

Words: 3529 - Pages: 15

Free Essay

Air Travel Report

...future of travel in India The big FOUR travel effects January 2013 Shaping the future of travel in Asia Pacific 2 Contents Foreword The potential of the Indian traveller Low penetration of travel The Me Effect: Changing types of travellers The growth of the business traveller The female business traveller The VFR traveller The young traveller The Red Tape Effect: the breaking down of barriers to travel Barriers still impeding Indian travellers The Leapfrog Effect: technology changing the way that Indian travellers behave The rise of mobility The collaborative traveller – India leading the way The need for capacity at the budget end of the market The need for greater budget airline infrastructure Infrastructure – the cruise opportunity The rail opportunity The Barbell Effect: growth at the upper and lower ends of the travel market in India The Indian luxury traveller The growth of the budget traveller Summary: The changing face of the Indian traveller Appendix Our approach Contributors 3 4 4 5 6 7 7 8 9 10 11 12 13 13 14 14 15 16 17 17 18 19 19 19 Shaping the future of travel in Asia Pacific 3 Foreword While the 21st century has been termed the “Asian Century”, the term “Indian Century” is equally apt as the tremendous pace of economic development in India will drive the country to a leading place in the global economy along with other markets such as China. In terms of the travel industry, India represents the emerging giant of the Asia Pacific travel market,...

Words: 5606 - Pages: 23

Premium Essay

Business

...Budget 9 Introduction Mitsui Travel is an independent and privately owned full service travel agency, which specialized in assisting customers who are planning to travel to Japan (Mitsui Travel 2014). Located in Sydney since 1977; Mitsui offers variety of Japan-related pre-planned tour packages, ski packages, rail pass, and accommodation. However, the major aspect of Mitsui’s service lies on its flexibility and expertise in terms of building a personalized itinerary for individual and family who plan to travel to Japan (Mitsui Travel 2014). The travel agency industry- where Mitsui operates in- has been dramatically changed due to the significant rise of online tourism (Dixit et al. 2006). The advancement of Internet has resulted in a rapid rise of direct bookings and reservations aided by the invention of specialist software and GDS sites (Bergin-Seers et al. 2006). Consequently, this phenomenon gave rise to the significance of electronic-marketing (E-marketing) for travel agencies around the world. With a clear E-Marketing plan, any travel agent- including Mitsui- can better integrates Internet into their traditional business method. Hence, the purpose of this report is to establish an E-Marketing plan for Mitsui which focused on Japan as the primary travel destinations. Situation Analysis Environmental Analysis With regards to legal environment, the major issues that arose for online travel retailer is the closure of licensing and Travel Compensation Fund (TCF) requirement...

Words: 3611 - Pages: 15

Premium Essay

E-Marketing Plan

...Budget 9 Introduction Mitsui Travel is an independent and privately owned full service travel agency, which specialized in assisting customers who are planning to travel to Japan (Mitsui Travel 2014). Located in Sydney since 1977; Mitsui offers variety of Japan-related pre-planned tour packages, ski packages, rail pass, and accommodation. However, the major aspect of Mitsui’s service lies on its flexibility and expertise in terms of building a personalized itinerary for individual and family who plan to travel to Japan (Mitsui Travel 2014). The travel agency industry- where Mitsui operates in- has been dramatically changed due to the significant rise of online tourism (Dixit et al. 2006). The advancement of Internet has resulted in a rapid rise of direct bookings and reservations aided by the invention of specialist software and GDS sites (Bergin-Seers et al. 2006). Consequently, this phenomenon gave rise to the significance of electronic-marketing (E-marketing) for travel agencies around the world. With a clear E-Marketing plan, any travel agent- including Mitsui- can better integrates Internet into their traditional business method. Hence, the purpose of this report is to establish an E-Marketing plan for Mitsui which focused on Japan as the primary travel destinations. Situation Analysis Environmental Analysis With regards to legal environment, the major issues that arose for online travel retailer is the closure of licensing and Travel Compensation Fund (TCF) requirement...

Words: 3611 - Pages: 15

Premium Essay

Social Media in Hospitality

...Social media in hospitality, is it changing the business fundamentally? Jesse van der Heiden 406279 Professional writing Stenden University April, 2015 Present day, social media are fundamentally changing the way tourists and travellers search, read, trust and as well as find information about tourist destinations. Furthermore, social network applications for e.g. trip Advisor, Facebook and Pinterest allows guests to participate in business operation and functions. This means that, tourists and travellers provide a huge amount of information about their travel experiences. Many organizations use social media as a tool to connect to millions of potential guests. Therefore, this paper will analyse the importance of social media for the hospitality industry. The first paragraph aims to address the use and impact of social media in hospitality. The second part of this paper will focus and give more insight on the impact of social media on travellers’ behaviour and using social media from a customers’ perspective. Thirdly, the kinds of social media in the hospitality industry will be discussed. As last, conclusions will be drawn while taking personal perspective, studies and theory into consideration. Use and impact of social media in the hospitality Hospitality company participation in social media has been shown to be a cost-effective tool for interaction and involvement with potential guests. Social media that is easy accessible, straightforward and appealing enables...

Words: 1096 - Pages: 5

Premium Essay

Communication Proposal

...the world. To do this we will explain how the use of social media, video and satellite conferencing, and Internet meetings will place Smith Systems at the top of their class in communications. Social media can contribute to success and growth in all areas of Kudler Fine Foods by providing networks and new channels for your brand's voice and content. Social media offers the opportunity to increase your visibility and grow brand awareness. Utilizing social media allows your customers to connect and interact with your business on a more intimate level. Interacting with your customers regularly is a show of accountability and good-faith for other customers. The Kudler Fine Foods brand will be mentioned on social media, i.e. Facebook, Yelp, where people can go to compliment a product or service received by the company. The more talk that is created by the people on social media, the more valuable and authentic your brand will seem to new customers. Almost all social media sites are free to use. This means that your company will be in direct contact with potential customers without having to pay a dime. Initially, you may need to send an email to current customers, asking them to follow, join, like, or friend you to get the process up and going. The cost associated with traditional marketing strategies are a lot higher than social media advertisement methods (10 Benefits of Social Media for Business, 2015). Social media is great for creating...

Words: 1225 - Pages: 5

Free Essay

Five Social Trends

...Health There is a current social trend towards awareness surrounding healthy living and healthy eating, particularly in millennials (Watson, 2015). These younger generations are taking the time to become more informed regarding health decisions. In turn, they are creating a huge shift in what consumers demand from food suppliers. This trend can be seen when one looks at where modern consumers are willing to spend their money. One report has found that “nearly one-third of Canadians are willing to pay a premium for health-enhancing products” (Fong, 2013). When looking specifically at the younger generations, a study found that “41 percent of Generation Z stated that they would be willing to pay more for healthier products” (Watson, 2015). We can also see this trend when we look at where consumers are not spending their money. Companies such as Coca-Cola and Mcdonald’s are facing significantly lowered earnings driven by changing consumer demand, and are being forced to adapt quickly to this social trend to survive (Krashinsky, 2014). McDonald’s Corp. reported a 30-per-cent decline in earnings in the third quarter, and Coca-Cola Co.’s earnings fell 14 per cent in the third quarter, driven by the healthy living trend (Krashinsky, 2014). The addition of healthy menu products and marketing strategies designed around an image of transparency in terms of ingredients and food sources are becoming more and more prominent. This social trend has become so relevant some are saying “it’s...

Words: 899 - Pages: 4

Free Essay

Fours Seasons Trends Report

...over the last tumultuous and transformative three years. The advent of unprecedented new technological innovations, coupled with the increased skepticism left over from the global financial crisis, mean that today’s consumers are demanding honest, accurate, timely and engaging information. They are looking for intrinsic value and a deeper relationship with the brands with whom they choose to support and interact. According to The Affluence Collaborative1, a research powerhouse that dives deep into the habits of high-income consumers, the affluent2 seek out companies and brands that can simplify and improve their lives. In the travel sector, this translates into increased expectations around personalization cutting across all touch points – including digital media platforms – as luxury travellers research, purchase, engage in and reflect upon their travel experiences. The Luxury Traveller Technology Survey3, commissioned by Four Seasons, coupled with leading luxury market research and brand insight, sets out to uncover how consumers want technology to blend seamlessly into their experience, and how those preferences have changed in recent years. strong performance in China and Latin America, are driving growth in the sector. All combined, the global luxury market is expected to grow by 10 percent in 2013, according to consulting firm Bain & Company. The luxury category encompasses a wide reach of products and services including apparel, furniture, restaurants, spirits and liqueurs...

Words: 5369 - Pages: 22

Premium Essay

Market Research Implementation Plan

...Dela Cruz MKT/441 August 21, 2011 Kevin L. Maevers, MA, AICP In order to keep up to date the with the current market wants, needs and trends, our team would like to use World Wide Surveys and Social Media in order to maintain and build Virgin’s share of the market. In order to have a solid basis to make correct business decisions, it is important to have the correct industry knowledge. To Virgin Atlantic, just knowing what the industry standard is not enough. The company must maintain up-to-date knowledge over their current market position in order to maintain its market share. Having up to date knowledge of the market share allows Virgin Atlantic to know how the company fits in the Industry. This data can be analyzed from the results of the World Wide Survey’s done the International Air Traveler’s Association (IATA), the Transatlantic Passenger survey (TAPS), and the Survey of Passengers on Europe Asia Routes (SPEAR). The results in surveys such as these have a profound on market share, business predictions, investments, and investors. Secondary market research is by definition, “Market research that’s already been compiled and organized…Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on” (Entrepreneur, n.d.). Virgin Atlantic Airways and competing airlines are subject to government, agency, trade, and consumers’ ratings, surveys, and opinions...

Words: 1476 - Pages: 6

Premium Essay

Tourism Management

...the one hand, the rise of e-tourism, the democratization of travel and the tendency to book and to make up one’s trip online rather than to buy a standard tourist package proposed by a tour operator, stood out with regard to the new traveller’s preferences.On the other hand, natural disasters such as tsunamis, volcanic eruptions and earthquakes as well as health issues, such as avian and swine influenza, have changed our perception of holiday and leisure.   Therefore, it would be interesting to hypothesize about the future trends in travel that we can expect to see over the next decades. These can be divided into eight important trends:  1、We can predict that competition between destinations is going to be fiercer in the future. Each country should therefore look for a competitive advantage that it can develop and exploit. New emerging outbound markets Among the biggest emerging outbound markets, we can cite here China and India with over a billion people each, many of which are starting to travel internationally. This implies that inbound destinations interested in those promising markets should get prepared for this large influx by: • Improving their infrastructure, mainly road and airport infrastructures;
• Preparing communication media in relevant languages;
• Ensuring better air connections by seeking common ground with other airline companies or Tour-Operators;
• Initiating in-depth studies on tourists’ travel needs from those markets. Green tourism Green tourism, also...

Words: 1400 - Pages: 6

Free Essay

Evelling Analysis

...Evelling is a social networking website that is geared toward travelers. This site will enable users to pitch their vacation ideas by creating a group page to solicit fellow travelers to form a community that will help collectively finance the group’s goals. Evelling is not limited to the leisure travel category; it includes sporting events, holiday events, volunteer/relief work, and other specific areas of interest. Users will have an opportunity browse through trip groups and request an opportunity join the one’s that interest them. Group creators will select members for the trips based on their Evelling profiles. Evelling will bring like-minded individuals together to put their plans (no matter how ambitious) into action, creating an unparalleled and truly unique experience. COMPETITION AND GAP FULFILLMENT Most existing travel websites, create value for their audience by providing resources and services at competitive prices. Websites like Travelocity, Expedia, Hotwire, Kayak etc. advertise deals for airlines, hotels, rental cars and other tourism related services. They are especially useful for booking last minute trips at the best rates. Forbes rated these travel websites as part of the top 13, according to aesthetic appeal, user friendliness, and usefulness. Not only do they supply tickets, but they are beginning to offer trip planning and insurance services. They are evolving services, which can be accessed conveniently from home or office and are rapidly eliminating...

Words: 1944 - Pages: 8